lkc stand out

Branding In Higher Education How to build a personal brand that works

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Personal Brand Who are you?

What do you have to offer?

How do others see you?

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Brand Channels

Website/Blogging

Twitter & LinkedIn

Instagram/Pinterest

Slideshare

Storify

YouTube/Vimeo

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Personal Website

About Page

Blog Component

Portfolio Page Resume

Contact Page

Connect on Social: @HerMusings | #LKCStandOut

Consistency

Profile Picture

Full Name

Location

Website Link

Completed Bio

Character

Personality

Authenticity

Transparency

Balance

Content

Blog Posts

Website

Twitter Chats

Live Tweeting

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Content Creation Case studies

Recent events

Industry news and trends

How-to and advice

Interviews / Q & A’s

Lists

Thesis/Research

Connect on Social: @HerMusings | #LKCStandOut

Connect on Social: @HerMusings | #LKCStandOut

LEAD

Listen | Engage |Acknowledge |Deliver

• What you had for breakfast

• Anything related to alcohol or partying

• Sexual references

• Curses

• Being late

• Negative thoughts

• Pointless conversations

• Subtweets

• Material related to your professional interests

• Research or project you are working on

• Questions

• Insightful things you have learned

• Feedback and Comments

Social Media Do’s and Don’ts

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Resources Hootsuite

NetworkedBlogs

Wordpress

Weebly

About.Me

IFTTT

BrandYourself

The Branding Muse

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Questions?

Connect on Social: @HerMusings | #LKCStandOut