kias organic greens franchise system

Post on 22-Jan-2017

209 Views

Category:

Small Business & Entrepreneurship

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Table of Contents

Law of Supply and DemandTarget MarketMarket Analysis

Marketing and DistributionFinance

Production ProjectionsWhat Organic Means?

Key Principles of Organic FarmingScope of Work

Biblical Principles of Sowing from Mark 4:3-8 How Can We Start?

Table of Contents

Invest in Organic FarmingMonthly Projected Revenue

Monthly Operational Expense Return on Investment

Let's do Organic FarmingContact UsOur Stores

Production

MarketDemand

Law of Supply and Demand

Zero to low production result to no products available or products shortage in the market

Scenario 1

Production

MarketDemand

Scenario 2

High production result to over supply of products available thus high cost of production to meet the market demand

Law of Supply and Demand

Production MarketDemand

Scenario 3

A perfect balance of production and demand which result to satisfaction of both.

Law of Supply and Demand

Target Market

Local Population of City like Davao City

Davao City (Cebuano: Dakbayan sa Dabaw, Filipino: Lungsod ng Dabaw, Malay: Kota Davao, Spanish: Ciudad de Dávao) is a city on Mindanao, Philippines. As of the 2010 census, it had a population of 1,449,296 people, making it the fourth-most-populous city in the Philippines and the most populous in Mindanao.[4] It is the center of Metro Davao, the third most populous metropolitan area in the Philippines (as of 2010 Census with a population of 2.26 million, after Metro Manila's 11.86 million and Metro Cebu's 2.55 million). With a total land area of 2,444 square kilometers,[2] the city is the largest in the country in terms of land area.

Source: https://en.wikipedia.org/wiki/Davao_City

Market Analysis

Davao City, Mindanao has a population of 1.4M approximately and our target market by percentage segmentation is 1% gives us a potential captured market of 14,000 buyers in Davao alone.

Marketing and Distribution

From Organic Farming, distribution and retail handling for each target supermarkets (i.e. Sm Ecoland, Sm Lanang, Robinsons Abreeza, Gmall, Nccc Maa, S&R, Savemore Bangkal, Savemore Bajada)

Institutional orders like Italiannis is not included in our demand analysis

Finance

Demand Projection

For every person with 100gms consumption twice a week for the Wednesday and Saturday market as people visit supermarket and groceries twice a week to look for fresh vegetables. Their Consumption specially for those health conscious multiply by 14000 people Target market equals to 2800kgs of organic lettuce.

1,400,000 people x 1% target market = 14,000

Two times a week delivery to market on Wednesdays and Saturdays

That each person consumes at least 100gms each purchase

Finance

2800kgs x P100.00 = 280000.00 projected revenue per month

For every 1kg of Lettuce the company will buy it from the growersamounting to P100.00 per kilo organic lettuce.

That each person buy 2X a week of 100gms. = 200gms

14,000 target market buys 200gms of lettuce = 2800kgs

Finance

2800kgs x P100.00 = 280000.00 projected revenue per month

For every 1kg of Lettuce the company will buy it from the growersamounting to P100.00 per kilo organic lettuce.

That each person buy 2X a week of 100gms. = 200gms

14,000 target market buys 200gms of lettuce = 2800kgs

Finance

For every square foot of soil can produce 15kgs of lettuce per year

Sales Projection:

Each soil be measures 1 meter by 8 meters

1m

8m

Equivalent to feet 3.28084 x 8m = 26.24 Equivalent to feet 3.28084 x 1m = 3.28

FinanceSales Projection:

1m

8m

Equivalent to feet 3.28084 x 8m = 26.24 Equivalent to feet 3.28084 x 1m = 3.28

26.24 x 3.28 = 86.06kgs lettuce produced86.06 x P100.00 = P8606 per month

P8606 x 12mos = P103,272.00 per year per bed

FinanceSales Projection:

1m

8m

Since we need to meet the demand we need to produce 2800kgs of lettuce each month

Each bed can produce 86.06kgs of lettuce over 2800kgs per month

So we need to produce 32-33 beds in order to meet the market demand

Each bed earnings is P8606.00 x 33 beds = P283998.00

Bed Projections

86.06 86.06 86.06 86.06 86.06 86.06

86.0686.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06

86.06

258.18 258.18 258.18 258.18 258.18 258.18 258.18 258.18 258.18 258.18

86.06 86.06 86.06 86.06

86.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06 86.06

Entrance

Entrance

Total Capacity of lettuce produce 3442.4kgs

Where Demand and Supply Met?

