kentucky proud & international marketing susta export seminar northern kentucky chamber of...

Kentucky Proud & International Marketing

SUSTA Export SeminarNorthern Kentucky Chamber of CommerceAugust 7, 2014

Kentucky Department of Agriculture

Office of Marketi

ng

Office of Strategic

Planning & Administration

Office of Consumer

& Environme

ntal Protection

Office Of Marketing

1. Plant Marketing2. Animal Marketing3. Agritourism4. Agricultural Education &

Outreach5. Shows & Fairs6. Business Development

Kentucky Proud• The Kentucky Proud Program is a

trademarked initiative developed by KDA and is the official marketing brand for agricultural products grown, raised, processed or manufactured in Kentucky.

• The program is funded by the Kentucky Agricultural Development Fund using funds from the tobacco Master Settlement Agreement.

• The main purpose of the program is to increase “farm gate impact” for our farmers and producers.

Kentucky Proud

• There is no charge to join the Kentucky Proud Program.• There are many

opportunities within the Kentucky Proud Program, including:• Promotional Grants• Restaurant Rewards• Homegrown by Heroes• Appalachia Proud

Promotional Grants

• These grants reimburse up to half of eligible expenses for advertising, marketing and reaching consumers at the point of purchase to promote Kentucky Proud products with direct Kentucky farm impact.

Promotional Grants

• Direct farm impact is defined as the dollar value of agricultural products bought, sold, grown, raised, manufactured or processed with sources clearly linked to Kentucky farms.• Applicants for the promotional grant must be

members of the Kentucky Proud Program.• The maximum grant that can be awarded is

$12,000 within a calendar year. Grants are based on 10 percent of direct farm impact.

Promotional Grants

• Eligible expenses include:• Radio and television advertisements• Internet and website expenses• Hats, t-shirts, clothing or other giveaways – if they are for

employee use or for giveaways and not for resale purposes.• Demonstrations and food sampling• Product labels, packaging, jars, and boxes• Trade of food shows• UPC or Bar Codes• Other examples include business cards, brochures, print

advertisements, etc.

International MarketingKDA’s International Marketing Division…• Helps producers of agricultural commodities and

agriculture-related products with exporting their products overseas.• Assists with identifying U.S. export and foreign import

regulations. Companies may also need help obtaining necessary documentation and complying with other requirements to sell their products overseas.• Customizes market research for producers and

companies which is focused on their products and their target markets.• Works with the USDA’s Foreign Agricultural Service and

the U.S. Commercial Service in other countries to help Kentucky companies in those markets.

International Marketing• The International Marketing Division works with the

following partners who receive funding from the USDA through the Market Access Program (MAP) to promote U.S. agriculture and its products overseas…• Southern United States Trade Association (SUSTA)• Hardwood States Export Group (HSEG)• American Hardwood Export Council (AHEC)

International MarketingIn 2013, Kentucky’s agricultural exports totaled just over $1.46

billion.• Our top ten agricultural exports were:• Whiskies (220830) $300,284,000• Horses, Pure-bred breeding (010121) $161,415,000• Chem./Allied Prep. (382490) $132,723,000• Soya-Bean Residue (230400) $ 94,172,000• Animal Feed Preparations, NESOI (230990) $ 71,956,000• Wooden Casks (441600) $ 71,298,000• Soya Bean Flour (120810) $ 59,474,000• Liqueurs and Cordials (220870) $ 51,161,000• Horses, Not Pure-bred breeding (010129) $ 37,974,000• Lumber, Oak (440791) $ 31,694,000

• These products accounted for 69% of Kentucky’s agricultural exports in 2013.

International MarketingKentucky’s top ten agricultural export destinations in 2013

were:• Canada $256,233,000• United Kingdom $154,941,000• Japan $114,981,000• Australia $ 89,008,000• Spain $ 80,584,000• China $ 79,954,000• Mexico $ 49,651,000• Germany $

44,789,000• Ireland $ 44,310,000• Venezuela $

44,215,000• Agricultural exports to these countries comprised 65% of

Kentucky’s total agricultural exports in 2013.

International Marketing

International Marketing

Questions?

Jonathan Van BalenImport/Export Advisor

jonathan.vanbalen@ky.gov502-782-4132