let's get fit together

FitTogether

Let’sget

!"#$%&'()"*+,&$(-(.,#/01&%2(!*$$(-(30%%2&4(56#%27*8"%'&+(5%#&2,(-(9#:%*"#0(5866&"$

;&06(3&61&"$<

=0:8,%+(>?@#$&"< A&''#$(AB(.,,#*%%

CDEC()0%&60'(70$&(5%8?+(7*6F&%#%#*'G'?#0'0(H'#@&"$#%+

Table of Contents

1 .I&:8%#@&(58660"+

1 5#%80%#*'(>'0,+$#$

2 J&$&0":2

4 706F0#K'(L,0'

9 .@0,80%#*'

10Page Summary

Appendices

11 >FF&'?#I(><(J&$&0":2

43 >FF&'?#I()<(L,0''#'K

61 >FF&'?#I(7<(G6F,&6&'%0%#*'

118 >FF&'?#I(A<(.@0,80%#*'

M1N&:%#@&(EM1N&:%#@&(CM1N&:%#@&(O

10 7*':,8$#*'

P&@&"(1&Q*"&(20$(#%(1&&'(&0$#&"(Q*"(>6&"#:0'(:2#,?"&'(%*(R%(%*K&%2&"(%2&(F#&:&$(*Q(K**?(2&0,%2B(>?@0':&$(#'($:#&':&(0'?(%&:2'*,*K+S(0,*'K(4#%2(1&%%&"S(6*"&(@0"#&?(*F%#*'$(Q*"('8%"#%#*8$(Q**?$(0'?(F2+$#:0,(0:%#@#%#&$(F"*@#?&(:2#,?"&'(4#%2(K"&0%&"(*FF*"%8'#%#&$(%*(,&0"'S(?&@&,*F(0'?(&'K0K&(#'(2&0,%2#&"(,#Q&$%+,&$B(T&%(#Q(?&@&,*F#'K(2&0,%2#&"(,#Q&$%+,&$(20$('&@&"(1&&'(&0$#&"S(%2&'(42+(?*(*'&(#'(%2"&&(>6&"#:0'(:2#,?"&'($8QQ&"(Q"*6(:2#,?2**?(*1&$#%+U(>'?S(420%(:0'(1&(?*'&(%*("0#$&(040"&'&$$(*Q(%2#$(#$$8&(0'?(#'$F#"&(:2#,?"&'(%*(?&@&,*F(2&0,%2#&"(&0%#'K(0'?(&I&":#$&(201#%$U(;2&(G'?#0'0(H'#@&"$#%+(LJ55>()0%&60'(70$&(5%8?+(7*6F&%#%#*'(%&06V$(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'($*8K2%(%*(0'$4&"(%2&$&([8&$%#*'$S(0'?(#'(?*#'K($*S(2&,F(>6&"#:0'(:2#,?"&'(1&K#'(%*(R%(%*K&%2&"(%2&(F#&:&$(*Q(%2&(2&0,%2#&"(,#Q&$%+,&(F8//,&B(

;2"*8K2(WX&%V$(Y&%(=#%(;*K&%2&"SZ(*8"(%&06(#'%"*?8:&?(0($%"*'K(2&0,%2(#'#%#0%#@&(4#%2#'(%2&(3*'"*&(7*8'%+(7*668'#%+(5:2**,(7*"F*"0%#*'(0'?(1+(F0"%'&"#'K(4#%2(0(,*:0,(H'#%&?(\0+(*"K0'#/0%#*'S(%2&()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'B(;2&(:06F0#K'(40$(?&@&,*F&?(%2"*8K2("&$&0":2#'KS(F,0''#'KS(?&$#K'#'K(0'?(#6F,&6&'%#'K(0(F,0'(%20%(40$(@&"+(Q*:8$&?(8$#'K($%"0%&K#&$(0'?(%0:%#:$(?&$#K'&?(%*(&':*8"0K&(2&0,%2#&"(,#Q&$%+,&$(06*'K(:2#,?"&'(0'?(%2&#"(F0"&'%$B(M8"(F*$%^:06F0#K'(&@0,80%#*'(F"*@#?&$(&@#?&':&(*Q(*8"($8::&$$(0'?(?&6*'$%"0%&$(%20%(6*"&(:2#,?"&'(0"&("&0?+(%*(K&%(R%(%*K&%2&"B(

Executive Summary

=*"(%2&(R"$%(%#6&(#'(%4*(:&'%8"#&$S(>6&"#:0'(:2#,?"&'(:0'(0'%#:#F0%&(0(,*4&"(,#Q&(&IF&:%0':+(%20'(%2&#"(F0"&'%$(?8&(%*(F**"('8%"#%#*'(0'?(0(,0:_(*Q(F2+$#:0,(0:%#@#%+B(;2&$&(:2#,?"&'V$(8'2&0,%2+(,#Q&$%+,&$(20@&("&$8,%&?(#'(0('0%#*'0,(:2#,?2**?(*1&$#%+(&F#?&6#:S(#'(42#:2(:2#,?"&'(42*(0"&(*1&$&(*"(*@&"4&#K2%(4#,,(6*$%(,#_&,+($8QQ&"(Q"*6(?#01&%&$(0'?(*%2&"(2&0,%2(F"*1,&6$(,0%&"(#'(,#Q&B

G'(:"&0%#'K(*8"(:06F0#K'(%*(:*610%(:2#,?2**?(*1&$#%+S(%2&(GH(LJ55>()0%&60'(%&06(?&:#?&?(%*(:*':&'%"0%&(*'(),**6#'K%*'S(G'?BS(0'?(%2&($8""*8'?#'K($:2**,$(%20%(:*6F"#$&(%2&(3*'"*&(7*8'%+(7*668'#%+(5:2**,(7*"F*"0%#*'B(L"&,#6#'0"+(,*:0,("&$&0":2("&@&0,&?(%20%(%2&(37757(,0:_&?(0($%"*'K(2&0,%2(#'#%#0%#@&(#'(#%$($:2**,$S(?&$F#%&(%2&(F"&@0,&':&(*Q(*1&$#%+(#'(3*'"*&(7*8'%+B

\&(6&%(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(%20%(:*8,?(F*%&'%#0,,+(1&:*6&(0(:06F0#K'(F0"%'&"B(="*6(%2&$&(6&&%#'K$S(%2&()Y7)(1&:06&(0(,*K#:0,(F0"%'&"(?8&(%*(%2&(&'%28$#0$6(*Q(%2&(7,81V$(?#"&:%*"S(`&QQ()0,?4#'S(0'?(%2&(7,81V$(?&$#"&(%*($%0"%(0(2&0,%2(#'#%#0%#@&B

Situation Analysis

One in 3 children inAmerica are overweight

or obese.

2!"#$%&'$(#)%$%*+'$*,centuries, American

children can anticipatea lower life expectancythan their parents.

In Monroe County,

32.6%of childrenare overweight

or obese.

)0$&?(*'(%2&($&:*'?0"+("&$&0":2(:*'%"#18%#'K(%*(%2&($#%80%#*'(0'0,+$#$S(%2&(GH(LJ55>()0%&60'(%&06($*8K2%(%*(?&%&"6#'&(%2&((1&20@#*"$(*Q(:2#,?"&'(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb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

Research

ConsentG'(*"?&"(%*(:*'?8:%("&$&0":2(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&(%&06V$(H'#%&?(\0+(F0"%'&"#'K(0K&':+S(0'?(#'(37757($:2**,$S(:&"%0#'(60'?0%*"+("&[8#"&6&'%$('&&?&?(%*(1&(6&%(Q*"(&0:2(K"*8FB(=*"(%2&()Y7)S(&0:2(6&61&"(*Q(*8"(%&06(40$("&[8#"&?(%*(0K"&&(%*(0(10:_K"*8'?(:2&:_(1&:08$&(*Q(%2&(?#"&:%(#'%&"0:%#*'(4#%2(:2#,?"&'(0%(%2&(*"K0'#/0%#*'B(\&(0,$*(0:[8#"&?(F&"6#$$#*'$(Q"*6(%2&(GH(5:2**,(*Q(.?8:0%#*'(0'?(%2&(37757(c$&&(>FF&'?#I(>S(FB(OEd(%*(

Qualitative Research

;2&(Q*:8$(K"*8F$(c$&&(>FF&'?#I(>S(FB(Ee(Q*"([8&$%#*'$d(4&"&:*'?8:%&?(*'(A&:B(EbS(CDEES(0'?(:*'$#$%&?(*Q(%4*(CD^6#'8%&($&$$#*'$(4#%2(:2#,?"&'(0K&$(a(%*(EEB(;2&$&(Q*:8$(K"*8F$(4&"&(2&,?(0%(%2&()Y7)(0'?(4&"&(:*6F"#$&?(*Q(R@&(:2#,?"&'(#'(&0:2(K"*8FB(;2&(:2#,?"&'(4&"&($&,&:%&?(%*(F0"%#:#F0%&(1+(30%%2&4(5&0",&S(F"*K"06(?#"&:%*"(*Q(%2&()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'B

Focus Groups

Quantitative ResearchQuestionnaire

;*(1&%%&"(8'?&"$%0'?(*8"(08?#&':&V$(,&@&,(*Q(_'*4,&?K&S(4&(?&@&,*F&?(0'?(0?6#'#$%&"&?(0([8&$%#*''0#"&(0%()0%:2&,*"(3#??,&(5:2**,(0'?(7,&0"(7"&&_(.,&6&'%0"+(5:2**,S(1*%2(#'(),**6#'K%*'S(G'?B(;2"*8K2(%2&$&(%4*($:2**,$S(4&(4&"&(01,&(%*(K0%2&"(ODC(F0"%#:#F0'%$(#'(K"0?&$("0'K#'K(Q"*6(%2#"?(%*(&#K2%2B(\&(1&,#&@&?(%2#$(40$(0'(0FF"*F"#0%&("0'?*6($06F,&(*Q(%2&(:*668'#%+(+*8%2B

;2&([8&$%#*''0#"&(c$&&(>FF&'?#I(>S(FB(Oa(Q*"([8&$%#*'$d(#':,8?&?(0(6#I(*Q(:*'%#'K&':+S(?#:2*%*6*8$S("0%#'K^$:0,&S(0'?(*F&'^(0'?(:,*$&?^&'?&?([8&$%#*'$B(;2&([8&$%#*'$(4&"&($%"8:%8"&?(%*(0,,*4(0'0,+$#$(%20%(:*8,?(,**_(0%(68,%#F,&(@0"#01,&$B(

M8"(0'0,+$#$(*Q(1*%2(%2&([80,#%0%#@&(0'?([80'%#%0%#@&("&$&0":2(#$(&IF,*"&?(#'(%2&('&I%($&:%#*'B

:*'?8:%("&$&0":2(#'(%2&($:2**,($+$%&6B(M':&(0,,(0FF"*@0,$(4&"&("&:&#@&?S(%2&(&,&6&'%$(*Q(%2&(F"#60"+("&$&0":2(F,0'(4&"&(#'#%#0%&?B(L&"6#$$#*'($,#F$(Q*"(%2&()Y7)(:2#,?"&'(c$&&(>FF&'?#I(>S(FB(Ead(0'?(>$$&'%(=*"6$(Q*"(37757($%8?&'%$(c$&&(>FF&'?#I(>S(FB(Ofd(4&"&(F"*@#?&?(Q*"(F0"&'%$B(G'(1*%2(#'$%0':&$S(F0"&'%$(42*(F"&Q&""&?(%20%(%2&#"(:2#,?('*%(F0"%#:#F0%&(#'(%2&("&$&0":2(4&"&(&I:,8?&?B((

)0$&?(*'("&:*66&'?0%#*'$(Q"*6(,*:0,(2&0,%2(,&0?&"$S(4&(?&:#?&?(%*(Q*:8$(*8"("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'(0K&$(a(%*(EbB(;2#$(?&:#$#*'(40$("&#'Q*":&?(1+($&:*'?0"+("&$&0":2S(42#:2("&@&0,&?(%20%(:2#,?"&'(%2#$(0K&(0"&(#6F"&$$#*'01,&(18%(1&K#''#'K(%*(%2#'_(#'?&F&'?&'%,+B

>Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(4&($*8K2%(%*(R'?(420%(:2#,?"&'(,#@#'K(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb(20?(F"&@#*8$,+(,&0"'&?(01*8%(&0%#'K(2&0,%2+(0'?(&I&":#$#'KS(420%(,&0"'#'K(K0F$("&60#'&?(0'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(4&"&(0,"&0?+(#'(F,0:&B(\&(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'(:*8,?(1&(6*%#@0%&?(%*(%0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2&#"(*@&"0,,(2&0,%2B

72#,?"&'(#'(%2&(K"*8F$<-((H'?&"$%**?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$S(18%('*%(('&:&$$0"#,+(2*4(%*(,#@&(2&0,%2+B-((g0?(,#6#%&?(_'*4,&?K&(*Q(420%(2&0,%2+(Q**?$(60+(1&S(18%(%2#$(_'*4,&?K&(?*&$('*%("&h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

;4*(0"&0$(%20%(4&(:*'$#?&"&?(:"#%#:0,(%*(#':,8?&(#'(%2&(:06F0#K'(F,0'(4&"&(R'?#'K(0'(0,%&"'0%#@&(0FF"*0:2(%*(:*0:2#'K(:2#,?"&'(01*8%(&I&":#$&(0'?(F"*@#?#'K(#'Q*"60%#*'(%*(F0"&'%$(%*(8$&(0$(&I06F,&$(01*8%(2&0,%2+(,#Q&$%+,&$B

Focus Group Analysis

>$(F0"%(*Q(%2&(F"#60"+("&$&0":2(F"*:&$$S(4&(:*'?8:%&?(%4*(CD^6#'8%&(Q*:8$(K"*8F$(4#%2(:2#,?"&'(0K&$(a(%*(EEB((;2&$&(Q*:8$(K"*8F$(4&"&(2&,?(0%(%2&()Y7)(0'?(4&"&(:*6F"#$&?(*Q(R@&(:2#,?"&'(#'(&0:2(K"*8FB(L0"&'%0,(:*'$&'%(40$(*1%0#'&?(Q*"(&0:2(:2#,?(42*(F0"%#:#F0%&?(#'(%2&$&(Q*:8$(K"*8F$B

Research Findings

Questionnaire Analysis

>$(F0"%(*Q(%2&(F"#60"+("&$&0":2(F"*:&$$S(4&(?#$%"#18%&?([8&$%#*''0#"&$(%*(:,0$$&$(0%(%4*(37757($:2**,$i(*'&(&,&6&'%0"+(0'?(*'&(6#??,&($:2**,B((;2&([8&$%#*''0#"&$(4&"&(0?6#'#$%&"&?(1+(%&0:2&"$(#'(2&0,%2(&?8:0%#*'(0'?(K+6(:,0$$&$<(EjC("&$F*'?&'%$(Q"*6(%2&(&,&6&'%0"+($:2**,(0'?(EjD("&$F*'?&'%$(Q"*6(%2&(6#??,&($:2**,(Q*"(0(%*%0,(*Q(ODC("&$F*'?&'%$B((MQ(%2#$(%*%0,S(bkl(4&"&(60,&(0'?(jOl(4&"&(Q&60,&B

g*6&5:2**,g*6&(0'?$:2**,>Q%&"($:2**,F"*K"06Internet

72#,?"&'(#'?#:0%&?(%20%(%2&+(F"&Q&"(%*(,&0"'(01*8%(201#%$(Q*"(1&%%&"(2&0,%2(0%(2*6&S(#'($:2**,S(1*%2(0%(2*6&(0'?($:2**,S(0%(0'0Q%&"^$:2**,(F"*K"06(0'?(*'(%2&(G'%&"'&%B

7*':&"'&?

H':*':&"'&?

M@&"(20,Q(*Q(%2&(:2#,?"&'("&F*"%&?(1&#'K(:*':&"'&?(01*8%(%2&6$&,@&$(*"($*6&*'&(%2&+(_'*4(1&#'K(*@&"4&#K2%S(0'?(bkl(4&"&8':*':&"'&?B

31%30%

47% 53%

G'(K&'&"0,S(%2&(:2#,?"&'(_'&4(%2&(R@&(&$$&'%#0,(Q**?(K"*8F$(cQ"8#%$S(K"0#'$S(@&K&%01,&$S(F"*%&#'$(0'?(?0#"+d(42&'(0$_&?(%*(60_&(0(10,0':&?(6&0,B(g*4&@&"S(#%(40$(:,&0"(%20%(%2&+(?#?('*%('&:&$$0"#,+(8'?&"$%0'?(2*4(%*(R%(0,,(*Q(%2&(F#&:&$(%*K&%2&"(%*(60_&(010,0':&?(6&0,B

M@&"(20,Q(*Q(:2#,?"&'(cjCld(:2*$&(0:%#@#%#&$(4#%2(F&&"$(42&'(0$_&?(420%(_#'?$(*Q0:%#@#%#&$(4*8,?(60_&(%2&6(40'%(%*(&I&":#$&(6*"&B(;2&($&:*'?(6*$%(Q"&[8&'%("&$F*'$&(40$(0:%#@#%#&$(0$(F0"%(*Q(0'(0%2,&%#:(%&06(cbfldS(Q*,,*4&?(1+(0:%#@#%#&$(+*8(:0'(?*(1+(+*8"$&,Q(cECld(0'?(0:%#@#%#&$(#'@*,@#'K(+*8"(F0"&'%$(cfldB

M@&"(20,Q(*Q(%2&(:2#,?"&'(cjCld("&F*"%&?(%20%(%2&#"(F0"&'%$($*6&%#6&$(F0"%#:#F0%&(#'F2+$#:0,(0:%#@#%+(4#%2(%2&6B(>'*%2&"(Eel("&F*"%&?(%20%(%2&+(*Q%&'(F0"%#:#F0%&(#'F2+$#:0,(0:%#@#%+(4#%2(%2&#"(F0"&'%$S(0'?(EDl(@&"+(*Q%&'B((MQ(%2&(%*%0,("&$F*'?&'%$S(*',+(Eal(#'?#:0%&?(%20%(%2&+('&@&"(F0"%#:#F0%&(#'(F2+$#:0,(0:%#@#%+(4#%2(%2&#"(F0"&'%$B

;2&(:2#,?"&'(:2*$&(%2&("&$F*'$&(W'*%(0%(0,,Z(cbEld(42&'(0$_&?(2*4(#'h8&':&?(%2&+(0"&(1+(420%(%2&#"(Q"#&'?$(0"&(&0%#'KB(;2#$("&$F*'$&(40$(Q*,,*4&?(1+(W$*6&420%(#'h8&':&?Z(cODldS(0'?(W'*%($8"&Z(cCCldB(>(%*%0,(*Q(ECl(#'?#:0%&?(%20%(%2&+(4&"&(W#'h8&':&?Z(*"(W@&"+(#'h8&':&?Z(1+(%2&#"(F&&"$(&0%#'K(201#%$B

;2&(60N*"#%+(*Q(:2#,?"&'(ckfld($0#?(%20%(%2&#"(F0"&'%$($F&0_(4#%2(%2&6(01*8%(&0%#'K(2&0,%2+S(0'?(ffl(#'?#:0%&?(F0"&'%$(%0,_(01*8%(1&#'K(F2+$#:0,,+(R%B((G'%&"&$%#'K,+S(kEl(#'?#:0%&?(%20%(%2&#"(F0"&'%$(0"&('*%(%0,_#'K(%*(%2&6(01*8%(%2&#"(4&#K2%B

;2&(60N*"#%+(*Q(:2#,?"&'(caDld($0#?(%20%(%2&+(4*8,?(1&(4#,,#'K(%*(&0%('8%"#%#*8$(Q**?$S(18%(%2&("&60#'?&"(*Q(:2#,?"&'(#'?#:0%&?(%2&+(4*8,?('*%(&0%('8%"#%#*8$(Q**?$B

\2&'(0$_&?(%*($&,&:%(0(F2"0$&(%20%(?&$:"#1&?(W2&0,%2+SZ(kel(*Q(%2&(:2#,?"&'(:2*$&(W'8%"#^%#*8$(&0%#'KSZ(Q*,,*4&?(1+(jOl(42*(:2*$&(WF2+$#:0,,+(R%Z(0'?(jDl(42*(:2*$&(W0:%#@&BZ

;2#'_(01*8%nutrition

A*('*%(%2#'_01*8%('8%"#%#*'

M@&"(20,Q(*Q(%2&(:2#,?"&'(%2#'_(01*8%(2*4('8%"#%#*8$(0(Q**?(#$(1&Q*"&(%2&+(&0%(#%B(g*4&@&"S(Oal(#'?#:0%&?(%2&+(?*('*%(%2#'_(01*8%('8%"#%#*'0,(:*'%&'%(0%(0,,B(

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

Campaign Plan

PM;.<(>'(&IF0'?&?("0%#*'0,&(*Q(%2&(:06F0#K'(F,0'(:0'(1&(Q*8'?(#'(>FF&'?#I()S(FB(fCB

;2&(60N*"#%+(ckald(*Q(:2#,?"&'("&$F*'?&?(%20%(%2&+(&0%($'0:_$(1&%4&&'(6&0,$B(MQ(%2&$&S(kkl(0"&($'0:_#'K(1&:08$&(%2&+(0"&(28'K"+S(EOl(0%&($'0:_$(*8%(*"(1*"&?*6S(EOl(1&:08$&(%2&+(,#_&?(%2&(%0$%&(*Q(%2&($'0:_$S(el(1&:08$&(%2&+(4&"&(*QQ&"&?(Q**?(1+(0'*%2&"(0'?(jl(1&:08$&(%2&+(Q&,%(8'20FF+(*"($0?B((

Rationale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

Tactic 1: Develop “Let’s Get Fit Together” theme that can be used and adapted for campaign elements;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(%2&6&("&@*,@&$(0"*8'?(%2&(#?&0(*Q(WR%%#'K(%*K&%2&"Z(%2&('86&"*8$(0$F&:%$(*Q(K**?(2&0,%2($8:2(0$(R%%#'K(%*K&%2&"(10,0':&?(6&0,$(4#%2("&K8,0"(&I&":#$&S(%*&':*8"0K&(0'?(&6F*4&"(F0"&'%$(0'?(:2#,?"&'(%*(&'K0K&(#'(2&0,%2+(,#Q&$%+,&$(%20%(4#,,(2&,F(:*610%(0'?(F"&@&'%(:2#,?2**?(*1&$#%+B(J&$&0":2(R'?#'K$(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0$$*:#0%&(1*%2(2&0,%2+(&0%#'K(0'?(F2+$#:0,(0:%#@#%+(4#%2(420%(#%(6&0'$(%*(1&(2&0,%2+B

706F0#K'(60%&"#0,$(%20%(4*8,?(0FF&0,(%*(1*%2(:2#,?"&'(0'?(%2&#"(F0"&'%$(4&"&(&$$&'%#0,B(J&$&0":2(#'?#:0%&?(%20%(F0"&'%$(0"&('*%("*8%#'&,+(%0,_#'K(%*(%2&#"(:2#,?"&'(01*8%((4&#K2%(cF*$$#1,+(?8&(%*(%2&($&'$#%#@#%+(*Q(%2&(%*F#:dS($*(F"*6*%#*'0,(60%&"#0,$(Q*:8$&?(*'&':*8"0K#'K(:2#,?"&'(0'?(F0"&'%$(%*(%0_&($%&F$(%*40"?(2&0,%2#&"(,#Q&$%+,&$B(;2&(60%&"#0,$(&IF"&$$(%2&(#6F*"%0':&(*Q(10,0':&?(6&0,$S(%2&(#6F*"%0':&(*Q(F0#"#'K(&I&":#$&(4#%2(2&0,%2+(&0%#'K(0'?(%2&(#6F*"%0':&(*Q(?*#'K(?#QQ&"&'%(%+F&$(*Q("&K8,0"(&I&":#$&B(;&0:2#'K(:2#,?"&'(0'?(F0"&'%$(2*4(%*(60_&([8#:_S(&0$+($'0:_$(4*8,?(#?&0,,+(&':*8"0K&(F81,#:$(%*(&'K0K&(#'(%2&$&($#6F,&(,#Q&$%+,&(:20'K&$B(

Tactic 2: Develop promotional materials

Tactic 3: Chalk the sidewalk outside of the Boys & Girls Clubs of Bloomington (BGCB)

Strategy 1: To present a consistent appearance across campaign elements

Objective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”

X&0?#'K(8F(%*(*8"(WX&%V$(Y&%(=#%(;*K&%2&"Z(;"#F,&(L,0+(F"*K"06(c$&&(M1N&:%#@&(C(1&,*4d(4#%2(*8"(H'#%&?(\0+(F0"%'&"(%2&()Y7)S(4&(8$&?(:20,_(%*(4"#%&(:06F0#K'(6&$$0K&$(*'(%2&($#?&40,_(*8%$#?&(*Q(%2&()Y7)(Q0:#,#%+(%*(&':*8"0K&(F0"&'%$(%*(&'"*,,(%2&#"(:2#,?"&'(#'(%2&(F"*K"06(0'?(%*(&':*8"0K&(:2#,?"&'(%*(?&$#"&(F0"%#:#F0%#*'(#'(%2&(F"*K"06B

Strategy 1: Partner with the Boys & Girls Clubs of Bloomington (BGCB) to spread key childhood obesity preventative messagesRationale:((;2&(&'%28$#0$6(0'?(2&0,%2+(,#Q&$%+,&$(6#$$#*'(*Q(%2&()Y7)(F"*@#?&?(0F&"Q&:%(WR%Z(Q*"(*8"(:06F0#K'B(;2&()Y7)(20$(0(,0"K&(6&61&"$2#F(*Q(:2#,?"&'(4#%2#'(%2&(:06F0#K'V$(%0"K&%(0K&(K"*8FS(0'?(%2&$&(:2#,?"&'(4#,,(0,$*($&"@&(0$(0610$$0?*"$(#'(%2&#"($:2**,$(%*($F"&0?(_&+(WX&%V$(Y&%(=#%(;*K&%2&"Z(6&$$0K&$BTactic 1: Teach four (4) “Mind” classes to BGCB participantsG'(:*'N8':%#*'(4#%2(%2&()Y7)(?#"&:%*"$S(0(X&%V$(Y&%(=#%(;*K&%2&"(Triple Play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actic 2: Teach four (4) “Body” classes to BGCB participants>,*'K(4#%2(%2&()Y7)(?#"&:%*"$S(X&%V$(Y&%(=#%(;*K&%2&"(Triple Play(W)*?+Z(F"*K"06(40$(?&@&,*F&?(%*(%&0:2(F0"%#:#F0'%$(2*4(%*(F"*F&",+(F&"Q*"6(@0"#*8$(&I&":#$&$(0'?("&:&#@&(fD(6#'8%&$(*Q(&I&":#$&(*'(?0+$(%2&(:,0$$(40$(%08K2%B(L"#*"(%*(%2&($%0"%(*Q(%2&(F"*K"06S(F0"%#:#F0'%$(:*6F,&%&?(0(F"&^%&$%(#'(42#:2(%2&+(F&"Q*"6&?(&0:2(*Q(%2&(@0"#*8$(&I&":#$&$(%2&+(4*8,?(6*"&(01*8%(?8"#'K(%2&(Q*8"(W)*?+Z(:,0$$&$B(=*:8$(K"*8F(R'?#'K$(:,&0",+(#'?#:0%&?(0('&&?(Q*"("*8%#'&(&I&":#$&B

Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during February

Tactic 3: Prepare individual binders with graphs for each classparticipant to track his or her progress over the course of the “Body” programG'?#@#?80,(1#'?&"$(4&"&(F"&F0"&?(Q*"(&0:2(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(F"*K"06(F0"%#:#F0'%$S(#'(42#:2(%2&(F0"%#:#F0'%$(:*8,?(,*K(0'?(%"0:_(%2&#"(F"*K"&$$B(;2#$(%0:%#:(40$(*FF*"%8'#$%#:(#'(%20%(#Q(:2#,?"&'(0"&(01,&(%*($&&(%2&#"(F"*K"&$$(Q"*6("&F&0%&?,+(F&"Q*"6#'K(:&"%0#'(&I&":#$&$S(%2&+(0"&(6*"&(,#_&,+(%*(:*'%#'8&(F&"Q*"6#'K(%2&$&(&I&":#$&$(*8%$#?&(*Q(:,0$$(0'?(,*4&"(%2&#"(,#_&,#2**?(*Q(1&:*6#'K(*1&$&B(

Tactic 4: Send home promotional packets with BGCB participants that -#".*/'$*,0"#+1%*",$",$2#'1%*,3$4151,2'/$+'15)$1,/$%&'$4','(%)$"0$physical activityTriple Play(F0"%#:#F0'%$(#'@*,@&?(%2&#"(F0"&'%$(#'(%2&(F"*K"06(1+(("&#'Q*":#'K(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"BZ

Strategy 2: Reach out and partner with a student organization to further promote and spread “Let’s Get Fit Together” messagesRationale: L0"%'&"#'K(4#%2(0'(GH($%8?&'%(*"K0'#/0%#*'(%20%(4*"_$(4#%2(:2#,?"&'(4#%2#'(*8"(%0"K&%(0K&(K"*8F(4*8,?(F"*@#?&(0'*%2&"(40+(%*("&0:2(6*"&(:2#,?"&'(4#%2(_&+(:06F0#K'(6&$$0K&$(0'?(Q8"%2&"(1"0'?(%2&(:06F0#K'B

Tactic 1: Partner with College Mentors for Kids and teach a nutrition 1,/$(%,'))6"#*',%'/$5'))",$%"$'5'+',%1#7$)2&""5$)%8/',%)

Tactic 5: Host a Zumba event for BGCB participants>(OD^6#'8%&(m8610(:,0$$S(,&?(1+(0(F"*Q&$$#*'0,(m8610(#'$%"8:%*"S(F"*@#?&?(Q8'S(Q0$%^F0:&?(?0':&(6*@&6&'%$(%*(68$#:B(M8"(Q*:8$(K"*8F(R'?#'K$(#,,8$%"0%&?(%20%(60'+(:2#,?"&'(,#_&(%*(,&0"'(Q"*6(%&0:2&"$(*"(Q"*6(*%2&"(%"8$%&?($*8":&$(0'?(%20%(0:%#@#%#&$(0"&(6*"&(2&,FQ8,(#'(%2&#"(,&0"'#'K(F"*:&$$(%20'(F0$$#@&(Q*"6$(*Q(:*668'#:0%#*'B

7*,,&K&(3&'%*"$(=*"(!#?$S(0'(GH($%8?&'%(*"K0'#/0%#*'S(0$$#$%&?(4#%2(%&0:2#'K(&,&6&'%0"+($:2**,($%8?&'%$(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#%#*'(0'?("&K8,0"(&I&":#$&B(;2&(,&$$*'("&h&:%&?(%2&(%&06V$("&$&0":2(R'?#'K$(0'?(Q*:8$&?(*'(2*4(K**?('8%"#%#*'S(F0#"&?(4#%2(F2+$#:0,(&I&":#$&S(:0'(#6F"*@&(*@&"0,,(2&0,%2(0'?([80,#%+(*Q(,#Q&B(;2&(,&$$*'(0,$*($%"&$$&?(%2&(#6F*"%0':&(*Q(2&0,%2+($'0:_(581$%#%8%&$B

Tactic 2: Participate with College Mentors for Kids mentors andparticipants in physically active physical activities7*,,&K&(3&'%*"$(Q*"(!#?$(,&0?&"$S()0%&60'(%&06(0'?($%8?&'%(F0"%#:#F0'%$(&'K0K&?(#'($&@&"0,(Q8'S(F2+$#:0,,+(:20,,&'K#'K(K"*8F(0:%#@#%#&$(0'?(K06&$B(;2&$&(K06&$(0'?(0:%#@#%#&$(4&"&(0#6&?(0%(&':*8"0K#'K(_#?$(%*($%0+(0:%#@&(0'?(&I&":#$&("&K8,0",+(#'(*"?&"(%*(?&@&,*F(2&0,%2+(,#Q&$%+,&$(0'?($%0@&(*QQ(*1&$#%+B

Strategy 3: Host an open health and wellness event for the greater Monroe County communityRationale: ;2#$(WX&%V$(Y&%(=#%(;*K&%2&"Z(:*668'#%+(&@&'%(4*8,?(F"*@#?&(0(:8,6#'0%#'K(040"&'&$$(&@&'%(%*(&':*8"0K&(1*%2(F0"&'%$(0'?(:2#,?"&'(%*(?&@&,*F(2&0,%2+(201#%$(%20%(4#,,(#':"&0$&(%2&#"(*@&"0,,([80,#%+(*Q(,#Q&B

Tactic 1: Include a presentation on nutrition and physical activity to educate attendees on the importance of living healthy, active lifestyles;2&(F"&$&'%0%#*'(#'@#%&?(F0"%#:#F0'%$(%*(#'%&"0:%(%*(0,,*4(&0:2(*Q(%2&(0%%&'?&&$(%*(1&:*6&(Q8,,+(&'K0K&?(4#%2(%2&(,&$$*'(0'?(F0"%#:#F0%&(#'(?#$:8$$#'K(%2&#"(*4'(2&0,%2(201#%$B

Tactic 2: Provide attendees with a coloring activity to be completed at the event to reinforce “Let’s Get Fit Together” messages anddemonstrate identifying and understanding of key nutrition habits=*:8$(K"*8F(R'?#'K$(#'?#:0%&?(%20%(60'+(:2#,?"&'(8'?&"$%0'?(%2&(#6F*"%0':&(*Q(,#@#'K(0(2&0,%2+(,#Q&$%+,&S(18%('*%(60'+(:2#,?"&'(0:%80,,+(8'?&"$%0'?(420%(:*6F*'&'%$(*Q(0(2&0,%2+(,#Q&$%+,&(,**_(,#_&B(>%(%2&(&@&'%S(0%%&'?&&$(F0"%#:#F0%&?(#'(0(:*,*"#'K(0:%#@#%+(%*(F"*@#?&(%2&#"(#?&0(*Q(0(2&0,%2+S(10,0':&?(6&0,BTactic 3: Lead attendees in physically active games that incorporate,8%#*%*",$1,/$(%,'))$2",2'-%)$%183&%$/8#*,3$%&'$5'))",$2"+-",',%$"0$the event;2&(F2+$#:0,(0:%#@#%+(:*6F*'&'%(*Q(%2&(4&,,'&$$(&@&'%(0,,*4&?(%2&()0%&60'(%&06(%*(N*#'(%2&(0%%&'?&&$(#'(Q8'S(F2+$#:0,,+(0:%#@&(K06&$(%20%("&#'Q*":&?(%2&(:*':&F%$(F"&@#*8$,+(,&0"'&?(Q"*6(%2&(,&$$*'(*'('8%"#%#*'(0'?(R%'&$$BStrategy 4: Use Internet communication tools to spread “Let’s Get Fit Together” campaign awareness and educate publics on theeffects of obesity and how to prevent itRationale: J&$&0":2(R'?#'K$(#,,8$%"0%&?(%20%(:2#,?"&'(40'%(%*(,&0"'(01*8%(40+$(%*(,#@&(0(2&0,%2+(,#Q&$%+,&(Q"*6(0(@0"#&%+(*Q(:*668'#:0%#*'(%**,$B()&:08$&(*Q(%2&(#':"&0$#'K(F*F8,0"#%+(*Q(%2&(G'%&"'&%(4#%2(+*8'K&"(K&'&"0%#*'$S($&@&"0,(?#QQ&"&'%(G'%&"'&%(:*668'#:0%#*'(%**,$(4&"&(8$&?(%*("&0:2(*8"(%0"K&%(F81,#:$BTactic 1: Establish LetsGetFitTogether.com as the site for all campaign Internet communications;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(40$(&$%01,#$2&?(0'?(?&$#K'&?($*(%20%(8$&"$(:*8,?(R'?(:*6F,&%&(#'Q*"60%#*'("&K0"?#'K(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(0$(4&,,(0$(0::&$$(%*($*:#0,(6&?#0($#%&$B(

