liw09 health and fitness
Post on 24-May-2015
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Leisure Industry Week (LIW) is the annual event that attracts 12,886* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance
What is ‘Health & Fitness’?LIW is the UK’s leading annual trade industry event for the health, fitness and wellness sector, celebrating its 21st Birthday in September 2009.
The event is designed to embrace all key stakeholders in the health and fitness industry, to provide a showcasing, networking and educational event that connects people in acting as a driver for change.
The Health & Fitness show’s co-location with the wider active leisure sector served by Leisure Industry Week (LIW), provides a unique opportunity to develop partnerships with both private and public sector stakeholders.
Health & Fitness works in partnership with a number of key organisations, including;
Live exhibition attracted over 120 commercial suppliers, associations and media partners.
Live demonstrations in the Lucozade Sport Fitness Arena
Inclusive Fitness ZoneFIA/Skills Active VIP Lounge
What happened at the 2008 event?
Education • UKSCA Performance
Seminars• Major Moves ‘Role of
technology in activity promotion’
• Wright Foundation Exercise Referral Seminars
• FitPro Business Conference
Networking Events• Leaders in Leisure Cocktail
Reception• FIA Drinks reception &
Keynote address• FIA/FitPro Flame Awards• SPORTA Annual Lunch
“We’ve utilised our stand to the maximum and achieved great success with a good quality and mix of serious visitors, which is great considering the economic climate.”
Matthew Januszek Director, Escape
Who visits Health & Fitness?12,886* visitors attended LIW and Sports Development Week in 2008
Private Gyms & Healthclubs
Local Authority Leisure Centres
Sports Clubs
Local Authority Trusts
Schools, Colleges and Universities
Architects, Consultancies, Building Companies
Training/Coaching Companies
County Sports Partnerships
Health/Medical Sector Representatives
Infrastructure/Regeneration Project Operators
Local Authority Management Contractors
Sporting Governing Body/Agencies
Corporate Wellbeing Advisors
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance
TESTIMONAL
“Technogym enjoyed an outstanding LIW in 2008 with record numbers of leads and orders taken. Of special interest to customers were the new bikes, Excite Top, FLEXability, Kinesis One and Element+ strength.”
Chas Sharp, Marketing director, Technogym
12,886* visitors attended LIW and Sports Development Week in 2008
They are a decision making audience62% of all visitors are senior decision makers
You won't find them anywhere else61% have not visited any other industry event in the last 2 years
When they come, they come to buy57% of visitors expressed intent to buy products and services at the show
And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000
LIW puts you in front of the biggest audience of buyers…
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance
What are Health & Fitness visitors looking for?Strength & CV Equipment E.g. Pulse Fitness, Cybex, Physical Company, Technogym
Vibration Training EquipmentE.g. Power Plate, Vibrogym UK, Big Wave
Health, Wellness & Fitness TestingE.g. Cranlea, Human Lab VO2, Idass Fitness, Body Stat, Derwent healthcare
Fitness/Sport NutritionE.g. Reflex Nutrition, Ultralife, Gatorade, Lucozade Sport, Taut
Membership Retention/Marketing Services E.g. Creative Fitness Marketing, Big Wave Media, Hatrick Marketing
Rehab/Physio/Medical EquipmentE.g. Mobilis Performance
Children’s Fitness Products/ServicesE.g. Zig Zag, Pulse Fitness, Gymkids, Shokk, Fit for Sport
Pilates EquipmentE.g. Gravity, Stott Pilates (Pro Active Health)
Training/Education ProvidersE.g. Lifetime Health & Fitness, YMCA Fitness Training, Focus Training, Northern Fitness Training
Clothing / Promotional ProductsE.g. Promotions 81, Activate, First Editions
TESTIMONAL
“I attended in 2008 to network with a number of existing and prospective clients. It would have taken several months to have conducted the number of productive meetings that I managed over my 2 day visit. LIW is the most important health and fitness industry event in the UK and I look forward to attending in 2009.”
