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RADIO. IT’S ON...

ON-THE-GO

1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People

over 2 hours a day!

Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+

Radio continues to be a “BIG Three”

Source: Gfk MRI, Spring 2013 survey.

1) Reinforcing the message to heavy consumers reached by the Internet campaigns

2) Expanding the total reach of the campaign by delivering lighter Internet users

Internet User Groups % of US adults

Internet Avg hrs per

week

RadioAvg hrs per

week

Heavy Internet users40% 14. 3 15.4

Light Internet users40% 1.1 13.5

Radio Delivers a Two-Fold Benefit to Internet-Focused Advertisers by:

Partnership with Ipsos/OTX

after exposure to the radio campaign

+51%

Increase in

Search

….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads

Radio Advertising Drives Online Behavior

Format

Hometown Adult Contemporary

Station Features:Local TrafficLocal WeatherLocal NewsLocal Events InformationCoffee Break PromotionFree Lunch FridayHelping Your Hometown

The Music:

On-air Talent:

Donny Perry2pm–7pm

Afternoons

John Young Mornings5am-10am

Ron BrownMornings/Middays

5am-2pm

Jeff Dorian2pm–7pm

Afternoon Traffic

KUIC COVERAGE MAP

KUIC has an extremely large coverage area – from the entire Sacramento region and San Joaquin Valley to Sonoma County and the East Bay. We LOVE that people in these far-flung areas are listening to us. But being the Hometown station means targeting a narrower geographic region. That’s why we focus our programming and our marketing specifically on Solano, Contra Costa, Yolo and Napa County. That focus allows us to cover all the news, traffic, weather and events in your hometown.

*Weekly Cume. PPM Arbitron

KUIC Reaches 220,000+ People Every Week

That’s like filling up AT&T Park 6 times!

AT HOME, AT WORK,

IN THE CAR… KUIC IS

PORTABLE AND WITH

CONSUMERS WHEN THEY

ARE READY TO BUY!

At Home 67,100

In the car, at work, or away from home

190,200

REACH THE LISTENERS YOU WANT TO REACH!

Over 220,000 weekly listeners, and most in the prime 25-54 consumer demographic!

Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes email; Mobile internet includes internet usage via PC, mobile, tablet, and eReader

Internet & Mobile Campaigns Show Significant Growth When Combined with Radio

Online campaigns

are a SUPPLEMENT to Radio, not a SUBSTITUTE!

Source: 2013.2 USA TouchPoints

KEYS TO RADIO ADVERTISING SUCCESS

1 - Message Unique positioning with consistent core message, memorable audio identity

(jingle or delivery) and compelling reason for listeners to act now, and do business now.

2 – Consistency and TimeRegardless of business type, far more listeners will be entering the “action” or

“buying” phase of consumer buying process over many weeks, months or years, than a short period of time.

3 -Repetition Frequency builds awareness and familiarity, which dramatically improve

results.

Advertisers generate far better results when reaching customers from

Awareness, to Interest, to Desire, to “Action” phase of consumer buying process.

Each time an announcement airs, it reaches mostly different listeners. A “consistent” campaign over longer periods of “time” will reach more new customers entering the buying process.

Repetition (frequency) increases awareness, familiarity, and trust… and the likelihood listeners will remember and feel comfortable acting on your message.

See below how many more listeners are reached with a consistent schedule over time.

Consistency Repetition Time

Average persons (average each time it airs)

One week Cume: 146,900(different listeners in one week)

13 week Cume : 297,800(total different listeners 13 weeks)

Frequency1.7 one week vs 5.5 13

weeks(number of times average listener

hears commercial

13 weeks1 week

GET A SHARE OF A HUGE CONSUMER SPENDING WITH KUIC

Gets Results!