Tactic 2: Create “Let’s Get Fit Together” social media accounts5*:#0,(6&?#0(0::*8'%$(4&"&(8$&?(%*("0#$&(:06F0#K'(040"&'&$$(0'?(%*(?#"&:%(F81,#:$(10:_(%*(%2&(:06F0#K'(4&1$#%&B(;2&$&(0::*8'%$(4&"&(#'$%"86&'%0,(#'(8F?0%#'K(%0"K&%(F81,#:$(01*8%(:06F0#K'(F"*K"&$$(0'?(#'Q*"6#'K(%2&6(*Q(8F:*6#'K(&@&'%$B

Tactic 3: Create videos that teach publics how to engage in healthylifestyles;4*($2*"%(@#?&*(,&$$*'$(4&"&(:"&0%&?(%20%($2*4&?(%&06(6&61&"$(:"&0%#'K([8#:_S(2&0,%2+(0'?(?&,#:#*8$($'0:_$(Q*"(:2#,?"&'B(;2&(@#?&*$("&#'Q*":&?(_&+(10,0':&?(6&0,(0'?(2&0,%2+($'0:_(6&$$0K&$(%20%("&$&0":2(#'?#:0%&?(4&"&('&&?&?B(=*"(%2&(:2#,?"&'(42*(4#,,('*%(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(4&"&(6&0'%(%*(&':*8"0K&(:2#,?"&'(%*(&0%(2&0,%2#&"(1+(&IF"&$$#'K(%20%('8%"#%#*8$(Q**?$(%0$%&(K**?(0'?(0"&($#6F,&(%*(60_&B

Objective 3: To increase media coverage of the “Let’s Get Fit Together” campaign and the topic of childhood obesityStrategy 1: Inform media of key childhood obesity issuesRationale: .?8:0%#'K(%2&(,*:0,(:*668'#%+(01*8%(:2#,?2**?(*1&$#%+(%*(F"*@#?&("&0?&"$(0'?(,#$%&'&"$(4#%2(0::8"0%&(#'Q*"60%#*'(40$(0(:*$%^&QQ&:%#@&(40+(%*(F"*6*%&(&@&'%$(0'?(#$$8&$(%*(,0"K&(08?#&':&$BTactic: Create a press release outlining the “Let’s Get Fit Together” campaign and the issue of childhood obesity ;2&("&,&0$&(?&$:"#1&?(%2&(F"&@0,&':&(*Q(%2&(F"*1,&6(,*:0,,+(0'?(#'Q*"6&?(%2&(6&?#0(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'B

Strategy 2: Encourage media coverage by creating events that appeal to children and parents of Monroe CountyRationale:(;*(K0#'(6&?#0(:*@&"0K&(*Q(%2&(:06F0#K'(0'?(#%$(&@&'%$S(&':*8"0K#'K(6&?#0(:*@&"0K&(40$(&$$&'%#0,(%*(#'Q*"6#'K(%2&(:*668'#%+B

Tactic: Invite local media to the “Let’s Get Fit Together” wellness event through press releases>(L5>(40$($&'%(%*(,*:0,("0?#*($%0%#*'$(42#:2(Q*:8$&?(*'(%2&(F"*1,&6(*Q(:2#,?2**?(*1&$#%+(0'?(2*4(#6F*"%0'%(#%(#$(%*(%&0:2(:2#,?"&'(01*8%(:2#,?2**?(*1&$#%+(&0",+(#'(%2&#"(,#@&$B(;2&(L5>(#'@#%&?(,#$^%&'&"$(%*(1"#'K(%2&#"(:2#,?"&'(%*(%2&(:*668'#%+(4&,,'&$$(&@&'%S($%0%#'K(42&'(0'?(42&"&(%2&(&@&'%(4*8,?(1&(2&,?B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(40$("&Q&"&':&?B

EvaluationObjective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”Outcome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

Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during FebruaryOutcome: SUCCESS;2"*8K2(%2&(60'+(F"*K"06$(0'?(&@&'%$(*Q(%2&(WX&%V$(Y&%(=#%;*K&%2&"Z(:06F0#K'S(4&(#':"&0$&?(040"&'&$$(*Q(:2#,?2**?(*1&$#%+(0'?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$(06*'K(:2#,?"&'S(0K&$(a(%*(EbS(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(=*"(&I06F,&S(eDl(*Q(:2#,?"&'(42*(0%%&'?&?(%2&(7*,,&K&(3&'%*"$(Q*"(!#?$(&@&'%("&F*"%&?(,&0"'#'K(01*8%(&#%2&"(W&0%#'K(2&0,%2+SZ(W1&#'K(F2+$#:0,,+(0:%#@&SZ(W1*%2(&0%#'K(2&0,%2+(0'?(1&#'K(F2+$#:0,,+(0:%#@&SZ(*"(W2*4(%*(1&(2&0,%2+Z(#'(K&'&"0,B(\&(0,$*(6&0$8"&?($81$%0'%#0,(#':"&0$&$(#'(2&0,%2^"&,0%&?(_'*4,&?K&(0$(0("&$8,%(*Q(%2&(Triple Play(F"*K"06(2&,?(0%(%2&()Y7)B(;2&"&(4&"&(#6F"*@&6&'%$($2*4'(Q"*6(%2&(F"&^%&$%S(42#:2(40$(0?6#'#$%&"&?(%*(%2&(:2#,?"&'(0%(%2&(1&K#''#'K(*Q(%2&(F"*K"06B(;2&(F*$%^%&$%S(40$(0?6#'#$%&"&?(0Q%&"(%2&(F"*K"06(40$(:*6F,&%&?B(L0"%#:#F0'%$V(8'?&"$%0'?#'K(*Q(%2&(F0"%$(*Q(0(10,0':&?(6&0,($#K'#R:0'%,+(#':"&0$&?(0Q%&"(%2&(:*':,8$#*'(*Q(%2&(Triple Play(F"*K"06(0$(4&,,(0$(%2&#"(8'?&"$%0'?#'K(*Q(%2&(#6^F*"%0':&(*Q(?0#,+(&I&":#$&B(

72#,?"&'(,&0"'&?(2*4(%*(,#@&(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"(706F0#K'Z(0'?($2*4&?(%20%(%2&+(4&"&(6*"&(,#_&,+(%*(F0"%#:#F0%&(#'(6*"&(F2+$#:0,(0:%#@#%+(0'?(&0%(2&0,%2#&"(0$(0("&$8,%(*Q(&IF*$8"&(%*(%2&(:06F0#K'B(>Q%&"(0%%&'?#'K(%2&(m8610(&@&'%(0%(%2&()Y7)S(EDDl(*Q(F0"%#:#^F0'%$("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&B(;2&(60N*"#%+(*Q(:2#,?"&'(cafld(42*(0%%&'?&?(%2&(7*668'#%+(\&,,'&$$(.@&'%("&F*"%&?(%20%(%2&+(4#,,(%2#'_(6*"&(Q"&[8&'%,+(01*8%(420%(%2&+(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$(#'(%2&(Q8%8"&B(

>($81$%0'%#0,(4&1(F"&$&':&(40$(:"&0%&?(%2"*8K2($*:#0,(6&?#0(F0K&$(0'?(%2&(:06F0#K'(4&1$#%&S(X&%$Y&%=#%;*K&%2&"B:*6c5&&(>FF&'?#I(7S(FB(EDOdB(;*("0#$&(040"&'&$$(%2"*8K2($*:#0,(6&?#0S(0(;4#%%&"S(=0:&1**_(0'?(T*8;81&(F0K&$(4&"&(:"&0%&?(0'?(,#'_&?(

Objective 3: To increase media coverage of the “Let’s Get Fit Together” campaign and the topic of childhood obesityOutcome: SUCCESS;2&(6&?#0(F"*@#?&?(0($%"*'K(:*''&:%#*'(4#%2(%2&(%0"K&%(F81,#:$B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'("&:&#@&?(6&?#0(:*@&"0K&(%2"*8K2("0?#*(L5>$S(*',#'&(:*668'#%+(:0,&'?0"$(0'?('&4$("&,&0$&$S(42#:2("&$8,%&?(#'($%*"+(:*@&"0K&B(;2&(L5>$(4&"&(F,0+&?("&F&0%&?,+(*'(\GHnS(\Y7XS(\)\)(0'?(g**$#&"(7*8'%+("0?#*($%0%#*'$B(;2&(,0"K&$%(:#":8,0%#*'(?0#,+(),**6#'K%*'('&4$F0F&"S(The HeraldTimesS(F#:_&?(8F(%2&('&4$("&,&0$&(*'(=&1B(CES(CDECS(0'?(%2&(0"%#:,&(0,$*(0FF&0"&?(*'(The HeraldTimes(M',#'&B(;2#$(Q&0%8"&(0"%#:,&(&6F20$#/&?(%2&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%2&(Q*"%2:*6#'K(:*668'#%+(4&,,'&$$(&@&'%(?&%0#,$B(The Herald Times(20$(0(?0#,+(:#":8,0%#*'(*Q(01*8%(CaSDDDB(X*:0,(*',#'&(:*668'#%+(:0,&'?0"$S(,#_&(G'?#0'0L81,#:3&^?#0B:*6(4&"&(8$&?(%*(F81,#:#/&(%2&(7*668'#%+(\&,,'&$$(.@&'%B((

%*(%2&(4&1$#%&(0'?(F"&$&'%&?(#'(60'+(:06F0#K'(60%&"#0,$B(A8"#'K(%2&(:06F0#K'S(;4#%%&"(Q*,,*4&"$(4&"&(K&'&"0%&?(0'?("&K8,0",+(8F?0%&?B(30'+(*Q(%2&($8$%0#'&?(#'%&"0:%#*'$(4#%2(Q*,,*4&"$(%2"*8K2(%4&&%$(0'?("&%4&&%$(4&"&("&F"&$&'%0%#@&(*Q(0'(0?8,%(cF0"&'%d(F*F8,0%#*'B(;2&(:06F0#K'(4&1$#%&(@#&4$(#':"&0$&?(%2"*8K2*8%(%2&(:*8"$&(*Q(%2&(:06F0#K'B(

Conclusion

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

Appendix A: Research

12 5#%80%#*'(>'0,+$#$

16 3&&%#'K(58660"#&$

Secondary Research

Primary Research

18 =*:8$(Y"*8F$

31 o8&$%#*''0#"&

42 J&$&0":2(7*'%0:%(X#$%

)Y7)GH(g&0,%2

J&[8&$%(Q*"(L&"6#$$#*'(Q*"(L0"&'%$Questions

;"0'$:"#F%(E;"0'$:"#F%(C

J&[8&$%(Q*"(L&"6#$$#*'(%*(7*'?8:%(J&$&0":2(#'(5:2**,$J&$&0":2(>$$&'%(=*"6G'$%"8:%#*'$(Q*"(;&0:2&"$(%*(>?6#'#$%&"(o8&$%#*''0#"&$o8&$%#*''0#"&o8&$%#*''0#"&(>'0,+$#$

155\M;(>'0,+$#$)#1,#*K"0F2+

Secondary ResearchSituation Analysis

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ej%2(F&":&'%#,&(Q*"(%2&#"(0K&(0'?($&I(10$&?(*'(%2&#"(1*?+(60$$(#'?&I(c)3GdS(0($:#&'%#R:(40+(*Q(&@0,80%#'K(1*?+(Q0%B(72#,?"&'(0"&(:*'$#?&"&?(*@&"4&#K2%(#Q(%2&+(0"&(1&%4&&'(%2&(aj%2(0'?(ej%2(F&":&'%#,&(0'?(Q0:&(%2&("#$_(*Q(1&:*6#'K(*1&$&B

30'+(F"&@&'%01,&(Q0:%*"$(:*'%"#18%&(%*(%2&(F"&@0,&':&(*Q(:2#,?2**?(*1&$#%+B(Y&'&"0,,+S(:2#,?"&'(&0%(6*"&(:0,*"#&$(0'?(&I&":#$&(,&$$(%20'(%2&+(?#?(1&Q*"&(%2&(Eea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

;2&(0,0"6#'K(#':"&0$&(#'(:2#,?2**?(*1&$#%+(20$("&$8,%&?(#'(60'+(#'#%#0%#@&$(Q"*6(1*%2(K*@&"'6&'%0,(0'?(F"#@0%&($&:%*"(*"K0'#/0%#*'$(%*(0??"&$$(%2&(,0"K&^$:0,&(F"*1,&6B(=#"$%(X0?+(3#:2&,,&(M1060V$("&:&'%(WX&%V$(3*@&pZ(:06F0#K'S(Q*"(&I06F,&S(K0"'&"&?(68:2(0%%&'%#*'(?8"#'K(#%$(#'%"*?8:%#*'(#'(CDEDB(G%(0%%&6F%&?(%*("&0:2(_&+($%0_&2*,?&"$(,#_&(F0"&'%$S(?*:%*"$(0'?(:2#,?"&'(%*(&':*8"0K&(%2&6(%*(4*"_(%*K&%2&"(%*($%*F(:2#,?2**?(*1&$#%+B(g*4&@&"S(%2&(:06F0#K'(20$('*%("&0:2&?(:2#,?"&'(0$(68:2(0$(*%2&"(F81,#:$(,#_&(

42#:2(60+("&@&0,($F&:#R:(0"&0$(*Q(#'Q*"60%#*'('&&?$B(>$(0'(0??&?(1&'&R%S(:2#,?"&'(42*(%0_&(F0"%(#'(%2&()Y7)(0:%#@#%#&$(:0'($&"@&(0$(0610$$0?*"$(#'(%2&#"($:2**,$(%*("&#'Q*":&(420%(#$(,&0"'&?(%2&"&B

)0$&?(*'("&:*66&'?0%#*'$(Q"*6(g0''02(X08K2,#'(0'?(`&QQ()0,?4#'S(%2&(GH(LJ55>()0%&60'(%&06(60?&(%2&(?&:#$#*'(%*(Q*:8$(#%$("&$&0":2(0'?(F"*K"06(#6F,&6&'%0%#*'(*'(:2#,?"&'(0K&$(a(%*(EbB(;2#$(?&:#$#*'(40$("&#'Q*":&?(1+($&:*'?0"+("&$&0":2(R'?#'K$(%20%("&@&0,&?(%20%(:2#,?"&'(#'(%2#$(0K&("0'K&(0"&(#6F"&$$#*'01,&S(1&K#'^'#'K(%*(%2#'_(#'?&F&'?&'%,+(*Q(%2&#"(F0"&'%$(0'?(60_&(%2&#"(*4'(:2*#:&$B(

>Q%&"($*"%#'K(%2"*8K2(0,,($&:*'?0"+("&$&0":2S(%2&(GH(LJ55>)0%&60'(%&06(40'%&?(%*(R'?(*8%(420%(6&$$0K&$(:2#,?"&'(,#@#'K(#'(3*'"*&(7*8'%+(0K&$(a(%*(Eb(20@&(F"&@#*8$,+(,&0"'&?(01*8%(&0%#'K(2&0,%2+(0'?(&I&":#$#'K(0'?(420%(,&0"'#'K(K0F$("&60#'B(G%(40$('&:^&$$0"+(%*(R'?(*8%(420%(2&0,%2^"&,0%&?(1&20@#*"$(#'(:2#,?"&'(4&"&(0,"&0?+(#'(F,0:&B(;2&(%&06(0,$*(40'%&?(%*(,&0"'(2*4(%2&$&(:2#,?"&'(:*8,?(1&(6*%#@0%&?(%*(%0_&(0:%#*'(#'?#@#?80,,+(%*(#6F"*@&(%2&#"(*@&"0,,(2&0,%2B

$:2**,(0?6#'#$%"0%*"$(0'?(F0"&'%$B(;2#$(#,,8$%"0%&$(%2&('&&?(Q*"(*'^K*#'K(:*668'#:0%#*'$(?#"&:%&?(%*40"?(:2#,?"&'B(;2&($%0%&(*Q(G'?#^0'0(Q0:&$(0($#6#,0"(?&60'?B(\2#,&(%2&(G'?#0'0(5%0%&(A&F0"%6&'%(*Q(g&0,%2(#$(Q*:8$&?(*'("&?8:#'K(%2&(F"&@0,&':&(*Q(*1&$#%+(#'(%2&(K&'&"0,(F*F8,0%#*'(*@&"(%2&('&I%(R@&(+&0"$S(42#:2(:*8,?(0QQ&:%(%2&(3*'"*&(7*8'%+(F*F8,0%#*'S(#%(20$(+&%(%*(#$*,0%&(:2#,?2**?(*1&$#%+B

>(3*'"*&(7*8'%+(F"*K"06S(YBMB>BXB(cY&%(M'1*0"?(g&0,%2+X#@#'KdS(40$(#'%"*?8:&?(,0$%(+&0"(%*(2&,F(*@&"4&#K2%(:2#,?"&'(?&@&,*F(2&0,%2#&"(&0%#'K(0'?(&I&":#$&(201#%$B(L&?#0%"#:(F2+$#:#0'$("&:*66&'?&?(%2&(F"*K"06V$(F0"%#:#F0'%$B(;2&(YBMB>BXB(F"*K"06S(0?6#'#$%&"&?(1+(%2&(G'?#0'0(H'#@&"$#%+(g&0,%2(2*$F#%0,S(4*"_$(4#%2(:*668'#%+(F0"%'&"$(,#_&($:2**,$(0'?(F0"_$(0'?("&:"&0%#*'(?&F0"%6&'%$(%*("&0:2(*@&"4&#K2%(:2#,?"&'(?8"#'K(%2"&&(0''80,EC^4&&_($&$$#*'$B(7**"?#'0%*"$(*Q(%2&(YBMB>BXB(F"*K"06(6&0$8"&(%2&(F"*K"06V$($8::&$$(1+(0(?&:"&0$&(#'(%2&(F0"%#:#F0'%$V()3GB()8%(&@&'(4#%2(%2#$(F"*K"06S(%2&(37757(,0:_$(0($%"*'K(2&0,%2(#'#%#0%#@&(#'(#%$($:2**,$(?&$F#%&(%2&(Q0:%(%20%(0(%2#"?(*Q(#%$($%8?&'%$($%"8KK,&(4#%2(*1&$#%+B

;2"*8K2*8%(%2&(GH(LJ55>()0%&60'(%&06V$($&:*'?0"+("&$&0":2(F"*:&$$S(0(,*:0,(0?@*:0%&V$('06&("*8%#'&,+(&6&"K&?B(g0''02(X08K2,#'S(%2&(M1&$#%+(G'%&"@&'%#*'(0'?(L"*K"06(7**"?#'0%*"(0%(G'?#0'0(H'#@&"$#%+(g&0,%2S(:**"?#'0%&$(%2&(YBMB>BXB(F"*K"06(0'?(4*"_$(4#%2($:2**,$(%*(:*668'#:0%&(2&0,%2+(,#Q&$%+,&(#'Q*"60%#*'(%*(:2#,?"&'B(;2&(GH(LJ55>()0%&60'(%&06(6&%(4#%2(2&"(%*(?#$:8$$(#'Q*"60%#*'0,('&&?$(0'?(%*(,&0"'(Q"*6(2&"(&IF&"#&':&$(01*8%%0:_,#'K(:2#,?2**?(*1&$#%+(#'(%2&(:*668'#%+B

;2&(GH(LJ55>()0%&60'(%&06(0,$*(6&%(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(%20%(:*8,?(F*%&'%#0,,+(1&:*6&(0(F0"%'&"(Q*"(#%$:06F0#K'B(="*6(%2&$&(6&&%#'K$S(%2&()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'(1&:06&(0'(*1@#*8$(F0"%'&"(K*#'K(Q*"40"?(1&:08$&(*Q(%2&(&'%28$#0$6(*Q(%2&(7,81V$(?#"&:%*"S(`&QQ()0,?4#'S(0'?(2#$(?&$#"&(%*($%0"%(0(2&0,%2(#'#%#0%#@&(%20%(4*8,?(0??"&$$(%2&(Wg&0,%2+(X#Q&$%+,&$Z(#'#%#0%#@&(*Q(%2&(7,81$V(6#$$#*'B(;2&()Y7)(0,$*(F"*@#?&$(0::&$$(%*(0("0'K&(*Q(:2#,?"&'(Q"*6(?#QQ&"&'%($*:#*&:*'*6#:(:,0$$&$S(

Secondary ResearchSWOT Analysis

;2&(%&06(0$$&61,&?(%2#$(:20"%(%*("&0?#,+(#?&'%#Q+(%2&($%"&'K%2$S(4&0_'&$$&$S(*FF*"%8'#%#&$(0'?(%2"&0%$(8':*@&"&?(?8"#'K($&:*'?0"+("&$&0":2(Q*"(%2&($#%80%#*'(0'0,+$#$B

Strengths

Opportunities

Weaknesses

Threats

-((\#?&$F"&0?("&:*K'#%#*'(*Q(F"*1,&6

-((58FF*"%(0@0#,01,&(Q"*6(:*668'#%+S()Y7)(0'?(37757

-((560,,S(2*$F#%0,^10$&?(F"*K"06(Q*"(*@&"4&#K2%(:2#,?"&'(8'?&"40+

-((L**"(&0%#'K(0'?(&I&":#$&(201#%$(06*'K(:2#,?"&'(&I#$%$

-((H'2&0,%2+(:2*#:&$(6#K2%($&&6(&0$#&"

-((L0"&'%$S($:2**,$(0'?(0Q%&"^$:2**,(F"*K"06$(:*'%"#18%&(%*(F"*1,&6

-((T*8'K(:2#,?"&'(#6F"&$$#*'01,&

-((>1#,#%+(%*(:*'?8:%("&$&0":2(#'(37757($:2**,$

-()Y7)V$(?&$#"&(%*(F"*6*%&(2&0,%2(#'(7,81V$(:2#,?"&'

-(()+(0:%#@0%#'K('&4(0%%&'%#*'S(F"*1,&6(:0'(1&(0??"&$$&?

-((L"*1,&6(4#,,(:*'%#'8&(%*(K&%(4*"$&(4#%2*8%(68,%#^Q0:&%&?(F,0'

Secondary ResearchBibliographyCDEE^CDEf(G'?#0'0(5%0%&(g&0,%2(G6F"*@&6&'%(L,0'B(G'?#0'0(5%0%&(A&F0"%6&'%(*Q(g&0,%2B

>1&,$*'S(JB(cCDECS(`0'80"+(EfdB(X&0"'#'K(%*(1&(X&0'B(;2&(P&4(T*"_(;#6&$B(J&%"#&@&?(Q"*6(2%%F<qq444B'+%#6&$B:*6qCDECqDEqEkq2&0,%2q,&0"'#'K^%*^1&^,&0'B2%6,Ur"sE]2F4

)*+$(](Y#",$(7,81$(*Q(>6&"#:0B(J&%"#&@&?(Q"*6(2%%F<qq444B1K:0B*"KqL0K&$q#'?&IB0$FI

7&'%&"$(Q*"(A#$&0$&(7*'%"*,(0'?(L"&@&'%#*'B(J&%"#&@&?(Q"*6(2%%F<qq444B:?:BK*@q*1&$#%+q:2#,?2**?q

7,#'&S(!B(cCDDjdB(72#,?(M1&$#%+(#'(G'?#0'0<(>(Y"*4#'K(L81,#:(L*,#:+(7*':&"'(cE$%(&?BS(9*,B(OS(J&FBdB(),**6#'K%*'S(GP<(7&'%&"(Q*"(.@0,80%#*'(0'?(.?8:0%#*'(L*,#:+S(G'?#0'0(H'#@&"$#%+B

7**"?#'0%&?(g&0,%2(G$$8&$(7*66#%%&&B(3*'"*&(7*8'%+(7*668^'#%+(5:2**,(7*"F*"0%#*'B(J&%"#&@&?(Q"*6(2%%F<qq444B6::$:B'&%q$81$#%&q?#$%qF0K&q:**"?#'0%&?^2&0,%2^#$$8&$(:*66#%%&&^jCEj

Y#",$(G':B(J&%"#&@&?(Q"*6(2%%F<qq444BK#",$#':B*"Kq#'?&IB2%6,

G'?#0'0B(cCDEES(30":2(DOdB(7&'%&"$(Q*"(A#$&0$&(7*'%"*,(0'?(L"&^@&'%#*'B(J&%"#&@&?(Q"*6(2%%F<qq444B:?:BK*@q*1&$#%+q$%0%&F"*^K"06$qQ8'?&?$%0%&$q#'?#0'0B2%6,

G'?#0'0(g&0,%2+(\&#K2%(G'#%#0%#@&B(J&%"#&@&?(Q"*6(2%%F<qq444B#'2&0,%2+4&#K2%B*"KqjCeB2%6

G'?#0'0(H'#@&"$#%+(g&0,%2(^(g&,F(X*:0,(L"*K"06(=#K2%#'K(72#,?^2**?(M1&$#%+(\#'(0(P0%#*'0,(>40"?B(G'?#0'0(H'#@&"$#%+(g&0,%2(^(),**6#'K%*'B(J&%"#&@&?(Q"*6(2%%F<qq444B#82&0,%21,**6#'K%*'B*"Kq4%'qL0K&B0$FUL0K&GAs\;PDDEDfC

!"0:2&S(AB(cCDECS(`0'80"+(ECdB(G$()3G(&@&"(;3GU(7PPB(J&%"#&@&?(Q"*6(2%%F<qq$:2**,$*Q%2*8K2%B1,*K$B:''B:*6qCDECqDEqECq#$^16#^&@&"^%6#q

X&%V$(3*@&p(J&%"#&@&?(Q"*6(2%%F<qq444B,&%$6*@&BK*@

M,$20'$_+S(5B(`B(cCDDjdB(>(L*%&'%#0,(A&:,#'&(#'(X#Q&(.IF&:%0':+(#'(%2&(H'#%&?(5%0%&$(#'(%2&(CE$%(7&'%8"+B(P&4(.'K,0'?(`*8"'0,(*Q(3&?#:#'&S(OjCcEEdS(EEOa^EEbjB(?*#<(EDBEDjfqP.`3$"DbOkbO

L"&@&'%M1&$#%+B'&%B(J&%"#&@&?(Q"*6(2%%F<qq444BF"&@&'%*1&$#%+B'&%q

J*$&'$%#&,S(;B(cCDEEdB(g*4(L&*F,&(70'(X&0"'(>1*8%(;2&#"(X*:0,(7*668'#%+B(L&4(J&$&0":2(7&'%&"B

5%&#'1&"KS(XB(cCDDjdB(7*K'#%#@&(0'?(>QQ&:%#@&(A&@&,*F6&'%(#'(>?*^,&$:&':&B(5:#&':&(A#"&:%S(ecCdS(fe^kb

58"@&+(>??"&$$&$(37757(P8%"#%#*'B(cCDECS(`0'80"+(EadB(G'?#0'0(A0#,+(5%8?&'%B(J&%"#&@&?(Q"*6(2%%F<qq444B#?$'&4$B:*6q'&4$q$%*"+B0$FIU#?sabebf

;0_&(>:%#*'B(c'B?BdB(L,0+(A0+(CDEEB(J&%"#&@&?(Q"*6(2%%F<qq1,**6#'K%*'B#'BK*@q?*:86&'%$q@#&4A*:86&'%BF2FU?*:86&'%r#?sfDfe

;2&(J*,&(*Q(3&?#0(#'(72#,?2**?(M1&$#%+B(cCDDbdB(;2&(g&'"+(`B(!0#$&"(=06#,+(=*8'?0%#*'B

;"#F,&(L,0+B()*+$(0'?(Y#",$(7,81$(*Q(>6&"#:0B(J&%"#&@&?(Q"*6(2%%F<qq1K:0B*"Kq420%4&?*q5F*"%$=#%'&$$J&:"&0%#*'qL0K&$q;"#^F,&L,0+A&%0#,B0$FI

Secondary Research

Summary of Meeting with Jeff Baldwin,Executive Director of the Boys & Girls Clubs of Bloomington, 11/18/11t(5&&(EjD^Efj(_#?$(0(?0+(0%(%20%(,*:0%#*'t(`8$%($%0"%&?(2&0,%2+(,#Q&$%+,&$($&:%#*'(0%()Y7('0%#*'0,,+S(18%(20@&(+&%(%*($%0"%(%20%($&K6&'%(0%(%2#$(,*:0%#*'(c&0:2(,*:0%#*'(*"K0'#/&?($&F0"0%&,+S('*%(0,,(4#,,(#6F,&6&'%(%2#$(1"0:_&%dt(\0'%(6&0$8"01,&(*8%:*6&$(Q*"(F"*K"06S()3G(6&0$8"&?(1&Q*"&(F"*K"06(0'?(0Q%&"S(:*8'%(*Q(:0,*"#&$(18"'&?(Q*"(:2#,?"&'(%*($&&t(5&&_$(%*(2&,F(:2#,?"&'(8'?&"$%0'?(420%()3G(0'?(:0,*"#&$(6&0'(0'?(2*4(%2&+("&,0%&(%*(4&#K2%(K0#'t(.0",+(:20,,&'K&(4#,,(1&(%*(60#'%0#'(&I:#%&6&'%(#'(:2#,?"&'S(F0"&'%$(:*66#%%&?(%*(2&,F#'K(0%(2*6&S(K&%%#'K(F0$%(WQ0%(:06FZ($*"%(*Q(F"*K"06S($&,,#'K(#'(F*$#%#@&(40+t(P&&?(%*("&$&0":2(420%(6*%#@0%&$(_#?$t()Y7(?*&$(0(,*%(*Q(F2+$#:0,(0:%#@#%+(u(;"#F,&(L,0+S(560"%(3*@&$S(560"%(Y#",$(c1*%2(560"%(F"*K"06$(0"&(&?8:0%#*'0,S(18%(4#%2('8%"#%#*'(&,&6&'%dS(?0':&(:,81S(:+:,#'K(:,81t(58KK&$%#*'$(*Q(&I&":#$&(F"*K"06(0'?(K*#'K(%*(0'(&@&'%('*%(&I:#%#'K(%*(:2#,?"&'S(18%(6*%#@0%&?(1+(:**,(F&*F,&S(,#_&(0($8::&$$Q8,(2*:_&+(F,0+&"S(:*6#'K(%*(%0,_(4#%2(%2&6(0'?(?&6*'$%"0%#'K(%2&(F"*K"06$(%*(_#?$(#$(6*"&(&I:#%#'Kt(P&&?(%*($&,,(F"*K"06(0$($F&:#0,S(h0$2+S(*F&'#'K(4#%2(@#$80,$t(58KK&$%#*'(*Q(6#'#^%&06$(#'(*8"(F"*K"06(%*(:*6F&%&(0K0#'$%(&0:2(*%2&"t(3&'%*"(%20%(W,&0?$Z(F"*K"06(:0'(:*6&(0(:*8F,&(%#6&$(0(4&&_t(P&&?(%*(:20"%(%2#'K$(F81,#:,+S($8:2(0$(F#:%8"&$(*Q(%&06(6&61&"$S(K"0F2(%20%($2*4$(:0,*"#&$(18"'&?S(&%:B(%*($2*4(F81,#:(0'?(:2#,?"&'(%2&("&$8,%$t(70'(1&(0(F"#/&(Q*"(%&06$(0'?(040"?$(K#@&'(%*(#'?#@#?80,$S(,#_&(K"&0%&$%(#':"&0$&(0'?(*%2&"$S(K"0'?(F"#/&(:0'(1&($*6&%2#'K(%20%("&,0%&$(%*(6*"&(0:%#@#%+t(72#,?2**?(*1&$#%+(F"*1,&6(20$(%*(?*(4#%2(,*4(&IF&:%0%#*'$(*Q(+*8%2S(,0:_(*Q(:20,,&'K&S(_#?$(_&F%(#'?**"$(1&:08$&(#%(#$(

W?0'K&"*8$Z(*8%$#?&S(*',+(F,0''&?(0:%#@#%#&$i(>,$*S(1&:08$&(*Q(%20%S(*8%$#?&(4*",?(0:%80,,+('*%(%20%($:0"+t(5*6&(:2#,?"&'(?*('*%(20@&(0::&$$(%*(%2&$&(%+F&$(*Q(F,0''&?(0:%#@#%#&$(1&:08$&(%2&+(&#%2&"(?*('*%(20@&(%2&('&:&$$0"+("&$*8":&$(*"(%2&"&(0"&('*(F"*K"06$(#'(%2&#"(:*668'#%#&$Bt(P&&?(%*(1&(?#"&:%(4#%2(:2#,?"&'(0'?(:20,,&'K&(%2&6(u("&0,#%+(*Q(1&#'K($&'$#%#@&(%*(:2#,?2**?(*1&$#%+(?*#'K(6*"&(?060K&(%20%(K**?S($8K0":*0%#'K(*',+(4*"$&'#'Kt(M1&$#%+(Q"*6(,0+#'K(0"*8'?S(20'K#'K(*8%S(N8'_(Q"*6(F0"&'%$(u(:*6F,&%&,+(F"&@&'%01,&S("0"&,+(Q"*6(6&%01*,#$6(*"(?#$&0$&S(_#?$('&&?(%*(8'?&"$%0'?t(3&'%#*'&?(F81,#:(RK8"&$(%20%(0"&(*1&$&(1&#'K(W*_0+Z(4#%2(4&#K2%S(18%(8'2&0,%2+(#$('*%(*_0+(1&:08$&(2#K2&"("#$_(*Q(?#01&%&$S(*%2&"(?#$&0$&i(G'($*6&(40+$(20$(%*(?*(4#%2(2&0,%2(:0"&(0'?(2*,?#'K(F&*F,&(0::*8'%01,&(1&:08$&(4&(?*'V%(40'%(%*(F0+(Q*"(*%2&"$V(10?(1&20@#*"(^("0#$#'K(040"&'&$$(#'(_#?$(K*#'K(%*(1&(1&'&R:#0,t(=8'(Q0:%(%*("&$&0":2<('*%(&'*8K2([80,#R&?(F&*F,&(#'(6#,#%0"+(1&:08$&(*Q(2&0,%2(0'?(&?8:0%#*'(F"*1,&6$S($*(8'[80,#R&?(F&*F,&(RK2%#'K(%2&(40"S(28K&(F"*1,&6(#'(>6&"#:0(#Q(+*8'K(F&*F,&(#'(%2#$(:*8'%"+('*%(&@&'([80,#R&?(2&0,%2+(&'*8K2(%*(RK2%(40"(18%(0"&(u('&&?(2#K2&"(&IF&:%0%#*'$(*Q(+*8%2

Secondary ResearchSummary of Meeting with Hannah Laughlin, Community Health Educator of ObesityIntervention and Prevention, IU Health, 11/18/11

30#'("&:*66&'?0%#*'$(Q*"(%2&(:06F0#K'<EB(7"&0%&(0(:0%:2+('06&CB(g0@&(0($,*K0'(%20%(:0%:2&$(%2&(08?#&':&V$(0%%&'%#*'OB(g0@&(0'(#:*'(%20%(%2&(08?#&':&(:0'(,**_(8F(%*S(#Q('*%S(%2&(08?#^&':&(4#,,('*%(1&,#&@&(%2&(F*#'%bB(\2#,&(%0"K&%#'K(%2&(:2#,?"&'S(?*('*%(Q*"K&%(%2&#"(F0"&'%$

