ltp: virtual wards on social media and boosting digital engagement
Post on 14-Apr-2017
513 Views
Preview:
TRANSCRIPT
Two virtual wards – at the times our social media channels are busiest.
Two platforms – Facebook and Twitter.
Questions on Twitter used #askWCC hashtag.
Questions on Facebook used the standard commenting function.
Aggregated on Storify.
Central base of operations in the City Council buildings.
Virtual Wards
How they worked
Virtual Wards
Real-life ward meeting7 ward and stakeholder meetings over one month.
24 residents attended each meeting on average.
Tea and biscuits.
5,700 people saw a link to the Virtual Ward event.
294 separate users viewed Facebook event page.
87 engaged with the Virtual Ward event page.
9,800 impressions were seen in people’s Twitter feeds.
233 engagements with WCC’s tweets.
Virtual Wards
Virtual ward meeting
Virtual Wards
Councillors loved itWe showed that we were prepared to try something innovative to engage with younger and more tech-savvy Wellingtonians.
– Councillor Sarah Free
I loved the idea of a virtual ward and congratulate staff for coming up with this innovative idea… It is critical that central and local government are open to different ways of doing things to serve the people who elect them.
– Councillor Iona Pannett
top related