kincaid’s convergence model
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KINCAID’S CONVERGENCE MODELINTRODUCTION TO DEVELOPMENT
COMMUNICATION
CONVERGENCE SUPERIMPOSED
CONVERGENCE SUPERIMPOSED
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Kincaid’s view that the purpose of the
communication process is mutual understanding,
where the two midpoints converge. Communication
per se would have this phenomenon anywhere in an
x-y plane.
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However, in the case of development communication, there is a point of reference and that is the nearest point within the prescribed path,
taking well into consideration the velocity and the direction
of movement
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For instance, point D is within the desired path.
Point A represents Individual A’s understanding midpoint of appropriate action. Point B represents Individual B’s understanding midpoint of
appropriate action.
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A communication situation between Individual A and B
that lead to converging midpoints A and B and
decreases their representative distances
between D may be regarded as development communication.
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The study of human communication has been afforded the status of a science for four decades now. Within this span of time, several models have been proposed to depict the phenomenon or process of communication.
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The initial attempt may be credited to Lasswell (1948) whose model consisted of “Who says what? In what channel? To whom? With what effect?”
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This followed by Shannon and Weaver’s mathematical model of communication (1949). Subsequent models were proposed by Schramm (1955), Westley and Maclean (1957) and Berlo (1960).
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These models have been characterized as linear in form. Kincaid(1979) lists seven biases associated with these linear models:
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A view of communication as a linear, one-way act usually vertical, rather than cyclical, two-way process over time.
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A source bias based on dependency rather than on the relationship of those who communicate and their fundamental interdependency.
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• A tendency to focus on the objects of communication as if they existed in a vacuum, isolated from their context.
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•A tendency to focus on the message per se at the
expense of silence and the punctuation and timing of
messages.
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•A tendency to consider the primary purpose of
communication to be persuasion rather than mutual understanding,
agreement, and collective action.
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•A tendency to concentrate on the psychological effects
of communication on separate individuals rather than the social effects and the relationships among
individuals.
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A belief in one-way mechanistic causation rather than mutual causation which characterizes human information systems that is fundamentally cybernetic.
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In order to develop an adequate model of the communication process that is free from most, if not all of these biases, Kincaid and Schramm (1975) borrowed certain concepts from information theory and cybernetics. What results was the convergence model of communication.
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REPORTERS:
JANE JOSONKARL LOUISE SALIBIODAPHNEY E. DELA CRUZPAULINE CAMPOSMARY GRACE SALAZAR
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