M%2&"("&:*66&'?0%#*'$(Q*"(%2&(:06F0#K'<t(\2&'(:*668'#:0%#'K(6&$$0K&S($2*8,?($0+(#%(#$(2&0,%2(10$&?S('&@&"(6&'%#*'(4&#K2%S(%2#$(:08$&$(%2&(*1&$&(F0"%#:#F0'%$(%*(Q&&,(&610""0$$&?(0'?(*%2&"(*1&$&(:2#,?"&'(%*(*F%('*%(%*(F0"%#:#F0%&t(30"_&%(6&$$0K&$(4#%2(0(4#?&("0'K&(*Q($*:#0,(K"*8F$(%20%(0,,($%8^?&'%$(:0'(0$$*:#0%&(4#%2(c#B&B(%2&(Q**%10,,(%&06S(:2&$$(:,81S(1**_(:,81S($%8?&'%(K*@&"'6&'%S(&%:Bdt(58"@&+(&0:2(%*(K&%(%2&(6*$%(0::8"0%&("&$8,%$t(.',#K2%&'(%2&(F0"%#:#F0'%$(*'(2&0,%2+(#'#%#0%#@&$(1*%2(0%($:2**,(0'?(0%(2*6&t(H$&($%0%#$%#:$t(X**_(0%(420%(20$(4*"_&?(0'?(420%(20$('*%(4*"_&?t(GH(g&0,%2V$(YBMB>BXB(#$(:*668'#%+(10$&?(0'?(:*6F,&%&,+(Q"&&S(0,$*(Q*:8$&?(*'(%2&(F"*K"06t(YBMB>BXB(#$($60,,&"(?8"#'K(:*,?&"(6*'%2$(0'?(1#KK&"(?8"#'K(40"6&"(6*'%2$S(*',+(01*8%(CD(_#?$(0"&(F0"%#:#F0%#'K(#'(`0'80"+t(g&0,%2(0'?(LB.B(:,0$$&$(0"&(#'(1*%2(6#??,&($:2**,$(0'?(2#K2($:2**,$(#'(37757t(g&0,%2(#$(#'(a%2(0'?(ED%2(K"0?&$t(LB.B(#$(#'(k%2(0'?(e%2(K"0?&$t(9&'?#'K(60:2#'&$(0"&(*QQ(?8"#'K($:2**,(?0+$(1&:08$&(%2&+(20@&(8'2&0,%2+(*F%#*'$t(GQ(@&'?#'K(60:2#'&$(20?(2&0,%2+(*F%#*'$S(%2&(60:2#'&$(:*8,?(

"&60#'(*'(?8"#'K(%2&($:2**,(?0+S(18%(%2&+(4*8,?(1&(*QQ(?8"#'K(,8':2t(X*'K&"($:2**,(?0+$(#'(37757(%2#$(+&0"t(M'&(2*8"(&,&:%#@&($&$$#*'(#6F,&6&'%&?(%2#$(+&0"t(WX&%V$(&0%(Q*"(%2&(2&0,%2(*Q(#%Z(0$(0($,*K0'($8KK&$%#*'t(3*"&(:,&@&"(,0'K80K&(%20%(%2&(08?#&':&(4#,,(:*''&:%(4#%2t(5#K'0K&(#'(:0Q&%&"#0$(#$(#6F*"%0'%t(M'&(?0+(F&"(4&&_(#$(1&%%&"("&:&#@&?t(37757(#$(0,40+$(,**_#'K(%*(?*(6*"&t(37757(70Q&%&"#0(60'0K&"S(g&#?#(X*8(`*2'$*'(#$(0,40+$(*F&'(%*('&4(#?&0$t(YBMB>BXB(?*&$('*%($&&(2#K2($8::&$$(4#%2(%&&'$t(;&&'$('&&?(%*(60_&(%2&(?&:#$#*'(*'(%2&#"(*4'(%*($%0"%(,#@#'K(2&0,%2+(&0",+t(5:2**,$($%"8KK,&(%*(F8$2(2&0,%2(6&$$0K&$(0$(_#?$(K&%(*,?&"t(>Q%&"($:2**,(F"*K"066#'K(#$(20"?(%*(F8$2t(;&6F&"0%8"&q%#6&(2#'?&"(420%(F"*K"066#'K(#$(F*$$#1,&t(g0''02(:0'(K0#'($8FF*"%(Q"*6(@#:&(F"#':#F0,$(%*(60_&(%2#$(20FF&'

Primary ResearchRequest for Permission for Focus Groups

;*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%(%4*(Q*:8$(K"*8F$(4#%2(:2#,?"&'(0%(%2&()Y7)S(%2&(Q*,,*4#'K(F&"6#$$#*'($,#F(40$(?#$%"#18%&?(%*(:,81(F0"%#:#F0'%$(Q*"(%2&6(%*(K#@&(%*(%2&#"(F0"&'%$(0(4&&_(F"#*"(%*(%2&($%0"%(*Q(*8"(F"#60"+("&$&0":2B(G%(40$(%2&'(8F(%*(%2&#"(F0"&'%$V(?#$:"&%#*'(%*($#K'(%2&(F&"6#$$#*'($,#F(0'?("&%8"'(#%(%*(%2&(:,81B

REQUEST FOR PERMISSION

>(%&06(*Q($%8?&'%$(Q"*6(0'(*"K0'#/0%#*'(0%(G'?#0'0(H'#@&"$#%+S(%2&()&%2(\**?(720F%&"(*Q(%2&(L81,#:(J&,0%#*'$(5%8?&'%(5*:#&%+(*Q(>6&"#:0(cLJ55>dS(4#,,(1&(F0"%'&"#'K(4#%2(%2&()*+$(](Y#",$(7,81(*Q(),**6#'K%*'(#'(F"*6*%#'K(K**?('8%"#%#*'(201#%$(Q*"(:2#,?"&'(0$(F0"%(*Q(0('0%#*'0,(:06F0#K'(:*6F&%#%#*'(Q*"(LJ55>(:20F%&"$(0"*8'?(%2&(:*8'%"+B

G'(*"?&"(%*(8'?&"$%0'?(420%(:2#,?"&'(%2#'_(0'?(8'?&"$%0'?(01*8%($8:2(:*':&F%$(0$(K**?('8%"#%#*'S(1*?+(4&#K2%S(0'?(&@&'(420%(%2&+(%2#'_(42&'(%2&+(2&0"(%2&(%&"6(:2#,?2**?(*1&$#%+(Q"*6($*8":&$($8:2(0$(=#"$%(X0?+(3#:2&,,&(M1060V$(WX&%V$(3*@&Z(:06F0#K'S(%2&(%&06(4#,,(1&(:*'?8:%#'K(Q*:8$(K"*8F$(4#%2(:2#,?"&'(0%(%2&()*+$(](Y#",$(7,81B

.0:2(K"*8F(4#,,(20@&(k^e(:2#,?"&'(0'?(%2&+(4#,,(%0,_(:0$80,,+(4#%2(0(6*?&"0%*"(0'?(&0:2(*%2&"(0$(0(6&0'$(*Q(K0%2&"#'K(#6F*"%0'%(#'Q*"60%#*'(%20%(4#,,(:*'%"#18%&(%*(0:%80,(6&$^$0K&$(%20%(4#,,(1&(?&@&,*F&?(Q*"(%2&(:06F0#K'B(>($%0QQ(6&61&"(Q"*6(%2&()*+$(](Y#",$(7,81(4#,,(1&(F"&$&'%(?8"#'K(%2&$&(?#$:8$$#*'$(0'?(%2&(:2#,?"&'(4#,,('*%(1&(0$_&?(0'+(F&"$*'0,([8&$%#*'$('*"(4#,,(%2&+(1&(#?&'%#R&?(#'(0'+(40+(#'(%2&(4"#%%&'($8660"+(*Q(%2&(?#$:8$$#*'B(>K0#'S(%2&(*1N&:%#@&(#$(%*(?&%&"6#'&(420%(:2#,?"&'(%2#'_(0'?(Q&&,(01*8%(%2&(0"&0$(6&'%#*'&?(01*@&B

G(0K"&&(%20%(6+(:2#,?(crrrrrrrrrrrrrrrrrrrrrrrrrrrrrrd(60+(F0"%#:#F0%&(#'(%2&(?#$:8$$#*'(?&$:"#1&?(01*@&B( Child’s Name

rrrrrrrrrrrrrrrrrrrrrrrrrrrrr( ( rrrrrrrrrrrrrrrrrrrL0"&'%q(Y80"?#0'(5#K'0%8"&( ( ( ( A0%&

rrrrrrrrrrrrrrrrrrrrrrrrrrrr( ( rrrrrrrrrrrrrrrrrrrr)*+$(](Y#",$(7,81(J&F"&$&'%0%#@&( ( ( ( A0%&

Primary ResearchFocus Group Questions

;*(R'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(:2#,?"&'(0,"&0?+(20?(#'(F,0:&(0'?(R'?(420%(%2&+(20?(F"&@#*8$,+(,&0"'&?(01*8%(2&0,%2S(0$(4&,,(0$(420%(:*8,?(6*%#@0%&(%2&6(%*(&'K0K&(#'(0(2&0,%2+(,#Q&$%+,&S(%4*(Q*:8$(K"*8F$(&0:2(:*'$#$%#'K(*Q(R@&(:2#,?"&'(4&"&(:*'?8:%&?(0%(%2&()Y7)(*'(A&:B(EOS(CDEEB(;2#$(,#$%(#':,8?&$(%*F#:$(%20%(4&"&(0??"&$$&?B((

EB(\20%V$(+*8"(Q0@*"#%&(K06&(+*8(,#_&(%*(F,0+UCB(\20%V$(+*8"(Q0@*"#%&(*8%$#?&(0:%#@#%+UOB(J0'_(+*8"(Q0@*"#%&(%2#'K$(%*(?*<( 0B(9#?&*(K06&$S(*8%$#?&($F*"%$S(40%:2#'K(;9S(4*"_#'K(4#%2(%2&(:*6F8%&"bB(GQ($*6&*'&($0+$(%*(+*8(%20%(+*8('&&?(%*(1&(2&0,%2+S(420%(?*&$(%20%(60_&(+*8(%2#'_(*QUjB(g*4(60'+(*Q(+*8(%2#'_(+*8V"&(2&0,%2+UfB(5*(#Q(%2*$&(0"&(%2#'K$(%20%(+*8(%2#'_(*Q(%20%(0"&(2&0,%2+S(2*4(4&,,(?*(+*8(%2#'_(+*8(:0'(?&$:"#1&(+*8"$&,Q(#'(%2*$&(%&"6$U(A*(+*8(&0%(Q"8#%$(0'?(@&K&%01,&$(*"(?*(+*8(K&%(,*%$(*Q(&I&":#$&UkB(\2+(#$(1&#'K(2&0,%2+(#6F*"%0'%UaB(P06&(%4*(%*(%2"&&(*Q(+*8"(Q0@*"#%&($'0:_$BeB(\2&"&(?*(+*8(K&%(%2&($'0:_$(+*8(&0%U(A*(+*8"(F0"&'%$(K#@&(%2&6(%*(+*8U(="#&'?$U(A*(+*8(18+(%2&6UEDB(g*4(*Q%&'(?*(+*8($#%(?*4'(Q*"(?#''&"(4#%2(+*8"(&'%#"&(Q06#,+(%*K&%2&"UEEB(g*4(60'+(%#6&$(?*(+*8(&0%(*8%(#'(0(%+F#:0,(4&&_U(g*4(60'+(*Q(%2*$&(4*8,?(1&(0%(0(F,0:&(,#_&(3:A*'0,?V$S(\&'?+V$(*"(;0:*()&,,UECB(GQ(+*8(:*8,?(F#:_(+*8"(Q0@*"#%&(F,0:&(%*(&0%(*8%(42&"&(4*8,?(#%(1&UEOB(\20%(Q**?$(0"&(2&0,%2+UEbB(\20%(4*8,?(0(2&0,%2+(6&0,(,**_(,#_&U(cA"04dEjB(\20%(?*&$(0'(8'2&0,%2+(F&"$*'(?*UEfB(g*4(0"&(+*8(0:%#@&U(\20%(_#'?$(*Q(%2#'K$(?*(+*8(?*(Q*"(&I&":#$&U(g*4(*Q%&'(?*(+*8(&I&":#$&(*8%$#?&(*Q($:2**,(0:%#@#%#&$UEkB(\20%(_#'?$(*Q(%2#'K$(60_&(,&0"'#'K(Q8'U(cg*4U(\20%U(\2&"&Ud

Primary ResearchFocus Group 1

L0"%#:#F0'%$<Child 1:(O"?(K"0?&S(Q&60,&S(e(+&0"$(*,?(Child 2: O"?(K"0?&S(Q&60,&S(a(+&0"$(*,?Child 3: O"?(K"0?&S(60,&S(e(+&0"$(*,?Child 4: j%2(K"0?&S(Q&60,&S(ED(+&0"$(*,?Child 5: j%2(K"0?&S(60,&S(EE(+&0"$(*,?

9#:%*"#0<(\&V"&(K*#'K(%*($0+(*8"('06&S(K"0?&(0'?(2*4(*,?(4&(0"&B(3+('06&(#$(9#:%*"#0(0'?(G(06(CD(0'?(G(06(0(N8'#*"(0%(GHB(M_S(v72#,?(Ew(?*(+*8(40'%(%*($%0"%U72#,?(E<(3+('06&(#$(v72#,?(Ew(0'?(G(06(e(0'?(G(K*(%*(v$#:w(.,^&6&'%0"+B9#:%*"#0<(\20%(K"0?&(0"&(+*8(#'U72#,?(E<(O"?(K"0?&72#,?(C<(3+('06&(#$(v72#,?(CwB(\20%(#$(%2&(*%2&"($%8QQU9#:%*"#0<(g*4(*,?(0"&(+*8(0'?(420%(K"0?&U72#,?(C<(G(06(a(0'?(O"?B72#,?(O<(3+('06&(#$(v72#,?(Ow(0'?(G(K*(%*(H'#@&"$#%+B(G(06(#'(O"?(K"0?&(0'?(G(06(e(+&0"$(*,?B9#:%*"#0<(M_B(T*8"(%8"'B72#,?(b<(3+('06&(#$(v72#,?(bw(0'?(G(06(ED(+&0"$(*,?(0'?(G(06(#'(j%2(K"0?&B72#,?(j<(GV6(v72#,?(jwB(G(06(#'(%2&(j%2(K"0?&(0'?(G(06(EE(+&0"$(*,?B9#:%*"#0<(M_B(72#,?(b<(M2(0'?(1+(%2&(40+(G(06(2&"($#$%&"(c:2#,?(CdB9#:%*"#0<(M2("&0,,+U(9&"+(K**?B72#,?(O<(3+(1"*%2&"(40$(K*#'K(%*(1&(#'(2&"&S(18%(2&V$(1&#'K(10?(0'?(G(%2#'_(%20%(2&(#$(K&%%#'K(0(4"#%&(8F(1&:08$&(2&(_&F%(F8':2#'K(_#?$(*'(%2&(18$B9#:%*"#0<(M_(K8+$S(4&V"&(K*#'K(%*($%0"%(%0,_#'K(01*8%(420%(+*8"(

Moderators: 9#:%*"#0(0'?(7*8"%'&+

Q0@*"#%&(K06&(#$(%20%(+*8(,#_&(%*(F,0+B72#,?(E<(G(?*'V%(20@&(*'&B(3+(Q0@*"#%&(K06&(#$(F"*101,+x(4&,,(0:%8^0,,+(G("&0,,+(,#_&(#$(@#?&*(K06&$B(72#,?(C<(A8:_(?8:_(K**$&(0'?(10$_&%10,,B9#:%*"#0<(?8:_(?8:_(K**$&(0'?(10$_&%10,,B72#,?(j<(F**,B9#:%*"#0<(F**,B(M_(0'?(420%V$(+*8"(Q0@*"#%&U72#,?(b<(G(,#_&(%0KB72#,?(O<(A*'V%(Q*"K&%(6&U9#:%*"#0<(>'?(v72#,?(OwU72#,?(O<(;2&"&(40$(%2#$(*'&(@#?&*(K06&(G(,#_&?(*'(6+(\##(#%V$(%2#$(m&,?0(K06&S(;4#,#K2%(L"#':&$$S(#%V$("&0,,+(Q8'B(72#,?(j<(X&K&'?(*Q(m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v72#,?(jwU72#,?(j<(Q**%10,,B9#:%*"#0<(Q**%10,,B72#,?(E<(X&0Q(RK2%p9#:%*"#0<(,&0Q(RK2%U72#,?(C<(:**_#&$S(1"*4'#&$(0'?(F#&B9#:%*"#0<(.0%#'K(#$(+*8"(Q0@*"#%&(*8%$#?&(0:%#@#%+S(*_U(>'?(v:2#,?(OwU72#,?(O<(G(,#_&(60_#'K(Q*"%$S(%2&"&(#$(%2#$("&0,,+(1#K(*'&(G(20@&(0'?(#%(20$(%2&$&(F0%2$S(G(8$&?(%*(0($2*@&,(%*(60_&(%2&(F0%2$(0'?(G(8$&?(0("0_&(%*(v$#:w(#%(*8%(0'?(K8&$$(420%U(G(20@&(0(%&&F&&(10:_(%2&"&B9#:%*"#0<(A*(+*8(K8+$(F,0+(*8%$#?&(0(,*%U72#,?(O<(#%V$(04&$*6&B

38,%#F,&(72#,?"&'<(PMp72#,?(O<(G%V$(04&$*6&B72#,&(j<(T*8($2*8,?($&&(6+(Q*"%B(3+(Q*"%((v$#:w(G(40,_(*@&"(%2&"&(0'?(%2&"&(#$(%2#$(F0%2(#'(%2&(4**?$(v$#:w72#,?(C<(G(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&B72#,?(O<(6#'&(#$('*%(#'(%2&(:#%+(0'+42&"&(v$#:w9#:%*"#0<(M_(K8+$B(5*(#Q($*6&*'&(%&,,$(+*8(%20%(+*8('&&?(%*(1&(2&0,%2+S(420%(?*&$(%20%(60_&(+*8(%2#'_(*QU72#,?(j<(%*(&0%(Q"8#%$(0'?(@&K&%01,&$B9#:%*"#0<(%*(&0%(Q"8#%$(0'?(@&K&%01,&$U72#,?(C<(%*(F,0+(?8:_(?8:_(K**$&(10$_&%10,,(1&:08$&(#%V$(2&0,%2+B(G($%#,,(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&B9#:%*"#0<(A*(+*8(%2#'_(%20%V$(2&0,%2+U72#,?(C<(\&,,S(F&0:2&$(0"&B(9#:%*"#0<(L&0:2&$U(5*(,#_&S(Q"8#%$(+*8(%2#'_(0"&(2&0,%2+U72#,?(C<(9&K&%01,&$(0"&B(L#&(4#%2(F&0:2&$B(72#,?(j<(L&0:2(F#&B72#,?(b<(\#%2('*($8K0"B72#,?(O<(G(,#_&(0FF,&$S(10'0'0$S(0FF,&$S(10'0'0$B(v$#:w9#:%*"#0<(v72#,?(bwS(420%(?*(+*8(%2#'_(*Q(42&'(+*8(%2#'_(*Q(2&0,%2+U72#,?(b<(L#'&0FF,&B72#,?(C<(F#'&0FF,&B72#,?(b<(0'?(&I&":#$&9#:%*"#0<(&I&":#$&B(5*(+*8(%2#'_(*Q(Q**?(0'?(&I&":#$&S(Q"8#%$(0'?(@&K&%01,&$B72#,?(E<("&:+:,#'KS(1&:08$&(#%(%0_&$(+*8(0(42#,&(%*(K&%(0("&:+:,#'K(1#'B9#:%*"#0<(M_S(0'?(2*4(60'+(*Q(+*8(K8+$(%2#'_(%20%(+*8V"&(2&0,%2+U72#,?(E<(78/(G(06("&0,,+($_#''+(&@&'(%2*8K2(G(&0%(0(,*%72#,?(C<(GV6($_#''+S(18%(G(&0%(0(,*%(*Q(:2*:*,0%&B72#,?(b<(P*(+*8(?*'V%B(3*6(?*&$('*%(,&%(+*8(&0%(0'+(:2*:*,0%&B72#,?(O<(3&p9#:%*"#0<(A*(+*8(K8+$(&0%(,*%$(*Q(Q"8#%$(0'?(@&K&%01,&$U72#,?(E<(P*S('*%(@&K&%01,&$S(18%(Q"8#%$(+&$p72#,?(C<(G(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&p

7*8"%'&+<(\2+(?*(+*8(K8+$(%2#'_(+*8(0"&(2&0,%2+U(\20%(?*(+*8(?*(%*(1&(2&0,%2+U72#,?(j<(>1*8%(%2"&&(%#6&$(0(4&&_(G(20@&(0(,#%%,&(4*"_*8%B(H$80,,+(*':&(0(?0+(G(?*(0(4*"_*8%(*Q(01*8%(0'(2*8"B7*8"%'&+<(A*(+*8(K8+$(0:%80,,+(4*"_*8%S(%2&("&$%(*Q(+*8U(72#,?(E<(M':&(0(4&&_9#:%*"#0<(\20%(_#'?$(*Q(%2#'K$(?*(+*8(?*(42&'(+*8(4*"_(*8%U72#,?(j<(G(?*(F8$2^8F$(0'?($#%(8F(0'?(,#Q%(4&#K2%$B9#:%*"#0<(v:2#,?(bwS(420%(?*(+*8(?*U72#,?(b<(\&,,(G(F,0+($*::&"(Q*"(0'(2*8"(0(?0+B72#,?(C<(P*S(+*8(?*'V%B72#,?(b<(T&$(G(?*B9#:%*"#0<(#$(#%(0%($:2**,U72#,?(C<(T*8V"&('*%(&@&'(0,,*4&?(*8%$#?&B72#,?(O<(T*8V"&('*%(0,,*4&?(*8%$#?&U9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(OwU72#,?(O<(G(18#,?(2*8$&$B(T&02(G(18#,?(2*8$&$B(T&02(,#_&(%2#$(*'&(G(18#,%(0(,*K(:01#'B(G(K&%(&I&":#$&(Q"*6(%20%(1+(,#Q%#'K(%"&&$B(G(0:%80,,+(,#Q%(0,,(v$#:w(72#,?(C<(G(v$#:w(42#,&(40%:2#'K(%@(0'?(,**_#'K(0%(F#&B9#:%*"#0<(T*8(?*U72#,?(O<(7**_#&$(0'?(1"*4'#&$(0'?(F#&B9#:%*"#0<(\2+(?*(+*8(K8+$(%2#'_(%20%(1&#'K(2&0,%2+(#$(#6F*"%0'%U(v72#,?(EwU72#,?(E<()&:08$&(%2&'(+*8(:0'(,#Q%(8F(2&0@#&"(%2#'K$(%20'(+*8(0"&B9#:%*"#0<(v:2#,?(OwU72#,?(O<(5*(%20%(+*8(:*8,?(18#,?(2*8$&$B72#,?(j<(G%V$(0(K**?(%2#'K(%*(&I&":#$&(1&:08$&(42&'(+*8(K&%(*,?&"S(#Q(+*8(40'%(%*(K&%(0(K**?(N*1(%20%(F0+$(0(,*%(*Q(6*'&+S(+*8(6#K2%('*%(1&(01,&(%*(K&%(%2&(N*1B9#:%*"#0<(0'?(v:2#,?(CwU72#,?(C<(\&,,S(G(%2#'_(+*8($2*8,?(1&(2&0,%2+(1&:08$&($*(4&(:0'(&0%(F#&(&@&"+?0+B9#:%*"#0<(T*8(%2#'_(&0%#'K(F#&(#$(2&0,%2+U72#,?(C<(P*p(GQ(+*8(?*(%2#'K$(2&0,%2+(Q*"(*'&(?0+S(+*8(:0'(&0%(0(,*%(*Q(F#&B

72#,?(O<(,#_&(:"0'1&""+(F#&B(;20%V$(2&0,%2+B(7"0'1&""+(F#&B72#,?(E<(.I:&F%(Q*"(%2&($8K0"(0'?($%8QQ(,#_&(%20%B9#:%*"#0<(P*4(4&V"&(K*#'K(%*(K*(0"*8'?(#'(0(:#":,&(0'?('06&(C(%*(O(*Q(*8"(Q0@*"#%&($'0:_$B7*8"%'&+<(g&+S(v72#,?(CwB(\&V"&(:*,*"#'K(#'(N8$%(0($&:*'?(*_U9#:%*"#0<(v72#,?(jw(?*(+*8(40'%(%*($%0"%U72#,?(j<(0(10'0'0S(0(K"0'*,0(10"(0'?($*6&%#6&$(:2#F$B9#:%*"#0<(\20%(_#'?(*Q(:2#F$U72#,?(E<(0FF,&(:2#F$U72#,?(j<($*6&%#6&$(10'0'0(:2#F$S(&@&"+(*':&(0'?(0(42#,&B9#:%*"#0<(T&$S(%2*$&(0"&(K**?B72#,?(b<(\20%(40$(%2&([8&$%#*'(0K0#'U9#:%*"#0<(P06&(C(*"(O(*Q(+*8"(Q0@*"#%&($'0:_$B(A*(+*8(40'%(%*(K*(v72#,?(bwU72#,?(b<(G(,#_&(v$#:wS(0'?(F&0:2&$S(0'?(G(0K"&&(4#%2(%2&(,0$%(*'&B9#:%*"#0<()0'0'0(:2#F$U72#,?(b<(T&02B9#:%*"#0<(v72#,?(Ow(420%(0"&(+*8"$U72#,?(O<(G(,#_&(0FF,&$S(10'0'0$S(4**?B(>,%2*8K2(G(?*(&0%(4**?S(#%(20$(0(,*%(*Q(R1&"B9#:%*"#0<(G(?*'V%(%2#'_(%20%V$(K**?(Q*"(+*8B(G(:0'(:*6&(10:_(%*(+*8B(G(:0'(20@&(v72#,?(Cw(K*B72#,?(O<(0'?(0'?x(0"&(+*8("&0?+(Q*"(#%U9#:%*"#0<(+&$B72#,?(b<(4*8,?(+*8(K*(02&0?(0'?($0+(#%U72#,?(O<(0'?()0K&,$p9#:%*"#0<(10K&,$U(v:2#,?(Cw(420%V$(+*8"(Q0@*"#%&($'0:_$U72#,?(O<(G(,*@&(10K&,$B72#,?(C<(G(,#_&(:**_#&$(0'?(1"*4'#&$(0'?(F#&B(G(,#_&(0,,(%2&(:**_#&$S(1"*4'#&$(0'?(F#&B(>'?(Q*"(,0$%(0'?(Q*"(,0$%x72#,?(O<(3*"&(F#&B(>"&(+*8(20FF+U72#,?(C<(:**_#&$(0'?(1"*4'#&$(0'?(F#&$B(9#:%*"#0<(>'?(420%(0"&(+*8"(Q0@*"#%&($'0:_$U72#,?(b<(v$#:w($28%(8FB72#,?(C<(#%V$('*%(0(F2"0$&(#%V$(%"8&S(G(&0%(:**_#&$S(1"*4'#&$(0'?(F#&B72#,?(b<('*(+*8(?*'V%B72#,?(E<(G(,*@&(%*(&0%(F0F&"B

9#:%*"#0<(P*S("&0,(Q**?B(;20%V$($#,,+72#,?(E<(10'0'0(:2#F$B72#,?(j<(10'0'0(:2#F$(0"&(04&$*6&Bv$#:w9#:%*"#0<(\2&"&(?*(+*8(K8+$(K&%(+*8"($'0:_$U(A*(+*8(K&%(%2&6(Q"*6(%2&()*+$(0'?(Y#",$(7,81(2&"&(*"(?*(+*8(K&%(%2&6(Q"*6(+*8"(F0"&'%$(*"(?*(+*8(18+(%2&6U72#,?(O<(3+(F0"&'%$(18+(%2&6B72#,?(j<(0,,(*Q(%2&6B72#,?(E<(0'?(G(20@&(*'&(6*"&(%*(:2**$&B9#:%*"#0<(T*8(K&%(%2&6(Q"*6(&@&"+42&"&B(\2&"&(?*(+*8(K&%(+*8"($'0:_$U72#,?(E<(7**_#&$B72#,?(C<(G(K&%(6+($'0:_$(Q"*6(6060B(3060(0,,#K0%*"B72#,?(O<(G(0,$*(,#_&(:**_#&$S(18%(2&"&(#%(K*&$x(G(K&%(%2&6(Q"*6(6+xv$#:w9#:%*"#0<(A*(+*8(K8+$(K&%(%*(:2**$&(%2&($'0:_$(%20%(+*8(&0%(*"(?*(+*8(F0"&'%$(6*$%,+(F#:_(%2&6(*8%U72#,?(O<(Y"0'?F0"&'%$(2*8$&p9#:%*"#0<(A*(%2&+(F#:_(*8%(+*8"($'0:_$U72#,?(O<(G(?*p(v$#:w9#:%*"#0<(T*8(F#:_(420%(+*8(40'%U7*8"%'&+<(A*(+*8(K8+$(&0%(0'+(6*"&($'0:_$(60+1&(%2&+V"&('*%(2&0,%2+S(18%(N8$%(%2#'K$(+*8(_#'?(*Q(K"01U(\20%(&,$&(?*(+*8(K"01U72#,?(C<(:**_#&$S(0'?(1"*4'#&$(0'?(F#&p7*8"%'&+<(A*(+*8(K8+$(&0%(0'+%2#'K(1&$#?&$(Q"8#%(0'?(F#&U(\20%(%+F&(*Q(%2#'K$(?*(+*8(&0%U9#:%*"#0<(,#_&(K*,?R$2U72#,?(j<($*6&%#6&$(Q*"(0'(&'%"y&(G($*6&%#6&$(&0%(:2#:_&'(4#%2(0($#?&(*Q(K"&&'(1&0'$B72#,?(E<(%20%V$(420%(G(40$(K*#'K(%*($0+(v$#:w7*8"%'&+<(A*(+*8(K8+$(20@&(0'+(*%2&"([8#:_($'0:_$(+*8(K8+$(&0%U72#,?(C<(G(20@&($*6&B9#:%*"#0<(\20%(0"&(+*8"$U72#,?(C<(G:&(:"&06B(v$#:w30%%2&4<(g*4(68:2(,*'K&"(4#%2(%2#$(K"*8FU9#:%*"#0<(`8$%(0(:*8F,&(6#'8%&$B

72#,?(O<(G(,#_&x72#,?(E<(G(40'%(%*(:*,*"('*4B72#,?(O<(:**_#&$S(#:&(:"&06S(:2*:*,0%&S(?*'8%$(0'?(:2&&$&(0'?(0FF,&$9#:%*"#0<(M_(K8+$S(4&('&&?(%*(K*(%2"*8K2(%2&$&('&I%(*'&$(_#'?(*Q([8#:_(&@&"+*'&('&&?$(%*(K#@&("&0,(0'$4&"$(0'?('*%($#,,+(*'&$(1&^:08$&(4&(20@&(F"#/&$(0%(%2&(&'?(Q*"(F&*F,&(42*(K#@&("&0,,+(K**?(0'$4&"$S(*_U7*8"%'&+<(T&02(#Q(+*8(K8+$(Q*:8$S(+*8(K8+$(4#,,(0,,(K&%("&0,,+(K**?(F"#/&$B72#,?(C<(v$#:w(:**_#&$(0'?(1"*4'#&$(0'?(F#&B72#,?(b<(v:2#,?(OwS(N8$%(:8%(#%(*8%B9#:%*"#0<(g*4(60'+(%#6&$(0(4&&_(?*(+*8(K8+$(&0%(0%(0(Q0$%(Q**?(F,0:&(,#_&(3:A*'0,?$(*"(;0:*()&,,U72#,?(E<(G(*',+(&0%(%2&(2&0,%2+($%8QQ(0%(3:A*'0,?$B9#:%*"#0<(,#_&(420%U72#,?(b<(;2&"&(#$('*(2&0,%2+($%8QQ(0%(3:A*'0,?$B(G%V$(0,,(Q"#&?(#'(:2#:_&'(*#,B72#,?(C<(;2&"&V$(0FF,&(F#&(0%(3:A*'0,?$B72#,?(E<(X#_&(k(%#6&$B(M'&(&@&"+(?0+B9#:%*"#0<(J&0,,+U(v72#,?(Cw(2*4(60'+(%#6&$(0(4&&_(?*(+*8(&0%(0%(0(Q0$%(Q**?(F,0:&U72#,?(C<(>1*8%('&@&"B9#:%*"#0<(T*8(K8+$(?*'V%(K*(%2&"&U72#,?(C<(P&@&"(0'+42&"&B72#,?(j<(.@&"+(*':&(#'(0(42#,&(#%$(*'&(%#6&(4&&_(0'?($*6&%#6&$(#%$('*%(0%(0,,B9#:%*"#0<(M!S(v:2#,?(Ow(2*4(*Q%&'(?*(+*8xU72#,?(O<(G%V$(*',+(*'&(1&:08$&(6+(6*6(20$(%*(K*(%*(?&"1+(F"0:%#:&(0'?(0$($**'(0$(4&(:*6&(Q"*6(2&"&(4&(20@&(%*(K*($%"0#K2%(%2&"&(0'?(%20%V$(*',+(*'(;8&$?0+$B9#:%*"#0<(M_(0'?(v:2#,?(bw(?*(+*8('*%(K*(@&"+(*Q%&'(&#%2&"U(P*U(M_B(\20%(4*8,?(0(2&0,%2+(6&0,(,**_(,#_&(%*(+*8(K8+$S(:0'(+*8(?"04(420%(+*8(%2#'_(0(2&0,%2+(6&0,(4*8,?(,**_(,#_&U(\&(20@&(%*(?*(#%(_#'?(*Q([8#:_($*x72#,?(b<(T*8(?*'V%('&&?(0,,(*Q(%2&6B

72#,?(E<(G('&&?&?(%20%(1"*4'B9#:%*"#0<(G%(?*&$'V%(20@&(%*(1&(%2&("&0,(:*,*"$B(;2#$(#$(_#'?(*Q(1"*4'S(%2&"&(+*8(K*Bv$#:w7*8"'&+<(g&+(K8+$S(%"+(%*(?"04(0(42*,&(6&0,S(0(2&0,%2+(6&0,B(9#:%*"#0<(X#_&(0,,(%2&(%2#'K$(+*8(4*8,?(&0%(#'(0(6&0,(%20%(4*8,?(1&(2&0,%2+B72#,?(C<(;8"_&+(#$(2&0,%2+("#K2%U(G(?*'V%(20@&(+&,,*4S(*2(%2&"&(#$(0(+&,,*4B72#,?(b<(\20%(#$(%20%(1#K($4#",+(%2#'KU72#,?(C<(G%V$(0(%2#'K(Q"*6(%20'_$K#@#'KB9#:%*"#0<(#%V$(:0,,&?(0(:*"'8:*F#0Bv$#:w7*8"%'&+<(v:2#,?(jwS(420%(0,,(0"&(+*8(?"04#'KU72#,?(j<(>(10'0'0S(:*"'S(60$2&?(F*%0%*&$S(0'?(*%2&"(v$#:wv$#:w7*8"%'&+<(v:2#,?(EwS(420%(0"&(+*8(?"04#'K(%2&"&U72#,?(j<(>'?(Q*"(?&$$&"%S(G(06(N8$%(K*#'K(%*(?"04(0(,#%%,&(F#&:&(*Q(:0'?+B9#:%*"#0<(v:2#,?(EwS(420%(0"&(+*8(?"04#'K(%20%V$(2&0,%2+U72#,?(E<(;20%V$(0(%8"_&+(0'?(%2#$(#$(6+(6*6V$($*8FB9#:%*"#0<()"*::*,#($*8FU72#,?(E<(T&02(0'?(G(06(0,$*(K*#'K(%*(?"04(2&0,%2+(@&KK#&(18"K&"$B9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(CwU(\20%(0"&(+*8(?"04#'K(%20%V$(2&0,%2+U72#,?(C<($F#'0:2B9#:%*"#0<($F#'0:2B72#,?(E<(G(06(0,$*(K*#'K(%*(?"04($F#'0:2B9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(OwU(\20%(0"&(+*8(?"04#'KU72#,?(O<(;2#$(#$'V%(0,,S(18%(#%V$(F"&%%+(68:2(0,,(2&0,%2+S(0FF,&$S(10'0'0$S(1"*::*,#S(:*"'S(60$2&?(F*%0%*&$S(0'?(0(42*,&(,*%(*Q(*%2&"($%8QQ72#,?(C<(T*8(Q*"K*%(:0""*%$B72#,?(b<(g&(?*&$'V%(20@&(%*(20@&(&@&"+%2#'K(+*8(20@&B9#:%*"#0<(0'?(420%(01*8%(+*8(v:2#,?(bwS(#$(%20%(0(F#'&0FF,&U72#,?(b<(H2(282B

v$#:w9#:%*"#0<(5*(42#,&(+*8(K8+$(0"&(R'#$2#'K(?"04#'KS(420%(?*(+*8(%2#'_(%20%(0'(8'2&0,%2+(F&"$*'(?*&$U72#,?(b<(;2&+(&0%(:2*:*,0%&B72#,?(j<(;2&+(&0%(:2#F$(0'?($#%(#'(Q"*'%(*Q(%2&(;9(0,,(?0+(#'$%&0?(*Q(K&%%#'K(&I&":#$&B9#:%*"#0<(\20%(?*(+*8(%2#'_(0'(8'2&0,%2+(F&"$*'(?*&$U72#,?(E<(Q0%S(42*(N8$%(,0+$(#'(1&?(0,,(?0+(0'?(?*&$('*%(?*(0'+%2#'K('*%(&@&'(&0%B9#:%*"#0<(\20%(01*8%(+*8(v:2#,?(CwU72#,&(C<(&0%(:**_#&$(0'?(1"*4'#&$(0'?(F#&(0'?(40%:2(;9B9#:%*"#0<(>'?(+*8(v:2#,?(OwU72#,?(O<(GQ(%2&+(N8$%(0%&(N8'_(Q**?(0,,(?0+(9#:%*"#0<(\20%(?*(+*8(%2#'_(#$(N8'_(Q**?U72#,?(O<(0(18':2(*Q(:0'?+(0'?(0(18':2(*Q(8'2&0,%2+($%8QQ(0'?(*',+(,#_&(*'&(20,Q(*"(0([80"%&"(*Q(0'(0FF,&B(L,0+#'K(@#?&*(K06&$(0'?(40%:2#'K(;9(0,,(?0+B9#:%*"#0<(g*4(0"&(+*8(K8+$(0:%#@&U(\20%(_#'?$(*Q(%2#'K$(?*(+*8(K8+$(?*(Q*"(&I&":#$&(*8%$#?&(*Q($:2**,U72#,?(O<(&@&"+(4&&_&'?(G(K*(#'%*(%2&(Q*"%(%20%(G(60?&(%2&"&(#$(%2#$(*'&(,*K(%20%(,#_&(N8$%(01*8%(0$(,*'K(0$(%2#$("**6(0'?(G(F#:_(#%(8F(,#_&(EC(%#6&$(&@&"+(2*8"S(#%V$(20"?B9#:%*"#0<(5*(+*8(18#,?(Q*"%$(0'?($%8QQU72#,?(E<(G(?*(0"%(F"*N&:%$(0'?($:8,F%8"&$(0'?(%20%(60_&$(6+(0"6$(6*@&(0"*8'?($*(#%(60_&$(6&(&I&":#$&(6+(0"6$B9#:%*"#0<(M_B(v:2#,?(Cw(420%(?*(+*8(?*(Q*"(&I&":#$&U72#,?(C<(\20%(?*(G(?*(Q*"(&I&":#$&U(5*(G(20@&(0(18'_(1&?(0'?(G(2*,?(*'(%*(%2&(10"$(0'?(G(N8$%(6*@&(6+(,&K$(8F(0'?(?*4'(N86F#'KB9#:%*"#0<(\20%(?*(+*8(?*(v:2#,?(jwU72#,?(j<(G(,#Q%(4&#K2%$(,#_&(Cj(%#6&$(*'(&0:2(0"6S(G(?*(Cj($#%^8F$S(Ej(F8$2^8F$S(0'?(G(%*8:2(6+(G($%0'?(8F($%"0#K2%(0'?(%*8:2(6+(%*&$(01*8%(Cj(%#6&$B7*8"%'&+<(A#?(+*8($0+(+*8(F,0+(Q**%10,,U72#,?(j<(P*S(G(06('*(#'(0(Q**%10,,($&0$*'S(G(06(R'#$2#'K(8F(10$_&%^10,,S(18%(+&02(G(?*(F,0+(Q**%10,,B((G(,#_&(F8'%#'K(0'?(G(,#_&([80"%&"^10:_B

9#:%*"#0<(>'?(%2&'(Q*"(*8"(,0$%([8&$%#*'(420%(_#'?$(*Q(%2#'K$(?*(+*8(60_&(,&0"'#'K(Q8'U(g*4(?*(+*8(,&0"'(%2&(1&$%U(M'(%2&(:*6^F8%&"(*"(Q"*6(0(F*$%&"U7*8"%'&+<(g*4(0"&(+*8"(%&0:2&"$U(g*4(0"&(%2&+(K**?(%&0:2&"$U72#,?(j<(G(,#_&(%&0:2&"$(%&0:2#'K(#%(1&:08$&(#'$%&0?(*Q(N8$%(:*F+#'K(*QQ(*Q(0(1*0"?(#%V$(&0$#&"(1&:08$&(0(%&0:2&"(0:%80,,+(&IF,0#'$(#%(0'?($2*4$(#%(%*(+*8(0'?(0(F*$%&"(:0'V%(?*(0'+%2#'K(#%(F"*101,+($2*4$(+*8(#%S(18%(?*&$'V%($2*4(+*8(,#_&(2*4(%*(?*(#%B(5*(G(:2**$&(0(%&0:2^er.

72#,?(E<(T&02(0(%&0:2&"B9#:%*"#0<(\20%(?*(+*8(%2#'_(v:2#,?(OwU72#,?(O<(>(%&0:2&"(1&:08$&(%2&+(%0_&("&0,,+(20"?(60%2S(,#_&(#'(60%2S(%2&+(6#K2%(K#@&(+*8(0("&0,,+(20"?(60%2([8&$%#*'(0'?(#Q(+*8(0"&($%"8KK,#'K(4#%2(#%(%2&+V,,(2&,F(+*8(0'?(#Q(+*8($%#,,(K&%(%2&(0'$4&"(4"*'K(%2&+V,,(%&,,(+*8(%2&(0'$4&"(0'?(%2&'(%2&+(&IF,0#'(2*4(%2&+(K*%(#%B9#:%*"#0<(\20%(?*(+*8(%2#'_U72#,?(O<(#'$%&0?(*Q(%2&(;9(1&:08$&(%2&(;9(#$(,#_&(%2#$(_#?(Q*8'?(*8%(%2&(0'$4&"(%*(jO(?#@#?&?(1+(jB9#:%*"#0<(\20%(?*(+*8(%2#'_(01*8%(,&0"'#'K(2&0,%2+($%8QQ(,#_&(#Q(+*8(4&"&(K*#'K(%*(,&0"'(01*8%(420%(%2#'K$(0"&(2&0,%2+(*"(2*4(%*(&I&"^:#$&B(g*4(4*8,?(+*8(40'%(%*(,&0"'(%20%U72#,?(O<(\&,,S(,#_&(0%(%2&(K+6(G(K8&$$B(>%(%2&(K+6(+*8(:*8,?(&I&"^:#$&(0(,*%(%2&"&B9#:%*"#0<()8%(#Q($*6&*'&(40$(K*#'K(%*(%&0:2(+*8(,#_&(420%(%2#'K$(+*8($2*8,?(&0%(%*(1&(2&0,%2+(*"(420%(_#'?$(*Q(&I&":#$&(+*8($2*8,?(K&%B72#,?(O<(T*8"(6*6(0'?(+*8"(?0?(0'?(+*8"(K"0'?F0"&'%$B(;2&+(4*8,?(F"*101,+(2&,F(+*8(0(,*%S(%2&+(4*8,?(F"*101,+(K&%(+*8(*'(%2&("#K2%(%"0:_(#'$%&0?(*Q(,#_&($*6&($%"0'K&"(%2&+(6#K2%($0+S(,#_&(0(2*1*(#Q(%2&+(:06&(8F(%*(+*8(0'?($0#?(2&+(#Q(+*8(40'%(%*(1&(04&$*6&(0'?(&0%(:**_#&$S(?*'8%$S(F#&x(v$#:w9#:%*"#0<(J&0,([8#:_(K8+$(G(Q*"K*%(*'&S(2*4(*Q%&'(?8"#'K(%2&(4&&_(?*(+*8($#%(?*4'(4#%2(+*8(42*,&(Q06#,+(%*(20@&(?#''&"U72#,?(j<($*6&%#6&$(%4#:&B(5*6&%#6&$(*':&B9#:%*"#0<(%4#:&(0(4&&_S(*':&(0(4&&_B(v:2#,?(bwS(2*4(*Q%&'(?*(+*8U

A"04'(1+(0(O"?(K"0?&(Q&60,&

A"04'(1+(0(j%2(K"0?&(60,&

72#,?(b<(P&@&"B9#:%*"#0<(T*8('&@&"(?*U72#,?(b<(P*B9#:%*"#0<(\2&"&(?*(+*8(&0%(8$80,,+U72#,?(C<(\&(RI(*8"(*4'(Q**?B9#:%*"#0<(T*8(?*U(v:2#,?(Ow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

A"04(0(2&0,%2+S(10,0':&?(6&0,B

Primary ResearchFocus Group 2

Child 1: j%2(K"0?&S(60,&S(EE(+&0"$(*,?Child 2: O"?(K"0?&S(60,&S(e(+&0"$(*,?Child 3: b%2(K"0?&S(60,&S(e(+&0"$(*,?Child 4:(O"?(K"0?&S(60,&S(e(+&0"$(*,?Child 5:(E$%(K"0?&S(Q&60,&S(a(+&0"$(*,?

9#:%*"#0<(\&(0"&(K*#'K(%*(%0,_(01*8%(420%(K06&$(+*8(,#_&(%*(F,0+(0'?(+*8(K8+$(:0'(N8$%($0+(420%&@&"(+*8(%2#'_B72#,?(E<(g*4(60'+(?*(4&($0+U(A*(4&(*',+($0+(*'&U9#:%*"#0<(T*8(:0'($0+(0$(60'+(0$(+*8(40'%B(v$#:w(;2&(,0$%(K"*8F(40$(_#'?(*Q($#,,+($*(42*&@&"(K#@&$("&0,,+(K**?(0'$4&"$(4#,,(K&%(0(F"#/&(0%(%2&(&'?(*_U72#,?(E<(3&S(GV,,(K*(R"$%B9#:%*"#0<(\20%V$(+*8(Q0@*"#%&(K06&$U72#,?(E<(3+(Q0@*"#%&(K06&$(0"&(X#Q&S(72&$$S(72&:_&"$S(\##S(n1*I(OfD(0'?(L,0+$%0%#*'(ES(0'?(!#'&:%(n1*I(0'?(%20%V$(#%B(72#,?(C<(G(?*'V%(20@&(%2&(n1*IB(A*&$(#%(20@&(%*(1&S(,#_&(Q**%10,,S(#$(%20%(*_U9#:%*"#0<(T&02(+*8(:0'(?*(K06&$(*8%$#?&B72#,?(C<(=**%10,,S($*::&"S(0'?($*6&%#6&$(K*,QB(GV6(0(K*,Q&"(0'?(%20%V$(#%B9#:%*"#0<(M_S(v:2#,?(Ow(420%(01*8%(+*8U72#,?(O<(G(,#_&(F,0+$%0%#*'(O(v$#:w(,&K*(10%60'S(,&K*(G'?#0'0(`*'&$S(K*,Q(0'?(10$&10,,B(G(,*@&(10$&10,,B(GV@&(F,0+&?($#':&(G(40$(k(+&0"$(*,?B(G(K*%(0(%"*F2+B9#:%*"#0<(\20%(01*8%(+*8(72#,?(bU72#,?(b<(G(,#_&(%*(F,0+(*'(%2&(\##S(F,0+$%0%#*'S(n1*IS(%0KS(G(,#_&(%*(F,0+(K*,QS($*::&"S(1*4,#'K(0'?(4#%2(6+(?*KB72#,?(E<(M2(G(Q*"K*%(*'&S(0'?(:*6F8%&"$72#,?(b<(T&02S(+&02S(+&02B72#,?(O<(M2S(G(20@&(C(6*"&B(

30%%2&4<(A*(+*8(40'%(*'&(6*"&(*"(0"&(+*8(K8+$(K**?U9#:%*"#0<(T&02B72#,?(O<(L,0+#'K(4#%2(6+(:0%(0'?(F,0+#'K(4#%2(6+(v$#:w30%%2&4<(\#,,(+*8(20@&(0($&0%(*@&"(2&"&B9#:%*"#0<(GQ(+*8(40'%(%*(4"#%&(+*8"('06&(*'(0('06&%0K(Q*"(6&Bv$#:w9#:%*"#0<(T*8V"&('06&(#$(72#,?(jU(72#,?(j<(T&$B9#:%*"#0<(>'?(2*4(*,?(0"&(+*8U72#,?(j<(aB9#:%*"#0<(>'?(420%(K"0?&(0"&(+*8(#'U72#,?(O<(=#"$%B(52&V$(6+($#$%&"Bv$#:w9#:%*"#0<(L8%(+*8"('06&%0K(*'(Q*"(6&B7*8"%'&+<(>'?(K8+$(4&V"&(0:%80,,+(K*#'K(%*(?"04(#'(0(:*8F,&(6#'^8%&$B(;20'_(+*8B9#:%*"#0<(5*(4*8,?(+*8(K8+$($0+(%20%(+*8(,#_&(%*(F,0+(@#?&*(K06&$(0'?(:*6F8%&"(K06&$(6*"&(%20'(*8%$#?&(K06&$(*"(?*(+*8(?*(6*"&(*8%$#?&U72#,?(b<(M8%$#?&p72#,?(C<(GV6(0'(#'$#?&(F&"$*'B72#,?(E<(T&02S(G(06(0'(#'$#?&(F&"$*'B72#,?(O<(G(06(0'(#'$#?&(F&"$*'B72#,?(j<(G(06(0'(#'$#?&(F&"$*'B9#:%*"#0<(\20%(_#'?$(*Q(%2#'K$(?*(+*8(,#_&(%*(?*S(72#,?(jB(\20%(0"&(+*8"(Q0@*"#%&(0:%#@#%#&$U(72#,?(j<(G(,#_&(%*x(v$#:w72#,?(O<(F0#'%B72#,?(j<(L0#'%(%**(#'(6+(0"%("**6B9#:%*"#0<(GQ($*6&1*?+($0+$(+*8('&&?(%*(1&(2&0,%2+S(420%(?*&$(%20%(60_&(+*8(%2#'_(*QU72#,?(j<(L*%0%*&$p9#:%*"#0<(\20%(?*(+*8(%2#'_U72#,?(E<(>FF,&$S(10'0'0$S(6#,_S(F86F_#'($&&?$S(F*%0%*&$S(,&%%8:&S(0'?("#:&S(:2&&$&S(6&0%72#,?(j<(M2(+&02S(6&0%B

Moderators: 9#:%*"#0(0'?(7*8"%'&+

9#:%*"#0<(\20%(01*8%(+*8U(72#,?(C<(3&0%(0'?($%"041&""#&$(4#%2(:2*:*,0%&(0'?($8K0"S(0FF,&$S(K"0F&$S(10'0'0$S(0'?(%20%V$(#%B9#:%*"#0<(\20%(?*(+*8(K8+$(%2#'_(*QU72#,?(O<(>FF,&(0'?(10'0'0B()0'0'0$S(F*FF&"$B(G(,*@&(%2&6B9#:%*"#0<(>"&(%2&"&(0'+(%2#'K$(%20%(+*8(%2#'_(*Q(42&'($*6&1*?+($0+$(2&0,%2+U72#,?(b<(*"0'K&$B(9#:%*"#0<(M"0'K&$B(5*(+*8(K8+$(%2#'_(01*8%(,#_&(Q"8#%$(0'?(@&K&%0^1,&$(0'?($%8QQB(\20%(01*8%(&I&":#$&U72#,?(j<(M2(+&02p9#:%*"#0<(\20%(_#'?$(*Q(&I&":#$&$S(?*(+*8(%2#'_(#$(2&0,%2+U72#,?(j<(L8$2(8F$B9#:%*"#0<(L8$2(8F$72#,?(j<(*'&S(%4*x9#:%*"#0<(M_S(420%(01*8%(+*8(72#,?(EU72#,?(E<(\##(0'?(!#'&:%(n1*IS(0'?(N*KK#'K(0'?("8''#'KS(F8$2(8F$S($#%(8F$S(0'?(N86F("*F#'K72#,?(C<(T*8V"&(%0_#'K(0,,(*Q(%2&(K**?(*'&$B72#,?(E<(28,0^2**F#'K(0'?("#?#'K(1#_&$S(F,0+#'K($_0%&1*0"?$S("#?#'K(2&&,#&$(0'?($_0%&$S(F,0+#'K(:*'%"*,,&"$(4#%2(+*8"(20'?$S(#%(60_&$(+*8"(%2861$(1&%%&"Bv$#:w72#,?(C<(X&%(6&(?*(6#'&S(N*K(0'?(v$#:w72#,?(b<(N86F#'K(N0:_$S("8''#'KS(N*KK#'KS("#?#'K(1#:+:,&$(0'?(%2&(,0$%(%2#'K(#$(v$#:wv$#:(:2#F(?#$:8$$#*'w9#:%*"#0<(>'?(42&'(4&(K#@&(0'$4&"$S(4&(20@&(N8$%(0($2*"%(06*8'%(*Q(%#6&(1&:08$&(G(%2#'_(+*8(K8+$(20@&(%*(,&0@&($**'S($*(4&V,,(N8$%(K#@&(,#_&(C(*"(O(%2#'K$(*_U72#,?(j<(18%S(18%S(18%(G('&@&"(20?(0($F&:#0,($'0:_B9#:%*"#0<(>'?(%2&'(+*8(:0'(0'$4&"(%2#$(*'&(%**Bv$#:w9#:%*"#0<(5*(2*4(60'+(*Q(+*8(K8+$(%2#'_(+*8V"&(2&0,%2+Uv$#:w7*8"%'&+<(g*4(60'+(*Q(+*8(K8+$(%2#'_(+*8V"&(2&0,%2+U(J0#$&(+*8(

20'?$B(\2+(?*(+*8(K8+$(%2#'_(+*8V"&(2&0,%2+U9#:%*"#0<(\20%(?*(+*8(%2#'_(60_&$(+*8(2&0,%2+U(\20%(?*(+*8(?*(%20%(#$(2&0,%2+U72#,?(C<(G(,#_&(%*(N*KS("8'B72#,?(j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v$#:(:2#F(?#$:8$$#*'w9#:%*"#0<(\2+(?*(+*8(K8+$(%2#'_(1&#'K(2&0,%2+(#$(#6F*"%0'%U72#,?(C<(5*(+*8(:0'(F,0+($F*"%$B9#:%*"#0<(%*(F,0+(K06&$Uv$#:w7*8"%'&+<(g&+S(#Q(4&(0,,(N8$%(Q*:8$S(4&V,,(K&%(?*'&($**'&"(0'?(4&V,,(0,,(K&%(K**?(F"#/&$(0'?(#%(4#,,(1&(1&%%&"(%20'(:2#F$B9#:%*"#0<(T&02S(%2&"&(0"&(K**?(F"#/&$(Q*"(&@&"+*'&(%20%(0'$4&"$([8&$%#*'$S(M_B(;2&+(0"&("&0,,+(:**,(G(F"*6#$&Bv$#:w9#:%*"#0<(5*S(G(40'%(&@&"+1*?+(%*(K*(0"*8'?(#'(0(:#":,&(0'?('06&(C(%*(O(*Q(%2&#"(Q0@*"#%&($'0:_$S(N8$%(0'+%2#'K(%20%(+*8(&0%('*"60,,+(*_U(A#?(+*8(2&0"(6&U(70'(&@&"+1*?+('06&(C(%*(O(*Q(%2&#"(Q0@*"#%&($'0:_$S(,#_&($%8QQ(%20%(+*8(&0%('*"60,,+S(%2&+(?*'V%(20@&(%*(2&0,%2+S(#%(:0'(1&(0'+%2#'K(%20%(+*8(,#_&S(*_U(\&V,,($%0"%(4#%2(72#,?(bS(420%(?*(+*8(&0%U72#,?(b<(K"0F&$S(*"0'K&$S(0'?(:2&&$&S(0'?(A*"#%*$(0'?(10'0'0$S(0'?(0FF,&$9#:%*"#0<(\20%(01*8%(+*8(72#,?(EU

72#,?(E<(10'0'0$S(0'?(10'0'0$9#:%*"#0<(M!B72#,?(C<(:2&I(6#IS(0'?(10'0'0$S(K"0F&$S(0FF,&$S(0'?(%20%V$(#%B9#:%*"#0<(M_S(72#,?(jS(420%($'0:_$(?*(+*8(&0%U72#,?(j<(L0F&"(0'?(?&,#:#*8$(6#,_9#:%*"#0<(P*%($#,,+(0'$4&"$B72#,?(O<(\&,,S($2&("&0,,+(&0%$(F0F&"(%2*8K2B9#:%*"#0<(6#,_(0'?(420%(&,$&U72#,?(O<(52&V$(,+#'KS($2&V$(,+#'KB72#,?(j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b<(T*K8"%p72#,?(E<(3+(6*6(18+$(%2&6(0'?($*6&%#6&$(Q"*6(2&"&B9#:%*"#0<(T*8(?*U(\20%(01*8%(+*8U(A*(+*8(K8+$(K&%(%*(:2**$&(420%($'0:_$(+*8(K&%(*"(?*(+*8"(F0"&'%$U72#,?(C<(T&02B72#,?(E<(P*B9#:%*"#0<(>'?(+*8(6*6(K&%$(+*8"(Q*"(+*8U72#,?(O<(T&02(0'?(42&'(G(:*6&(2&"&(G(?*'V%9#:%*"#0<(M_B(g*4(60'+(%#6&$(0(4&&_(?*(+*8(K8+$($#%(?*4'(0'?(&0%(?#''&"(4#%2(+*8"(Q06#,+S(,#_&(0%(+*8"(2*8$&U9#:%*"#0<(72#,?(OS(2*4(60'+(%#6&$(0(4&&_(?*(+*8(&0%(4#%2(+*8"(Q06#,+U72#,?(O<(>1*8%(,#_&(E(%#6&(0(4&&_9#:%*"#0<(,#_&(*':&(0(4&&_U(\20%(01*8%(+*8U72#,?(C<(X#_&(&@&"+(*':&(0'?(0(42#,&

72#,?(E<(%4*(+&0"$p9#:%*"#0<(M':&(&@&"+(%4*(+&0"$U72#,?(E<(0'?(4&(K*(*8%B()&$#?&$($*6&(*Q(8$(20$(%*(&0%(*QQ(%2&(%01,&U9#:%*"#0<(>'?(420%(01*8%(+*8(72#,?(bUv$#:w9#:%*"#0<(M_(K8+$B7*8"%'&+<(g*4(60'+(%#6&$(?*(+*8(K*(*8%(%*(&0%(*"(GV6($*""+(2*4(60'+(%#6&$(?*(+*8(&0%(4#%2(+*8"(Q06#,+(0%(2*6&U(\20%(?#?(+*8($0+U72#,?(b<(G($0#?(01*8%(bB9#:%*"#0<(Q*8"(%#6&$(0(4&&_U7*8"%'&+<(\20%(01*8%(+*8(72#,?(jU(g*4(60'+(%#6&$(?*(+*8($#%(0%(2*6&(0'?(&0%(4#%2(+*8"(Q06#,+U72#,?(j<(EDD7*8"%'&+<(g*4(60'+(%#6&$(0(4&&_(4*8,?(+*8($0+U9#:%*"#0<(g&($0#?(ES(%2&+(0"&(1"*%2&"(0'?($#$%&"B(v$#:w72#,?(j<(0:%80,,+(Q*8"(%#6&$B9#:%*"#0<(g*4(60'+(%#6&$(0(4&&_(?*(+*8(K8+$(K*(*8%(%*(&0%(0%(0(Q0$%(Q**?(F,0:&(,#_&(;0:*()&,,(*"(3:A*'0,?$U72#,?(j<(3:A*'0,?$p9#:%*"#0<(g*4(60'+(%#6&$(?*(+*8(K8+$(K*U72#,?(b<(A#?(+*8(_'*4(%20%(%2&#"(Q"#&$(0"&(60?&(*Q(6&0%U72#,?(O<(\&(K*(0%(,&0$%S('*(R@&(%#6&$(0(6*'%2B9#:%*"#0<(R@&(%#6&$(0(6*'%2U72#,?(j<(P*S(#%V$(f(%#6&$(0(6*'%2B9#:%*"#0<(g*4(*Q%&'(?*(+*8(K8+$(K*U72#,?(E<(CDS('*('*%("&0,,+S(*':&(0(?0+S(60+1&(%4#:&9#:%*"#0<(g*4(60'+(%#6&$(?*(+*8(K8+$(K*U72#,?(C<(30+1&(*':&(&@&"+(C(4&&_$9#:%*"#0<(*':&(&@&"+(%4*(4&&_$U(T&02S(420%(01*8%(+*8U72#,?(b<(01*8%(,#_&(O(%#6&$(&@&"+(6*'%2(0'?(?#?(+*8(_'*4(%20%(%2&#"(Q"#&$S(*'(%2&(*8%$#?&(#$(60?&(*Q(6&0%U9#:%*"#0<(\20%(_#'?$(*Q(Q**?$(?*(+*8(K8+$(%2#'_(0"&(2&0,%2+U(X#_&(%2&(Q"8#%$(0'?(@&K&%01,&$(4&(4&"&(%0,_#'K(01*8%(1&Q*"&B72#,?(E<(G(_'*4B(Y"0F&$S(,&%%8:&S(F*%0%*&$S(%*60%*&$S("#:&S(0FF,&$S(10'0'0$S(F#'&0FF,&$S(*"0'K&$S(F&0:2&$B

9#:%*"#0<(T&02S($*(,#_&(Q"8#%$(0'?(@&K&%01,&$B(M_(420%(?*(+*8(%2#'_U72#,?(C<(Q"8#%$(0'?(@&K&%01,&$B9#:%*"#0<(M_(#Q(+*8(K8+$(40'%(%*(K&%(+*8"(F0F&"$(0'?(:"0+*'$('*4(4&V"&(K*#'K(%*(?"04B(GV6(K*#'K(%*(K#@&(+*8(0(6#'8%&(0'?(+*8(20@&(%*(?"04(420%(0(2&0,%2+(6&0,(4*8,?(,**_(,#_&S('*%(N8$%(Q"8#%$(0'?(@&K&%01,&$x7*8"%'&+<(,#_&(0(42*,&(6&0,9#:%*"#0<(0,,(%2&(%2#'K$(%20%(4*8,?(1&(2&0,%2+(#'(0(6&0,S(($*(,#_&(6&0%(0'?(0,,(%2&(?#QQ&"&'%(%2#'K$(0'?(+*8V,,(%&,,(8$(420%(%2&+(0"&B72#,?(O<(G$(%20%($8FF*$&?(%*(1&(0(:2&""+U72#,?(C<(T&$S(?82B72#,?(j<(>FF,&B72#,?(E<(>FF,&$(20@&(,&0@&$Bv$#:w72#,?(O<(\*02S(%20%V$(0(1#K(0FF,&B72#,?(j<(;20%V$(0(1#K($0'?4#:2B72#,?(O<(\*02S(%20%V$(0($0'?4#:2B(;20%V$(*'&(1#K($0'?4#:2B72#,?(j<(P*S(+*8(0"&(0(1#K($0'?4#:2(G(4*8,?(&0%(+*8(8F(42&'(+*8xv$#:w9#:%*"#0<(72#,?(bS(420%(0"&(+*8(?"04#'K(%20%V$(2&0,%2+U72#,?(b<(G(06(?"04#'K(*"0'K&$S(1"*::*,#(0'?(N8#:&9#:%*"#0<(*"0'K&$S(1"*::*,#(0'?(N8#:&U(72#,?(ES(420%(0"&(+*8(?"04^#'K(%20%V$(2&0,%2+U72#,?(E<(6#,_(0'?(,&%%8:&B(5*6&%2#'K($6&,,$(K**?B(G(F8%(?#F(#'(#%B(G(8$&(#%(Q*"(?#FB9#:%*"#0<(\20%(_#'?(*Q(?#FU72#,?(E<(G(?*'V%(_'*4(G(Q*"K*%72#,?(O<($0,0?(10"(#$("#K2%(2&"&B9#:%*"#0<(72#,?(CS(420%(01*8%(+*8U(\20%(2&0,%2+(%2#'K$(?#?(+*8(?"04U72#,?(C<(6&0%S("#:&(0'?(6#,_9#:%*"#0<(6&0%S("#:&(0'?(6#,_B(\20%(?#?(+*8(?"04(72#,?(jU72#,?(j<(72&""+(0'?(0'(0FF,&B9#:%*"#0<(>(:2&""+(0'?(0'(0FF,&(0'?(420%(01*8%(+*8S(72#,?(OU72#,?(O<(M!S(G(K*%(0(F#:_,&S(0(F#KS(0'?($0,0?(0'?(Q"8#%(F8':2B9#:%*"#0<(\20%(?*(+*8(K8+$(%2#'_(0'(8'2&0,%2+(F&"$*'(?*&$(,#_&(

420%(_#'?$(*Q(%2#'K$U72#,?(C<(G(_'*4(G(_'*4B9#:%*"#0<(\20%(?*(%2&+(?*U72#,?(C<(;2&+(%0_&(?"8K$(0'?($6*_&(0'?(&0%(8'2&0,%2+(v$#:w9#:%*"#0<(\20%(?*(%2&+(&0%(#Q(%2&+(?*'V%(&0%(2&0,%2+(,#_&(+*8($0#?U72#,?(j<(=0%S(1#K(*,?(:2811+(K8+B9#:%*"#0<(\20%(Q**?$(0"&'V%(2&0,%2+U72#,?(C<(X#_&(:2#F$(&@&"+?0+S('*(@&K&%01,&$(0'?x9#:%*"#0<(72#,?(bS(420%(01*8%(+*8U72#,?(b<(P*(Q"8#%S('*(@&K&%01,&$(0'?(%2&+(&0%(:0'?+(0'?(%2&+(?"#'_($*?0(0'?(%2&+('&@&"(&0%(0'+%2#'K(18%(:0'?+(0'?(F#//0(0'?($*?0S(&$F&:#0,,+(42#%&(:0$%,&B7*8"%'&+<(g*4(*Q%&'(?*(+*8(K8+$(?"#'_($*?0U(;20%V$(0(K**?(F*#'%B72#,?(b<(G('&@&"(K&%(%*(?"#'_(#%B7*8"%'&+<(\2+('*%U72#,?(b<(G(F"*101,+(K&%(%*(?"#'_(#%(b(%#6&$(0(+&0"(*'($F&:#0,(*::0^sions.