Total Produce2839.98 kgs Total Demand

2800 kgs

Yes!!!

Means growers

is Happy

The Market and the Growers

is happy

Where Demand and Supply Met?

Total Produce

2839.98 kgs

Per year

Total Demand

2800 kgs

Per month

No

Means growers

is happy

The consumer isexcited to buy

and the growers is much more

happier to deliver

But producers are much more happy because of greater demand

The company is much more happierTo provide produce to market who are excitedTo buy our products

Law of supply and demand ratio is 1:12

Are you sold out to be a Grower / Producer of Organic Farming?

What Organic Means?

1. a. Chiefly Biol. The development or coordination of parts (of the body, a body system, cell, etc.) in order to carry out vital functions; the condition of being or process of becoming organized (ORGANIZED adj. 1). Also: the way in which a living thing is organized; the structure of (any part of) an organism.

Source: https://orgtheory.wordpress.com/2007/07/13/organization-etymology-and-origins/

- Which means a natural way of development, coordination and organization

Superman? Is he organized?

Look out for his under wear?

Later on superman realize that he need to be organized

Same thing with the way we practice farming

- Organizing our farm is not easy but it's possible

- When we unlearn and learn again and put to practice the new and right way to do farming

- When we learn to become humble and to accept that in order for us to succeed in life is to serve others not others serving us

- When we begin to re-learn the discipline to serve

- Organic farming is a discipline to become organize

- It is like a discipline of a Japanese master to his protégé

Key Principles of Organic Farming

It's like Mr. Miyagi and Daniel in Karate Kid

Its a holistic approach to totality of Organic Farming

- Its a discipline of waking up early and tilling the land- Its a discipline of collecting produce and shred them

- Its a discipline of watering the produce

- Its a discipline of preparing the garden bed- Its a discipline of planting seeds- Its a discipline of treating each seedling as your own- Its a discipline of setting up nursery- Its a discipline of setting up kindergarten- Its a discipline of walking throughout your garden area back and forth monitoring your produce

- Its a discipline of preparing your own compost

Key Principles of Organic Farming

Scope of Work

We share you how to till the land

3 “Listen! A farmer went out to sow his seed. 4 As he was scattering the seed, some fell along the path, and the birds came and ate it up. 5 Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow. 6 But when the sun came up, the plants were scorched, and they withered because they had no root. 7 Other seed fell among thorns, which grew up and choked the plants, so that they did not bear grain. 8 Still other seed fell on good soil. It came up, grew and produced a crop, some multiplying thirty, some sixty, some a hundred times.” Mark 4:3-8

Source: https://www.biblegateway.com/passage/?search=Mark%204&version=NIV

Biblical Principles of Sowing from Mark 4:3-8 5 Some fell on rocky places, where it did not have much soil. It sprang up quickly, because the soil was shallow.

- We filter and remove rocks from the soil

But when the sun came up, the plants were scorched, and they withered because they had no root.

- We put shades to our produce and we transfer grown Seedling to the bed so that it can deeply rooted to a good soil

7 Other seed fell among thorns, which grew up and choked the plants, so that they did not bear grain.

- We filter the soil using screens so that thorns and small rocks will not affect the produce growth

8 Still other seed fell on good soil. It came up, grew and produced a crop, some multiplying thirty, some sixty, some a hundred times.”

