mad2123 advertising design 4 group: eggppy mad2043 e ...€¦ · mad2123 advertising design 4...

MAD2123 Advertising Design 4MAD2043 E-marketing

MAD2073 Video Production for Advertising

PresentationGroup: EGGPPY

Lim Jia Jing - 1181302721Yeap Sze Yee - 1181302498Wong Chor Quan (Benjamin) - 1161104510

Target Audience Persona

Direct Competitors

Indirect Competitors

Reference:https://youtu.be/0PAgfpXYwwkhttps://www.youtube.com/watch?v=TxlxKAwLvD4

Proposal 2 (EGGPPY Branding)

Proposal 2- Precedent Studies (EGGPPY Branding)

Proposal 2- Ideation (EGGPPY Branding)

Proposal 2- Master Design (EGGPPY Branding)

Concept 1 - Reference Video

Stryhns : Food For Men (The Sequel)Stryhns : Food For Men

Concept 1 - Precedent Studies

Concept 1 - Moodboard

Concept 1 - Storyboard

Concept 1 - Prop List

Scene Item Quantity Detail

2,7 Lunchbox 1 Normal lunchbox

2,7 Stationary 1-3 Showing works

3,4 Clock 1 Showing time

5,6,8,9 Lunchbox cover 1 Cover

12,13,14 Kuih Bahulu 1 Normal kuih bahulu

Concept 1 - Casting

Concept 1 - Wardrobe

-Smart Casual Office Outfit

Concept 4 - Case Study

Concept 2 - Reference Video

Concept 2 - Precedent Studies

Concept 2 - Moodboard

Concept 2 - Storyboard

Concept 2 - Props List

Concept 2 - Wardrobe

Concept 2 - Casting

Concept 2 - Case Study

Concept 3 - Reference Video

-Fanta | It's An Orange Thing -09 Coca Cola "Side of Life".

Concept 3 - Precedent Studies

Concept 3 - Moodboard

Concept 3 - Storyboard

Concept 3 - Props

Concept 3 - Wardrobe

Concept 3 - Casting

Concept 3 - Case Study

Milo's Best Destination - Short movie - Motion Design Cycle of Life - Animated Short Film (Flat Animation)

Concept 4 - Reference video (motion graphic)

Concept 4 - Precedent Studies

Concept 4 - Storyboard

Concept 4 - Storyboard

Concept 4 - Moodboard

Concept 4 - Props List

Concept 4 - Casting

Concept 4- Wardrobe-Pajama/ Sleepwear

-Formal Long Sleeve

Concept 4 - Case Study

Thank you