lululemon presentation
Post on 14-Jul-2015
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self-described yoga inspired athletic
apparel company
“create components for people to live
long, healthy, and fun lives”
7 core values: quality, product,
integrity, balance, entrepreneurship,
greatness, and fun
what is lululemon?
“We are passionate about sweating every
day and we want the world to know it.
Breathing deeply, drinking water and
getting outside also top the list of things we
can’t live without.”
the lululemon manifesto
fabrics & technologies
Luon: signature
technical fabric
designed to handle
stretch and sweat
Swift: versatile fabric that offers
freedom and movement of stretch
Luxtreme:
high-
performance
fabric
developed for
long-runs and
workouts
Natural Blends: blended fabrics
that maintain shape and
breathability
Mesh & Liners:
lightweight and stretchy
ventilation
Silverescent technology, “the silver
bullet for stink”: prevents the growth
of odor causing bacteria in our gear
the designer:
Dennis “Chip” Wilson
• self-made designer
• 2012, Forbes Ranked 10th
wealthiest Canadian
• 2004, Ernst & Young named
Wilson as “Canadian
Entrepreneur of the Year”
stores
• 201 stores internationally
• employees are called
educators
• share space with yoga
studios
celebrities in luluReese
Witherspoon
Kelly Rippa
Kim Kardashian
Vanessa Hudgens
Sophia Bush Sandra Bullock
Leann Rymes Kristin Cavallari
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