managing membership leads for district leaders

MANAGINGMEMBERSHIP LEADS FOR DISTRICT LEADERS

Rotary International Membership Development April 2017

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MEMBERSHIP LEADS PRESENTED BY:

Julie AubryRegional Membership

OfficerZones 7B, 8, 21B, 27

Rebecca HollowayRegional Membership

OfficerZones 21A, 33, 34

Diana EdwardsRegional Membership

OfficerZones 24, 32

Nicole JonesSenior Regional Membership OfficerZones 25, 26

Haris SofradzijaRegional Membership OfficerZones 28, 29, 30, 31

Anja Van OstrandMembership Research Specialist

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MEMBERSHIP LEADS – WHAT’S THE VALUE?

ProspectiveMembers

Relocating/RejoiningMembers

ReferredMembers

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MEMBERHSIP LEADS - OPPORTUNITIES

New Opportunities in Membership Candidates:• 34% are 30-39 years old• 24% are 20-29 years old• 31% are female• Averaging 4 conversions (lead to member) per

day

15,000+ Membership Leads (since 1 July 2016)

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MEMBERSHIP LEADS – MISSED OPPORTUNITIES

Dismissed Candidates:• 6% no longer interested in the Club• 54% no longer interested in Rotary

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MEMBERSHIP LEADS – RECEIVING LEADS

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MEMBERSHIP LEADS - REPORTS

1234

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MEMBERSHIP LEADS - REPORTS

Julie Andrews (1234567)

BroadwayActress/Singer

Julie.Andrews@broadway.nyc.com

Morning

New York, New York, USA Morning

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MEMBERSHIP LEADS – ACCESS

• Receives email notifications on new leads-District Governor -Executive Secretary-Membership Chair -Assistant Governors

• Access to manage leads-District Governor-All Current District Officers -Assistant Governors

• Access to view leads-Officers Elect-Immediate Past Officers

Who has access at the district level?

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MEMBERSHIP LEADS – BEST PRACTICES

BEST PRACTICES• Get to know your lead• Visit multiple clubs• Good district communication • No lead left behind

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• Receives email notifications on new leads-President -Secretary-Membership Chair -Executive

Secretary-Assistant Governor (only the one AG responsible for

club)• Access to manage leads

-All Current Club Officers• Access to view leads

-Officers Elect-Immediate Past Officers

MEMBERSHIP LEADS – ACCESS

Who has access at the club level?

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MEMBERSHIP LEADS – COMMUNICATION WITH CLUBS

What if a club doesn’t respond?1. Offer training for clubs2. Discontinue sending leads to unresponsive

clubs3. Look into alternative opportunities

• E-Clubs• Starting a new club

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MEMBERSHIP LEADS – CALL TO ACTION

Next Steps…

• Update Membership Leads through platform

• Offer training to clubs on Membership Leads

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QUESTIONS?THANK YOU