location services presentation

...a journey through location-based social media services...

Joel LuksListings Editor @Culturemap@joel_luks@cmapeventshou

Friday, July 15, 2011

Friday, July 15, 2011

Location-based social media platforms bridge digital conversations to the physical world.

Friday, July 15, 2011

LOC

ATIO

N-B

ASED

SOC

IAL

MED

IA IN

TER

AC

TIO

N

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END USER EXPERIENCE END USER EXPERIENCE END USER EXPERIENCE END USER EXPERIENCE END USER EXPERIENCEWHY USE IT REWARDS GAME SHARING INTEL

FUN STUFF Badges | Mayorships Pins | Items & Objects

Passport StampsTag people

Badges | Dukedoms | Kingdoms | Expert

WHAT IT DOES Tips | To Do List | Rewards Highlights | Information | Tourism SharingUser Review | Sharing

Information

NEAT FEATURES Recommended | Trending TripsFacebook Deals (Coming

Soon)Deals | Offers

COMPATIBILITYSyncs with Facebook Places

Sends to TwitterSyncs with Foursquare + Facebook

Places | Sends to TwitterAllows syncing

Syncs with Facebook Places and Sends to Twitter

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BRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSBRAND | BUSINESS BENEFITSSTATS

10 Million Users (June 2011)3 Million Check-Ins Daily

600,000 Users (Nov. 2010)500 Million Users (All of FB)250 Million Active on Mobile

devices (x2 as active)

3.7 Unique Montlhly Visitors18 Mil. Reviews | 33% Searches

Mobile (April 2011)

STRONG SUITSANALYTICS

Branding | Places | IntegrationTrips Impact

Analytics | FeebackCustomer Service

BUSINESSES USING THEM

MTV | Bravo | Ellen DeGeneres Zagat | CNN | Starbucks

SXSW | Disney | National Geographic | USA Today

Everyone User Generated

STRATEGICTOOLS

Special Offers | Mayors | Tips | Brand Landing Pages

Trips | Highlights Future (Deals)

Link Places with PagesDialogue with Clients | Special

Offers

SYSTEMSiPhone | Symbian | Android webOS | Windows Phone 7

BlackBerry

iPhone | Blackberry | webOS | iPadAndroid (Released March 2011)

iPhone | BlackBerry | Android webOS | Windows Phone 7

iPhone | BlackBerry | Android webOS | Windows Phone 7

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brick & mortar

brandFriday, July 15, 2011

VEN

UE PLA

CE

BRIC

K &

MO

RTAR

BUSIN

ESS

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STR

ATEG

IES TO AT

TR

AC

T

NEW

CU

STOM

ERS

Friday, July 15, 2011

STR

ATEG

IES TO AT

TR

AC

T

NEW

CU

STOM

ERS

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CU

STOM

ER LO

YALT

Y &

R

ETEN

TIO

N ST

RAT

EGIES

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DISC

OV

ERIN

G SPEC

IALSNearby Places

Influences behaviorFilter by SpecialsInfluences behavior

Check-inCreates loyalty

Employee training

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FOU

RSQ

UA

RE

AN

ALY

TIC

S

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BRA

ND

PAG

E

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TIPS A

ND

BUT

TON

S

Be helpful and avoid self-promotionStrive for action items

Share insider informationAvoid the obvious

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AM

EX &

FOU

RSQ

UA

RE

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CAT

CH

-A-C

HO

O

CA

MPA

IGN

http://mashable.com/2010/04/27/foursquare-jimmy-choo/

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FOURSQUARE PROMOTION

http://www.youtube.com/watch?v=QoTJWg4mhiI

Friday, July 15, 2011

FOURSQUARE PROMOTION

http://www.youtube.com/watch?v=QoTJWg4mhiI

Friday, July 15, 2011

WELC

OM

E MESSA

GES

Friday, July 15, 2011

LEAV

E A N

OT

E

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HIG

HLIG

HT

S

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GO

WA

LLA C

ITY

PAG

E

http://gowalla.com/in/houston

Friday, July 15, 2011

GO

WA

LLA T

RIPS

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GO

WA

LLA PRO

MO

TIO

NS

Friday, July 15, 2011

FACEBOOK DEALS

http://www.youtube.com/watch?v=zZ-rTseVweshttp://www.facebook.com/deals/business/http://www.facebook.com/help/?page=18846

Friday, July 15, 2011

FACEBOOK DEALS

http://www.youtube.com/watch?v=zZ-rTseVweshttp://www.facebook.com/deals/business/http://www.facebook.com/help/?page=18846

Friday, July 15, 2011

FAC

EBOO

K D

EALS

http://www.facebook.com/home.php?sk=deals

Friday, July 15, 2011

FAC

EBOO

K D

EALS

Friday, July 15, 2011

FAC

EBOO

K D

EALS

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YELP O

VERV

IEW

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YELP A

NA

LYT

ICS

Friday, July 15, 2011

...where will you go from here?

Joel LuksListings Editor @Culturemap@joel_luks@cmapeventshou

Friday, July 15, 2011

MEMOLANE

Friday, July 15, 2011

WEEPLACES

Friday, July 15, 2011

SONAR

Friday, July 15, 2011