7*8"%'&+<(M!S(420%(01*8%(+*8U72#,?(E<(G(*',+(K&%(%*(?"#'_(#%(*':&(0(?0+B7*8"%'&+<(5*(+*8V"&(F0"&'%$(:*'%"*,(%20%S(420%(01*8%(+*8(72#,?(jU(A*(+*8(?"#'_(:*_&(@&"+(*Q%&'U72#,?(j<(H2(282B7*8"%'&+<(g*4(*Q%&'(?*(+*8(?"#'_(#%U72#,?(j<(0(,*%B72#,?(O<(G(?*'V%(?"#'_(%20%(68:2(:*_&B7*8"%'&+<(g*4(*Q%&'(4*8,?(+*8($0+(+*8(?"#'_(#%U72#,?(O<(54&&%(%&0p(G(,*@&($4&&%(%&0B9#:%*"#0<(g&(?"#'_$(ED(:8F$(*Q($4&&%(%&0(0(?0+Bv$#:w9#:%*"#0<(5*(72#,?(ES(420%(?*(+*8(%2#'_(0'(8'2&0,%2+(F&"$*'(?*&$U72#,?(E<(X0+$(0"*8'?S(F,0+$(K06&$(0'?(40%:2&$(%@v$#:w9#:%*"#0<(\20%(_#'?$(*Q(%2#'K$(?*(+*8(%2#'_(60_&$(,&0"'#'K(Q8'(,#_&(2*4(?*(+*8(,#_&(%*(,&0"'(%2"*8K2(0(F*$%&"(*"(*'(%2&(:*6F8%&"(*"(%2#'K$(,#_&(%20%U72#,?(C<(!#'?(*Q(,#_&($#'K#'K($*'K$S(60_&(8F($*'K$(01*8%(v$#:w

9#:%*"#0<(T*8(,&0"'(4&,,(42&'(#%V$(#'($*'KUv$#:w9#:%*"#0<(\20%(?*(+*8(%2#'_(60_&$(,&0"'#'K(Q8'U(\2&'(?*(+*8(20@&(Q8'(,&0"'#'KU72#,?(O<(\20%(G(,#_&(#$(0'(*',#'&(K06&(4#%2(50'%0B9#:%*"#0<(5*(,#_&(*'(%2&(:*6F8%&"U72#,?(O<(G%V$(42&"&(,#_&(&,@&$(20@&(%*(K*(K&%(F"&$&'%$(Q"*6($*6&*'&(&,$&(1&:08$&(#%$('*%(72"#$%60$(0'?(2&V$(?&,#@&"&?(%2&6(%*(&0",+B(T*8(20@&(%*(60_&(0(1"#?K&(v$#:w9#:%*"#0<(72#,?(ES(2*4(?*(+*8(,#_&(%*(,&0"'U72#,?(E<(\&,,S(G(F,0+(60%2(K06&$Bv$#:w9#:%*"#0<(GQ(+*8(4&"&(K*#'K(%*(,&0"'(01*8%(%2#'K$(2&0,%2+S(,#_&(#Q($*6&*'&(40$(K*#'K(%*(%&0:2(+*8(01*8%(2*4(%*(&0%(2&0,%2+(0'?(2*4(%*(&I&":#$&S(42&"&(4*8,?(+*8(40'%(%*(,&0"'(%20%U72#,?(O<(g&"&B9#:%*"#0<(g&"&(,#_&($*6&1*?+(%&0:2#'K(+*8U72#,?(O<(T&02B

A"04'(1+(0(O"?(K"0?&(60,&

A"04'(1+(0(E$%(K"0?&(Q&60,&

A"04(0(2&0,%2+S(10,0':&?(6&0,B

Primary ResearchRequest for Permission to Conduct Research in MCCSCSchools;*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%"&$&0":2(#'(%2&(37757S(`8,#&(X+*'S(Q"*6(%2&(5:2**,(*Q(.?8:0%#*'(MQR:&(*Q(.0",+(=#&,?(.IF&"#&':&$(0%(GHS(R,,&?(*8%(%2&(Q*,,*4#'K(Q*"6(#'(0::*"?0':&(4#%2(GHK8#?&,#'&$B(;2&(37757(?#$%"#18%&?(%2&"&$&0":2(F&"6#$$#*'(Q*"6$(Q*"(%&06(6&61&"$(%*(#'?#@#?80,($:2**,$(Q*"(F"#':#F0,$(%*(K"0'%(%2&("&$&0":2("&[8&$%B

Primary Research

Request for Permission to Conduct Research in MCCSCSchools

Primary Research

;2&(Q*,,*4#'K(#$(0("&$&0":2(0::&F%0':&(Q*"6(Q"*6(7,&0"(7"&&_(.,&6&'%0"+(5:2**,S(*'&(*Q(Q*8"(F&"6#$$#*'$(K"0'%&?(%*(%2&(%&06S(18%(*',+(%4*(F&"6#$$#*'$(4&"&(K"0'%&?(#'(%#6&(%*(6&&%(%2&(%&06V$(%#6&(%01,&B

Request for Permission to Conduct Research in MCCSC Schools

Primary ResearchResearch Assent Form

;2#$(0$$&'%(Q*"6(40$(K#@&'(%*(37757($%8?&'%$(0(4&&_(1&Q*"&(%2&("&$&0":2(%**_(F,0:&($*(%20%(F0"&'%$(:*8,?(:*6F,&%&(#%(only #Q(%2&+(4#$2&?(%2&#"(:2#,?"&'('*%(%*(F0"%#:#F0%&(#'(%2&("&$&0":2B(

L0"&'%$S

;2#$(4&&_(*'(;28"$?0+(`0'B(Cf(*"(="#?0+(`0'B(CkS(+*8"(:2#,?(60+(1&(0$_&?(%*(F0"%#:#F0%&(#'(0(F"*N&:%(%20%(#$(1&#'K(:*'?8:%&?(1+($%8?&'%$(Q"*6(%2&(G'?#0'0(H'#@&"$#%+(5:2**,(*Q(`*8"'0,#$6B

>([8&$%#*''0#"&(4#,,(1&(F"*@#?&?(%*($%8?&'%$(1+(%2&#"(%&0:2&"$(%20%(#$(#'%&'?&?(%*(K0%2&"(#'Q*"60%#*'(01*8%(2*4(:2#,?"&'(*Q(&,&6&'%0"+(0'?(6#??,&($:2**,(0K&(%2#'_(01*8%(%2&(K&'&"0,(0"&0(*Q(:2#,?2**?(*1&$#%+(0'?(%2&#"(,&@&,(*Q(8'?&"$%0'?#'KB((72#,?"&'(0"&(&IF*$&?(%*(%2#$(%*F#:(#'(0(@0"#&%+(*Q(40+$($8:2(0$(Q"*6(%2&#"(F&&"$S(%2&(G'%&"'&%S(%&,&@#$#*'S(&%:BS(0'?(%2&([8&$%#*''0#"&(4#,,($&&_(%*(?&%&"6#'&(420%(%&"6$(0"&(:,&0",+(8'?&"$%**?(c'8%"#%#*'S(*@&"4&#K2%S(&%:Bd(0'?(420%(%+F&$(*Q(6&$$0K&$(60+(1&(6*$%(&QQ&:%#@&(#'(?&,#@&"#'K(0'(&@&'(K"&0%&"(,&@&,(*Q(8'?&"$%0'?#'K(*Q(%2&(#6F*"%0':&(*Q(2&0,%2+(&0%#'K(201#%$S(F2+$#:0,(0:%#@#%+(0'?(*%2&"$B

;2&([8&$%#*''0#"&(4#,,('*%(0$_(Q*"(+*8"(:2#,?V$('06&(0'?(%2&"&(4#,,(1&('*(F81,#:0%#*'(*Q(%2&(#'Q*"60%#*'(K0%2&"&?B

GQ(+*8(20@&('*(*1N&:%#*'(%*(+*8"(:2#,?(F0"%#:#F0%#'K('*(0:%#*'(#$("&[8#"&?(*'(+*8"(F0"%Bg*4&@&"S(#Q(+*8(4*8,?(F"&Q&"(%20%(+*8"(:2#,?('*%(F0"%#:#F0%&S(F,&0$&($#K'(%2#$(Q*"6(0'?("&%8"'(#%(%*(+*8"(:2#,?V$(%&0:2&"(1+(\&?'&$?0+(`0'B(CjB

;20'_(+*8(@&"+(68:2(Q*"(+*8"(0$$#$%0':&B*************************

G(?*('*%(4#$2(Q*"(6+(:2#,?(%*(1&(#':,8?&?(#'(%2&(0:%#@#%+(?&$:"#1&?(01*@&B

rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrc72#,?V$(P06&(u(F,&0$&(F"#'%drrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr( ( rrrrrrrrrrrrrrcL0"&'%(*"(Y80"?#0'(5#K'0%8"&d( ( ( ( ( ( A0%&rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrcL"#'%&?(L0"&'%(*"(Y80"?#0'(P06&d

Please return this form by Wednesday Jan. 25, 2012 if you do not want your child to participate. –Thank you!

Primary ResearchInstructions for Teachers toAdminister Questionnaires

;2&(Q*,,*4#'K(Q*"6(40$(?#$%"#18%&?(%*(%&0:2&"$S(0,*'K(4#%2(%2&([8&$%#*''0#"&$S($*(%20%(%2&+(4*8,?(20@&(:,&0"(#'$%"8:%#*'$(*'(2*4(%*(20@&(%2&#"($%8?&'%$(R,,(*8%(%2&([8&$%#*''0#"&$B(;2&(Q*"6($2*4'(2&"&(40$(K#@&'(%*()0%:2&,*"(3#??,&(5:2**,B

;&0:2&"$S

;2&([8&$%#*''0#"&$(#'$#?&(0"&(Q"*6(%2&(GH(L81,#:(J&,0%#*'$(5%8?&'%(5*:#&%+(*Q(>6&"#:0(cLJ55>dB(;2&(0'$4&"$(4#,,(0#?(#'(%2&("&$&0":2(Q*"(*8"(:06F0#K'S(42#:2($&&_$(%*(&?8:0%&(:2#,?"&'(0'?(%2&#"(F0"&'%$(*'(%2&(&QQ&:%$(*Q(:2#,?2**?(*1&$#%+B(

L,&0$&(F0$$(*8%(%2&([8&$%#*''0#"&$(0'?(20@&(&0:2(:2#,?(R,,(*'&(*8%(%*(%2&(1&$%(*Q(%2&#"(01#,#%+B(GQ(0'+(:2#,?("&%8"'&?(0'(0$$&'%(Q*"6S(%2&+(?*('*%(20@&(%*(F0"%#:#F0%&B(L,0:&(0'+(&I%"0(:*F#&$(0,*'K(4#%2(%2&(R'#$2&?([8&$%#*''0#"&$(10:_(#'%*(%2&(60'#,0(&'@&,*F&(0'?("&%8"'(%*(L"#':#F0,(Y#,F#'B(

A#"&:%#*'$<EB(L&'(*"(F&':#,(#$(R'&CB(L,&0$&(?*('*%(4"#%&(+*8"('06&(*'(%2&([8&$%#*''0#"&OB(L,&0$&(0'$4&"(>XX([8&$%#*'$(%*(%2&(1&$%(*Q(+*8"(01#,#%+(cO(F0K&$dbB(L,&0$&(0'$4&"(0,,(R,,(#'(%2&(1,0'_([8&$%#*'$(:*6F,&%&,+(jB(=#'0,,+S(F,&0$&("&0?(%2&(?#"&:%#*'$(%*(&0:2([8&$%#*'(:0"&Q8,,+(

;20'_(+*8(Q*"(+*8"(F0"%#:#F0%#*'B(G%(#$(K"&0%,+(0FF"&:#0%&?B

J&K0"?$S

30%%2&4(56#%25:2**,(*Q(`*8"'0,#$6(G'?#0'0(H'#@&"$#%+(zECGH(LJ55>(u)&%2(\**?(720F%&"

Primary Research

MCCSC Questionnaire

\&(?#$%"#18%&?([8&$%#*''0#"&$(%*(ODC($%8?&'%$(#'(%2&(37757($+$%&6B(;2&$&(4&"&(%2&([8&$%#*'$(0$_&?(%*(?&%&"6#'&(420%(F0"%#:#F0'%$(20?(F"&@#*8$,+(,&0"'&?(01*8%(2&0,%2S(420%(,&0"'#'K(K0F$("&60#'&?(0'?(420%(2&0,%2^"&,0%&?(1&20@#*"$(4&"&(0,"&0?+(#'(F,0:&B(

o8&$%#*''0#"&

A#"&:%#*'$<((L,&0$&("&0?(&0:2([8&$%#*'(:0"&Q8,,+(0'?(Q*,,*4(%2&(?#"&:%#*'$(Q*"(&0:2[8&$%#*'B(H$&(%2&(:2&:_(1*I&$(%*(60"_(+*8"(0'$4&"$B

\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U(cL,&0$&(*',+(:2&:_(C("&$F*'$&$dB(( L2+$#:0,,+(R%( >:%#@&( ;2#'( P8%"#%#*8$(&0%#'K( Y**?('#K2%$($,&&F

CB(\20%(60_&$(8F(0(10,0':&?(6&0,U(c72&:_(0,,(%20%(+*8(%2#'_(0"&(#6F*"%0'%dB Fruits

( Y"0#'$(c1"&0?$S("#:&S(&%:Bd( L"*%&#'$(c6&0%$d( 9&K&%01,&$( `8#:&( A0#"+(c6#,_S(+*K8"%S(:2&&$&S(&%:Bd( 5*?0( A&$$&"%$(c70'?#&$S(70_&S(7**_#&$S(&%:Bd( \0%&"

OB(\20%(4*8,?(60_&(+*8(40'%(%*(&I&":#$&(6*"&U(( >:%#@#%#&$(#'@*,@#'K(+*8"(:,0$$60%&$(*"(Q"#&'?$( >$(F0"%(*Q(0'(0%2,&%#:(%&06( >:%#@#%#&$(#'@*,@#'K(+*8"(F0"&'%$( >:%#@#%#&$(+*8(:0'(?*(1+(+*8"$&,Q

bB(GQ(+*8(4&"&(%*,?(%20%(:&"%0#'(Q**?$(0"&('8%"#%#*8$(4*8,?(+*8(40'%(%*(&0%(%2&6U( T&$ No

GQ(+&$S(%&,,(8$(42+U((rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

jB(g*4(#'h8&':&?(0"&(+*8(1+(420%(+*8"(Q"#&'?$(0"&(&0%#'KU( P*%(0%(0,,( 5*6&420%(#'h8&':&? Not sure

( G'h8&':&?( 9&"+(68:2(#'h8&':&?

fB(A*(+*8(%2#'_(01*8%(2*4(K**?($*6&%2#'K(#$(Q*"(+*8(1&Q*"&(+*8(&0%(#%U( T&$ No

kB(A*(+*8(&0%($'0:_$(#'(1&%4&&'(6&0,$U( T&$ No

aB(GQ(+*8(0'$4&"&?(+&$(%*(o8&$%#*'(kS(42+(?*(+*8($'0:_(#'(1&%4&&'(6&0,$U( )*"&?*6( )&:08$&(#%(%0$%&$(K**?( )&:08$&(+*8(Q&&,(8'20FF+(*"($0?( )&:08$&($'0:_$(0"&(*QQ&"&?(%*(+*8( )&:08$&(+*8(0"&(28'K"+

eB(\2&"&(4*8,?(+*8(,#_&(%*(,&0"'(01*8%(201#%$(Q*"(1&%%&"(2&0,%2U( g*6&( 5:2**,( )*%2(g*6&(0'?(5:2**,( >Q%&"^$:2**,(F"*K"06 Internet

EDB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"^4&#K2%U( T&$ No

EEB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(&0%#'K(2&0,%2+U( T&$ No

ECB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(+*8"(4&#K2%U( T&$ No

EOB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(1&#'K(F2+$#:0,,+(R%U( T&$ No

EbB(g*4(*Q%&'(?*(+*8"(F0"&'%$(F0"%#:#F0%&(#'(F2+$#:0,(0:%#@#%+(4#%2(+*8U( P&@&"( 5*6&%#6&$( MQ%&'( 9&"+(MQ%&'

EjB(\20%(#$(+*8(0K&U( a( e 10

( EO( Eb( Ej

EfB(\20%(K"0?&(0"&(+*8(#'U( O"?( b%2( j%2( f%2( k%2( a%2(

EkB(>"&(+*8<(( 30,&( =&60,&

EB(\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U(cL,&0$&(*',+(:2&:_(C("&$F*'$&$dB(53% L2+$#:0,,+(R%(( ( ( ( ( ( (50%(>:%#@&(5% ;2#'(79% P8%"#%#*8$(&0%#'K15% Y**?('#K2%$($,&&F

CB(\20%(60_&$(8F(0(10,0':&?(6&0,U(c72&:_(0,,(%20%(+*8(%2#'_(0"&(#6F*"%0'%dB96% Fruits76%(Y"0#'$(c1"&0?$S("#:&S(&%:Bd88%(L"*%&#'$(c6&0%$d95%(9&K&%01,&$33% `8#:&81% A0#"+(c6#,_S(+*K8"%S(:2&&$&S(&%:Bd1% 5*?02%(A&$$&"%$(c70'?#&$S(70_&S(7**_#&$S(&%:Bd92% \0%&"(

OB(\20%(4*8,?(60_&(+*8(40'%(%*(&I&":#$&(6*"&U(52% >:%#@#%#&$(#'@*,@#'K(+*8"(:,0$$60%&$(*"(Q"#&'?$46% >$(F0"%(*Q(0'(0%2,&%#:(%&066% >:%#@#%#&$(#'@*,@#'K(+*8"(F0"&'%$12% >:%#@#%#&$(+*8(:0'(?*(1+(+*8"$&,Q

bB(GQ(+*8(4&"&(%*,?(%20%(:&"%0#'(Q**?$(0"&('8%"#%#*8$(4*8,?(+*8(40'%(%*(&0%(%2&6U80%(T&$20% No

GQ(+&$S(%&,,(8$(42+U(rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr

jB(g*4(#'h8&':&?(0"&(+*8(1+(420%(+*8"(Q"#&'?$(0"&(&0%#'KU41% P*%(0%(0,,(30% 5*6&420%(#'h8&':&?22% Not sure 5%(G'h8&':&?0.7%(9&"+(68:2(#'h8&':&?(

Primary ResearchQuestionnaire Analysis;2&(Q*,,*4#'K(?*:86&'%$($2*4(%2&("&$8,%$(c#'(F&":&'%0K&$d(Q"*6(%2&([8&$%#*''0#"&$(%20%(4&"&(?#$%"#18%&?(%*(ODC(:2#,?"&'(0K&$(a(%*(Eb(#'(%2&(37757B(

;2&(60N*"#%+(ckald(*Q(:2#,?"&'("&$F*'?&?(%20%(%2&+(&0%($'0:_$(1&%4&&'(6&0,$B(MQ(%2&$&(kkl(0"&($'0:_#'K(1&:08$&(%2&+(0"&(28'K"+S(EOl(0%&($'0:_$(*8%(*"(1*"&?*6S(EOl(1&:08$&(%2&+(,#_&?(%2&(%0$%&(*Q(%2&($'0:_$S(el(1&:08$&(%2&+(4&"&(*QQ&"&?(%2&+(Q**?(1+(0'*%2&"S(0'?(jl(1&:08$&(%2&(Q&,%(8'20FF+(*"($0?B(

Do not

$'0:_A*($'0:_

g8'K"+)*"&?*6X#_&(%2&(%0$%&MQQ&"&?(Q**?=&&,(8'20FF+(*"($0?

fB(A*(+*8(%2#'_(01*8%(2*4(K**?($*6&%2#'K(#$(Q*"(+*8(1&Q*"&(+*8(&0%(#%U62% T&$(( ( ( (38% No

kB(A*(+*8(&0%($'0:_$(#'(1&%4&&'(6&0,$U78%(T&$(( ( ( (22% No

aB(GQ(+*8(0'$4&"&?(+&$(%*(o8&$%#*'(kS(42+(?*(+*8($'0:_(#'(1&%4&&'(6&0,$U13% )*"&?*6(( ( (13% )&:08$&(#%(%0$%&$(K**?((5% ()&:08$&(+*8(Q&&,(8'20FF+(*"($0?(( ( ( (9% (()&:08$&($'0:_$(0"&(*QQ&"&?(%*(+*8(( ( ( (77%()&:08$&(+*8(0"&(28'K"+((

eB(\2&"&(4*8,?(+*8(,#_&(%*(,&0"'(01*8%(201#%$(Q*"(1&%%&"(2&0,%2U24% g*6&(( ( ( (31% 5:2**,(( ( (30% )*%2(g*6&(0'?(5:2**,(( 9% >Q%&"^$:2**,(F"*K"0613% Internet

EDB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U53% T&$(( ( ( (47% No

EEB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(&0%#'K(2&0,%2+U76% T&$(( ( ( (24% No

ECB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(+*8"(4&#K2%U29% T&$(( ( ( (71% No

EOB(A*(+*8"(F0"&'%$(%0,_(%*(+*8(01*8%(1&#'K(F2+$#:0,,+(R%U66% T&$(( ( ( (34% No

EbB(g*4(*Q%&'(?*(+*8"(F0"&'%$(F0"%#:#F0%&(#'(F2+$#:0,(0:%#@#%+(4#%2(+*8U18% P&@&"(( ( ( (52% 5*6&%#6&$(( ( (19% MQ%&'(( ( ( (10%(9&"+(MQ%&'(( ( (

EjB(\20%(#$(+*8(0K&U3%(((a((( ( (8% (e((( (13% 10

11% 11

23% 12

24%(EO(( ( (15% (Eb(( ( (2%(((Ej((

EfB(\20%(K"0?&(0"&(+*8(#'U4% ((O"?((( ( ( (18%((b%2(( ( (8% ((j%2(( ( (20%(f%2( ( (23% (k%2( ( (26% a%2(( ( (

EkB(>"&(+*8<(47%(30,&(( ( (53% =&60,&(( (

`&QQ()0,?4#'.I&:8%#@&(A#"&:%*"(*Q()*+$(0'?(Y#",$(7,81$(*Q(),**6#'K%*'N10,?4#'{1K:1,**6#'K%*'B*"K(

`0'#:&()#//0"#L"#':#F0,S(H'#@&"$#%+(.,&6&'%0"+(5:2**,N1#//0"#{6::$:B&?8

520''*'(70""*,,^="&+>$$*:#0%&(L"#':#F0,S(`0:_$*'(7"&&_(3#??,&(5:2**,$F:0""*,{6::$:B&?8

A"B(`*&(72#,?&"$L"#':#F0,S()#'Q*"?(.,&6&'%0"+(5:2**,?:2#,?&"{6::$:B&?8

30"_(7*'"0?L"#':#F0,S(J*K&"$(.,&6&'%0"+(5:2**,6:*'"0?{6::$:B&?8

Research

;2&(%&06(4*"_&?(@&"+(20"?(#'(*"?&"(%*(1&(K"0'%&?(F&"6#$$#*'(%*(:*'?8:%("&$&0":2(4#%2(:2#,?"&'(#'(%2&(),**6#'K%*'(:*668'#%+B(;2&(Q*,,*4#'K(F&*F,&(4&"&(:*'%0:%&?(%*(&'$8"&(%20%(%2&$&("&$&0":2(F&"6#$$#*'$(4&"&(K"0'%&?S(0'?(&0:2(*Q(%2&$&(#'?#@#?80,$(40$(:"8:#0,(#'(0#?#'K(%2&(

52&""+(A#:_A#"&:%*"S()"*0?@#&4(X&0"'#'K(7&'%&"$2?#:_{6::$:B&?8

72"#$(=#',&+L"#':#F0,S(72#,?$(.,&6&'%0"+(5:2**,:R',&+{6::$:B&?8

."#:(Y#F,#'>$$*:#0%&(L"#':#F0,S()0%:2&,*"(3#??,&(5:2**,&K#,F#'{6::$:B&?8

Y0,&(g#,,L"#':#0F,S(;"#^P*"%2(3#??,&(5:2**,K2#,,{6::$:B&?8

g0''02(X08K2,#'7*668'#%+(g&0,%2(.?8:0%*"(*Q(M1&$#%+(G'%&"@&'%#*'(0'?(L"&@&'%#*'S(GH(g&0,%22,08K2,#'{#82&0,%2B*"K

;"8?+(X#%/>$$*:#0%&(L"#':#F0,S(=0#"@#&4(.,&6&'%0"+%,#%/{6::$:B&?8

7"+$%0,(X#@#'K$%*'>?6#'#$%"0%#@&(](Y&'&"0,(G'[8#"#&$:"+$%0,{1K:1,**6#'K%*'B*"K

`8,#&(X+*'L,0:&6&'%(7**"?#'0%*"S(MQR:&(*Q(.0",+(=#&,?(.IF&"#&':&$N80,+*'{#'?#0'0B&?8(

;066+(3#,,&"L"#':#F0,S(7,&0"(7"&&_(.,&6&'%0"+(5:2**,%6#,,&"{6::$:B&?8

A0@#?(L#,,0">$$*:#0%&(L"#':#F0,S(`0:_$*'(7"&&_(3#??,&(5:2**,?F#,,0"{6::$:B&?8

;*6(J#:20"?$*'L"#':#F0,S(X0_&@#&4(.,&6&'%0"+(5:2**,%"#:20"?{6::$:B&?8

30%%2&4(5&0",&L"*K"06(A#"&:%*"(*Q()*+$(0'?(Y#",$(7,81(*Q(),**6#'K%*'6$&0",&{1K:1,**6#'K%*'B*"K

`0'(\#,,#06$*'L"#':#F0,S(g#K2,0'?(L0"_(.,&6&'%0"+(5:2**,N04#,,#0{6::$:B&?8

Contact List

44 706F0#K'()8?K&%

45 70,&'?0"$

50 Y0''%(720"%$

59 L,0''#'K(7*'%0:%(X#$%

5&:*'?0"+(J&$&0":2L"#60"+(J&$&0":2<(=*:8$(Y"*8F$L"#60"+(J&$&0":2<(o8&$%#*''0#"&Triple Play(L"*K"067*,,&K&(3&'%*"$(Q*"(!#?$(.@&'%m8610(.@&'%7*668'#%+(\&,,'&$$(.@&'%\&1(L"&$&':&=,+&"$(Q*"(37757

P*@&61&"A&:&61&"`0'80"+=&1"80"+30":2

Appendix B: Planning

505152535455565758

4546474849

Campaign Budget

;2#$(%01,&(#':,8?&$(0(:*6F,&%&(,#$%(*Q(%2&(%&06V$(R'0':&$S(R%%#'K(4&,,(#'$#?&(%2&&IF&'$&(,#6#%(*Q(|ODD(0'?(%2&(#'^_#'??*'0%#*'(,#6#%(*Q(|ESDDDB

November 2011

! = No Classes !

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1 Girls Inc. was initially looked at to be a partner for the campaign; however, no partnership was made 2 Boys & Girls Clubs of Bloomington!

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5

First Bateman Meeting

Began all secondary research

Conducted secondary research

6 7 8 9 10 11 12 Conducted secondary research

Evaluated secondary research Team Meeting

Team Meeting

13 14 15 16 17 18 19 Planned meetings

with BGCB, IU Health and Girls Inc.1 Team Meeting

Met with Girls Inc. Team Meeting

Met with BGCB2 and IU Health Team Meeting

20 21 22 23 Thanksgiving 24 25 26 Discussed and

evaluated meetings Team Meeting

Thanksgiving Break

27 28 29 30 Planned primary

research Team Meeting

Planned our target audiences Team Meeting

December 2011

4 5 6 7 8 9 10 Drafted facilitators’

guide1 Team Meeting

Sent home permission slips for focus groups with BGCB parents

Team Meeting

Collected permission slips and finalized participants for focus groups

11 12 13 14 15 16 17

Team Meeting

Implemented focus groups

Team Meeting

Planned team assignments for Winter Break Team Meeting

18 19 20 21 22 23 24 Transcribed focus

groups Winter Break

Christmas Day 25 26 27 28 29 30 31 Began designing

campaign theme and materials

Met via Skype to evaluate focus group

= No Classes

1 To be used while moderating the focus group with children at the Boys & Girls Clubs of Bloomington

January 2012

= No Classes

1 Facebook, Twitter, YouTube and webpage 2 Triple Play Program: Classes about healthy lifestyles

New Year’s Day 1 22 3 4 5 6 7 Winter Break Continues

Began to draft questionnaire

Sent home permission slips via BGCB

8 9 10 11 12 13 14

Team Meeting

Contacted all MCCSC schools to conduct research

Maintained contact with Julie Lyon for MCCSC permissions Team Meeting

Finalized questionnaire

Printed all questionnaires

15 MLK Day 16 17 18 19 20 21

Created assent forms for research Team Meeting

Sent home assent forms via MCCSC Team Meeting

Distributed questionnaires at MCCSC schools

Collected questionnaires from schools

Analyzed findings from primary research

22 23 24 25 26 27 28 Finalized campaign materials

Planned web material1 Team Meeting

Contacted College Mentors for Kids

Selected school for Wellness Event Team Meeting

Finalized BGCB partner program2

29 30 31 Filmed YouTube videos

Wrote PSA and met with DJ Team Meeting

Created all pre- and post-tests

February 2012

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1 Triple Play “Body” Class at the Boys & Girls Clubs of Bloomington 2 Triple Play “Mind” Class at the Boys & Girls Clubs of Bloomington 3 College Mentors for Kids: An organization where college students mentor elementary students!4 Finalized lesson plan and Power Point presentation; printed, purchased and constructed all materials!

1 2 3 4 Launched campaign

Team Meeting

Implemented pre-test Triple Play - Body1

Contacted media and distributed Public Service Announcement

5 6 7 8 9 10 11

Team Meeting

Contacted instructors and planned Zumba Event Triple Play - Mind2

Planned CMFK3 event Team Meeting

Contacted MCCSC for flyer distribution Triple Play - Body

12 13 14 15 16 17 18 Finalized CMFK

event4 Team Meeting

Finalized Zumba Event Triple Play - Mind

Team Meeting

Designed all wellness event materials Triple Play - Body

Team met to discuss and plan Wellness Event

19 20 21 22 23 24 25 CMFK event

Team Meeting

Distributed wellness event flyers at all schools Triple Play - Mind

Finalized materials for wellness event Team Meeting

Sent home Triple Play packet Triple Play - Body

Zumba Event

Wellness Event at Batchelor Middle School

26 27 28 29 30

Team Meeting

Administered Triple Play post-test Triple Play - Mind

Web presence went dark Team Meeting

March 2012

= No Classes

4 5 6 7 8 9 10

Evaluated campaign tactics Team Meeting

Team Meeting

Finalized design for Bateman entry submission

11 12 13 14 15 16 17

Spring Break

18 19 20 21 22 23 24 Analyzed participant

feedback Team Meeting

Proofed all documents for printing Team Meeting

Sent final entry to the printer

25 26 27 28 29 30 31 Competition

materials sent to National Office

Gannt ChartsSecondary Research

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

L"*N&:%(>$$#K'6&'%(!&+

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Secondary Research

11.7 to 11.11

11.14 to 11.18

11.21 to 11.25

Data collection; national campaigns

Data collection; local campaigns

Data collection; state campaigns

Data collection; national health facts/data

Data collection; state health facts/data

Data collection; audiences

Met with Hannah Laughlin (IU Health)

Met with Jeff Baldwin (BGCB)

Met with Erin Polizinski (Girls Inc.)

Evaluation of primary research

Gannt ChartsPrimary Research: FocusGroups

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

L"*N&:%(>$$#K'6&'%(!&+

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Focus Groups

11.28 to 12.2

12.5 to 12.9

12.12 to 12.16

Participant recruitment

Permission slip implementation

Preliminary creation

Drafted facilitators guide

Finalized participants

Purchased supplies

Implementation

Facilitator

Recorder

Transcription

Analysis

Summarized focus groups

Evaluation

Gannt ChartsPrimary Research: Questionnaire

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

Project Assignment Key

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Questionnaire

1.2 to 1.6

1.9 to 1.13

1.16 to 1.20

1.23 to 1.27

Drafted the questionnaire

Received permission slips

Contacted MCCSC schools

Maintained contact with Batchelor MS

Maintained contact with Clear Creek ES

Maintained contact with Hannah Laughlin

Maintained contact with Julie Lyon (MCSSC)

Printed questionnaires

Created and implemented assent forms

Implementation

Analysis

Gannt ChartsProject: Triple Play Program

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Triple Play Program

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

2.27 to 2.29

Maintained contact with Jeff Baldwin

First met with Jeff Baldwin to plan program

Designed and assembled program materials

Met with Jeff Baldwin to plan program

Created pre- and post- test

Implemented pre-test

Triple Play class (Tuesdays/Thursdays)

Designed take home materials

Post-test implementation

Gannt ChartsProject: College Mentors for Kids

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: College Mentors for Kids Event

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

Maintained contact with CMFK Directors

Event planning

Created event materials

Wrote evaluation

Event implementation

Evaluation

Analysis of event

Gannt ChartsProject: Zumba Event

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Zumba Event

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

Maintained contact with instructor

Event planning

Organized rental equipment

Wrote evaluation

Implementation

Evaluation

Gannt ChartsProject: Community Wellness Event

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Community Wellness Event

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

2.27 to 2.29

Maintained contact with MCCSC schools

Planning

Wrote evaluation

Wrote/distributed PSA

Met with Zach Majors (DJ) for production

Wrote/distributed press release

Maintained contact with local media

Designed event materials

Purchased event materials

Implementation

Evaluation

Gannt ChartsProject: Web presence

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Web Presence

1.23 to 1.27

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

2.27 to 2.29

Planning

Created all web presence

Launched all web presence

Updated LetsGetFitTogether.com

Updated social media

Closed all web presence

Gannt ChartsProject: Flyers for MCCSC

!"#$%&'()**+,-.%-'(/%0(

1+&'#"+2(3(

/"+*'%-(

56+728%'9(

:#;"'-%0(

9#:%*"#0(5866&"$

Kristen Broyles

30%%(56#%2

.,#/01&%2(!*$$

7*8"%'&+(5%#&2,

Project: Flyers for MCCSC

1.30 to 2.3

2.6 to 2.10

2.13 to 2.17

2.20 to 2.24

Planning

Designed materials

Printed all materials

Maintained contact with MCCSC schools

Distribution

3#:20&,(>8$,&'J&K#*'(.?#%*"S(G'?#0'0(A0#,+(5%8?&'%"&K#*'{#?$'&4$B:*6

`&QQ()0,?4#'.I&:8%#@&(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'N10,?4#'{1K:1,**6#'K%*'B*"K(

720?(70""*%2&"$30'0K&"S(\=g)F$0{4Q21B*"K

`8?#%2(A&38%258F&"#'%&'?&'%S(37757N?&68%2{6::$:B&?8

A0''(A&''+g&0%2(J&F*"%&"S(g&"0,?^;#6&$??&''+{2&"0,?%B:*6

P0':+(.6&"$*'m8610(G'$%"8:%*"'N&6&"$*'{:*6:0$%B'&%

J#:_(.@0'$MF&"0%#*'$(30'0K&"S(\)\)(0'?(g**$#&"(Country

"#:_{42::EDjB:*6

Planning ;2*60$(="#:_L"*?8:%#*'(A#"&:%*"S(\GHn%,Q"#:_{4#8IB*"K

."#:(Y0"01"0'%(L"*?8:%#*'(30'0K&"S(\=GH(0'?(\;GH&K0"01"0{#'?#0'0B&?8

>8?"&+(g0,,>%2,&%#:$(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'(020,,{1K:1,**6#'K%*'B*"K

52&,,+(g04_#'$)8$#'&$$(30'0K&"S(\)\)(0'?(g**$#&"(Country

$2&,,+{4141B:*6

Y#'0(g&61"&&m8610(G'$%"8:%*"2&6K"{:*6:0$%B'&%

A0'(g&'?"#:_$L0$%*"S(.I*?8$(728":2(Q*"(),**6#'K%*'?0'{&I*?8$1,**6#'K%*'B*"K

)"0?(g*,%/L"*K"06(A#"&:%*"S(\Y7X1"0?{4%%$Q6B:*6

5%&F20'#&(!*2,$720F%&"(9#:&(L"&$#?&'%S(7*,,&K&(3&'%*"$(Q*"(!#?$$_*2,${#'?#0'0B&?8

!"#$%+(X&9&"%m8610(G'$%"8:%*"_"#$%+,&@&"%{2*%60#,B:*6

m0:2(30N*"$A#$:(`*:_&+S(\)\)/0:2{Q0:%68$#:K"*8FB:*6

90'K#&(30'K*m8610(G'$%"8:%*"&@60K'*{860#,B#8B&?8

P#:2*,0$(3:Y#''#$>$$#$%0'%(L"#':#F0,(0'?(>%2,&%#:$(A#"&:%*"S()0%:2&,*"(3#??,&(5:2**,'6:K#''#{6::$:B&?8

50'?+(3+&"$m8610(G'$%"8:%*"#'Q*{F0'0:2&?0':&B:*6

>6+(L2#,,#F$Triple Play(7**"?#'0%*"S()*+$(](Y#",$(7,81$(*Q(.,,&%%$@#,,&06+&F2#,{#'?#0'0B&?8

>6+(L,8'_&%%=#%'&$$(G'$%"8:%*"(0'?(P8%"#%#*'#$%06+6F,8'_&%%{K60#,B:*6

."#'(L*,#:#'$_#L"*K"06(A#"&:%*"S(Y#",$(G':B(*Q(3*'"*&(Country

&F*,#:#'$_#{6*'"*&BK#",$^#':B*"K

Contact List

30%%2&4(5&0",&L"*K"06(A#"&:%*"S()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'6$&0",&{1K:1,**6#'K%*'B*"K

>,&I#$(5&&K&"720F%&"(L"&$#?&'%S(7*,,&K&(3&'%*"$(Q*"(!#?$06$&&K&"{#'?#0'0B&?8

)&@&",+(56#%2A#"&:%*"(*Q(5:2**,(0'?(7*668'#%+5&"@#:&$S(377571&@$6#%2{6::$:B&?8

;&,&$20(56#%2=#%'&$$(G'$%"8:%*"$6#%2CfD{#'?#0'0B&?8

\2#%,&+(\+''$;"#F,&(L,0+(7**"?#'0%*"S()*+$(](Y#",$(7,81$(*Q(),**6#'K%*'44+''${1K:1,**6#'K%*'B*"K

Planning

Contact List

62 706F0#K'(L,0'

69 706F0#K'(30%&"#0,$

78 >Q%&"^5:2**,(L"*K"06<(Triple Play Triple Play L"&^;&$%W3#'?Z(78""#:8,86W)*?+Z(78""#:8,86>%%&'?0':&(0'?(P*%&$

