lidia scarlat - storytelling in a jungle of video communication

STORYTELLINGIN A JUNGLE OF VIDEO COMMUNICATION

one year later…

– Newton N. Minow about Television

“vast wasteland”

the world of Pinterest and tutorials

creative

for the sake of being creative, many people keep reinventing the bicycle

storytelling renaissance

STORYTELLING TOOLKIT

clarity

plot set out to resolve a conflict

“cold open” for on-demand entertainment

everything intenSional emphasis & repetition

marriage between medium & story

DOs & DON’Ts from mystery to certainty

dynamic stills

Captain America: The Winter Soldier Main on End Title Sequence. Created by Sarofsky for Marvel. Main Title Director/Lead Designer: Erin Sarofsky

focus the eye

motioncan the same message be transmitted through PowerPoint?

have balls for the bizarre

switch off the sound

infuse wonder

Do great things together Asana video

STORYTELLING TOOLKIT• clarity

• plot - set out to resolve a conflict

• “cold open”

• everything intenSional

• emphasis & repetition

• marriage between medium & story

• DO’s & DON’Ts

• dynamic stills

• focus the eye

• motion, not powerpoint

• have balls for the unfamiliar

• switch off the sound

• infuse wonder

A story is not a widget. It’s not exact.

Stay curious.

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