lean & agile ♥ ux design

@LukasFittl

Lean & Agile ♥ UX

#uxcvie

Biz + UX + Dev

@LukasFittl

Recently:

pganalyze.com usercycle.com

Why should a startup personcare about UX?

The Hockey-Stick Curve

Product/Market Fit

Scale

Problem/Solution Fit

Product/Market Fit

Scale

Problem/Solution Fit

Product/Market Fit:Have we built something

people want?

Product/Market Fit

Scale

Problem/Solution Fit

Problem/Solution Fit:Do we have problem

worth solving?

Designers know a lot about this!

Lean & Agile in 2 Slides

Release!

Risk

TimeCREATE

CREATE

CREATE

Risk

TimeRelease!

CREATE

Release!

CREATE

Release!

CREATE

Release!

CREATE

http://www.lostgarden.com/2010/08/visualizing-creative-process.html

By Daniel Cook

IDEAS

PRODUCTDATA

MEASURE

BUILDLEARN

The Lean Startup

But where is(UX) Design?

IDEAS

PRODUCTDATA

MEASURE

BUILDLEARN

Design?

“Getting out of the Deliverables Business”- Jeff Gothelf

http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

Design => Development => Marketing

Design => Development => MarketingResearch Data

Design => Development => MarketingResearch Data

Design => Development => MarketingResearch Data

EmpathyUnderstanding

Behaviour

Design => Development => MarketingResearch Data

MetricsConversion Rates

Results

Data, with Soul.

Cross-Functional Teams

People in the team arecollectively qualifiedto get the features Done. - Assaf Stone

http://stackoverflow.com/questions/851728/scrum-and-cross-functional-teams-vs-specialists/877925#877925

The Definition of Doneshould include

testing customer behaviour.

Product Ownership

Cross-FunctionalTeam

ProductOwner Customers

Centralized Product Ownership

Cross-FunctionalTeam

BusinessStakeholder Customers

Distributed Product Ownership

Now you have the team,how do we work?

IDEAS

PRODUCTDATA

MEASURE

BUILDLEARN

Speed of Iteration!

Faster iteration = trying more ideas.

Speed of Iteration

Your Runway

Quick, Visual, Collaborative.- Lane Halley

Quick, Visual, Collaborative.

Inside-the-Building Comfort Zone

Customer Interview

(Paper) Prototype

MVP

“The Perfect Product”

Customer Interview

(Paper) Prototype

MVP

“The Perfect Product”

Get-out-of-the-Building Reality

Don’t forget toshare the designer’s tools

with the team.

Quantitative Qualitative

GenerativeSurveys

Interviews

Contextual InquiryMental Models

InterviewsDiary Studies

Evaluative

Automated Card SortSurveys

Automated StudiesAnalytics

A/B TestingMulti-Variant Testing

Usability TestingModerated Card Sort

Wizard of Oz

By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer

Usability Tests

http://www.slideshare.net/JohnnyForeigner/active-testing-sketches-leancamp-bcn

Quick, Visual, Collaborative.

Resources & Community

BalancedTeam.org

LeanUXNYC.co

Designer+Engineer+Marketer= Dream Team

@LukasFittl

Thank you!

balancedteam.orgleanuxnyc.co