Appendix C: Implementation

78818285

87 M8%"&0:237757(>FF"*@0,(%*(L*$%(=,+&"$87

89 .@&'%$7*,,&K&(3&'%*"$(Q*"(!#?$m8610(0%()Y7)7*668'#%+(\&,,'&$$(.@&'%

899496

103 \&1(L"&$&':&X&%$Y&%=#%;*K&%2&"B:*6=0:&1**_;4#%%&"T*8;81&

103108109110

111 3&?#0(J&,0%#*'$L"&$$(J&,&0$&L81,#:(5&"@#:&(>''*8':&6&'%The HeraldTimes >"%#:,&G'?#0'0L81,#:3&?#0B:*6

111113114116

WX&%V$(Y&%(=#%(;*K&%2&"Z($&&_$(%*(&?8:0%&(:2#,?"&'S(F0"&'%$(0'?(*%2&"($%0_&2*,?&"$(#'(3*'"*&(7*8'%+(01*8%(%2&(20"6Q8,(&QQ&:%$(*Q(:2#,?2**?(*1&$#%+(0'?($%"#@&$(%*(6*%#@0%&(1*%2(:2#,?"&'(0'?(F0"&'%$(%*(%0_&(0:%#*'(1+(?&@&,*F#'K(2&0,%2+(201#%$(0'?(,#Q&$%+,&$(%2"*8K2(&0%#'K('8%"#%#*8$S(10,0':&?(6&0,$(0'?(&I&":#$#'K("&K8,0",+B((X**_#'K(:,*$&,+(0%(%2&("&$&0":2(R'?#'K$(Q"*6(Q*:8$(K"*8F$(0'?(%2&(:2#,?"&'(0'$4&"#'K(%2&([80'%#%0%#@&[8&$%#*''0#"&S(%2&(GH(LJ55>()0%&60'(%&06(&$%01,#$2&?(0'?(#6F,&6&'%&?(%2&(Q*,,*4#'K(:06F0#K'(F,0'<

Campaign Plan

Rationale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

Objective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”Strategy 1: To present a consistent appearance across campaign elements

Tactic 1: Develop “Let’s Get Fit Together” theme that can be used and adapted for campaign elements

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

Implementation

Campaign Plan

\#%2(%2&(8'?&"$%0'?#'K(%20%(F0"&'%$(20@&(0(28K&(#'h8&':&(*@&"(%2&#"(:2#,?V$(?#&%(0'?(&I&":#$&(201#%$S(4&(?&:#?&?(%*(:*'$%"8:%(:06F0#K'(60%&"#0,$(%20%(4*8,?(0FF&0,(%*(1*%2(:2#,?"&'(0'?(%2&#"(F0"&'%$B(5#':&(*8"("&$&0":2(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(F0"&'%$(0"&('*%(?#"&:%,+(%0,_#'K(%*(%2&#"(:2#,?"&'(01*8%(%2&#"(:2#,?V$(4&#K2%(cF*$$#1,+(?8&(%*(%2&($&'$#%#@#%+(*Q(%2&(%*F#:d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c#':,8?#'K(*8"(,*K*S(:*,*"($:2&6&S(0'?(%&I%(Q*'%$d(40$(:*'$#$%&'%(0:"*$$(0,,(*Q(*8"(F"*6*%#*'0,(60%&"#0,$(%*(2&,F(1"0'?(*8"(:06F0#K'(0'?(&':*8"0K&(*8"(F81,#:$(%*(0$$*:#0%&(&'K0K#'K(#'(2&0,%2+(,#Q&$%+,&$(4#%2(WX&%V$(Y&%(=#%(;*K&%2&"BZ

Tactic 2: Develop promotional materials

Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during February

Tactic 3: Chalk the sidewalk outside of the Boys & Girls Clubs of Bloomington (BGCB)X&0?#'K(8F(%*(*8"(WX&%V$(Y&%(=#%(;*K&%2&"Z Triple Play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riple Play(F"*K"06B

Implementation

Campaign Plan

Strategy 1: Partner with the BGCB to spread key childhood obesity preventative messages

Rationale:(>Q%&"(6&&%#'K(4#%2($&@&"0,(,*:0,(H'#%&?(\0+(0K&':#&$(#'(*8"($&0":2(Q*"(0(F*^%&'%#0,(:06F0#K'(F0"%'&"S(4&(?&:#?&?(%20%(%2&(&'%28$#0$6(0'?(2&0,%2+(,#Q&$%+,&(

Implementation

Campaign Plan

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

Tactic 1: Teach four (4) “Mind” classes to BGCB participantsG'(:*'N8':%#*'(4#%2(%2&()Y7)(?#"&:%*"$S(4&(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play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

Tactic 2: Teach four (4) “Body” classes to BGCB participants>,*'K(4#%2(%2&()Y7)(?#"&:%*"$S(4&(0,$*(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(W)*?+Z(F"*K"06(%*(%&0:2(F0"%#:#F0'%$(2*4(%*(F"*F&",+(F&"Q*"6(@0"#*8$(&I&":#$&$(0'?(%*(0,,*4(%2&6(%*(K&%(%2&#"(fD(6#'8%&$(*Q(&I&":#$&(*'(?0+$(%2&(:,0$$(40$(%08K2%B(L"#*"(%*(%2&($%0"%(*Q(%2&(F"*K"06S(F0"%#:#F0'%$(:*6F,&%&?(0(F"&^%&$%(#'(42#:2(%2&+(F&"Q*"6&?(&0:2(*Q(%2&(@0"#*8$(&I&":#$&$(%20%(%2&+(4*8,?(,0%&"(1&(,&0"'#'K(01*8%(6*"&(#'^?&F%2(0'?(F&"Q*"6#'K(?8"#'K(%2&(Q*8"(W)*?+Z(:,0$$&$B(M8"(Q*:8$(K"*8F(R'?#'K$(#'?#:0%&?(%20%(:2#,?"&'(_'*4(01*8%(:*'@&'%#*'0,(Q*"6$(*Q(&I&":#$&(%2"*8K2(F8$2^8F$(0'?($#%^8F$S(18%(%2&+(0"&('*%("&K8,0",+(F0"%#:#F0%#'K(#'(%2&$&(%+F&$(*Q(0:%#@#%#&$B(;2&(W)*?+Z(F"*K"06(K#@&$(F0"%#:#F0'%$(0'(*FF*"%8'#%+(%*(,&0"'(2*4(%*(:*6F,&%&(&I&":#$&$(F"*F&",+($*(%20%(%2&+(:0'(:*'%#'8&(%*(F&"Q*"6(%2&6("&K8,0",+(*8%$#?&(*Q(:,0$$(42#,&(?&:"&0$#'K("#$_$(*Q(1&:*6#'K(*@&"4&#K2%(*"(*1&$&B

Tactic 3: Prepare individual binders with graphs for each participant to track his or her progress over the course of the “Body” program\&(:*'$%"8:%&?(#'?#@#?80,(1#'?&"$(Q*"(&0:2(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(Triple Play(F"*K"06(F0"%#:#F0'%$S(#'(42#:2(%2&(F0"%#:#F0'%$(:*8,?(,*K(0'?(%"0:_(%2&#"(F"*K"&$$(Q*,,*4#'K(:*6F,&%#*'(*Q(

\&(:*'$%"8:%&?(F"*6*%#*'0,(F0:_&%$(Q*"(WX&%$(Y&%(=#%(;*K&%2&"Z(Triple Play F0"%#:#F0'%$(%*(%0_&(2*6&(#'(*"?&"(%*(Q8"%2&"(&?8:0%&(%2&$&(F0"%#:#F0'%$(0'?(%2&#"(F0"&'%$(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0'?(60#'%0#'#'K(2&0,%2+(,#Q&$%+,&$B(;2&(F"*6*%#*'0,(F0:_&%$(4&"&(0'*%2&"(40+(Q*"(8$(%*("&#'Q*":&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%*(&':*8"0K&(F0"%#:#F0'%$(0'?(%2&#"(Q06#,#&$(%*(0:%('*4(1+(?&@&,*F#'K(2&0,%2+(201#%$(%20%(4#,,(,*4&"(%2&#"("#$_(*Q(*1&$#%+(0'?(*%2&"(2&0,%2(F"*1,&6$B(

\&(%&06&?(8F(4#%2(%2&(GH($%8?&'%(*"K0'#/0%#*'S(7*,,&K&(3&'%*"$(Q*"(!#?$S(%*(%&0:2(3*'"*&(7*8'%+(&,&6&'%0"+($:2**,($%8?&'%$(0(,&$$*'(01*8%(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#%#*'(0'?("&K8,0"(&I&":#$&B(M8"("&$&0":2(R'?#'K$(#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0"&(&0%#'K($'0:_$(#'(1&%4&&'(6&0,$S(0'?(60'+(0"&('*%(%2#'_#'K(01*8%(%2&('8%"#%#*'0,(

%2&(@0"#*8$(&I&":#$&$(#'(%2&(W)*?+Z(:,0$$&$(*Q(%2&(F"*K"06B(\&("&0$*'&?(%20%(#Q(:2#,?"&'(0"&(01,&(%*($&&(%2&#"(F"*K"&$$(Q"*6("&F&0%&?,+(F&"Q*"6#'K(:&"%0#'(&I&":#$&$S(%2&+(0"&(6*"&(,#_&,+(%*(:*'%#'8&(F&"Q*"6#'K(%2&$&(&I&":#$&$(*8%$#?&(*Q(:,0$$(0'?(,*4&"(%2&#"(,#_&,#2**?(*Q(1&:*6#'K(*1&$&B(

Tactic 4: Send home promotional packets with BGCB participants that -#".*/'$*,0"#+1%*",$",$2#'1%*,3$4151,2'/$+'15)$1,/$%&'$4','(%)$"0$physical activity.

Tactic 5: Host a Zumba event for BGCB participants\&(2&,?(0(OD^6#'8%&(m8610(:,0$$(Q*"()Y7)(F0"%#:#F0'%$S(42*6(Q*,,*4&?(%2&(,&0?(*Q(0(F"*Q&$$#*'0,(m8610(#'$%"8:%*"(%*(F&"Q*"6(Q8'S(Q0$%^F0:&?(?0':&(6*@&6&'%$(%*(68$#:B(M8"(Q*:8$(K"*8F(R'?#'K$(#,,8$%"0%&?(%20%(60'+(:2#,?"&'(,#_&(%*(,&0"'(Q"*6(%&0:2&"$(*"(Q"*6(*%2&"(%"8$%&?($*8":&$(0'?(%20%(0:%#@#%#&$(0"&(6*"&(2&,FQ8,(#'(%2&#"(,&0"'#'K(F"*:&$$(%20'(F0$$#@&(Q*"6$(*Q(:*668'#:0%#*'S(,#_&(F*$%&"$B(;2&(m8610(&@&'%("&[8#"&?(0(K"&0%(06*8'%(*Q(F2+$#:0,(0:%#@#%+(*'(1&20,Q(*Q(%2&(F0"%#:#F0'%$S(0'?(&0:2(F0"%#:#F0'%(40$(Q8,,+(&'K0K&?(4#%2(%2&(m8610(#'$%"8:%*"(%2"*8K2*8%(%2&(,&$$*'S(2*F&Q8,,+(#'?#:0%#'K(%20%(%2&+(&'N*+&?(,&0"'#'K(0('&4(Q*"6(*Q(&I&":#$&B

Strategy 2: Reach out and partner with a student organization to further promote and spread “Let’s Get Fit Together” messagesRationale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actic 1: Partner with College Mentors for Kids (CMFK) and teach a,8%#*%*",$1,/$(%,'))6"#*',%'/$5'))",$%"$'5'+',%1#7$)2&""5$)%8/',%)

Implementation

Campaign Plan

Implementation

Campaign Plan

@0,8&(*Q(%2&($'0:_$(0'?(*%2&"(Q**?$(%2&+(0"&(&0%#'KB(;28$S(*8"(,&$$*'(Q*:8$&?(*'(%&0:2#'K(%2&($%8?&'%$(01*8%(2*4(K**?('8%"#%#*'S(F0#"&?(4#%2(F2+$#:0,(&I&":#$&S(:0'(#6F"*@&(%2&#"(*@&"0,,(2&0,%2(0'?([80,#%+(*Q(,#Q&B(M8"(,&$$*'(0,$*($%"&$$&?(%2&(#6F*"%0':&(*Q(2&0,%2+($'0:_#'K(0'?($81$%#%8%#'K(2&0,%2+(0,%&"'0%#@&$(Q*"(:*66*'S(8'2&0,%2+($'0:_$B

Tactic 2: Participate with CMFK mentors and participants in physically active physical activities\&(N*#'&?(%2&(73=!(6&'%*"$(0'?($%8?&'%(F0"%#:#F0'%$(#'($&@&"0,(Q8'S(F2+$#:0,,+(:20,,&'K#'K(K"*8F(0:%#@#%#&$(0'?(K06&$B(;2&$&(K06&$(0'?(0:%#@#%#&$(4&"&(0#6&?(0%(&':*8"0K#'K(_#?$(%*($%0+0:%#@&(0'?(&I&":#$&("&K8,0",+(#'(*"?&"(%*(?&@&,*F(2&0,%2+(,#Q&$%+,&$(0'?($%0@&(*QQ(*1&$#%+B

Rationale: \&(40'%&?(%*(2*$%(0(:8,6#'0%#'K(2&0,%2(0'?(4&,,'&$$(&@&'%(%20%(4*8,?(0,,*4(8$(%*(Q8"%2&"($F"&0?(_&+(WX&%$(Y&%(=#%(;*K&%2&"Z(6&$$0K&$(0'?("&0:2(6*"&(*Q(*8"(%0"K&%(F81,#:$B(\&(?&:#?&?(%20%(%2&(&@&'%(4*8,?(1&(0(Q8'(40+(%*(K&%(%2&(&'%#"&(:*668'#%+(#'@*,@&?(4#%2(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(&':*8"0K&(1*%2(F0"&'%$(0'?(:2#,?"&'(%*(?&@&,*F(2&0,%2+(201#%$(%20%(4#,,(#':"&0$&(%2&#"(*@&"0,,([80,#%+(*Q(,#Q&B

Strategy 3: Host an open health and wellness event for the greater Monroe County community

Tactic 1: Include a presentation on nutrition and physical activity to educate attendees on the importance of living healthy, active lifestyles5#6#,0"(%*(*8"(,&$$*'(Q*"(%2&(&,&6&'%0"+($:2**,($%8?&'%$(#'@*,@&?(4#%2(73=!S(*8"(,&$$*'(Q*"(%2&(&@&'%(0%%&'?&&$(Q*:8$&?(*'(%2&(#6F*"%0':&(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(%2"*8K2(K**?('8%"#^%#*'(0'?(F0"%#:#F0%#*'(#'(0("0'K&(*Q(F2+$#:0,(0:%#@#%#&$B(M8"(,&$$*'(40$(?#$:8$$#*'(*"#&'%&?S(42#:2(0,,*4&?(Q*"(&0:2(*Q(%2&(0%%&'?&&$(%*(1&:*6&(Q8,,+(&'K0K&?(4#%2(%2&(,&$$*'(0'?(F0"%#:#F0%&(#'(?#$^:8$$#'K(%2&#"(*4'(2&0,%2(201#%$B

Tactic 2: Provide attendees with a coloring activity to be completed at the event to reinforce “Let’s Get Fit Together” messages and demonstrate identifying and understanding of key nutrition habits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

Implementation

Campaign Plan

Tactic 3: Lead attendees in physically active games that incorporate ,8%#*%*",$1,/$(%,'))$2",2'-%)$%183&%$/8#*,3$%&'$5'))",$2"+-",',%$"0$the event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trategy 4: Use Internet communication tools to spread “Let’s Get Fit Together” campaign awareness and educate publics on the effects of obesity and how to prevent itRationale: M8"("&$&0":2(R'?#'K$(?&6*'$%"0%&?(%20%(:2#,?"&'(40'%(%*(,&0"'(01*8%(40+$(%*(,#@&(0(2&0,%2+(,#Q&$%+,&(Q"*6(0(@0"#&%+(*Q($*8":&$B(\#%2(%2&(#':"&0$#'K(F*F8,0"#%+(*Q(%2&(G'%&"'&%(4#%2(+*8'K&"(K&'&"0%#*'$S(4&(?&:#?&?(%*(8$&($&@&"0,(?#QQ&"&'%(G'%&"'&%:*668'#:0%#*'(%**,$(%*("&0:2(*8"(%0"K&%(F81,#:$B

Tactic 1: Establish “LetsGetFitTogether.com” as the website for all campaign Internet communications\2&'(G'%&"'&%(8$&"$(?&$#"&(6*"&(#'Q*"60%#*'(01*8%(0'(*"K0'#/0%#*'S(%2&(R"$%(F,0:&(%2&+(%&'?(%*(0::&$$(#$(8$80,,+(0'(*"K0'#/0%#*'V$(4&1$#%&B(\&(&$%01,#$2&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(4&1$#%&(0$(%2&(:*"&(*Q(0,,(*Q(*8"(G'%&"'&%(:*668'#:0%#*'($*(%20%(8$&"$(4*8,?(1&(01,&(%*(R'?(:*6F,&%&(0::&$$(%*(#'Q*"60%#*'("&K0"?#'K(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(0$(4&,,(0$(0::&$$(%*(*8"($*:#0,(6&?#0($#%&$B

Tactic 2: Create “Let’s Get Fit Together” social media accounts\&(?&@&,*F&?(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z($*:#0,(6&?#0(0::*8'%$(*'(=0:&1**_S(;4#%%&"(0'?(T*8;81&(%*("0#$&(:06F0#K'(040"&'&$$(0'?(%*(?#"&:%(F81,#:$(10:_(%*(*8"(:06F0#K'(4&1$#%&B(5*:#0,(6&?#0(0"&(1&:*6#'K(#':"&0$#'K(F*F8,0"(4#%2#'(%*?0+V$(6&?#0(,0'?$:0F&S(0'?(*8"($*:#0,(6&?#0(0::*8'%$(4&"&(#'$%"86&'%0,(#'(8F?0%#'K(%0"K&%(F81,#:$(*'(*8"(:06F0#K'(F"*K"&$$(0'?(#'Q*"6#'K(%2&6(*Q(8F:*6#'K(&@&'%$B

Tactic 3: Create videos that teach publics how to engage in healthylifestyles\&(:"&0%&?(0'?(F*$%&?(*'(*8"(4&1$#%&(0'?($*:#0,(6&?#0($#%&$(%4*($2*"%(@#?&*(,&$$*'$(%20%($2*4&?(%&06(6&61&"$(:"&0%#'K([8#:_S(2&0,%2+(0'?(?&,#:#*8$($'0:_$(Q*"(:2#,?"&'B(M8"("&$&0":2(

Objective 3: To increase media coverage of the “Let’s Get Fit Together” campaign and the topic of childhood obesityStrategy 1: Inform media of key childhood obesity issuesRationale: X*:0,(6&?#0(0"&(0(:*$%^&QQ&:%#@&(40+(%*(F"*6*%&(&@&'%$(0'?(#$$8&$(%*(,0"K&(08?#&':&$B(\&("&0$*'&?(%20%(:"&?#1,&(6&?#0(4*8,?(0,,*4(%2&(%&06(%*(:"&0%&(040"&'&$$S(#'h8&':&(0%%#%8?&$(0'?(6*%#@0%&(*8"(%0"K&%(F81,#:$(%*(:20'K&(8'2&0,%2+(1&20@#*"$B(

Tactic: Create a press release outlining the “Let’s Get Fit Together” campaign and the issue of childhood obesity 30'+(,*:0,('&4$F0F&"(0"%#:,&$(?#$:8$$&?(2&0,%2(F"*1,&6$S(18%(,0:_&?(0(Q*:8$(*'(,*:0,(:2#,?2**?(*1&$#%+(&QQ*"%$B(\&($&'%(0(F"&$$("&,&0$&(%*(,*:0,('&4$F0F&"$(?&$:"#1#'K(%2&(F"&@0,&':&(*Q(%2&(F"*1,&6(,*:0,,+S(#'Q*"6#'K(%2&(6&?#0(*Q(WX&%V$(Y&%(=#%(;*K&%2&"Z(&QQ*"%$(0'?(F*#'%#'K(%*(0??#%#*'0,(:06F0#K'("&$*8":&$B

Strategy 2: Encourage media coverage by creating events thatappeal to children and parents in Monroe CountyRationale: \&(_'&4(%20%(#Q(4&(40'%&?(%*(K0#'(6&?#0(:*@&"0K&(*Q(*8"(*@&"0,,(:06F0#K'(0'?(*8"(:06F0#K'(%0:%#:$S(%2&'(4&(4*8,?(20@&(%*(?&$#K'(&@&'%$(%20%(4*8,?(#':*"F*"0%&(0'?(&':*8"0K&(%2&(&'%#"&(:*668'#%+B(M8"(:8,6#'0%#'K(:*668'#%+(2&0,%2(0'?(4&,,'&$$(&@&'%(40$(?&$#K'&?(%*(K0"'&"(:*668'#%+^4#?&($8FF*"%(0'?(#'@*,@&6&'%B

Tactic: Invite local media to the “Let’s Get Fit Together” wellness event through press releases and media alerts\&("&:*"?&?(0(F81,#:($&"@#:&(0''*8':&6&'%(cL5>d(0'?($&'%(#%(%*(,*:0,("0?#*($%0%#*'$B(;2&(L5>(Q*:8$&?(*'(%2&(F"*1,&6(*Q(:2#,?2**?(*1&$#%+(0'?(2*4(#6F*"%0'%(#%(#$(%*(%&0:2(:2#,?"&'(01*8%(:2#,?2**?(*1&$#%+(&0",+(#'(%2&#"(,#@&$B(>,$*S(%2&(L5>(#'@#%&?(,#$%&'&"$(%*(1"#'K(%2&#"(:2#,?"&'(%*(%2&(:*668'#%+(4&,,'&$$(&@&'%S($%0%#'K(42&'(0'?(42&"&(%2&(&@&'%(4*8,?(1&(2&,?B(>??#%#*'0,,+S(4&(F*$%&?(%2&(:*668'#%+(4&,,'&$$(&@&'%(#'(0(F"&@0,&'%(*',#'&(:*668'#%+(:0,&'?0"(%*(?"04(6*"&0%%&'%#*'(%*(%2&(&@&'%B

#'?#:0%&?(%20%(%2&(60N*"#%+(*Q(:2#,?"&'(0"&(4#,,#'K(%*(&0%('8%"#%#*8$(Q**?$S(18%(%2&"&(0"&($%#,,(0(,0"K&('861&"(*Q(:2#,?"&'(42*(0"&(8'4#,,#'K(%*(&0%($8:2(Q**?$B(=*"(%2&(:2#,?"&'(%20%(:8""&'%,+(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(4&"&(:"&0%&?(%*("&#'Q*":&(_&+(10,0':&?(6&0,(0'?(2&0,%2+($'0:_(6&$$0K&$B(=*"(%2&(:2#,?"&'(42*(4#,,('*%(&0%('8%"#%#*8$(Q**?$S(%2&(@#?&*$(0"&(6&0'%(%*(&':*8"0K&(:2#,?"&'(%*(&0%(2&0,%2#&"(1+(&IF"&$$#'K(%20%('8%"#%#*8$(Q**?$(%0$%&(K**?(0'?(0"&($#6F,&(%*(60_&B

Campaign PlanImplementation

Promotions

Campaign Materials

>,,(F"*6*%#*'0,(:06F0#K'(60%&"#0,$(Q*:8$&?(*'(&':*8"0K#'K(:2#,?"&'(0'?(F0"&'%$(%*(%0_&($%&F$(%*40"?(?&@&,*F#'K(2&0,%2#&"(,#Q&$%+,&$B(;2#$(h+&"(40$(:"&0%&?(%*(&6F20$#/&(%2&(#6F*"%0':&(*Q(%2&($#I(60N*"(Q**?(K"*8F$(#'(%2&(:*'$%"8:%#*'(*Q(10,0':&?S(2&0,%2+(6&0,$B(;2#$(h+&"(40$(?#$F,0+&?(#'(@0"#*8$(,*:0%#*'$(4#%2#'(Ej(37757($:2**,$S(0'?(%2&(h+&"(40$(0,$*(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$F,0+&?(?8"#'K(%2&(:*668'#%+(4&,,'&$$(&@&'%B

72**$&(42*,&(K"0#'$(,#_&F*%0%*&$S(1"*4'("#:&S(42*,&^42&0%(1"&0?S(0'?(42*,&^K"0#'(F0$%0$(0'?(:&"&0,$B(\2*,&(K"0#'$(2&,F(+*8(Q&&,(Q8,,B

.0%(0(:*,*"Q8,(@0"#&%+(*Q(Q"8#%$(,#_&$%"041&""#&$S1,8&1&""#&$S(0FF,&$(0'?(10'0'0$(0$(0($'0:_(*"(4#%2(6&0,$B(="8#%$(2&,F(K#@&(+*8((&'&"K+B

.0%(R$2S(:2#:_&'S(%8"_&+S(1&0'$S(&KK$S('8%$(0'?(,&0'(:8%$(*Q(F*"_(*"(1&&QB(L"*%&#'(2&,F$(+*8(18#,?($%"*'K68$:,&$B

A0#"+(#$(Q8,,(*Q(:0,:#86(Q*"($%"*'K(0'?(2&0,%2+(1*'&$B(72**$&(Q0%^Q"&&(*"(El(6#,_(0'?(,*4(Q0%(+*K8"%B

72**$&(,*%$(*Q('*'^$%0":2+@&K&%01,&$(,#_&(:0""*%$S1"*::*,#S(K"&&'(1&0'$(0'?0$F0"0K8$B(9&K&%01,&$(0"&(Q8,,(*Q(R1&"S(@#%06#'$S(6#'&"0,$(0'?(0'%#*I#?0'%$B

DairyGrains

Vegetables

FruitProtein

the puzzle toFit Togethermake a healthy, balanced meal.

A balanced diet is important for a

healthy body and mind.

Promotions

Campaign Materials

;2#$(h+&"(&6F20$#/&$(%2&(#6F*"%0':&(*Q(F0#"#'K(0&"*1#:(&I&":#$&(4#%2($%"&'K%2(%"0#'#'K(#'(?0#,+(&I&":#$&("&K#6&'$B(L0"%(*Q(?&@&,*F#'K(0(2&0,%2+(,#Q&$%+,&(#'@*,@&$(&'K0K#'K(#'(?#QQ&"&'%(%+F&$(*Q(&I&":#$&(%20%(18"'(&I:&$$(:0,*"#&$(0'?($%"&'K%2&'(*'&V$(2&0"%(0'?(,8'K$(42#,&(0,$*(%*'#'K(68$:,&$B(;2#$(h+&"(40$(?#$F,0+&?(#'(Ej(37757($:2**,$S(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$%"#18%&?(?8"#'K(%2&(7*668'#%+(\&,,'&$$(.@&'%B

the puzzle toFit Togetherto maintain a healthier you.

Nutritious eating, together with phsycial activity,

is important for a healthy body and mind.

Balanced Diet ExerciseP8%"#%#*8$(&0%#'K(60_&$(+*8(2&0,%2+(Q"*6(%2&(#'$#?&(*8%B(72**$&(0(@0"#&%+(*Q(@&K&%01,&$S(Q"8#%$S(42*,&(K"0#'$S(F"*%&#'(0'?(?0#"+(Q*"($%"*'K(68$:,&$(0'?(1*'&$B

=#%(#'(OD(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(?0#,+B(T*8(:*8,?(%0_&(+*8"(?*K(Q*"(0(40,_(*"(N*#'(0($F*"%$(%&06B(;"+(%*(%0_&(%2&($%0#"$(#'$%&0?(*Q(%2&(&,&@0%*"B

Promotions

Campaign Materials

;2#$(h+&"(&':*8"0K&$(:2#,?"&'(0'?(F0"&'%$(%*(K#@&(&[80,(4&#K2%(%*(1*%2(K&%%#'K("&K8,0"(&I&":#$&(0'?(60#'%0#'#'K(0(10,0':&?(?#&%(#'(%2&#"(&QQ*"%$(%*(?&@&,*F(2&0,%2#&"(,#Q&$%+,&$B(>(:*61#'0%#*'(*Q(K&%%#'K(F2+$#:0,(0:%#@#%+(0'?(&0%#'K('8%"#%#*8$(Q**?$(#$(&$$&'%#0,(%*(F"&@&'%#'K(0'?(:*610%%#'K(:2#,?2**?(*1&$#%+B(;2#$(h+&"(40$(?#$F,0+&?(#'(@0"#*8$(,*:0%#*'$(4#%2#'(Ej(37757($:2**,$S(0'?(%2&(h+&"(40$(0,$*(F,0:&?(#'(%2&()Y7)(1#'?&"$(0'?(?#$F,0+&?(?8"#'K(%2&(:*668'#%+4&,,'&$$(&@&'%B

the puzzle forFit Togetheran active, healthy lifestyle.

>&"*1#:(&I&":#$&(#$(#6F*"%0'%(Q*"(0(2&0,%2+(2&0"%(0'?(,8'K$S(0'?("&,#&@&$($%"&$$B(>&"*1#:$(:0'(1&(0'+%2#'K(%20%(#':"&0$&$(+*8"(2&0"%("0%&B(;"+(40,_#'K(+*8"(?*KS("#?#'K(+*8"(1#_&S($4#66#'KS(?0':#'K(*"(N*KK#'KB

5%"&'K%2(%"0#'#'K(2&,F$(+*8(18#,?($%"*'K(1*'&$(0'?68$:,&$S(1**$%$(&'&"K+(,&@&,$(0'?(#6F"*@&$(+*8"(6**?B(G%(2&,F$(+*8(Q*:8$(#'($F*"%$(0'?($:2**,B(T*8(:0'(%"+(F8$2^8F$S($#%^8F$(0'?(,8'K&$B

AerobicExercise

StrengthTraining

60 minutes of physical activity each day

is important for a healthy body and mind.

Promotions

Snack Flyers

;2&(%&06("&:*66&'?&?(W0'%$(*'(0(,*KZ(0$(0(Q8'($'0:_($81$%#%8%#*'(Q*"(8'2&0,%2+*F%#*'$(,#_&(:2#F$(0'?(:0'?+B(;2#$(%0$%+($'0:_(#$(0(K**?($*8":&(*Q(F"*%&#'(0'?'8%"#&'%$S(0'?(#%(4*8,?(K#@&(:2#,?"&'(%2&(&'&"K+(%2&+('&&?(%*($%0+(Q*:8$&?B

the puzzle toFit Togethermake a healhy, tasty snack.

\0$2(0'?(:8%(:&,&"+(#'(20,@&$B(.0%#'K(:&,&"+(4#,,(2&,F(+*8(K&%(%*(+*8"(j(?0#,+($&"@#'K$(*Q(Q"8#%$(0'?(@&K&%01,&$B

Ants on a Log

5F"&0?(F&0'8%(18%%&"(*'(:&,&"+BL&0'8%(18%%&"(#$(0(K"&0%($*8":&(*Q(F"*%&#'(%20%(4#,,(K#@&(+*8(&'&"K+(0'?(_&&F(+*8(Q*:8$&?B

L,0:&("0#$#'$(*'(%2&(:&,&"+(%*(,**_(,#_&(0'%$(*'(0(,*KB(;2&("0#$#'$(4#,,(0??$4&&%'&$$(0'?(0"&(0(K**?($*8":&(*Q(R1&"B

Nutritious snacking is important

for a healthy body and mind.

Visit LetsGetFitTogether.com

Promotions

Snack Flyers

G'(_&&F#'K(4#%2(%2&(Q*:8$(*'(2&0,%2+($'0:_($81$%#%8%#*'$S(%2&(%&06("&:*66&'?&?+*K8"%(F0"Q0#%$(#'(F,0:&(*Q($8K0"+(%"&0%$B(;2#$(?&,#:#*8$S(2&0,%2+($'0:_(#$(0(K**?($*8":&(*Q(:0,:#86(0'?(F"*%&#'S(42#,&(0,$*(1&#'K(,*4(#'(Q0%B

72**$&(,*4^Q0%(+*K8"%B(G%V$(Q8,,(*Q(F"*%&#'(0'?(0(K**?($*8":&(*Q(:0,:#86B

Yogurt, Fruit and

Granola Parfaits

>??(Q"8#%B(72**$&(0(:*,*"Q8,(@0"#&%+(,#_&(1,8&1&""#&$S(1,0:_1&""#&$S("0$F1&""#&$(0'?($%"041&""#&$B

5F"#'_,&(*'($*6&(42*,&(K"0#'(K"0'*,0(%*(0??($*6&(:"8':2(%*(+*8"(F0"Q0#%(0'?(2&,F(+*8(Q&&,(Q8,,B(

Promotions

Snack Flyers

;2&(%&06("&:*66&'?&?(0FF,&($,#:&$(0'?($%"#'K(:2&&$&(#'(%2#$(h+&"(0$(0($#6F,&($'0:_(%20%("&[8#"&$(,#%%,&(F"&F0"0%#*'S(60_#'K(#%(0'(&I:&,,&'%($'0:_(%*(&0%(*'(%2&(K*B(;2#$(2&0"%^2&0,%2+($'0:_(#$(0,$*(0(K"&0%($*8":&(*Q(:0,:#86B

78%(+*8"(0FF,&(#'%*($,#:&$B(>FF,&$(0"&(K**?(Q*"(0(2&0,%2+(2&0"%(0'?(2&,F(+*8(K&%(%*(+*8"(j(?0#,+($&"@#'K$(*Q(Q"8#%$(0'?@&K&%01,&$B

Apple Slices and

String Cheese

>??($*6&($%"#'K(:2&&$&B(72&&$&(#$(0(K"&0%($*8":&(*Q(?0#"+(0'?(Q8,,(*Q(:0,:#86B

;0_&(+*8"($'0:_(4#%2(+*8(*'(%2&(K*p(G%V$(@&"+([8#:_(0'?(&0$+B

Promotions

Event Flyer

;2&(%&06(K0@&(:*F#&$(*Q(%2#$(h+&"(%*(Ej(37757($:2**,$(%*(1&(?#$%"#18%&?(%*($%8?&'%$(0'?(F0"&'%$(#'(*"?&"(%*(F"*6*%&(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:*668'#%+4&,,'&$$(&@&'%B

CommunityWellness Event

for Children!

Where?

