leslie bradshaw // nms // generator forum 12.11.08

Communications Manager

Friedman Foundation // Generator Forum // December 11, 2008

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best practices are universal.

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listen

participate

reciprocate

recognize

be authentic

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how c-span did it.

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http://debatehub.c-span.org/

http://dnc08.c-span.org/

http://rnc08.c-span.org/

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Challenge:• Engage and connect the American people to

the political process• Establish lasting resources on a limited budget• Transform C-SPAN’s image in the eyes of

online influencers and tech communities• Introduce C-SPAN’s core audience to online

media, reporting and communities

Solution:• Leverage open source technologies• Exchange social capital• Allow for embedding, imperfection and

interaction

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be exclusive for the bang.

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be inclusive to sustain.

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Linked to thousands of blog posts

Gave on-air time to reading blog and Twitter posts

Followed-up with as many folks as possible

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“[C-SPAN’s Debate Hub] is full of people doing the same thing .

I love this day in media technology. 

It’s a true marketplace of ideas with instant access. 

is heard just as much as other people sitting at home drinking champagne alone and watching TV.”

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Worked with the Twitter community to brand hashtags

Created a “leader board” to incentivize participation

Interacted through the @cspan Twitter account

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“open” is efficient and credible.

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Moved quickly to design/develop each Hub

Used entirely open-source software

Based on heavily-customized WordPress

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furthering their mission, C-SPAN connected millions

to the political process

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6 “must-haves” for non-profits

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http://anorangeamerica.com/

(complex issue? turn to data-visualization + info-graphics)

http://www.energystar.gov

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http://labs.google.com/

(no matter your size or budget, innovation is essential)

http://labs.digg.com/

http://sunlightlabs.com/

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http://www.soapblox.net (left)

(for your issues, consider state blogs and diary sites)

http://www.dailykos.com (left)

http://www.thenextright.com (right)

http://www.redstate.com (right)

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http://blogads.com/

http://www.facebook.com/advertising/

(get creative with ‘quality-of-experience’ advertising)

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http://www.crowdspring.com/

http://www.geniusrocket.com/

http://www.appsfordemocracy.org/ http://www.istrategylabs.com/

(crowd-source is the new out-source)

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http://www.wethecitizens.com/

(socially mobilize constituents… display their impact)

http://my.barackobama.com

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New Media Strategies, Inc.

Web: www.newmediastrategies.netAddress: 1100 Wilson Blvd

Suite 1400Arlington, VA 22209

Leslie A. BradshawBlog: www.lesliebradshaw.com

Twitter: www.twitter.com/leslieann44 Email: leslieann44@gmail.com

Phone: 703.253.0050 x 187