making catalog proofing easier
Post on 16-Jul-2015
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Like the world’s worst game of telephone, it leaves a lot of room for ERROR, MISCOMMUNICATION and INTERPRETATION.
THE SEARCH
Looking for a way to collaborate online by
marking up a PDF
Disclaimer: we’ve been working with ProofHQ for nearly 2 years now, so these
programs could have made big strides in the interim
WHY PROOFHQ?
• Stability
• Upload almost any type of file, of any size
• Version management
• Markup tools
• Nice, unexpected bonuses: tools to compare version, create
contact groups and deadline notifications
• Easier to work outside of the office
ROLLOUT
Start with a small group of Beta testers
Roll out to a handful of clients at a time, giving one-on-one training sessions as needed
Take advantage of new project management/proofing capabilities
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DON’T
Send the designer in with incomplete information, all feedback should still be reviewed by an account manager BEFORE the artist begins – Remember, efficiency is key
Move ALL proofreading online, for everyone. There’s no substitute for a careful proofread of a printed set.
Run hi-res color match proofs
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HOW IT HELPED
Save time consolidating feedback
Reduces room for miscommunication by streamlining the communication model
Makes it easier for those working out of the office
Saves resources (paper)
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