laura huff & alison joseph western carolina university

Laura Huff & Alison JosephWestern Carolina University

Publishing and Marketing Events

Using 25Live

Problems: Multiple entries No notice of cancellation Low turnout Recruitment & retention Non-participation with R25

Problems & Solutions

Solutions: One entry per event Automatic cancellation Increased attendance Better student awareness Improved participation

Stakeholder conversations

IT Support

Initial calendar and pilots

Council of Deans, Executive Council, IT

Campaign and training - https://media.wcu.edu/groups/r25/

Roll-out Approach

Audience

Unit

Venue and Series

Maintenance/Planning

Published Calendars

General Public - http://www.wcu.edu/

Student - http://www.wcu.edu/12.asp

Audience Calendars

College of Fine & Performing Arts - http://www.wcu.edu/3918.asp

College of Business - http://www.wcu.edu/2517.asp

Unit Calendars

Fine and Performing Arts Center - http://www.wcu.edu/fapac/index.html

Venue and Series Calendars

Information Technology - http://www.wcu.edu/27153.asp

Maintenance/Planning Calendars

Name

Event type

Description

Custom attributes

Space relationships

Event Details

Promotional campaigns

Community sites

Email/publisher functions

Social media

Marketing

Promotional Campaigns

Community Sites

Email/Publisher Functions

Social Media

Laura HuffWestern Carolina

University416 HFR Admin. Bldg.Cullowhee, NC 28723828-227-3553huff@wcu.edu

Contact Us

Alison JosephWestern Carolina

University440 HFR Admin. Bldg.Cullowhee, NC 28723828-227-3042ajoseph@wcu.edu