key success factors for delivering cluster organisational support services

Success Factors for Delivering Cluster Management

Support Services

Gerd Meier zu Köcker

iit – Institute for Innovation and Technology

Copenhagen, May 14, 2013

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How Cluster Policy can Support Clusters

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Looking back……

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Good Management of Cluster Initiatives is a

Key for High Impact

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Relevance of expectations

low moderate high

Very high High Moderate Low Very low

Level of

satisfa

ction

Case study: Monetary added-value for SMEs in an Automotive cluster

Expectation vs. Satisfaction Portfolio

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The European Gold Label Approach for Cluster

Management Excellence

31 indicators covering

• Structure of the Cluster • Typology, Governance, Cooperation • Financing Cluster Management • Strategy, Objectives, Services • Achievements and Recognition

Traffic-light model for each indicator: GREEN/YELLOW/RED

For selected indicators minimal criteria apply

Indicators are differently weigthed when determining the cluster management

excellence score (80 % of max. value)

25.04.2014

Slide 6

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Key Questions for Providing Tailor-made Services for Cluster Organisations

What is the core target group ?

What kind of services are needed by Danish cluster organisations?

What approach is the most appropriate to identify the needs for such services?

What are the key success factors for implementation?

What kind of provider should implement such services, what kind of competence of such provider is needed?

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The Target Group….

.. plays in different Cluster Leagues and do have different ambitions !!

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Importance of Good Cluster Managements

Depends on the Status of Emergence of the Cluster

National champions

World-Class clusters

New clusters

Importance of supporting R&D

Importance of

Clustermanage-ment Excellence

Importance of internationa-

lisation

Investment needed

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What kind of services are needed by Danish cluster organisations?

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The external view

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Status of Fullfilment of Selected Danish Cluster

Organisations against ECEI-Quality Criteria (End of 2011)

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Potential Areas of Improvements

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Danish Clusters Tend to Reveal a Lower Impact

on R&D Activities

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Danish Clusters Tend to Reveal a Lower Impact

on Business Activities

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Danish Clusters Tend to Reveal a Lower Impact

on Internationalisation

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Characteristic of Support Services

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Characteristic of Support Services

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Spectrum of Support Services to be

Provided for Cluster Organisations

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The German Experiences Based on Detailed

Cluster Managers Need Analysis

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Spectrum of Support Services for Norwegian

Cluster Managers (ARENA and NCE)

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Spectrum of Support Services for Norwegian

Cluster Managers (ARENA and NCE)

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Key Success Factors for Provision of Support Services

• Significant competence in cluster matters

• Good understanding of cluster managers issues

• Trustful and intensive communication

• Separation of funding and delivering support services

• Professional behavior

• High-quality, tailor-made and demand oriented services

• “Peer partners” – common understanding of main objectives

• Participation has to be voluntary

• Open-minded for experimentations

• Broad spectrum

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Proposed First Steps

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Proposed First Steps

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Thank you very much for your attention

Dr. Gerd Meier zu Köcker

Institute for Innovation and Technology

Steinplatz 1 10623 Berlin

Tel.: +49 (0) 30 310078-118 Fax: +49 (0) 30 310078-222 E-Mail: mzk@iit-berlin.de

www.iit-berlin.de

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Towards a More Tailor-made Cluster Policy Where to start? Where to go?

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