lazarus.us help us find lost species

CONFIDENTIAL

Project LazarusRapid Big Data ResultsTaking ‘In Search of the Moa’ To a platform to find extinct species Globally

Confidential

Case Studies and

examples Blog and Web Site

Marketing Kevin Leversee@kevinleverse

eJuly 2013

Lazarus Species Exist13 examples

CoelacanthCoelacanth are an ancient order of

fish believed to have gone extinct at the end of the Cretaceous period some 65-plus million years ago. 

Bermuda petrelone of the most

inspiring stories in the history of

Lazarus Species. Believed extinct for 330 years, the birds had not been seen since the 1620s.

Chacoan peccarya beast that resembles a pig and

cannot be domesticated. The Chacoan peccary first described

in 1930 based only on fossil records, and was believed to be

extinct. 

Lord Howe Island stick insectIs the rarest insect in the world.

Believed extinct since 1930 rediscovered in 2001

The Monito del Monte believed to have been

extinct for 11 million years

La Palma giant lizard was believed to have been extinct 500 years

The Takahe is a flightless bird New Zealand thought extinct since1898 

This strange-looking creature is so rare that only 37 specimens have ever been caught

New Caledonian crested geckolong feared extinct, this unusual gecko was rediscovered in 1994

New Holland mouse found in Ku-ring-gai Chase National Park north of Sydney

1967

Three Feet Long the Giant Palouse earthworm

declared extinct until three specimens were unearthed, the most recent in 2005

Large-billed reed-warbler long believed extinct. In Thailand 2006, a wild population was discovered

Laotian rock rat belong to an ancient fossil family that was thought to have gone extinct 11 million years ago!

Science is hoping to find more Lazarus Species

The Moa Bird is one of the many Lazarus species Science is hoping to find.

Lazarus.us

Our Mission To find the Moa and systematically search for other Lazarus Species

Lazarus.us Strategy:

Use The Wisdom of Crowds to Find Lost Species Starting with the Moa of New Zealand

1)Social Media Ecosystem : Create Dialogue, Spur Debate, Generate interest

2)Crowdsource In Search of the Moa Expedition

3)Use our efforts to build Lazarus.us a platform to find lost species

Help Lazarus.us connect to influencers

Help us connect

To the people

that startTRENDS?

What are we trying to find?

The intersection of:Individual

Influencers

Market

Competitors

Sweet Spot

Use the power of the CROWD

BigData gives us Rapid Success

Who You Say you

are

What You Do

What Market

Believes

What the Market Says

Synergy

Lazarus.us Values

Do our values match our behavior? Do our vendors and partners match

our values?

Is there a disconnect in who we say we are, what we do, who we partner with, and what the market says about us?

Social Media Ecosystem:Domain, and Wordpress + Theme and DesignLinking Facebook/ Linkedin/ Twitter/ YouTube

Content Map for 3 months (3 blogs weekly at 500 words 3 hyperlinks) + 24 relevant industry tweets daily

+OliveBook CampaignLink all this to Non Profit Registered in Search of the Moa Paypal – so online donations can help fund our expedition

Follow @lazarus_us

Manila, Sydney, Jakarta

Kevin Leverseekleversee@gmail.com@kevinleversee

Contact

Confidential

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