learn how this restaurant in mumbai increased its revenue by 3x by using this interactive game in...

Post on 15-Apr-2017

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LOW PRICES, HIGH CUSTOMERS

THE PROBLEM

MOST BARS ARE UNABLE TO PULL CROWDS ON WEEKDAYS

WE TOOK 3 THINGS PEOPLE LOVE. APPS, ALCOHOL & THE STOCK MARKET. BLENDED IT IN A COCKTAIL SHAKER

THE RECIPE

+ +

THE SOLUTION

IMAGINE A BAR WHERE ALCOHOL PRICES INCREASE AND DECREASE BASED ON CUSTOMER DEMAND

TV Screens displaying alcohol prices

Customer Ordering AppiOS & Android

LED Tickers Like StockMarket

Android App for Staff

RESULTS – CROWDED WEEKDAYS

Source: True User Reviews from Zomato

RESULTS – FANATIC LOYALTY

Source: True User Reviews from Zomato

SET PRICES EQUAL TO YOUR CITY’S LIQUOR STORES AND ATTRACT LARGE CROWDS, EVEN ON WEEKDAYS

HOW IT WORKS

BUT EACH DRINK PURCHASE MAKES IT PRICE INCREASE JUST LIKE A REAL STOCK MARKET

HOW IT WORKS

Order 1 Order 2 Order 3 Oder 40

0.5

1

1.5

2

2.5

3

BUDWEISER PRICE(US $)

DRINK PRICES ARE SHOWN IN REAL TIME ON THE BAR’S TV SCREENS

HOW IT WORKS

CUSTOMERS CAN ORDER USING THEIR OWN PHONES WHEN THEY THINK THE PRICE IS RIGHT

HOW IT WORKS

WAITING STAFF CAN APPROVE CUSTOMER’S ORDERS AND ALSO ORDER ON BEHALF OF A CUSTOMER

HOW IT WORKS

LED TICKERS DISPLAY HORIZONTALLY SCROLLING, CHANGES IN PRICE MAKING THE THEME EVEN MORE IMPACTFUL

HOW IT WORKS

Picture Credit

The Bar Stock Exchange,Mumbai

LED MANIA, Distributor of LED Panels

WHEN DRINK PRICES REACH THEIR PEAK, MANAGERS CAN CREATE A SUDDEN DROP IN PRICES MAKING CUSTOMERS ORDER AGAIN. THE SOUND OF SIRENS,

FLASHING RED TV SCREENS ANNOUNCING THE MARKET CRASH LEAVE THE CUSTOMERS IN A FRENZY

MARKET CRASH

0

1

2

3

4

5

6

0.99

BUDWEISER PRICE(US $)

BENEFITS TO BAR

UPTO 3X REVENUE

CUSTOMERS

Mumbai, London & Gurgaon

WHAT THE MEDIA THINKS

Source: Review of the Bar Stock Exchange – ET Now Link

AWARDS

Times Nightlife Awards To our First Bar Installation

CONTACT

sales@barstockexchange.com

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