These are our goal in organic farming, that each crop will “Grow and multiply by thirty, sixty and hundred times”

Biblical Principles of Sowing from Mark 4:3-8

Prepare Compost coming from natural fruits and leaves within the area

Scope of Work

Composting

Primary Equipment Needed to be use in shredding compost

Scope of Work

Shredder for Compost Preparation

Create Soil Bed for the seedlings

Soil Bed Preparation

Scope of Work

Plant SeedsScope of Work

We transfer seedlings from kindergarten to soil bed to fully grow

We water and manage the seedlings as they grow

Scope of WorkCrop Management

We watch them grow

-Preparation -Organization

-Shading-Set-up

-Soil check-up / Treatment-Soil bed preparation-Transfer and planting of products

Nursery Kindergarten Soil Bed

- Organizing our farm is not easy but it is possible

-Implementation

-Training & Mentoring

- When we unlearn and learn again and put to practice the new and right way to do farming

Scope of Work

How Can We Start?

Invest in Organic Farming

Investment or Capital Expenditure: P 400,000.00

Which includes the following:- Construction of Nursery and Kindergarten for various vegetables (50sqm)- Materials to be use: Fishing net; Bamboos; for construction of Green House- Shredder 3hp- Management and Administrative related expenses

50% Down payment upon signing the contract 25% Upon execution25% Remaining

Monthly Projected Revenue

2800kgs @ 25% 700kgs x P100.00 70,000.002800kgs @ 50% 1400kgs x P100.00 140,000.002800kgs @ 75% 2100kgs x P100.00 210,000.002800kgs @ 100% 2800kgs x P100.00 280,000.00

Monthly Operational Expense

P246.00 x 26days x 2personnel

12792.00Labor Cost:

Capital Expenditure: Investment spread over 24 months

16667.00

Total Opex 29459.00

Return on Investment

2800kgs @ 25% 700kgs x P100.00 = 70,000.00

P246.00 x 26days x 2personnel

12,792.00Labor Cost:

Capital Expenditure: Investment spread over 24 months

16,667.00

Scenario1

ROI: 400000 / 40451.00 = 9-10 mos

40,451.00

Return on Investment

P246.00 x 26days x 2personnel

12,792.00Labor Cost:

Capital Expenditure: Investment spread over 24 months

16,667.00

Scenario2

ROI: 400000 / 110541.00 = 3-4 mos

110,541.00

2800kgs @ 50% 1400kgs x P100.00 = 140,000.00

Note: We use lettuce crop as a point of discussion to give you a picture but each crop have different growing stages

Return on Investment

P246.00 x 26days x 2personnel

12,792.00Labor Cost:

Capital Expenditure: Investment spread over 24 months

16,667.00

Scenario3

ROI: 400000 / 180541.00 = 2-3 mos

180,541.00

2800kgs @ 75% 2100kgs x P100.00 = 210,000.00

Note: benchmark starts after development of Organic Farming within 6mos. Then we measure ROI

We finished our part of the presentation the decision is yours

Let's make a difference in our lives and in the lives of othersLet's do Organic Farming!

Our Stores

SM North, Megamall, Hypermart, Aura, The Fort, San Lazaro, City Hall, Manila, Sucat, Las Pinas, Southmall, Festival Mall, Sta Mesa

Our Stores

Rustans- Corinthians Subdivision- Shopwise- Glorietta- Power Plant- San Antonio- Alabang Village

- Makati Supermart- Cash & Carry- Unimart

- Makati Supermart- Cash & Carry- Unimart

Others: Makati Supermart, Cash & Carry, Unimart, Saturday Market, Salcedo Village, Valle Verde 1-6, Pasig City

Our Stores

SM- North- Megamall- Hypermart- Aura, The Fort- San Lazaro- City Hall, Manila- Sucat- Las Pinas- Southmall- Festival Mall- Sta Mesa

Robinsons

- Burgos Circle, Global City- Eastwood- Magnolia, Aurora Boulevard

- Makati Supermart- Cash & Carry- Unimart

Rustans- Corinthians Subdivision- Shopwise- Glorietta- Power Plant- San Antonio- Alabang Village

- Saturday Market, Salcedo Village- Valle Verde 1-6, Pasig City

Contact Us

Globe : 0915-9619181Smart : 0920-9230250Sun : 0925-7383777

Contact Numbers:

kias.greens@yahoo.come-Mail Address:

Website:http://www.kiasorganicgreens.com/

Welcome Aboard

top related