location based marketing: geofence, beacon, smart posters, fanwise & live video

GEOLOCATION BASED MARKETINGSteps to successful marketing measurement and optimization

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Why Geolocation Marketing?

‣ It is where your customers are

‣ It is more relevant for the location

‣ It is more timely and in the moment

‣ It can include additional layers of relevance such as time of day

‣ It has great ability to measure and report

Drive Users To Your Location Encourage Outbound Endorsement

Geolocation Marketing Technologies

Geofencing Beacons Smart Posters

FanWise Live Video

Geofencing‣ Apps can become

location aware

‣ Relevant Content

‣ Push Alerts

‣ Message on entrance or on exit

‣ Media Buying

Beacons“Proximity” based marketing.

‣ Facebook Beacon

‣ Like & Check in

‣ Welcome message

‣ Posts from Facebook page

‣ Friends recommendations

‣ Free from Facebook

‣ Beacons

‣ Your own app to promote anything you want

‣ Watch a video

‣ Social like or check in

‣ Download content or another app

Beacons

‣ Ad Beacon

‣ Reporting on ad views (foot traffic)

‣ Include sentiment (happy, neutral)

‣ Car counts (for billboards)

Beacons

Smart Poster‣ User must initiate the engagement

‣ No app required

‣ Can be used to drive users to anything

‣ Watch video

‣ Link to social

‣ Download content (like an app)

‣ Check status of something

‣ Replaces QR codes

‣ Can be reprogrammed

‣ Metrics & Reporting

‣ Android Only (for now)

FanWise Social EndorsementsSocial referrals influence decisions more than any other medium, how can geolocation marketing drive more social mentions?

‣ Drive users online

‣ Reward them when they mention you on social

‣ Broadcast their presence at your location

‣ Best social mentions are while users are experiencing your brand

‣ Implied endorsement

‣ Remarketing after they leave

‣ Build volume of voice within a #hashtag

CPM

$5 /1M Social

1 Consumer 532 Friends*

Live Streaming VideoUse live video to engage remote audiences with Periscope.

‣ Broadcast from your location out to the world

‣ Make them feel part of the action

‣ Closes the gap among multiple locations

‣ Ability to chat (answer questions) in real time

‣ Great for PR

‣ Connects to Twitter for viewing later, social connectivity

Other Considerations

Thank You.

Brett Circe Chief Interactive Officer

Follow Me: @bcirce

Diego Naranjo VP Planning & Strategy

Follow Me: @miamiadguy

BIG IDEAS

BIG IDEAS

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