link building - methods, risks, and results

Link Building Methods and RisksJim Boykin

CEO, Founder &Lead Link Ninja

@ We Build Pageswww.webuildpages.com Jim@webuildpages.comTwitter @webuildpages

We Build Pages Internet Marketing Services

Since May 1999 Over 11 years in business

We Build Pages Internet Marketing Services

Best Link Building Blog 2006 and 2007I don't blog much anymore....

We Build Pages Internet Marketing Services

~35 in house Link Ninjas &over 100 writers (many for over 5 years now).

History

Bought Links From 2000-2008

Free Links Based on Content 2009 - Current

We Build Pages Internet Marketing Services

Let's talk about

We Build Pages Internet Marketing Services

Buying LinksNothing Beats it for Short-Tail Phrases.

We Build Pages Internet Marketing Services

Risk vs. Reward

We Build Pages Internet Marketing Services

Odds of Getting Busted.

We Build Pages Internet Marketing Services

Top 9 Ways to Get Your Site Banned in Google for Buying Links.(Assuming you buy links.)

We Build Pages Internet Marketing Services

9. Reporting your competitor to Google. They're Spamming!

When you yourself are buying links.

We Build Pages Internet Marketing Services

8. You're #1 for super competitivephrase, and you're not the best site in the world.

I'm #1 for "Hotels" .... … and I'm a thin affiliate.

We Build Pages Internet Marketing Services

7. You're #1 for big competitive phrase Which pisses your competitors off, and they report you as SPAM

We Build Pages Internet Marketing Services

6. Your Broker gets Mapped, Analyzed, and Buyers Penalized.

We Build Pages Internet Marketing Services

5. You Trip a Link Buying Filter

We Build Pages Internet Marketing Services

4. You start shouting and bragging about your rankings.

Hey CNN & Time Magazine,Can you do a story on me?

I'm #1 for Widgets!!!!

We Build Pages Internet Marketing Services

3. Someone blogs about your buying links

"Hey, this Asshole tried to buy a link from me...”

Then he forwards your paid link request to Google.

We Build Pages Internet Marketing Services

2. You have no natural backlinks.

We Build Pages Internet Marketing Services

www.Made4BlogReviews.com/keyword-keyword-review.htm

www.Non-Relevant-homepage-link.com

www.IownThisSite.com

www.crappyblog.com/old-blog-post/3#ShittyComment

www.OK-site.com/Side-Bar-Link-With-Other-Buyers

www.Pagerank-Blocked-5-years-ago.com/for-selling-links

1. You show your site to Matt during a backlink review panel.

WHY did that site link to you.....I smell Money....We Build Pages Internet Marketing

Services

If you're penalized...

what then?

Jim tells story...

We Build Pages Internet Marketing Services

We Build Pages hasn’t bought a link in 17 months!

Yes, we’re still getting links!Over 1000 every month!

We Build Pages Internet Marketing Services

If you are NOT Buying Links....

Give Up Trophy Phrases to Buyers Go Long Tail.

We Build Pages Internet Marketing Services

Non-paidPermanent

Trusted

Based on the merit of what a person’s page is about, and about what we request they link to.

We Build Pages Internet Marketing Services

http://www.ogeecheetech.edu/library/programs/xxx.htmlhttp://cswww.essex.ac.uk/staff/hhu/xxx.htmlhttp://www.faculty.english.ttu.edu/xxx/http://library.willamette.edu/guides/subject/xxx/http://www.lib.washington.edu/subject/English/xxx/http://faculty.randolphcollege.edu/tutor/xxx.asphttp://www.alvernia.edu/library/library_resources/irl/xxx.htmlhttp://library.albany.edu/subject/xxx.htmhttp://faculty.wiu.edu/JR-Olsen/wiu/tea/xxx.htmhttp://www.library.upenn.edu/exhibits/rbm/kislak/index/xxx.htmlhttp://library.duke.edu/research/subject/guides/japan/subject/history/xxx.http://www.dof.virginia.gov/fire/xxx.shtmlhttp://trotsky.arc.nasa.gov/xxx/http://ready.arl.noaa.gov/xxx.phphttp://www.optometry.ihs.gov/xxx http://human-factors.arc.nasa.gov/zteam/fcp/xxx.htmlhttp://www.epa.gov/Region3/green/xxx.html

Average Percentage of Links WBP Obtains:

23% are edu’s.21% are .org’s5% are k12’s

4% are ac.uk’s1.5% gov’s0.6% .mil

We Build Pages Internet Marketing Services

So how do you get linksIf you're not going to Buy

them???

We Build Pages Internet Marketing Services

Content!

We Build Pages Internet Marketing Services

1. What to write….

Give me a topic….any topic…um...no time..Pool Supply Company Example

We Build Pages Internet Marketing Services

Search Google - Pool Safety

#1 pagehttp://www.aap.org/FAMILY/TIPPPOOL.HTM39 links - several highly trusted

#2 pagehttp://www.cpsc.gov/cpscpub/pubs/chdrown.htmlhas 89 links...lots of edu's and gov's.

#5 pagehttp://www.liveandlearn.com/pools.html94 links some edu's and other trusted links.

2. How to WriteLink Bait

vs.Trust Bait

We Build Pages Internet Marketing Services

Link Bait for Links

1.Content Built for Bloggers and social media audience

2.Almost all links from Blogs (~2007 sites) 3.Link Value often fades as it's "old news"

© 1999-2010 We Build Pages Internet Marketing Services

Trust Bait for Links

1.Content Built for educators and research audience

2.Links from non-blogs (~1998)3.Link value constant and permanent

© 1999-2010 We Build Pages Internet Marketing Services

10 Examples of Trust Bait

We Build Pages Internet Marketing Services

3. Who to Write to

Resource 1 on pool safety 89 linksResource 2 on pool safety 111 linksResource 3 on pool safety 150 linksResource 4 on pool safety 75 linksResource 5 on pool safety 75 links = 500 possible emails

We Build Pages Internet Marketing Services

500 possible emails.We'll email about ~100 of those

We have about a 5% conversion rate on link requests.

100 emails sent @ 5% conversion= 5 links.

Hand = ugh!Tools = Brilliant!

We Build Pages Internet Marketing Services

Summary for Trust Bait for Links1. Find pages/topics that get lots of links .

2. Write killer papers on those topics.

3. Write to those who link to #1.

We Build Pages Internet Marketing Services

Ranking documents based on user behavior and/or feature data

This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed

When a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others.

Four Areas are Analyzed

1 Data about the Link2 Data about the Page that links to you3 Data about the Page linked to4 User Data

1. Data Associated with the Link:•Font Size•Where link is on page (above fold, in list?)•Font Color•Number of words in anchor text•Words in the anchor text•Context of words before and after a link•Commerciality of the anchor text•Topical text cluster link is associated with

2. Data associated with the page getting the link

•Information about the web site that links to you.•Is link going to same domain, host, or owner?•Words in the (URL) of the target document.•Length of the address of the target document.

3. Data about the page that links to you.

•Data associated with links on the page•Number of links on the page•Words on the page•Words in heading of document•Topical cluster with which the page is associated•Degree to which a topical cluster associated with the page matches a topic of the link

4. User Behavior Data Probability that a link will be selected by a user

•Navigational (How users arrived on that page)•Search terms used•How often a link is selected•How often links aren’t selected when one link is chosen•How often no links are selected on a page

Here’s Chuck

We Build Pages Internet Marketing Servics

Jim BoykinWe Build Pages .comJim@webuildpagesor Chuck@webuildpages.com

Twitter @webuildpagesplease send me your feedback!

We Build Pages Internet Marketing Services