making a living through a wordpress-based business

Making A Living Through A WordPress-Based Business

David Veldt@DavidVeldt

www.interactually.com/wcgr-2013

3 Primary Types of Websites

1. Lead Generation2. e-Commerce3. Media

www.interactually.com/wcgr-2013

Lead Generation

• Call-to-action is paramount• Contact page, phone number, quote form,

map, download, email• NEVER leave a user wondering where they

should go next• Make the process as simple and obvious as

possible

www.interactually.com/wcgr-2013

e-Commerce

www.interactually.com/wcgr-2013

Media – News, Blogs, Entertainment

www.interactually.com/wcgr-2013

• Affiliate Marketing• Ad Publisher• Ad Network• Sell Your Own Product

Affiliate Marketing

www.interactually.com/wcgr-2013

Ad Publisher

www.interactually.com/wcgr-2013

Ad Network

www.interactually.com/wcgr-2013

Sell Your Own Product

www.interactually.com/wcgr-2013

• eBook• Theme• Plugin• Course• Membership• Physical item

Selling More

www.interactually.com/wcgr-2013

More than just CRO…

www.interactually.com/wcgr-2013

Sales Optimization• Conversion Rate• Total transactions• Average Order Value

Conversion Rate

www.interactually.com/wcgr-2013

• Prominent Call-to-Action• Simple site structure & navigation• Short, easy forms• Compelling (yet, carefully chosen) copy• Design• Test, measure & refine

Total Transactions

www.interactually.com/wcgr-2013

• Are they coming back?• Coupon codes• Email lists• Leverage the ‘Thank You’ page

Average Order Value

www.interactually.com/wcgr-2013

• Are they adding more to their cart?• Cross selling - “Customers who viewed this

also viewed”• Up selling – “Basic, Pro, Unlimited”• Volume Pricing – “Buy 2, Get the 3rd Free!”• Free shipping

www.interactually.com/wcgr-2013

@DavidVeldtwww.interactually.com/wcgr-2013