localization world october 20th - 22nd, 2009 silicon valley michael smolens -
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Localization WorldOctober 20th - 22nd, 2009 Silicon Valley
Michael Smolens - michael@dotSUB.com
How can agencies & translators create
new sources of revenue?
Offer all your clients the ability to make their video assets available in as many languages
as is their website or text based content
Can be done by the same translators - but requires a disruptive way of thinking
First, a few examples and then a detailed, hands-on workshop & chance
to subtitle in this room and see your work in real time
You must excite it!•There is no crowd out there,
waiting to translate your content•You must create your own crowd
through the quality of your media•Video, like music, has the ability to
attract, even without words
Especially when it is in one’s native
language•Content that is• Well produced• Compelling• Entertaining• Inspirational • Educational• Informative • Culturally relevant
•generates passion and engagement
Triggers action•When you are moved by a short video or a feature film, and you realize that to subtitle it in your native language is• Fun• Easy• Legal
•you will gladly do it for your friends, family & countrymen
On home page of Twitter 8.8 million views into 69 languages embedded on
9,900 URLs
Examples on the web
•Controlled crowd sourcing
•permission by video & by language - a translator, an editor & a final ‘publish button’
4,400 videos into 79 languages by over 2,400 volunteers in 4.5 months
On mobile devices in multiple languages / any font
Feature film (2 hrs)
in English with 90% of 720,000
views inlanguages other
than English
How does it work?• It works the same whether subtitling/translation is done by professionals or volunteers
• Browser based, requires no downloaded software
• Can be done privately or collaboratively
• Can be checked, edited anywhere on the web
• The level of Quality is up to the content owner - it is different for each client (not right or wrong, JUST different)
One agency did 451 minutes of subtitling Jul - Sep 09 per actual video info below for one client - from Swedish to English. This represented $11,275 in NEW revenue/qtr plus new work for a translator
and a happy client!!!
Live - web based workshop &
tutorial Questions & answers and
interactive discussion
Video is becoming ubiquitous!•If a picture is worth a thousand
words, a video is worth ...•Video cameras are standard in
mobile devices, editing software is free and easy to use, uploading to the web is nearly immediate, free storage and distribution options are growing
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