kickoff connected car challenge
Post on 17-Jan-2017
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KICKOFF
h"ps://www.youtube.com/watch?v=qKAME9fAA-4
Agenda
• IntroducDon• MøllergruppenDigitalServices• Abax• Thechallenge:rules,pracDcaliDes• Q&A
DigitalServicesMøllerGruppenRuneSimensen,HeadofDigitalServices,Dec2nd2015
AboutMøllerGruppen
TheGroupStructure
MøllerGruppen
Car dealers Norway
Møller Bil Norge
Car import / car dealers in
Baltic
Møller Auto Baltic
Car dealers in Sweden
Møller Bil Sverige
Car import Norway
Harald A. Møller
Car financing(49%)
Volkswagen Møller
Bilfinans
HumanResources
Results2003-2014
OurBrands
DigitalizaDon–Whyshouldwecare?
DisrupDon–someexamples
Timesarechanging
DigitalServices-Fromcarfocusedtocustomerfocused
Seller’sworkday
Workshop’sworkday
DigitalServicesSupporDngtheCustomerAlltheWay!
Repurchaseprocess
Customerinfocus
Search,markeDng
Customersupportcenter
Digitalpurchase
Purchaseprocess
Aaermarketprocess
«Mycar»
Whatis“ConnectedCar”?
h"ps://www.youtube.com/watch?v=JsVio0qodH8
h"ps://www.youtube.com/watch?v=Ht8yzpIV9M0
AppeCarPlay/AndroidAuto• DevelopedbyAppleandGoogle
themselves
• EnablesiOSandAndroidappsintheinfotainmentsystem
• Standardized,familiaranduserfriendlylayout
• AssistedoperaDonwithSiriandGoogleNow,alsoviavoicecontrol
AppleCarPlay/AndroidAuto• In-carversionsofappsformessages,phone,maps,musicandmore
• SupportsthirdpartyappslikeSpoDfyandTuneInRadiotoprovidein-carconnecDvity
• ConnectswithUSBcable,veryeasysetup
MirrorLink
• DevelopedbytheCarConnecDvityConsorDumasabrand/technologyindependentindustrystandard
• SimilarpossibiliDesasCarplayandAndroidAuto
• ConnectswithUSB
OBD
• OBDisastandardinterfaceacrossbrandstothecar’sservicebus
• EnablesrealDmeinformaDonlikekm,posiDonanderrorcodes
ProblemdefiniDon:Thetechnologyisreadyandsoarethecustomers,buttheproblemisthattherearetoofewcompaDbleappsavailable
MøllerGruppen WebelievethebestideasareoutsideourownorganizaDon
WebelieveinOpenInnova<on
ConnectedCarExamples
ParkingandnavigaDon
Entertainment
Travellog/fleetmanagement
Car-sharingandtransportaDon
RulesandpracDcaliDes
• ConceptdescripDon• Criteria• Jury• Timeline
Concept
• Maximum10slides• Slidesshouldasaminimumcover:
– Concept– Valuetoend-user– DegreeofinnovaDon/compeDDvelandscape– DescripDonoftechnicalfeasibility– Team
• Workingproductorprototypenotarequirement
CriteriaAllsubmi"edentrieswillbeevaluatedbasedonthefollowingthreecriteria:
– Valuetoend-userHowmuchdoesthisconceptenhancetheend-usersdrivingexperience?
– DegreeofinnovaDonIsthissomethingcompletelynew,orjustanincrementalimprovement?
– TechnicalfeasibilityWhichintegra@onsarerequiredtomakethisintoaConnectedCarReality?OBD?MirrorLink?Carplay?Somethingcompletelydifferent
Valuetoend-user
Noaddedvalue Lotsofaddedvalue
Degreeofinnova<on
ExistsandworksinNorway Nothingsimilarglobally
Technicalfeasibility*
Impossibletobuild Possibletobuild
*Allconceptsmust“connect”withcars,butthedepthofthisintegraDonisnotacriteria
EvaluaDon
Thetop10submi"edentrieswillbeinvitedtopresentinfrontofthejuryonJanuary19th-StartupLabandMøllergruppenwillselecttop10-Jurytoevaluatetop10TBA,butwillconsistofSL,MG+1-2external
Theprize
• TheMGConnectedCarAward!• 100.000NOKincash• ThepossibilitytorealizetheconceptincollaboraDonwithMøllergruppen’sdigitalservicesdepartment
• Winnertakesitall,but…
ImportantdatesToday:KickoffSundayJanuary17th:DeadlineforsubmissionTuesdayJanuary19th:Interviewswithtop10ThursdayJanuary21st:Winnerawarded!
StartupLabandMøllergruppenwillholdonlineandofflineofficehoursthefollowingdays:
FriDec.4th TueDec.29th FriDec11th FriJan9th FriDec18t FriJan14th
ShootkjeDl@startuplab.noamessagetobookyourslot
KICKOFF
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