Who? 72#,?"&'(K"0?&$(O^a

50%8"?0+S(=&1"80"+(CjE<**(FB6B(%*(C<DD(FB6B

What?>(4&,,'&$$(&@&'%(%*(F0"%#:#F0%&(#'(R%'&$$(0:%#@#%#&$S(,&0"'(01*8%(2&0,%2+(,#Q&$%+,&(:2*#:&$(0'?(20@&(0(:20':&(%*(&0"'(F"#/&$p

)0%:2&,*"(3#??,&(5:2**,(Y+6eDD(\&$%(Y*"?*'(L#_&),**6#'K%*'S(GP(bkbDO

P&0",+(*'&(#'(%2"&&(:2#,?"&'(#'(3*'"*&(7*8'%+(0"&(*@&"4&#K2%(*"(*1&$&B(72#,?"&'(:0'(,&0"'(01*8%(&'K0K#'K(#'(2&0,%2+,#Q&$%+,&$p

Promotions

Coloring Activity

;2#$(:*,*"#'K($2&&%(40$(?#$%"#18%&?(0%(%2&(7*668'#%+(\&,,'&$$(.@&'%B(!#?$(#'0%%&'?0':&(:*,*"&?(%2&#"(Q0@*"#%&(2&0,%2+($'0:_$(#'(%2&(0FF"*F"#0%&(0"&0$B(;2&@0"#&%+(*Q(%2#'K$(%20%(4&"&(?"04'(20?(%2&(_#?$(&I:#%&?(%*($20"&(%2&#"(?"04#'K$B(.0:2(:2#,?("&:&#@&?(0($&:*'?($2&&%(%*(%0_&(2*6&(4#%2(%2&6B

A#"&:%#*'$<(A"04(F#:%8"&$(*Q(Q**?(%20%(R%(#'(&0:2(Q**?(K"*8F(%*(60_&(0(10,0':&?(6&0,B

Promotions

Chalking Outside BGCB

5#?&40,_(:20,_(40$(8$&?(*8%$#?&(*Q(%2&()Y7)(%*(F"*6*%&(%2&(WX&%V$(Y&%(=#%;*K&%2&"Z Triple Play(L"*K"06(0'?&':*8"0K&(F0"&'%$(*Q()Y7)(F0"%#:#F0'%$(%*&'"*,,(%2&#"(:2#,?"&'(#'(%2&(F"*K"06B(;2&(:20,_(40$(#'$%"86&'%0,(#'(:"&0%#'K040"&'&$$(*Q(%2&(F"*K"06(0'?(#':"&0$#'K(&'"*,,6&'%(4#%2#'(%2&(F"*K"06B

AfterSchool

Triple Play at BGCB9#'6:8')%*",,1*#'

>%(%2&(1&K#''#'K(*Q(%2& Triple Play F"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(%2#$(%&$%(%*(6&0$8"&(%2&#"(&I#$%#'K(_'*4,&?K&(01*8%('8%"#%#*'(0'?(&I&":#$&B(;2#$(%&$%($20F&?(%2&(,&$$*'$(%20%(4&"&(K#@&'(?8"#'K(%2&(Triple Play(F"*K"06(%*(0??"&$$(%2&(0"&0$(%20%(:2#,?"&'('&&?&?(%2&(6*$%(#'$%"8:%#*'B(;2#$($06&(%&$%(40$(0,$*(K#@&'(0Q%&"(%2&(:*6F,&%#*'(*Q(%2&(F"*K"06S(42#:2(6&0$8"&?(420%(%2&(:2#,?"&'(,&0"'&?(?8"#'K(%2&(:*8"$&(*Q(%2&(F"*K"06B

Program

P06&<(((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((A0%&<

TRIPLE PLAY(5LJGPY(LJ.qLM5;(;.5;

EB(\20%(60_&$(8F(0(10,0':&?(6&0,U(c72&:_(0,,(%20%(+*8(%2#'_(0"&(#6F*"%0'%dB Fruits

Y"0#'$(c1"&0?$S("#:&S(&%:Bd L"*%&#'$(c6&0%$d 9&K&%01,&$ `8#:& A0#"+(c6#,_S(+*K8"%S(:2&&$&S(&%:Bd 5*?0 A&$$&"%$(c70'?#&$S(70_&S(7**_#&$S(&%:Bd \0%&"

CB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U0B(=#1&"1B(L"*%&#':B(70"1*2+?"0%&$?B(\0%&"

OB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U(0B(E($&"@#'K1B(C^b($&"@#'K$:B(k^e($&"@#'K$?B(ED($&"@#'K$

bB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,?<0B(G66#?#0%&,+(1&K#'(%*(:**_(#%1B(5&0$*'(#%(R"$%S(%2&'(:**_(#%:B(7,&0'(:2#:_&'(4#%2(40"6(40%&"?B(7,&0'(:2#:_&'(4#%2(:*,?(40%&"&B(T*8(:0'(&0%(:2#:_&'("04

jB()"&0_Q0$%rrrrrB0B(g&,F$(K#@&(+*8"(1*?+(&'&"K+1B(g&,F$(K&%(+*8"(1"0#'(K*#'K:B(>,,(*Q(%2&(01*@&

fB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$(18"'&?U0B(G6F*$$#1,&(%*(F"&?#:%(4&#K2%(K0#'(*"(,*$$1B(\&#K2%(K0#':B(\&#K2%(,*$$?B(P*(:20'K&(#'(4&#K2%

kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%rrrrrr6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%(?0+$(*Q(%2&(4&&_B0B(OD1B(fD:B(eD

aB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B0B(T&$1B(P*

eB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U(cL,&0$&(*',+(:2&:_(C("&$F*'$&$dB L2+$#:0,,+(R% >:%#@& ;2#' P8%"#%#*8$(&0%#'K Y**?('#K2%$($,&&F

EDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(*'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(="#&$(*"(F*%0%*(:2#F$dU None

;4*( ( ( ;2"&&( =*8"(*"(6*"&

AfterSchool

Program

EEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U T&$ No

>%(%2&(1&K#''#'K(*Q(%2&(Triple PlayF"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(0F"&^%&$%(%*(K08K&(%2&#"(&I#$%#'K(_'*4,&?K&(01*8%(,&0?#'K(2&0,%2+(,#Q&$%+,&$B(>Q%&"(%2&(F"*K"06(40$(:*6F,&%&?S(%2&(:2#,?"&'(4&"&(K#@&'(0(F*$%^%&$%(*'(%2&($06&(60%&"#0,(%*(6&0$8"&(420%(%2&+(20?(,&0"'&?(?8"#'K(%2&(:*8"$&(*Q(%2&(F"*K"06B(;2&"&(40$$#K'#R:0'%(#6F"*@&6&'%(#'(6*$%(*Q(%2&([8&$%#*'$S(?&6*'$%"0%#'K(%20%(%2&(:2#,?"&'(#'(%2& Triple Play(F"*K"06(,&0"'&?(0'?("&%0#'&?(#'Q*"60%#*'(01*8%(2&0,%2+(&0%#'K(201#%$(0'?(F2+$#:0,(0:%#@#%+B()+(K0#'#'K(%2&(_'*4,&?K&(0'?(%2&(%**,$(%*(,&0?(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&(Triple Play(L"*K"06(0%(%2&()Y7)S(%2&$&(:2#,?"&'(4#,,(1&(01,&(%*(60_&($60"%&"S(2&0,%2#&"(:2*#:&$(%*(#6F"*@&(%2&(*@&"0,,([80,#%+(*Q(%2&#"(,#@&$B

AfterSchool

Program

AfterSchool

Triple Play “Mind” Curriculum

;2&(Triple Play F"*K"06(20?(%4*(60N*"$&:%#*'$i(W3#'?Z(?0+$(*'(;8&$?0+$(0'?(W)*?+Z(?0+$(*'(;28"$?0+$B(;2&(:8""#:8,86(Q*"(0,,(%2&(W3#'?Z(?0+(,&$$*'$(*8%,#'&$(0,,(*Q(%2&(#6F*"%0'%(F*#'%$(%20%(4&"&(:*@&"&?(?8"#'K(&0:2(;8&$?0+(*Q(%2&(F"*K"06B(;2&$&(,&$$*'$(4&"&(:*6F"#$&?(*Q(#'%&"0:%#@&0:%#@#%#&$(%20%(%08K2%(%2&(:2#,?"&'(01*8%('8%"#%#*'(0'?(2*4(%*(60_&(2&0,%2+,#Q&$%+,&(:2*#:&$B

Program

Triple Play(u(3GPA(78""#:8,86

\.X7M3.qM9.J9G.\(c=&1B(k%2d(((\20%(#$(;"#F,&(L,0+(0,,(01*8%U( -(G'%"*?8:%#*'(*Q(60%&"#0,$(%20%(4#,,(1&(:*@&"&?(0'?(?#$:8$$&?( -(G'%"*?8:%#*'(*Q(%2&(K8&$%$($F&0_&"$(4&(4#,,(1&(20@#'K(%2"*8K2*8%(%2&(b(4&&_$( -(M8%,#'&(*Q(F"*K"06(1"&0_(?*4'(cC(?0+$(0(4&&_d( -(G6F*"%0':&(*Q(60%&"#0,( -(L"&^%&$%=>J3(^;"0:&+(L*"%&"S(*"(Y8&$%(72&Q((()&'&R%$(*Q(&0%#'K(*"K0'#:0,,+( -(A0'K&"$(*Q(F"*:&$$&?(Q**?( -(;0$%&(;&$%#'Kg.>X;gT(XG9GPY(c=&1B(Eb%2d(((3+(L,0%&(#'%"*?8:%#*'q"&@#&4( -(L*"%#*'(5#/&$( -(J&0?#'K(X01&,$( -(G6F*"%0':&(*Q($,&&F(((.QQ&:%$(*'(%2&(1"0#'(0'?(%2&("&$%(*Q(+*8"(1*?+( -(\20%(#$(+*8"(1*?+(?*#'K(42#,&(+*8(0"&($,&&F#'KU( -(G6F*"%0':&(*Q(?0#,+(&I&":#$&( -(g&0,%2(1&'&R%$=MMA(LJ.L(5>=.;T(c=&1B(CE$%d(((3#:2&,,&V$(%&0:2#'K(60%&"#0,$(Q*"(%2#$(?0+( -(=**?(F"&F0"0%#*'( -(g&0,%2("#$_$(#Q(Q**?(#$(F"&F0"&?(*"(:**_&?(4"*'K( -(H$&(*Q(h0@*"#'K$(0'?($&0$*'#'K$( -(>(,#%%,&(K*&$(0(,*'K(40+\J>L^HL(c30":2(CD%2d( -(o8#:_("&@#&4( -(L*$%^%&$%( -(=HP(>7;G9G;T(=MJ(LJMYJ>3(7M3LX.;GMPp

AfterSchool

Triple Play “Body” Curriculum

;2&(W)*?+Z(:8""#:8,86(*Q(%2&(Triple PlayF"*K"06(40$(:*'$%"8:%&?(%*(1*%2(%&0:2(:2#,?"&'(%2&(#6F*"%0':&(*Q("&K8,0"(F2+$#:0,(0:%#@#%+(0$(4&,,(0$(%*(?&6*'$%"0%&(F"*F&"(&I&":#$#'K(%&:2'#[8&$B(;2&(:2#,?"&'(4&"&(&IF*$&?(%*(0(@0"#&%+(*Q(&I&":#$&(%+F&$"0'K#'K(Q"*6(+*K0(%*(%"0?#%#*'0,(&I&":#$&($%0%#*'$S(42#:2(#':,8?&?(,8'K&$(0'?(%2&($28%%,&("8'B(

Program

Triple Play(^()MAT(78""#:8,86

M)5;>7X.(7MHJ5.(>PA(5;>;GMP5(c=&1B(C'?d(((M1$%0:,&(7*8"$&(c*@&"0,,(%#6&d(^(ED(6#'B((((((((>K#,#%+(X0??&"$( -(`86F#'K(J*F&(cCDId( -(J*,,(M"0'K&()0,,(0"*8'?(:*'&$( -(5%&F(8F$( -(g8"%,#'K( -(52**%(10,,(#'('&%(((((((((5%0%#*'$(c?*(8'%#,(&I208$%#*'d(^(ED(6#'B(( -(5#%^8F$( -(L8$2^8F$( -(X8'K&$(( -(528%%,&(J8'(c%#6#'Kd( -(J8'(7*8"$&(0'?(5%0%#*'$(( -(X*K(A0%0( -(J&h&:%( -(Y*0,(4&(40'%(%*(0:2#&@&(cF&"$*'0,dTMY>q5;>;GMP5(c=&1B(e%2d(((((((((T*K0(u(ED(6#'B(( -(G6F*"%0':&(*Q($%"&%:2#'K( -(X#$%&'#'K(%*(1*?+((((((((5%0%#*'$(u(ED(6#'B( -(J&h&:%#*'( -()#'?&"$q`*8"'0,#'KM)5;>7X.(7MHJ5.qJ.7MJA5()M>JA(c=&1(Ef%2d(( -(M1$%0:,&(:*8"$&("8'(%2"*8K2(c}Cd( -(J&:*"?$()*0"?(( -()"&0_#'K(:,81("&:*"?$(*"(F&"$*'0,(1&$%$=GP>X(JHP(;gJMHYg(M=(M)5;>7X.(7MHJ5.q5;>;GMP5

;2&(%*F(F2*%*(#,,8$%"0%&$(0(W3#'?Z(?0+(0'?(%2&(1*%%*6(F2*%*(#,,8$%"0%&$(0(W)*?+Z(?0+(?8"#'K(%2&(Triple Play(F"*K"06(0%(%2&()Y7)B

Kristen teaches at the BGCG on a “Mind” day.

Whitley Wynns instructs yoga on a “Body” day.83

AfterSchool

Program“Body” and “Mind” Classes

;2"*8K2*8%(%2&(Triple Play F"*K"06S(%2&()Y7)(:2#,?"&'(%"0:_&?(%2&#"(F2+$#:0,0:%#@#%#&$(0'?(%2&#"(F"*K"&$$(0$(%2&+#6F"*@&?(%2&#"(F&"$*'0,(1&$%$(#'(&0:2F2+$#:0,(0:%#@#%+(:0%&K*"+B(;2&(:2#,?"&'(K0#'&?(0'(8'?&"$%0'?#'K(*Q(40+$(%*(%"0:_(F2+$#:0,(0:%#@#%+(0'?(4&"&(&':*8"0K&?(%*("&0:2(%2&#"(60I#686(F*%&'%#0,B

AfterSchool

Program

BGCB Binders

;2"*8K2(K"0F2$S(:2#,?"&'(4&"&(01,&(%*(%"0:_(%2&#"(4&&_,+(F*K"&$$(*'(

%2&(W)*?+Z(?0+$B

;2&$&('*%&$(%"0:_&?(%2&(0%%&'?0':&(0'?(?0+^%*^?0+('*%&$(?8"#'K(%2& Triple Play F"*K"06(0%(%2&()Y7)B(

AfterSchool

Triple Play Attendance and Notes

Program

)*+$(0'?(Y#",$(7,81 Triple Play Notes;8&$?0+S(;28"$?0+(j<Dj^j<jD(FB6B

;28"$?0+S(=&1"80"+(C-((Triple Play(F"*K"06(#'%"*-((ED(_#?$-((72*:*,0%&(6#,_(0'?('8%"#K"0#'(10"$(4&"&(%2&($'0:_-((;2&+(?#?(,8'K&$S($#%(8F$S(*1$%0:,&(:*8"$&(0'?(F8$2^8F$

;8&$?0+S(=&1"80"+(k-((EC(_#?$-((3+(L,0%&(,&$$*'(0'?(?#$:8$$#*'(*'(10,0':&?(6&0,$-((g&0,%2#&"(:2*#:&$(#'(K"0#'$-((;0,_#'K(01*8%(F*"%#*'($#/&-((5'0:_(40$(6#,_S(:"0:_&"$S(*"0'K&(*"(0FF,&-((5&"@#'K($#/&$-((\20%(_#'?(*Q(6#,_(%*(?"#'_

;28"$?0+S(=&1"80"+(e-((T*K0(:,0$$(0'?($%0%#*'$-((M"0'K&$(0'?(:2*:*,0%&(6#,_-((.#K2%(_#?$

;8&$?0+S(=&1"80"+(Eb-((ED(_#?$-((7**_#'K(:,0$$<(:2#:_&'([8&$0?#,,0$-((38,%#K"0#'(%*"%#,,0$S(:2#:_&'S($0,$0S(:2&&$&S(%0:*($&0$*'#'K

;28"$?0+S(=&1"80"+(Ef-((L2+$#:0,(0:%#@#%+($%0%#*'$-((X8'K&$S($#%^8F$S($28%%,&("8'S(F8$2^8F$S(*1$%0:,&(:*8"$&

;8&$?0+S(=&1"80"+(CE-((EE(_#?$(?#?(0(%"#@#0(0:%#@#%+(01*8%(2&0,%2+(,#Q&$%+,&$

;28"$?0+S(=&1"80"+(CO-((=#@&(_#?$-(()0$_&%10,,($%0%#*'$

;8&$?0+S(=&1"80"+(Ca-((EE(_#?$-((WX&%V$(Y&%(=#%(;*K&%2&"Z(,&$$*'-((72#F$(Q*"($'0:_-((;4*(_#?$(0$_&?(Q*"(0(2&0,%2#&"($'0:_(0'?(4&"&(K#@&'(0FF,&$

AfterSchool

Triple Play Attendance and Notes

Program

9#:%*"#0(2&,F$(0()Y7)(6&61&"(?*($#%^8F$(?8"#'K(0(W)*?+Z(?0+B

;2#$(?*:86&'%(#$(%2&(0FF"*@0,(,&%%&"(%20%(4&("&:&#@&?(%20%(0,,*4&?(8$(%*(20'K(WX&%V$(Y&%(=#%(;*K&%2&"Z(h+&"$(#'(0,,(*Q(%2&(37757($:2**,$B

OutreachMCCSC Approval toPost Flyers

Outreach

Flyers in MCCSC Schools

=,+&"$(4&"&(20'?(?&,#@&"&?(%*(%2&0FF"*F"#0%&(*QR:#0,$(#'(&0:2($:2**,(0'?(4&"&(28'K(8F(%2"*8K2*8%(&0:2($:2**,(0$(#,,8$%"0%&?B

=,+&"$(#'()#'Q*"?(.,&6&'%0"+(5:2**,

=,+&"$(#'(=0#"@#&4(.,&6&'%0"+(5:2**,88

Events

College Mentors for KidsPowerPoint

;2&(%&06(K0@&(0'(#'%&"0:%#@&F"&$&'%0%#*'(%*(%2&(73=!(F0"%#:#F0'%$(%20%(Q*:8$&?(%&0:2#'K(2*4(%*(&0%(2&0,%2+S(1&(F2+$#:0,,+(0:%#@&(0'?(2*4(%*(,&0?(2&0,%2+(,#Q&$%+,&$B(72#,?"&'(4&"&(&':*8"0K&?(%*F0"%#:#F0%&(%2"*8K2*8%(%2&(&'%#"&?#$:8$$#*'(0'?(4&"&(&'%28$#0$%#:(01*8%(%2&(lesson.

What does a balanced meal look

My Plate

!! Make half of your plate fruits and vegetables

!! Make at least half of your grains, whole grains (oatmeal, brown rice)

!! Choose lean proteins

!! Switch to fat free or 1% milk

Tell us some of your favorite snacks…

Healthy Substitutions

What are some other healthy substitutions?

Events

How much physical activity should you get in a day?

60 Minutes or More Per Day

!! Walk your dog

!! Go for a bike ride around your neighborhood with parents or friends

!! Join a sports team at school

!! Watch fun exercise videos

What are some other fun ways to get in your daily exercise? Why is it important to stay healthy?

Importance of Good Health

!! Prevents obesity and other health conditions

!! Boosts energy level, improves self-esteem

!! Improves your overall well-being

Steps to Live a Healthy Lifestyle

1.! Eat balanced meals.

2.! Get 60 minutes of exercise each day.

3.! Encourage your friends and family to lead healthy lifestyles with you.

Leading a healthy lifestyle through nutritious eating and physical activity leads

to a healthy body and mind!

Events

www.letsgetfittogether.com

Events

College Mentors for Kids

;2&$&(F2*%*$($2*4(%2&(%4*(F0"%$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(,&$$*'(4#%2(%2&(73=!B(;2&(R"$%(F2*%*($2*4$(%2&#'%&"0:%#@&(,&$$*'S(0'?(%2&($&:*'?(F2*%*($2*4$(%2&(73=!(F0"%#:#F0'%$(F,0+#'K(K06&$(*8%$#?&(0Q%&"(%2&(,&$$*'(&'?&?B

Events

College Mentors for Kids9")%6:8')%*",,1*#'

>Q%&"(%2&(,&$$*'(F*"%#*'(*Q(%2&(73=!F"*K"06S(%2&(%&06(?#$%"#18%&?(%2#$($2*"%[8&$%#*''0#"&(%*(6&0$8"&(%2&(&QQ&:%#@&'&$$(*Q(%2&(,&$$*'(0'?(%*(K08K&(420%(%2&(:2#,?"&'(,&0"'&?(?8"#'K(%2&(,&$$*'B

((EB(\20%(?#?(+*8(,&0"'(%*?0+U

((CB(A*(+*8(%2#'_(+*8(6#K2%(:20'K&(%2&(40+(%20%(+*8(&0%(0%(2*6&U((((((7#":,&<(((((T&$(((((P*

((OB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&U((((((7#":,&<(((((T&$(((((P*

((bB(\20%(K"0?&(0"&(+*8(#'U((7#":,&<(((((C'?(((((O"?(((((b%2(((((j%2(((((f%2

((jB(>"&(+*8(60,&(*"(Q&60,&U((7#":,&<((((30,&((((((=&60,&

Events

Zumba at BGCB

;*(Q8"%2&"(&':*8"0K&(%2&()Y7)(6&61&"$(%*(%"+('&4(%+F&$(*Q(F2+$#:0,(0:%#@#%#&$S(%2&(%&06(2*$%&?(0(m8610(&@&'%(*F&'(%*(0,,()Y7)(6&61&"$(0K&$(e(0'?(01*@&B(;2&$&(F2*%*$($2*4(%2&()Y7)(F0"%#:#F0'%$Q*,,*4#'K(%2&(m8610(#'$%"8:%*"V$6*@&6&'%$B

((EB(A#?(%2#$(m8610(:,0$$(60_&(+*8(40'%(%*(%"+('&4(%+F&$(*Q(&I&":#$&U((((((7#":,&<((((T&$((((((((P*

((CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&U((((((7#":,&<(((((T&$(((((((P*

((OB(\20%(K"0?&(0"&(+*8(#'U((7#":,&<(((((C'?(((((O"?(((((b%2(((((j%2(((((f%2((((((k%2(((((a%2(((

((bB(>"&(+*8(60,&(*"(Q&60,&U((7#":,&<((((30,&((((((=&60,&

Events

Zumba at BGCB9")%6:8')%*",,1*#'

HF*'(:*':,8$#*'(*Q(%2&(m8610(&@&'%(0%(%2&()Y7)S(F0"%#:#F0'%$(4&"&(0$_&?(%*(:*6F,&%&(%2#$(1"#&Q([8&$%#*''0#"&B(;2#$(0,,*4&?(%2&(%&06(%*(K08K&(%2&("&0:%#*'(*Q(%2&(F0"%#:#F0'%$B

Events

Community Wellness EventProof of Insurance to UseBatchelor Middle School Gym

;2&(7&"%#R:0%&(*Q(X#01#,#%+(G'$8"0':&(40$("&[8#"&?(%2"*8K2(37757(0'?(%2&(2*$%(*Q(%2&(&@&'%S()0%:2&,*"(3#??,&(5:2**,B(37757("&[8#"&?(%2#$(?*:86&'%0%#*'(%*(F"*@&(%20%(%2&(;"8$%&&$(*Q(GH(4*8,?(1&(2&,?(0::*8'%01,&(Q*"(GH(LJ55>V$(&@&'%(0'?(%20%(4&(20?(%2&(F"*F&"(#'$8"0':&B

Events

Community Wellness EventAgenda

M'(50%8"?0+S(=&1"80"+(CjS(%2&(7*668'#%+(\&,,'&$$(.@&'%(%**_(F,0:&(0%()0%:2&,*"(3#??,&(5:2**,B(;2&(0K&'?0(:0,,&?(Q*"(0'(2*8"^,*'K(&@&'%S(2*4&@&"S(?8&(%*(%2&(_#?$V(&'N*+6&'%(*Q(%2&(0:%#@#%#&$S(%2&(&@&'%(4&'%(,*'K&"(%20'(*'&(2*8"B(

Event Time: E<DD^C<DD(LB3BLesson ^(CD(3#'8%&$(Coloring(^(j^ED(3#'8%&$(“Fit Together” Tag ^(Ej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c:"&0%#'K(%4*(F&*F,&(42*(%2#'_(%2&+(0"&(W#%ZdBShark and Minnows ^(Ej(3#'8%&$-((;2&(Q0:#,#%0%*"(1&K#'$(0$(%2&($20"_B-((X#'&(0,,(%2&(*%2&"(F,0+&"$(*'(*'&($#?&(*Q(%2&(K+6(#'(0("*4B(;2&$&(0"&(%2&(6#''*4$B-((72**$&(0(:0%&K*"+S($8:2(0$(@&K&%01,&$S(0'?(20@&(&0:2(6#''*4(:2**$&(0(@&K&%01,&B-((5%0'?(*'(%2&($#?&(*Q(%2&(K+6(Q0:#'K(*FF*$#%&(%2&(6#''*4$B-((52*8%(*8%(0(@&K&%01,&(0%("0'?*6B-((X#$%&'(Q*"(0'+(6#''*4$(4#%2(%2&(:2*$&'(@&K&%01,&(0$(%2&+(%"+(%*(40,_q"8'([8#&%,+(%*(%2&($#?&(*Q(%2&(K+6B-((;8"'(0"*8'?(0'?("8'(%*(%"+(%*(%0K(0(6#''*4B()&(:0"&Q8,('*%(%*(%0:_,&(*"(Q*":&Q8,,+(F8$2(0(6#''*4B-((X&%(%2&(6#''*4$(42*("&0:2(%2&($#?&(*Q(%2&(K+6(4#%2*8%(1&#'K(%0KK&?("&%8"'(%*(%2&(*"#K#^'0,($#?&B-((70,,(*8%(0'*%2&"(@&K&%01,&(0'?(:*'%#'8&(%2&(K06&(8'%#,(0(6#''*4(#$(%0KK&?B-(()&:*6&(0(6#''*4(42&'(+*8(%0K(*'&B(;2&(%0KK&?(6#''*4(#$('*4(%2&($20"_BCategories<(="8#%$S(@&K&%01,&$S($'0:_($81$%#%8%#*'$S(F2+$#:0,(0:%#@#%#&$S(?0#"+S(K"0#'$S(F"*%&#'$Snacks/Cool Down and Trivia/Prizes(^(ED(3#'8%&$Evaluation

Events

How much physical activity should you get in a day?

60 Minutes or More Per Day

!! Walk your dog

!! Go for a bike ride around your neighborhood with parents or friends

!! Join a sports team at school

!! Watch fun exercise videos

What are some other fun ways to get in your daily exercise? Why is it important to stay healthy?

Importance of Good Health

!! Prevents obesity and other health conditions

!! Boosts energy level, improves self-esteem

!! Improves your overall well-being

Steps to Live a Healthy Lifestyle

1.! Eat balanced meals.

2.! Get 60 minutes of exercise each day.

3.! Encourage your friends and family to lead healthy lifestyles with you.

Leading a healthy lifestyle through nutritious eating and physical activity leads

to a healthy body and mind!

Community Wellness EventLesson Slides

Events

Community Wellness EventTrivia Questions

>(%"#@#0(:*'%&$%(0,,*4&?(F0"%#:#F0'%$(%*(4#'(2&0,%2+(F"#/&$(%*40"?(%2&(&'?(*Q(%2&(&@&'%B(.0:2(:2#,?(40$(&@&'%80,,+(:0,,&?(8F*'(%*(K#@&(?#QQ&"&'%(0'$4&"$(%*(%2&([8&$%#*'$B(L"#/&$(#':,8?&?(40%&"(1*%%,&$S(N86F("*F&$S(0%2,&%#:(10,,$(0'?(*%2&"(Q8'(#%&6$(%20%(&':*8"0K&(:2#,?"&'(%*($%0+(0:%#@&B(

((EB(g*4(60'+(6#'8%&$(*Q(&I&":#$&(?*(+*8('&&?(%*(K&%(#'(0(?0+U( >'$4&"<(fD(6#'8%&$

((CB(P06&(0%(,&0$%(%2"&&(F0"%$(*Q(0(10,0':&?(6&0,B( >'$4&"<(="8#%$S(9&K&%01,&$S(A0#"+S(L"*%&#'$S(Y"0#'$

((OB(P06&(0(%+F&(*Q(0&"*1#:(&I&":#$&B( L*$$#1,&(>'$4&"$<(7+:,#'KS(`*KK#'KS(A0':#'KS(54#66#'K

((bB(P06&(0(%+F&(*Q($%"&'K%2(%"0#'#'KB( L*$$#1,&(>'$4&"$<(="&&(4&#K2%$S(L8$2^8F$S(5#%^8F$

((jB(P06&(0(%+F&(*Q(2&0,%2+($81$%#%8%#*'B((( L*$$#1,&(>'$4&"<(.0%#'K(10_&?(F*%0%*(:2#F$(#'$%&0?(*Q("&K8,0"(F*%0%*(:2#F$

Events

Community Wellness Event

;2&($6#,&$(4&"&(&'?,&$$(0$(%2&(%&06(0'?:*668'#%+(+*8%2(&'N*+&?(%2&(0:%#@#%#&$(0%(%2&(7*668'#%+(\&,,'&$$(.@&'%B

Events

Community Wellness Event

Events

Community Wellness Event9")%6:8')%*",,1*#'

HF*'(:*':,8$#*'(*Q(%2&(7*668'#%+(\&,,'&$$(.@&'%S(F0"%#:#F0'%$(4&"&(0$_&?(%*(:*6F,&%&(0(1"#&Q([8&$%#*''0#"&B(;2#$(0,,*4&?(%2&(%&06(%*(K08K&(%2&("&0:%#*'(*Q(%2&(F0"%#:#F0'%$B

((EB(G'(%2&(Q8%8"&S(4#,,(+*8(%2#'_(01*8%(420%(+*8(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$U(((((7#":,&<(((((T&$(((((((P*

((CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&U(((((7#":,&<(((((T&$(((((((P*

((OB(\20%(K"0?&(0"&(+*8(#'U((7#":,&<(((((C'?(((((O"?(((((b%2(((((j%2(((((f%2((((((k%2(((((a%2(((

((bB(>"&(+*8(60,&(*"(Q&60,&U((7#":,&<((((30,&((((((=&60,&

Web Presence

LetsGetFitTogether.com Welcome Page

X&%$Y&%=#%;*K&%2&"B:*6($&"@&?(0$(%2&(60#'(4&1($*8":&(Q*"(%2&(:06F0#K'B(;2&:*668'#%+(40$(?"#@&'(%*(%2&($#%&(@#0(h+&"$S($*:#0,(6&?#0(0'?(*%2&"(6&?#0(*8%,&%$B(;2&($#%&(40$(Q8,,(*Q(Q8'(0'?(8F^%*^?0%&#'Q*"60%#*'(01*8%(%2&(:06F0#K'B(L0K&(*'&(4&,:*6&?(K8&$%$(%*(%2&($#%&(0'?(0,$*0?@&"%#$&?(%2&(7*668'#%+(\&,,'&$$(.@&'%B(X#'_$(%*(0,,($*:#0,(6&?#0(4&"&(0,$*(#':,8?&?(*'(&0:2(F0K&S(0$(4&,,(0(F,0:&(%*($&'?(%2&(%&06(0'(&60#,B

Web Presence

LetsGetFitTogether.comGet the Facts

;2&(WY&%(%2&(=0:%$Z(%01(0,,*4&?(K8&$%$(%*0::&$$(:"#%#:0,(#'Q*"60%#*'B(72#,?2**?*1&$#%+(#$(0($&"#*8$(#$$8&(#'(%2&(H'#%&?(5%0%&$S(0'?(%2#$(F0K&(40$(6&0'%(%*(?"#@&(2*6&(%20%(0,0"6#'K(Q0:%B

Web Presence

LetsGetFitTogether.comEat Healthy

;2&(W.0%(g&0,%2+Z(%01(0,,*4&?(:2#,?"&'(0'?(%2&#"(F0"&'%$(%*(,&0"'(2*4(%*(60_&(2&0,%2#&"(:2*#:&$B(>(Q8'(0'?(#'%&"0:%#@&(F0K&(0,,*4&?(Q*"(K8&$%$(%*(,&0"'(&0:2(F0"%(*Q(%2&$&(6&0,$B(.?8:0%#*'0,(@#?&*$S(:"&0%&?(1+(%2&(%&06S(%08K2%(K8&$%$(2*4(%*(60_&(2&0,%2+($'0:_$(#'(6#'8%&$B

Web Presence

LetsGetFitTogether.comGet Fit

;2&(WY&%(=#%Z(%01(F"*@#?&?(R%'&$$#'Q*"60%#*'B(>(Q8'(0'?(#'%&"0:%#@&(F0K&(0,,*4&?(Q*"(K8&$%$(%*(,&0"'(2*4(%*(60#'%0#'(0(2&0,%2+(,#Q&$%+,&B(>(@#?&*(*Q(%2&(%&06V$(m8610(:,0$$(0%(%2&()Y7)(40$(8$&?(%*(#'$F#"&(K8&$%$(%*(%"+(%2&(Q8'(&I&":#$&(routine.