Mark Jones, Group Health & Fitness Manager, Liverpool City Council
Visitor research findings*88% have purchasing authority or advisory influence
75% attended LIW to source new suppliers
70% attended LIW to source a specific product/service/technology
61% fulfilled their objectives to purchase/place order/sign contracts at LIW
70% attended to compare products with a view to placing orders at a later date
66% attended to help make a decision about a product(s)/services they were thinking of buying
83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months
42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW
34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW
23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW
84% attended to identify new opportunities/markets
95% attended to keep up to date with industry trends/developments
85% attended to see the industry players in one place
80% attended to strengthen existing relationships
88% expressed a strong intention to attend LIW next year
85% have expressed that LIW is important to them/their company
TESTIMONAL
“As a first time exhibitor, I was delighted with the show. We generated over 300 qualified business leads, with the co-location of fitness, alongside the wider leisure sector, providing new opportunities way beyond our expectations.”
Martin McKenzie, Managing Director Fight Fit
* Source: Independent research conducted by Vivid Interface
Managing Director CADBURY HOUSE HOTEL CLUB & SPA
Managing Director PARKWOOD LEISURE
MD LIBERTY HOTELS UK LTD
Multi-Site Fitness Manager IMPRESSIONS FITNESS SUITES
National Group Fitness Manager LA FITNESS
National Kids Manager VIRGIN ACTIVE
Operations and Fitness Manager PONDS FORGE INTERNATIONAL SPORT
Operations Development Manager CULTURE AND SPORT GLASGOW
Operations Director NUFFIELD PROACTIVE HEALTH
Operations Manager ISLE OF WIGHT COUNCIL
Pdm ASHTON PARK SSP
Performance Analyst SPORT ENGLAND
Pfi BORDERS SPORT & LEISURE TRUST
Physio MANCHESTER CITY FC
Project Manager SPORTSCOTLAND
UK Operations Manager VIRGIN ACTIVE
Leisure Facilities Manager FOREST SCHOOL
Leisure Complex Manager TALACRE BEACH GROUP
Leisure Investment Manager ST HELENS COUNCIL LEISURE
Sports Facilities Manager UNIVERSITY OF SURREY
Spa & Leisure Manager FUSION SPA & WELLNESS
CEO ESPORTA
CEO Leisure CENTURION HOTELS
Chartered Architect FIFE COUNCIL
Chief Executive LEISURE CONNECTIONS
Chief Executive CANNONS GROUP LTD
Contracts Manager SECRCO LEISURE
Qualifications Manager ACTIVE IQ
Purchasing Manager SLM LEISURE
Complex Manager BRADFIELD SPORTS COMPLEX
Sample visitors TESTIMONAL
“LIW 2008 was another triumph for SHOKK with the launch of five exciting new products. event the SHOKK stand was a constant buzz of activity and inundated with visitors who surrounded the stand all keen to see the new products especially the SHOKK MOTIVATRIX, with one purchased off stand during the event.”
Kieran Murphy, Marketing Director, Shokk
Media Partners TESTIMONAL
“We have been in the leisure industry for over 25 years now and this is the best show we have ever attended in terms of interest in the company and its total solutions package. We tripled the number of leads generated on the stand compared to last year and with the new products being launched at the show there was a real buzz about where Pulse is heading as a company.”
Chris Johnson Managing Director, Pulse
Book early and benefit from:Preferential stand location options
Reduced space costs
Reduced contractor rates for stand extras
Access to our dedicated PR agency (Promote PR)
Opportunity for inclusion in e-newsletters sent to our entire visitor database
Opportunity for company press releases to be archived on the website
Access to LIW supplier finder and tender service
Access to a professional studio, for the production of streamed video, for hosting on LIW TV (www.liw.tv) and in your own communications (fee applies)
More than just a three day show…
TESTIMONAL
“We signed contracts with two major health club chains and obtained lots of good leads and great feedback about the stand and our demonstrations.”
Greg Sellar Managing Director, Gravity
Benefits of Exhibiting…Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together – which in today’s climate, is a potent force for any business.
Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
Highly targeted:• Flexible• A two-way
communication process
• The buyer comes to you
• Neutral sales environment
• A three-dimensional media
• Fast market penetration
Highly targeted:FlexibleA two-way communication processThe buyer comes to you Neutral sales environmentA three-dimensional media Fast market penetrationPermission marketing
In this current climate, the importance of building relationships and being "visible" has never been more pertinent!
Contact details & booking information
Stand costsSpace Only ...........£339 per m2
Shell Scheme .......£369 per m2
(carpet, walling, ceiling grid and nameboard included)
Jonathan Monks+44 (0)20 7955 3972Jonathan.Monks@ubm.com
Tom Hammond+44 (0)20 7955 3990Tom.Hammond@ubm.com
To request a floorplan, book a stand or sponsorship opportunity please contact :
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