learning what works (partial presentation)

Perla Ni, CEO GreatNonprofitsperlani@greatnonprofits.org

Have You Ever?…

Poll #1

How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision?

NeverRarelySometimesFrequentlyAlways

Trends in Online Shopping

Most Shoppers Rely Heavily On Customer Reviews

65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase

Easy & Quick Way For You To Tell Your Story

• Average Local Nonprofit has 2 Full time staff and 30 volunteers

• 0 media mentions/year

• 0 Dir. Of Marketing

Stories of Your Clients

Poll #2

Do you recruit volunteers online? 

YesNo

Stories of Your Volunteers

Poll #3

Do you recruit donors online?

YesNo

Stories of Your Donors

Badge For Your Website To Promote Confidence

FAQ

• What If I Get A Negative Review?– Respond to Review and Post “Comment”– Alert Moderator – Automatic filter for certain speech– People are used to reviews and sorting out

which ones are credible– Take it as constructive criticism. No one

expects you to be perfect

Respond to a Review “Click Comment”

Respond to a Review “Click Comment”

Poll #4

Do you have at least one story about a client/project that you tell to potential donors?

YesNo

Poll #5

Does everyone in your organization - from your board members to your volunteers -  know that story?

YesNo

Poll #4

Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to

tell about your work?

YesNo

Poll #8

Have you asked them to share these stories? 

YesNo

What Do Local Nonprofits Have?

Goodwill • Volunteers - Stories of why they are

devoting their free time to your nonprofit and what impact they have seen.

• Clients - Stories of how they were helped by your nonprofit.

• Donors - Stories of how they came to trust you and become passionate about supporting you.

• Other community partners/stakeholders - Stories by your local government representative or corporate partner

How You Can Get Your Stories Out

• Send an email with your reviews page link to your– Clients– Volunteers– Board members– Other non-paid

stakeholders

How To Write A Review

How To Write A Review

How To Write A Review

Encourage People To Talk Personally About Your Human Impact

AStories Show What You Do

• Vividly

• Authentically

• Clearly and with conviction

How You Can Get Your Stories Out

• Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you.

• If they don’t tell your story - who will?

• Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors

Get Your Story Out

• Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you.

• If they don’t tell your story - who will?

• Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors