labelling which misleads consumers in ukraine · olena berezovska organic ukraine public union of...

Labelling which misleads consumers in Ukraine

Olena Berezovska

Organic Ukraine

Public Union

of Certified Organic Producers

24- 25.09.2015, AFI ob@organicukraine.org.ua 1

Organic labelling

words

descriptions

signs

trade mark names

images or symbols

marks of conformity to organic standards

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Organic product labelling in Ukraine

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Euroleaf is the most popular organic product labelling in Ukraine

Look for Euroleaf! – This is a

motto of the Ukrainian society to promote European organic labelling!

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It is important for the producers to use the Euroleaf in their product labelling !

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However, the cases of misusing the Euroleaf are becoming more

frequent in Ukraine!

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• Organic

• Organic

• Natural

• Ecologically clean

• EU organic

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Pseudolabelling is gathering steam!

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The labelling claiming to be the first eco-labelling in Ukraine

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Steps to confident labelling in Ukraine

• Protecting European and other international organic labelling in Ukraine;

• Continuing active promotion of the Euroleaf and EU organic standard behind;

• Harmonizing Ukrainian organic standards in with international standards;

• Labelling products with EU and Ukrainian organic logo.

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