lego hogsmeade - a real pitch for a fake product

LEGO - HOGSMEADE Physical treasures, digitally treasured

DIGITAL DISTRACTION

BRICK TO DIGITAL

A PLATFORM WORTHY OF LEGO

A photo of Zach and Arthur on the iPads• The problem?

Arthur (nearly 3) Zachary (5 ½)

SCREENTIME RESTRICTED

UNDERAGE LEGO ENTHUSIASTS

A photo of the lego table

BUILD TIME LIMITLESS*

Add in photo of Zach’s instructions (laid out and in the bin)

LOST TREASURES?

BUY PHYSICAL, PLAY DIGITAL

BUY PHYSICAL, PLAY DIGITAL

BUY PHYSICAL, TO GET MORE DIGITAL

BUY PHYSICAL, FORCE DIGITAL?

BRICK TO DIGITAL

DIGITAL TO BRICK

EVERY BRICK & SET HAS A HOME

INSTRUCTIONS SHOW THE WAYIDENTITY BINDS IT ALL

TOGETHER

DIGITAL TO BRICK

http://www.lego.com/sets/4695/Mini-Harry-Potter-Knight-Bus

http://www.lego.com/bricks/2x4/purple

EVERY BRICK & SET HAS A HOME

EVERY BRICK AND SET HAS A HOME

INSTRUCTIONS SHOW THE WAY

PDF = PAPER ON THE WEB

INSTRUCTIONS SHOW THE WAY

EVERY BRICK AND SET HAS A HOME

INSTRUCTIONS SHOW THE WAY

IDENTITY BINDS IT ALL TOGETHER

IDENTITY BINDS IT ALL TOGETHER

EVERY BRICK & SET HAS A HOME

INSTRUCTIONS SHOW THE WAYIDENTITY BINDS IT ALL

TOGETHER

DIGITAL TO BRICK

A DIGITAL PLATFORM WORTHY OF LEGO

MAGICALINSTRUCTIONS

MAGICAL INSTRUCTIONS

THE MAGIC OF KNOWING

PERSONAL INSTRUCTION

MEDIATED PLAY

MAGICAL LAUNCH

TWO GENERATIONS

VIDEO STARSHOGSMEADE ADVENTURES

LEGO - HOGSMEADE PHYSICAL TREASURES, DIGITALLY TREASURED