Web Presence

LetsGetFitTogether.comCommunity

;2&(W7*668'#%+Z(%01(*Q(%2&(4&1$#%&(40$(%2&(F,0:&(%*($%0+(#'Q*"6&?(01*8%(%2&(:06^F0#K'B(;2&(:0,&'?0"(40$(0,40+$(8F^%*^?0%&S(0'?(0,,('&4$(%20%(0FF&0"&?(#'(%2&(,*:0,(6&^?#0(01*8%(%2&(:06F0#K'(40$(8F?0%&?(?0#,+B

Web PresenceSocial Media: Facebook Page

M'&(*Q(%2&(6*$%(F*F8,0"($*:#0,(6&?#0($#%&$(#$(=0:&1**_B(;2&(%&06V$(=0:&1**_(F0K&(40$(,#'_&?(%*(%2&(4&1$#%&(0'?(40$(8F?0%&?(?0#,+B(3*$%(#'%&"0:%#*'(1&%4&&'(%2&:*668'#%+(40$(%2"*8K2(;4#%%&"(0,%2*8K2(%2&(=0:&1**_(F0K&(40$(%"&0%&?(4#%2(%2&($06&(#6F*"%0':&B

Web PresenceSocial Media: Twitter Page

;4#%%&"(40$(%2&(60#'($*:#0,(6&?#0(*8%,&%(8$&?(1+(%2&(:06F0#K'B(38:2(*Q(%2&(#'%&"0:%#*'(Q"*6(%2&(:*668'#%+(40$(?*'&(%2"*8K2(%2#$($#%&B(

Web PresenceSocial Media: YouTube Page

;2"*8K2(;4&&%$(0'?(=0:&1**_(F*$%$S(:*668'#%+(6&61&"$(4&"&(?#"&:%&?(%*(%2&(T*8;81&(F0K&(%*(@#&4(&?8:0%#*'0,(0'?(Q8'(@#?&*$(%2&(%&06(:"&0%&?B

Media RelationsPress Release

>(F"&$$("&,&0$&(40$($&'%(%*(),**6#'K%*'(6&?#0(0''*8':#'K(%2&(%&06$(:06F0#K'B(;2&("&,&0$&(0''*8':&?(%2&()&%2(\**?(720F%&"S(%2&()0%&60'(%&06(0'?(0,,(%2&(0$F&:%$(*Q(%2&(:06F0#K'(0'?(:*6F&%#%#*'B

=MJ(G33.AG>;.(J.X.>5.=&1"80"+(ECS(CDEC

7*'%0:%<7*8"%'&+(5%#&2,

:$%#&2,{#'?#0'0B&?8%&,<(OEkBbbDBeaak

GH(5%8?&'%$(;0:_,&(72#,?2**?(M1&$#%+(#'(),**6#'K%*'5%8?&'%(:06F0#K'(%0"K&%$(:2#,?"&'(0'?(F0"&'%$(%*(4*"_(%*K&%2&"(%*40"?(2&0,%2

)XMM3GPY;MPS(GPAB(^^^(>($%8?&'%(K"*8F(0%(G'?#0'0(H'#@&"$#%+(#$(#'$%#%8%#'K(0(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(%*("0#$&(040"&'&$$(*Q(:2#,?2**?(*1&$#%+(0'?(&':*8"0K&(:2#,^?"&'(%*(&'K0K&(#'(2&0,%2+(,#Q&$%+,&$B(

;2&(K"*8FS(0(%&06(Q"*6(%2&()&%2(\**?(720F%&"(*Q(LJ55>(0%(G'?#0'0(H'#@&"$#%+(F0"%#:#^F0%#'K(#'(%2&('0%#*'0,(*"K0'#/0%#*'V$(0''80,()0%&60'(70$&(5%8?+(7*6F&%#%#*'S($&&_$(%*(6*%#@0%&(:2#,?"&'(%*(&0%(2&0,%2+(0'?($%0+(0:%#@&B

W\&($2*8,?(20@&(2#K2(&IF&:%0%#*'$(Q*"(_#?$(#'(%2&(:*668'#%+(0'?(:20,,&'K&(%2&6(%*(,&0?(2&0,%2+(,#@&$SZ($0#?(9#:%*"#0(5866&"$S(0::*8'%(&I&:8%#@&(*Q(%2&(GH(LJ55>()0%&60'(%&06B

;2"*8K2(0(F0"%'&"$2#F(4#%2(%2&()*+$(](Y#",$(7,81(*Q(),**6#'K%*'S(:2#,?"&'(%0"K&%&?(1+(WX&%V$(Y&%(=#%(;*K&%2&"Z(,&0"'(2*4(*1&$#%+(#$(6&0$8"&?(0'?(%2&(:*'$&[8&':&$(*Q(%2&(F"*1^,&6B

72#,?"&'(F0"%#:#F0%#'K(#'(%2&(:06F0#K'(0%(%2&()Y7)S(0$(0(:*6F,&6&'%0"+(:*6F*'&'%(%*(%2&()Y7)(4&,,'&$$(F"*K"06(;"#F,&(L,0+S(0%%&'?(%4*(4&&_,+($&$$#*'$(%*(F0"%#:#F0%&(#'(Q8'(F2+$#:0,(0:%#@#%#&$(*"(,&0"'(01*8%(?#QQ&"&'%(0$F&:%$(*Q('8%"#%#*8$(&0%#'KB

>::*"?#'K(%*(%2&(7&'%&"$(Q*"(A#$&0$&(7*'%"*,(0'?(L"&@&'%#*'S('&0",+(*'&(#'(%2"&&(:2#,?"&'(#'(>6&"#:0(0"&(*@&"4&#K2%(*"(*1&$&B(M@&"(%2&(F0$%(OD(+&0"$S(:2#,?2**?(*1&$#%+("0%&$(20@&(%"#F,&?B(M1&$&(:2#,?"&'(*Q%&'(1&:*6&(*1&$&(0?8,%$(4#%2($&@&"&(2&0,%2(F"*1,&6$B

J&$&0":2(:*'?8:%&?(4#%2(6*"&(%20'(ODD($%8?&'%$(#'(%2&(37757(1+(%2&(GH(LJ55>()0%&^60'(%&06("&@&0,&?(%20%(jOl(*Q(:2#,?"&'(0K&?(a^Eb(#'(%2#$($06F,&(0"&(:*':&"'&?(01*8%(

Media RelationsPress Release

%2&6$&,@&$(*"($*6&*'&(%2&+(_'*4(1&#'K(*@&"4&#K2%B

(W\&V,,(1&(,&0?#'K(0($&"#&$(*Q(#'%&"0:%#@&(&@&'%$(0"*8'?(%2&(:*668'#%+(Q*:8$#'K(*'('8%"#^%#*'(0'?(2&0,%2+(,#Q&$%+,&$(%*(K&%(_#?$(&I:#%&?(01*8%(2&0,%2SZ($0#?(5866&"$B

=*"(6*"&(#'Q*"60%#*'(01*8%(%2&(:06F0#K'(*"(8F:*6#'K(&@&'%$S(@#$#%(,&%$K&%R%%*K&%2&"B:*6(*"(Q*,,*4({XY=#%;*K&%2&"(*'(;4#%%&"B

P&0",+(*'&(#'(%2"&&(:2#,?"&'(#'(>6&"#:0(0"&(*@&"4&#K2%(*"(*1&$&B(;2&$&(:2#,?"&'(0"&(6*"&(0%("#$_(Q*"(:2"*'#:(?#$&0$&$(0'?(1&:*6#'K(*1&$&(0?8,%$B(G%V$(:"8:#0,(%*(%&0:2(%2&6(&0",+(01*8%(%2&(#6F*"%0':&(*Q(&0%#'K(2&0,%2+(0'?($%0+#'K(0:%#@&B

;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(?&@&,*F&?(1+(0($%8?&'%(K"*8F(0%(G'?#0'0(H'#@&"$#%+(0#6$(%*(6*%#@0%&(:2#,?"&'(%*(%0_&(0'(0:%#@&("*,&(#'(RK2%#'K(*1&$#%+B(72#,?"&'(#'(K"0?&$(O^a(0"&(#'@#%&?(%*(0%%&'?(0(:*668'#%+(4&,,'&$$(&@&'%(%2#$(50%8"?0+S(=&1"80"+(Cj%2(0%(E(FB6B(0%()0%:2&,*"(3#??,&(5:2**,(#'(),**6#'K%*'B(9#$#%(X&%$Y&%=#%;*K&%2&"B:*6(Q*"(6*"&#'Q*"60%#*'B(X&%V$(K&%(R%S(%*K&%2&"p

Media RelationsPublic Service AnnouncementScript

;2&(%&06(?"0Q%&?(0(L81,#:(5&"@#:&>''*8':&6&'%(0''*8':#'K(%2&(:06F0#K'(0'?(7*668'#%+(\&,,'&$$(.@&'%B(>(,*:0,(A`(F"*?8:&?(%2&(L5>(0'?(#%(,0%&"(40$(2&0"?(*@&"(%2&(0#"40@&$(*Q(),**6#'K%*'(#'(%2&(?0+$(,&0?#'K(8F(%*(%2&(&@&'%B

Media RelationsThe HeraldTimes Article

IU students start ‘Let’s Get Fit Together’ campaign Students participating in national competition that raises awareness of childhood

obesity, promotes healthy lifestyles

By Dann Denny

331-4350 | ddenny@heraldt.com February 21, 2012

A group of five students at Indiana University is instituting a “Let’s Get Fit Together” campaign to raise awareness of childhood obesity and encourage children to engage in healthy lifestyles.

One of the features of the campaign is a community wellness event from 1-2 p.m. Saturday in the school gym at Batchelor Middle School at 900 W. Gordon Pike. The event targets children in grades 3-8, who will do competitive physical activities, have a chance to win prizes and learn about healthy lifestyles.

The students are members of the Public Relations Student Society of America, and by launching the campaign are participating in a national competition — called the Bateman Case Study Competition — against more than 70 other chapters from across the country.

The winners of the competition, which is under way and runs through March, can win cash awards for their respective chapters — $2,500 for first place, $1,500 for second place and $1,000 for third place.

“The program seeks to motivate children to eat healthy and stay active,” said Courtney Stiehl, spokeswoman for the team. “We encourage them to substitute healthy snacks — things like apples, string cheese or yogurt parfait — for less healthy options like chips and sweets.”

She said that according to Centers for Disease Control and Prevention, nearly one in three children in America are overweight or obese, and childhood obesity rates in the U.S. have tripled over the past three decades.

The student group launched the campaign in February by conducting surveys and focus groups among more than 300 students at MCCSC schools. “We found that 53 percent of children aged 8-14 are concerned about themselves or someone they know being overweight,” said Stiehl, a senior journalism student at IU. “They just need to be given the right tools to prevent it.”

The students also visit the Boys and Girls Clubs of Bloomington, where they — in conjunction with the club’s wellness program called Triple Play — talk about fitness and nutrition.

The HeraldTimes(c),**6#'K%*'d(F#:_&?(8F(%2&(F"&$$("&,&0$&(%2&(%&06($&'%(*8%B(g;(4"#%&"(A0''(A&''+(4"*%&(0($%*"+S(42#:2(40$(F81,#$2&?(#'(%2&(F0F&"(0'?(*',#'&B

Media Relations “We have them do things like yoga, sit-ups and pushups, and run an obstacle course,”

Stiehl said. “We show them how obesity is measured by taking their body mass index,

and how to measure how many calories they are burning.”

The team will also collaborate with IU’s College Mentors for Kids to offer a workshop

Wednesday on preventing childhood obesity followed by physical activities for children

grades 3-6, and will lead a Zumba class for all Boys and Girls Clubs of Bloomington

members Friday.

For more information about the campaign, visit www.letsgetfittogether.com or follow

@LGFitTogether on Twitter.

The HeraldTimes Article

Media RelationsIndianaPublicMedia.com

G'?#0'0L81,#:3&?#0B:*6(0?@&"%#$&?(%2&(7*668'#%+(\&,,'&$$(.@&'%(*'(#%$(:*668'#%+(:0,&'?0"(#'(%2&(?0+$(,&0?#'K(8F(%*(%2&(&@&'%B(7*668'#%+(6&61&"$(:*8,?(,&0"'(01*8%(%2&(&@&'%(0'?(4&"&(?#"&:%&?(%*(%2&(:06F0#K'(4&1$#%&(Q*"(6*"&(#'Q*"60%#*'B

118 .@0,80%#*'

120 Y**K,&(>'0,+%#:$

Appendix D: Evaluation

129 3&&%(%2&(;&06

124 L"*K"06(.@0,80%#*'$Triple Play(L"&^;&$%Triple Play(L*$%^;&$%7*,,&K&(3&'%*"$(Q*"(!#?$(.@&'%

124125126m8610(.@&'%7*668'#%+(\&,,'&$$(.@&'%

127128

Objective 2: To increase awareness of childhood obesity among children ages 8 to 14 in Monroe County during FebruaryOutcome: SUCCESS;2"*8K2(%2&(60'+(F"*K"06$(0'?(&@&'%$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'S(4&(#':"&0$&?(040"&'&$$(*Q(:2#,?2**?(*1&$#%+(0'?(%2&(#6F*"%0':&(*Q(,#@#'K(2&0,%2+(,#Q&$%+,&$(06*'K(:2#,?"&'S(0K&$(a(%*(EbS(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(=*"(&I06F,&S(eDl(*Q(:2#,?"&'(42*(0%%&'?&?(%2&(7*,,&K&(3&'%*"$(Q*"(!#?$(&@&'%("&F*"%&?(,&0"'#'K(01*8%(&#%2&"(W&0%#'K(2&0,%2+SZ(W1&#'K(F2+$#:0,,+(0:%#@&SZ(W1*%2(&0%#'K(2&0,%2+(0'?(1&#'K(F2+$#:0,,+(0:%#@&SZ(*"(W2*4(%*(1&(2&0,%2+Z(#'(K&'&"0,B(\&(0,$*(6&0$8"&?($81$%0'%#0,(#':"&0$&$(#'(2&0,%2^"&,0%&?(_'*4,&?K&(0$(0("&$8,%(*Q(%2&(Triple Play(F"*K"06(2&,?(0%(%2&()Y7)B(;2&"&(4&"&(#6F"*@&6&'%$($2*4'(Q"*6(%2&(F"&^%&$%S(42#:2(40$(0?6#'#$%&"&?(0%(%2&(1&K#''#'K(*Q(%2&(F"*K"06(%*(:2#,?"&'S(%*(%2&(F*$%^%&$%S(42#:2(40$(0?6#'#$%&"&?(0Q%&"(%2&(F"*K"06(40$(:*6F,&%&?B()Y7)(:2#,?"&'V$(8'?&"$%0'?#'K(*Q(%2&(F0"%$(*Q(0(10,0':&?(6&0,(#':"&0$&?($#K'#R:0'%,+(0Q%&"(%2&(

Objective 3: To increase media coverage of the “Let’s Get Fit Together campaign and the topic of childhood obesity

Outcome: SUCCESS;2&(6&?#0(F"*@#?&?(0($%"*'K(:*''&:%#*'(4#%2(%2&(%0"K&%(F81,#:$B(;2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'("&:&#@&?(6&?#0(:*@&"0K&(%2"*8K2("0?#*(L5>$S(*',#'&(:*668'#%+(:0,&'?0"$(0'?('&4$("&,&0$&$S(42#:2("&$8,%&?(#'($%*"+(:*@&"0K&B(;2&(L5>$(4&"&(F,0+&?("&F&0%&?,+(*'(\GHnS(\Y7XS(\)\)(0'?(g**$#&"(7*8'%+("0?#*($%0%#*'$B(;2&(,0"K&$%(:#":8,0%#*'(

Evaluation

Objective 1: To present a consistent appearance across campaign elements to brand “Let’s Get Fit Together”Outcome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

:*':,8$#*'(*Q(%2& Triple Play(F"*K"06(0$(4&,,(0$(%2&#"(8'?&"$%0'?^#'K(*Q(%2&(#6F*"%0':&(*Q(?0#,+(&I&":#$&B(

72#,?"&'(,&0"'&?(2*4(%*(,#@&(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?($2*4&?(%20%(%2&+(4&"&(6*"&(,#_&,+(%*(F0"%#:#F0%&(#'(6*"&(F2+$#:0,(0:%#@#%+(0'?(&0%(2&0,%2#&"(0$(0("&$8,%(*Q(&IF*$8"&(%*(%2&(:06F0#K'(4&1F0K&$B(>Q%&"(0%%&'?#'K(%2&(m8610(&@&'%(0%(%2&()Y7)S(EDDl(*Q(F0"%#:#F0'%$("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&B(;2&(60N*"#%+(*Q(:2#,?"&'(cafld(42*(0%%&'?&?(%2&(7*668'#%+(\&,,'&$$(.@&'%("&F*"%&?(%20%(%2&+(4#,,(%2#'_(6*"&(Q"&[8&'%,+(01*8%(420%(%2&+(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$(#'(%2&(Q8%8"&B(

>($81$%0'%#0,(4&1(F"&$&':&(40$(:"&0%&?(%2"*8K2($*:#0,(6&?#0(F0K&$(0'?(%2&(:06F0#K'(4&1$#%&S(444BX&%$Y&%=#%;*K&%2&"B:*6(c$&&(>FF&'?#I(7S(FB(EDOdB(;*("0#$&(040"&'&$$(%2"*8K2($*:#0,(6&?#0S(0(;4#%%&"S(=0:&1**_(0'?(T*8;81&(F0K&(4&"&(:"&0%&?(0'?(,#'_&?(%*(%2&(4&1$#%&(0'?(F"&$&'%&?(#'(60'+(:06F0#K'(60%&"#0,$B(A8"#'K(%2&(:06F0#K'S(;4#%%&"(Q*,,*4&"$(4&"&(K&'&"0%&?(0'?("&K8,0",+8F?0%&?B(30'+(*Q(%2&($8$%0#'&?(#'%&"0:%#*'$(4#%2(Q*,,*4&"$(%2"*8K2(%4&&%$(0'?("&%4&&%$(4&"&("&F"&$&'%0%#@&(*Q(0'(0?8,%(cF0"&'%d(F*F8,0%#*'B(;2&(:06F0#K'(4&1$#%&(@#&4$(#':"&0$&?(%2"*8K2*8%(%2&(:*8"$&(*Q(%2&(:06F0#K'B(

?0#,+(),**6#'K%*'('&4$F0F&"S(The HeraldTimesS(F#:_&?(8F(%2&('&4$("&,&0$&(*'(=&1B(CES(CDECS(0'?(%2&(0"%#:,&(0,$*(0FF&0"&?(*' The HeraldTimes(M',#'&B(;2#$(Q&0%8"&(0"%#:,&(&6F20$#/&?(%2&(_&+(6&$$0K&$(*Q(%2&(WX&%V$(Y&%(=#%(;*K&%2&"Z(:06F0#K'(0'?(%2&(Q*"%2:*6#'K(:*668'#%+(4&,,'&$$(&@&'%(?&%0#,$B(The HeraldTimes 20$(0(?0#,+(:#":8,0%#*'(*Q(01*8%(CaSDDDB(X*:0,(*',#'&(:*668'#%+(:0,&'?0"$S(,#_&(G'?#0'0L81,#:3&?#0B:*6(4&"&(8$&?(%*(F81,#:#/&(%2&(7*668'#%+(\&,,'&$$(.@&'%B

>(:2#,?(%20%(F0"%#:#F0%&?(#'(m8610(&IF"&$$&?&'%28$#0$6(01*8%(*8"(:,0$$B

Google Analytics

LetsGetFitTogether.com

Y**K,&(>'0,+%#:$(F"*@#?&?(%2&(%&06(4#%2(%2&(%**,$(%*(6&0$8"&(4&1$#%&(%"0QR:B(;2&(60#'(4&1(F0K&(Q*"(%2&(:06F0#K'(40$(@#&4&?(Ebe(%#6&$B(g*4&@&"S(%2&($#%&$V#'?#@#?80,(F0K&$(:*61#'&?(Q*"(kfO(@#&4$B

Individual Page Views

Page Views

Google Analytics

Search Sources

Referrals

;2&(0@&"0K&(@#&4&"("&60#'&?(*'(%2&(4&1(F0K&(Q*"(*@&"(R@&(6#'8%&$B(=*"%+^R@&F&":&'%(*Q(@#&4&"$(4&"&('&4(@#$#%*"$B(=*"%+(F&":&'%(*Q(@#&4&"$(4&"&(Q"*6(?#"&:%(%"0Q^R:(42&"&0$(RQ%+^R@&(F&":&'%(4&"&("&Q&""&?(%*(%2&($#%&(@#0($*:#0,(6&?#0(*"(*%2&"(6&?#0(outlets.

Site Analytics

Google Analytics

;2&(%*F(K"0F2($2*4$(%20%S(4&&_,+S(*8"(4&1$#%&(@#&4$(:*'$#$%&'%,+(#':"&0$&?(8F(8'%#,(%2&(R'0,(?0+$(*Q(*8"(:06F0#K'S(0'?(*',+(?&:"&0$&?(0Q%&"(*8"(:*668'#%+(4&,,'&$$(&@&'%(20?(0,"&0?+(%0_&'(F,0:&B(>??#%#*'0,,+S(*8"($#%&(4&'%(?0"_(#'(%2&(R'0,(?0+$(*Q(*8"(:06F0#K'S(42#:2(4*8,?(&IF,0#'(%2&($20"F(?&:"&0$&(#'(@#&4&"$2#FB(;2&(1*%%*6(K"0F2($2*4$(%20%S(*@&"0,,S(*8"(@#&4&"$2#F($%&0?#,+(#':"&0$&?(%2"*8K2*8%(%2&(6*'%2(*Q(*8"(:06F0#K'B(

Site Views Monthly

Site Views Weekly

Google Analytics

>,6*$%(0,,(*Q(%2&(4&1$#%&(@#&4&"$(4&"&(#'(%2&(H'#%&?(5%0%&$B(g*4&@&"S(%2&(K"*8F(Q*8'?(#%(#'%&"&$%#'K(%20%(%2&($#%&(40$(@#&4&?(#'%&"'0%#*'0,,+(#'(70'0?0B

Site Visits by Country

Site Visit Breakdown

EB(\20%(60_&$(8F(0(10,0':&?(6&0,U( 7*""&:%(0'$4&"<(Eal( \"*'K(0'$4&"<(aClCB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U( 7*""&:%<(Ofl( G':*""&:%<(fblOB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U( 7*""&:%<(jjl( G':*""&:%<(bjlbB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,?( 7*""&:%<(Ckl( G':*""&:%<(kOljB()"&0_Q0$%(rrrr( 7*""&:%<(Ckl( G':*""&:%<(kOlfB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$(18"'&?U( 7*""&:%<(Eal( G':*""&:%<(aCl(kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%(rrrr(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%(?0+$(*Q(%2&(4&&_B( 7*""&:%<(fbl( G':*""&:%<(OflaB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B( 7*""&:%<(aCl( G':*""&:%<(EaleB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U( L2+$#:0,,+(R%(jjl( >:%#@&(kOl( ;2#'(el( P8%"#%#*8$(&0%#'K<(bjl((( Y**?(P#K2%$(5,&&F<(Dl(EDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(#'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(Q"#&$(*"(F*%0%*(:2#F$dU( 7*""&:%<(Eal( G':*""&:%<(aClEEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U( T&$<(jjl( P*<(bjl

EvaluationsTriple Play 9#'6;')%

;2&(GH(LJ55>()0%&60'(%&06(2&,?(%4#:&(4&&_,+(:,0$$&$(01*8%(2&0,%2+(,#Q&$%+,&$(%*(:2#,?"&'(0%(%2&()Y7)(*'(;8&$?0+$(0'?(;28"$?0+$(?8"#'K(%2&(6*'%2(*Q(=&1"80"+B(;8&$?0+$(4&"&($:2&?8,&?(0$(W3#'?Z(?0+$S(42#:2(:*'$#$%&?(*Q(,&$$*'$(01*8%('8%"#%#*'B(;28"$?0+$(4&"&(W)*?+Z(?0+$S(42#:2(4&"&(:*6F"#$&?(*Q(F2+$#:0,(0:%#@#%+(,&$$*'$B(

EB(\20%(60_&$(8F(0(10,0':&?(6&0,U( 7*""&:%(0'$4&"<(kal( \"*'K(0'$4&"<(CClCB(\2#:2(*Q(%2&(Q*,,*4#'K(#$('*%(*'&(*Q(%2&($#I(:,0$$&$(*Q('8%"#&'%$U( 7*""&:%<(fkl( G':*""&:%<(OOlOB(g*4(60'+($&"@#'K$(*Q(Q"8#%($2*8,?(+*8(20@&(F&"(?0+U( 7*""&:%<(EDDl( G':*""&:%<(Dl(bB(\2&'(F"&F0"#'K(:2#:_&'(*'&($2*8,?( 7*""&:%<(kal( G':*""&:%<(CCljB()"&0_Q0$%(rrrr( 7*""&:%<(ael( G':*""&:%<(EElfB(\20%(20FF&'$(42&'(%2&(06*8'%(*Q(:0,*"#&$(:*'$86&?(&I:&&?$(%2&(06*8'%(*Q(:0,*"#&$(18"'&?U( 7*""&:%<(EDDl( G':*""&:%<(Dl(kB(G%(#$("&:*66&'?&?(%20%(_#?$(&'K0K&(#'(0%(,&0$%(rrrr(6#'8%&$(*Q(F2+$#:0,(0:%#@#%+(*'(6*$%(?0+$(*Q(%2&(4&&_B( 7*""&:%<(ael( G':*""&:%<(EElaB(.I&":#$&(60_&$(+*8"(2&0"%(4&0_B( 7*""&:%<(EDDl( G':*""&:%<(Dl(eB((\20%(%4*(4*"?$(1&$%(?&$:"#1&(1&#'K(2&0,%2+U( L2+$#:0,,+(R%<(jfl( >:%#@&<(fkl( ;2#'<(Dl( P8%"#%#*8$(&0%#'K<(jfl( Y**?(P#K2%$(5,&&F<(EElEDB(g*4(60'+($&"@#'K$(*Q(@&K&%01,&$(?*(+*8(&0%(#'(0(%+F#:0,(?0+(c?*('*%(#':,8?&(="&':2(Q"#&$(*"(F*%0%*(:2#F$dU( 7*""&:%<(kal( G':*""&:%<(CCl(EEB(>"&(+*8(:*':&"'&?(01*8%(+*8"$&,Q(*"($*6&*'&(+*8(_'*4(1&#'K(*@&"4&#K2%U( T&$<(jjl( P*<(bbl

EvaluationsTriple Play 9")%6;')%

>%(%2&(1&K#''#'K(*Q(%2&(Triple PlayF"*K"06S(%2&(:2#,?"&'(4&"&(K#@&'(0F"&^%&$%(%*(K08K&(%2&#"(&I#$%#'K(_'*4,&?K&(01*8%(,&0?#'K(2&0,%2+(,#Q&$%+,&$B(>Q%&"(%2&(F"*K"06(40$(:*6F,&%&?S(%2&(:2#,?"&'(4&"&(K#@&'(0(F*$%^%&$%(*'(%2&($06&(60%&"#0,(%*(6&0$8"&(420%(%2&+(20?(,&0"'&?(?8"#'K(%2&(:*8"$&(*Q(%2&(F"*K"06B(;2&"&(40$$#K'#R:0'%(#6F"*@&6&'%(#'(6*$%(*Q(%2&([8&$%#*'$(?&6*'$%"0%#'K(%20%(%2&(:2#,?"&'(#'(%2&(Triple Play F"*K"06(,&0"'&?(0'?("&%0#'&?(#'Q*"60%#*'(01*8%(2&0,%2+(&0%#'K(201#%$(0'?(F2+$#:0,(0:%#@#%+B()+(K0#'#'K(%2&(_'*4,&?K&(0'?(%2&(%**,$(%*(,&0?(2&0,%2+(,#Q&$%+,&$(%2"*8K2(%2&(Triple Play(F"*K"06(0%(%2&()Y7)S(%2&$&(:2#,?"&'(4#,,(1&(01,&(%*(60_&($60"%&"S(2&0,%2#&"(:2*#:&$(%*(#6F"*@&(%2&(*@&"0,,([80,#%+(*Q(%2&#"(,#@&$B(

College Mentors For Kids Evaluation Results

EB(\20%(?#?(+*8(,&0"'(%*?0+U.0%(g&0,%2+<(bjl)&(L2+$#:0,<(Ejl)*%2<(Ejlg*4(%*(1&(2&0,%2+<(EjlP*%2#'K<(jl=8'(5%8QQ<(jl

CB(A*(+*8(%2#'_(+*8(6#K2%(:20'K&(%2&(40+(+*8(&0%(0%(2*6&UT&$<(jalP*<(OCl30+1&<(EDlP*("&$F*'$&<(E

OB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&UT&$<(ablP*<(EEl30+1&<(jlP*("&$F*'$&<(E

bB(Y"0?&<C'?(K"0?&<(CClO"?(K"0?&<(OOlb%2(K"0?&<(bblP*("&$F*'$&<(C

jB(Y&'?&"<30,&<(Okl=&60,&<(fOlP*("&$F*'$&<(E

Evaluations7*,,&K&(3&'%*"$(Q*"(!#?$(.@&'%

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

>Q%&"(:*6F,&%#*'(*Q(%2&(,&$$*'S(%2&(:2#,?"&'(4&'%(*8%$#?&(%*(F0"%#:#F0%&(#'(0('861&"(*Q(F2+$#:0,S(Q8'(K06&$(4#%2(%2&#"(:*,,&K&6&'%*"$B(

Zumba Class Evaluation Results

EB(A#?(%2#$(m8610(7,0$$(60_&(+*8(40'%(%*(%"+('&4(%+F&$(*Q(&I&":#$&UT&$<(eClP*<(al

CB(A*(+*8(%2#'_(%20%(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&UT&$<(EDDlP*<(Dl

OB(\20%(K"0?&(0"&(+*8(#'U(O"?(Y"0?&<(alb%2(Y"0?&<(Cjlj%2(K"0?&<(Eklf%2(Y"0?&<(Cjlk%2(Y"0?&<(Ekla%2(Y"0?&<(al

bB(Y&'?&"<30,&<(jal=&60,&<(bCl

Evaluationsm8610(.@&'%

;2&(GH(LJ55>()0%&60'(%&06(2*$%&?(0(m8610(:,0$$(Q*"(:2#,?"&'S(0K&$(e(0'?(8FS(0%(%2&()*+$(0'?(Y#",$(7,81$(*Q(),**6#'K%*'B

M8"(m8610(:,0$$(40$(0'(*@&"42&,6#'K($8::&$$B(>,,(*Q(%2&(:2#,?"&'(#'@*,@&?(#'(%2#$(&@&'%(20?(0(K"&0%(%#6&(0'?(F0"%#:#F0%&?(&'%28$#0$%#:0,,+(#'(%2&(&@&'%B(>,,(*Q(%2&(:2#,?"&'("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&(,&0"'#'K(0('&4(&I&":#$&("*8%#'&B(;2&(m8610(:,0$$(&IF*$&?(%2&$&(:2#,?"&'(%*('&4(%+F&$(*Q(&I&":#$&(0'?(0,,(18%(*'&(:2#,?($0#?(%20%0Q%&"(%2&(m8610(:,0$$(%2&+(6#K2%(40'%(%*(%"+(*%2&"('&4(%+F&$(*Q(&I&":#$&B(;2&"&(4&"&(0(Q&4(:2#,?"&'(42*(4&"&($*(#6F0:%&?(1+(%2#$(&@&'%S(%2&+(4"*%&(&I%"0(:*66&'%$(*'(%2&($#?&$(*Q(%2&#"(&@0,80%#*'($2&&%$S(,#_&S(WLB5B(G(,*@&?(%2#$($*(68:2p(L,&0$&(:*6&(0K0#'pZ(0'?(W;2#$(#$(04&$*6&BZ(

Wellness Event Evaluation Results

EB(G'(%2&(Q8%8"&S(4#,,(+*8(%2#'_(01*8%(420%(+*8(&0%(0'?(60_&(2&0,%2#&"(?&:#$#*'$UT&$<(aflP*<(Ebl

CB(A*(+*8(%2#'_(+*8(4#,,(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&UT&$<(EDDlP*<(Dl

OB(\20%(K"0?&(0"&(+*8(#'U(!#'?&"K0"%&'<(EblE$%(Y"0?&<(EblC'?(Y"0?&<(EblO"?(Y"0?&<(Dlb%2(Y"0?&<(Celj%2(Y"0?&<(Eblf%2(Y"0?&<(Ebl

bB(Y&'?&"<30,&<(bOl=&60,&<(jkl

Evaluations7*668'#%+(\&,,'&$$(.@&'%

;2&(GH(LJ55>()0%&60'(%&06(2*$%&?(0:*668'#%+(4&,,'&$$(&@&'%(Q*"(%2&),**6#'K%*'(:*668'#%+(0%()0%:2&,*"(3#??,&(5:2**,(%20%(#':,8?&?(,&$$*'$(01*8%(,#@#'K(2&0,%2+(,#Q&$%+,&$(0'?(F0"%#:#F0%#'K(#'(F2+$#:0,(0:%#@#%#&$B(

A8"#'K(%2#$(&@&'%(%20%(40$(*F&'(%*(%2&F81,#:S(3*'"*&(7*8'%+(:2#,?"&'F0"%#:#F0%&?(#'(0'(#'%&"0:%#@&(,&$$*'(01*8%(2&0,%2+(,#Q&$%+,&$B(>,,(*Q(%2&(:2#,?"&'(4&"&(&0K&"(%*(F0"%#:#F0%&(0'?(#'%&"&$%&?(#',&0"'#'K('&4(#'Q*"60%#*'B(>Q%&"(%2&,&$$*'(%2&+(F0"%#:#F0%&?(#'(0(:*,*"#'K0:%#@#%+S(42&"&(%2&+(?&6*'$%"0%&?(%2&#"_'*4,&?K&(*Q(0(10,0':&?(6&0,(0'?(3+(L,0%&B

P&I%S(%2&(:2#,?"&'(4&"&(0$_&?(%*($4#%:2(K&0"$S(0'?(%2&+(F0"%#:#F0%&?(#'(F2+$#:0,(0:%#@#%#&$($8:2(0$(W=#%(;*K&%2&"Z(;0K(0'?(520"_$(0'?(3#''*4$B(A8"#'K(520"_$(0'?(3#''*4$S(0,,(*Q(%2&(:0%&K*"#&$(4&"&("&,0%&?(%*(2&0,%2+(,#Q&$%+,&$S(42#:2(%2&+(,&0"'&?(01*8%(?8"#'K(%2&(,&$$*'B(

A8"#'K(%2&#"($'0:_(%#6&S(%2&(:2#,?"&'(20?(0(,*4^$8K0"(N8#:&(1*I(0'?(0(:2&4+(K"0'*,0(10"B(;2&(60N*"#%+(*Q(%2&(:2#,?"&'("&F*"%&?(%20%(%2&+(4*8,?(%"+(%*(&0%(2&0,%2#&"(#'(%2&(Q8%8"&(0'?(0,,(*Q(%2&(:2#,?"&'($0#?(%20%(%2&+(4*8,?(%"+(%*(1&(6*"&(F2+$#:0,,+(0:%#@&(#'(%2&(Q8%8"&B((

Meet the Team Courtney Stiehl

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

Victoria Summers

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

Kristen Broyles

!"#$%&'(#$(0($&'#*"(60N*"#'K(#'(N*8"'0,#$6(4#%2(6#'*"$(#'(60"_&%#'KS2#$%*"+(0'?(F$+:2*,*K+B(52&(20$(20?(68,%#F,&(F81,#:("&,0%#*'$(#'%&"'$2#F$(%20%(20@&(2&,F&?(2&"(8'?&"$%0'?(%2&(F81,#:("&,0%#*'$F"*:&$$B(X0$%($866&"S($2&(#'%&"'&?(4#%2(%2&(G'?#0'0(g#$%*"#:0,(5*:#&%+(#'(2&"(2*6&%*4'(*Q(G'?#0'0F*,#$B()&$#?&$(F81,#:("&,0%#*'$S($2&(20$(0(4#?&("0'K&(*Q(#'%&"&$%$(#':,8?#'K(%"0@&,#'KS("&0?#'K(0'?(&0%#'K(0%('&4"&$%08"0'%$B(=*,,*4#'K(2&"(K"0?80%#*'(#'(30+(CDECS($2&(4*8,?(,#_&(%*(1&K#'(2&"(F81,#:("&,0%#*'$(:0"&&"(#'(G'?#0'0F*,#$(*"(72#:0K*B

Elizabeth Koss

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n#(A&,%0(5*"*"#%+(0'?($_0%&$(Q*"(%2&(GH(=#K8"&(5_0%#'K(;&06B(52&(#$(0,$*(0(+&0",+(F0"%#:#F0'%(#'(%2&(GH(A0':&(30"0%2*'B

Matthew Smith

30%%2&4(#$(0($&'#*"(60N*"#'K(#'(N*8"'0,#$6(:*':&'%"0%#'K(*'(F81,#:"&,0%#*'$(0'?(:*668'#:0%#*'(0'?(:8,%8"&B(g&(#$(:8""&'%,+($,0%&?(%*(#'^%&"'(#'()*$%*'(%2#$(8F:*6#'K($866&"(0%(0(4&,,^_'*4'(F81,#:("&,0%#*'$(R"6B(>(6&61&"(*Q(X061?0(72#(>,F20(="0%&"'#%+S(30%%2&4(20$($&"@&?(*'(%2&(.I&:8%#@&()*0"?(Q*"(%2&(F0$%(%4*(+&0"$B(g&(#$(0'(0@#?($F*"%$(Q0'(0'?(20$(4"#%%&'(Q*"(GHV$(040"?^4#''#'K('&4$F0F&"S(%2&(Indiana Daily StudentB(g&(4#,,(K"0?80%&(#'(A&:&61&"(CDEC(0'?(F,0'$(%*("&,*:0%&(%*(%2&(&0$%(:*0$%B(

let's get fit together

Documents

let's go together!

let's get together! meinders banquetingbook

let's get together people: ignite upa 2012

let's be alone. together

let's stay together-10001

let's strengthen it together!

let's do powerbi - together

homeless link - let's end homelessness together

unity - let's live fully together

let's read together!

let's learn together! part three

let's play a story together

let's grow strong together

to be me let's get together

let's get better together cfp 2015

let's cook together italian pasta!

let's navigate a dynamic future together

realtor - let's work together

let's play together 2

let's work and innovate together