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MACHETEGROUP

7simple truths

MACHETEGROUP

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MACHETEGROUP

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http://www.google.com/imgres?imgurl=http://mediachannel.org/trend/files/2009/10/1970-NFL-Logo.png&imgrefurl=http://mediachannel.org/trend/nfl-oakland-raiders-vs-san-diego-charger-live-stream-watch-online-for-free/116&usg=__FgiSF4iJnvv8mSWVj1kZrNEO7Z4=&h=400&w=310&sz=71&hl=en&start=2&itbs=1&tbnid=eOJaBSNdczFziM:&tbnh=124&tbnw=96&prev=/images?q=nfl+logo&hl=en&gbv=2&tbs=isch:1

MACHETEGROUP

Ratings matter in a world of big events

Event Ra3ng ViewersSuper  Bowl  XLIV 45.0 106.5M  NBA  Finals  Game  7 15.6 28.2M

Olympics  USA  vs.  Canada  Hockey 15.2 27.6M

World  Cup  Ghana  vs.  USA 8.2 14.8M

World  Cup  USA  vs.  England 7.3 12.9M

NHL  Stanley  Cup  Game  6 4.7 8.3M

2010  World  Cup  Average 1.8 2.8M

MACHETEGROUP

COMBATE AMERICAmachete group has deep entrepreneurial and operational EXPERIENCE in sports, entertainment and media.

MACHETEGROUP

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HEADER 2

MACHETEGROUP

HEADER 3IF YOU ARE IN THE TELEVISION BUSINESS, YOUR FIRST GOAL IS TO CREATE A HIT SHOW.

MACHETEGROUP

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What is hope*?– Blind optimism and deluded fantasy?– Connection and attachment– Courage and spirit– A virtue for sure

Real motivation for fans. And, athletes

Never a business strategy

*  Source:    Book  &tles    (Oxford  University  Press,  2009)

Observations

• The UFC is a near monopoly and is aggressive in protecting and expanding its turf

• The regional “minor leagues” are fragmented and not well-managed

• Story lines drive the business

• Venues need serialized, recurring content

• Sports channels (RSNs) need recurring, locally-relevant content

THE MODEL

• Develop a property tailored to the fan

• Story-driven content strategy

• Focus on developing a television franchise (akin to The Iron Ring)

• Source athletes from Mexico

• Extend Hispanic identity and culture into all aspects of the product

MACHETEGROUP

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