lia sophia imagine conference 2014 talk

Carla Gradin@carlagradin

www.carlagradin.com!

Are YOU ready to

Are YOU ready to

PARTY

What Seeds Are You Planting?

www.carlagradin.com

Simplify the choices and expand the possibilities

@carlagradin

Remarkable

RE-MARK-ABLE:worth making a remark about

www.carlagradin.com

WHAT  I  DO WHY  I  DO  IT

www.carlagradin.com

• Flexibility • Play off the energy of

the crowd

• Choose verbiage and practise the tone !

• A well rehearsed script is KEY!!

SHOW OBJECTIVES

Know Like Trust !

Audience Advisor

!Book, Buy & Join

Inform Inspire Create Desire

Action  Goal

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PARTY

Welcome

• 3 minutes to put on jewellery

!!

• gets them playing in the jewellery

• jewellery looks better on someone

• compliments • time to get myself

set-up !!

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WHAT WHY

PARTY

Introductions

• Who has never been to a lia sophia show?

• $1000 bill • Learn their names !!

• Know your crowd so you can connect with them !

!

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WHAT WHY

PARTY

Why Story

• Connect with the crowd

• Leave room for mystery

• Recruiting seeds !know, like & trust

!

• Start up in style flyer • Use words like:

• opportunity • flexible schedule • confidence • leadership • freedom

• Use cards to have audience participation !

!www.carlagradin.com

WHAT WHY

PARTY

Lifetime Warranty

• It’s what sets us apart !

• Show them a blue sheet

• Give them some tips • as good as

money • attach pictures to

your blue sheet !

!

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WHAT WHY

PARTY

Demo Pieces

• Classic pieces • Keep them engaged • Inform them of the

versatility of their jewellery

!Inform, Inspire, Create Desire

• Panorama • Improv • Classified • City Lights • Birthday Earrings !!!

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WHAT WHY

PARTY

Shopping Spree

• You would be surprised at how much information you get from the wish list

• Control the time of the party

!

• Explain customer save program

• 15 min to fill in 6 or more items on wish list

• Extra card for filling in the other side of the wish list ! !!

!www.carlagradin.com

WHAT WHY

PARTY

Hostess Rewards

• Strengthen understanding of our programs

• Focus on recruiting !

• Star 2 cheapest and circle 4 most expensive

• Page 96 chart • Use New and Now

flyer • “Ask me about my

business” to give away remaining cards !

!www.carlagradin.com

WHAT WHY

PARTY

Booking Game

• Opens dialogue for those that are unsure

• Start them on their shopping spree

• Understand the rich hostess program

• Talking point - encouragement

!!

• Play, pass or double-double

• Many others you can find online !!

!

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WHAT WHY

PARTY

Party Wrap-up

• Controls party time !!

• I’ll be here for another 20 min

• Do the final draw !!!!

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WHAT WHY

SUMMARY

REASON WHY PEOPLE

BUY, BOOK, JOIN: !• Know, like & trust • Informed, inspired,

created desire • Love the jewellery • Fun! !!

• put on jewellery • learn names • lifetime warranty • demo jewellery • shopping period • wish lists focus on:

• hosting • cards focus on:

• recruiting • booking game !!!!

WHAT WHY

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Thank- you!@carlagradin

www.carlagradin.com

Remarkable Experience