luxury brands

In Top 100 Brands

LOUIS VUITTON MONET HENNESSY (LVMH)

A French fashion house.

Bernard Arnault (Chairman and CEO).

World’s largest luxury goods

conglomerate.

430 Stores worldwide.

GUCCI GROUP

Gucci: part of Gucci group owned by a

French company “Pinault-Printemps-

Redoute”.

Founded by Guccio Gucci in Florence in

1921.

609 stores worldwide.

PRADAPrada -An Italian fashion label

specializing in luxury goods.

Deals in ready-to-wear, leather

accessories, shoes, luggage and hats.

The company was started in 1913 by

Mario Prada.

Prada shoe line was released in 1984.

250 Prada stores in 65 countries.

ARMANI

An Italian fashion house, found in Milan on

July 24th, 1975.

Operates in 10 sub labels.

Lifestyle products including apparel,

accessories, eyewear, watches, jewellery,

home furnishings, fragrances and cosmetics.

500 stores worldwide-- stores in 46

countries.

Brand Management --- 5P’s

• Product• Price• Place• Promotion• Positioning

Louis Vuitton footwear

Men Women

Lace ups

Open style

Loafers

Sneakers

Ankle boots

Buckle shoes

Loafers

Sandals

Ankle boots

Sneakers

Ballerinas and pumps

BootiesBootsFlatsSandalsSlidesSneakersThongsPumps

BootiesBootsLace-upsMoccasinsSlidesSneakers

Gucci footwear

Men Women

BootiesLace upsLoafersSandalsSneakersAmerica’s cup

Prada

Men

Boots

Sneakers

Lace up shoes

Armani footwears

• Men - starting from $128.

• Women - starting from $99.

• Men- starting from$71.

• Women – starting from $60.

• Mens - starts from $75.

• Women - starts from $65.

• Women – starting from $ 195.

• Men – starting from $350.

Louis Vuitton Gucci

PradaArmani

LondonParis

Rome Miami

New YorkMumbai

TokyoEuropean cities

LV •Celebrity marketing campaign.•Rappers•Print ads, billboards.•Television advertising.

Gucci •Celebrities – award functions.•High print media ads-- magazines.•Through charity shows.

PROMOTION

Prada •Fashion Shows.•Travelling Art Gallery-WAIST DOWN.•Magazines.•Movie depiction.

Armani •Fashion Shows.•Designer for celebrities in movies.•Magazine ads featuring celebrities.•Celebrities – Red Carpet

Positioning

• Haute Couture.• Target- highly affluent customers.• Positioned – exclusivity via fashion

trends and seasonal collections and high fashion ends.

THANK YOU

Anchal SharmaAnamika TarafdarAnkush BhatnagarRitika Sharma