legal blogging: how to educate and attract new clients
Post on 24-May-2015
390 Views
Preview:
TRANSCRIPT
Legal BloggingHow to Educate and Attract New ClientsA Conversation with Grant Griffiths
To Blog . . .--build trust & reputation
--educate your audience
--answer their questions
--generate business
Or Not to Blog
Professional Service Firms
--don’t want to admit they must market
at all
--reluctant to try something new
--don’t want to give away anything free
Talk With Your Audience
Good Content is an
Art
The Art of
Conversation
Focus on Your Target Market
What is your legal practice area?
What segment of the market do you want to serve?
What information do they need to do their jobs?
Good Content – Exchange Information
Clients Have Questions Answer Them
Where do I go?
What do I do?
What are the rules?
In person & Online
Give information
Provide Solutions
Help them through process
Same questions are online
Manage Your Blogging Time
Record you blogging content ideas in one place
Dedicate blogging time on your calendar
Create Editorial Calendar to schedule posts
Use an offline blog client (blogjet.com, ecto.com)
How to Go Viral
Link to other Blogs
Comment on other
Blogs
Continue another blog’s
conversation
Blog often Google Loves New Content
Use Social MediaChoose your favorite channelsBecome a source of information
on those channelsFollow FLEE• Find your conversations• Listen to those conversations• Engage in the conversations• Encourage your audience
top related