making social media work

Making Social Media Work Understanding Social Demographics,

Maximizing the Draw

Maren Hogan

Chief Marketing Brain at Red Branch Media

I help people in HR and Recruiting figure out social.

It's easier than it used to be.

Who Am I

When I say Social - you say Big three...maybe.

Add visual to the mix.

Niche and industry specific.

Interaction the is main component.

The Real Deal We shop online, date online, meet up with friends online,

and find work online. That is not going to change,

probably ever. So taking steps to include social where it

makes sense in your recruiting function is necessary for

success. I’m not saying it’s a nice to have. I’m not saying

it’s something new recruiters should do. I am saying that

every successful recruiter that I know is using social

media in some way or another. Your methods of

outreach must respond to this movement.

The Double Edged Sword Right Fit - Different for

every company.

35 percent of employers have found information on social media that’s caused them to not hire a job candidate.

The Right Candidates Right Fit - Different for every company.

Your right candidates may be in a very specific place online.

Build a profile/sketch.

Find out where they are.

Even more social facts

Profiling

Nothing new under the sun

I learned it by watching you!

You can definitely fake it.

Shelf-life of an employee.

Where they are = Who they are?

You are very special

Some Starting Points Good social is finding out WHERE to be

And then showing up in a big way...

The Approach

You had me at hello...

Work Value Place CTA

Passive Talent + Social

- job history - company activity - social frequency - explicit signals

Go Big or Go Home Just kidding. 70% of Consumers Trust Brand

Recommendations From Friends

1) Find your authentic story and culture.

2) Create the profile of your perfect worker or team.

3) Find the places online where those people hang out (the stats are only a guide).

4) Create ad efforts just for them.

Talent War

"Companies that are truly serious about

attracting, retaining and developing high-

quality talent should operate as growth

platforms where people can develop faster

than they could at other organizations."

Questions/Resources IgniteHR Digiday (social media stats) Buffer Blog Business 2 Community PhotoPin HireRabbit

Contact Feel free to get in touch!

@marenhogan

maren@redbranchmedia.com

Mobile Why it matters.

http://about.me/joelcheesman

September 2010

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There will soon be more mobile devices than people on planet earth.

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Facebook mobile MAUs - 751 million

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More tweets happen on mobile than PC

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27% of LinkedIn usage is mobile.

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Simply Hired - 40% of mobile traffic is healthcare vs. 20% other categories

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23% of teens access the Web only through the mobile devices.

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http://bit.ly/mworkplace

15 percent of respondents reported that the Smartphone has become their primary device for workplace communications and access to information.

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Mobile Providers

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Video Why it matters.

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It's huge. 178 million Americans watched 33

billion online videos in Feb. 2013

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Mobile devices, apps & faster connections are driving growth.

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Employers taking advantage of broad and targeted messages.

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SEO - Google and YouTube No. 1 & 2

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Job search with video integration

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Video interviewing.

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Advertising Media convergence

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Questions? @joelcheesman

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