kensington vision mersey broadband strand 1. kensington vision £800,000 project funding 4th january...

Kensington Vision

Mersey BroadbandSTRAND 1

Kensington Vision

• £800,000 project funding

• 4th January 2005

• 7 person team

• Community content

Kensington Vision - objectives

• Engaging with regeneration partnerships

• Online services

• Business start up

• Develop Digital TV channel

Kensington Vision

• £80,000 digital kit resource

• Intuitive Content Management System

• Use of existing technologies

• BT as technology partner

Kensington Vision - Philosophies

• Dual delivery Web and STB

• Community set agenda

• Training & knowledge share

• Entertainment and services

• Kit for the community

Kensington Vision - STB

• Engaging with regeneration partnerships

• Online services

• Business start up

• Develop Digital TV channel

Kensington Vision

• 19 regeneration partnerships assisted

• 4 online services created

• 2 businesses created

• 252 residents trained in content production

Kensington Vision

• 143 individual sites

• 1100 Viewers per month

• 268 videos on KV

Kensington Vision – next phase

• Second community

• Linking directly to existing provisions

• Social Enterprise

• Service creation (R & D)

Kensington Vision

• 19 regeneration partnerships assisted

• 4 online services created

• 2 businesses created

• 212 residents trained in content production

CV Networking

Kensington Vision

• 19 regeneration partnerships assisted

• 4 online services created

• 2 businesses created

• 212 residents trained in content production

Geo tagging

Kensington Vision

• 59 individual sites

• 997 viewers per month

• 160 Broadband connections

• 208 videos on KV

Geo tagging

Kensington Vision

• 59 individual sites

• 997 viewers per month

• 160 Broadband connections

• 208 videos on KV

Video Blog - editor

• 59 individual sites

• 997 viewers per month

• 160 Broadband connections

• 208 videos on KV

Video Blog – site view

• 59 individual sites

• 997 viewers per month

• 160 Broadband connections

• 208 videos on KV

WebTV – look and feel

KEY ACTIVITIES / OUTPUTS

ACTIVITY / OUTPUT OUTPUTS PROFILED OUTPUTS ACTUAL

Jobs created 7 7

Services created 2 2

Regeneration partnerships assisted

4 4

Business created 2 2

BEST EXAMPLE OF SUPPORT CASE STUDY

Regeneration partnership Gears Residents Association

• Residents created Soap Opera • Training in script writing / video production• Gears producing more content • Sharing skills with other community groups

BEST EXAMPLE OF SUPPORT CASE STUDY

Business created PR promotions

• Received training through KLRC• Proposal for School Idol• Set up PR Promotions

LESSONS LEARNED FROM YEAR 1

• More focus groups • Explore business community • Work with key community players• Don’t start 9 months late

HOW COULD SRAND ONE ASSIST OTHER STRANDS?

• Introduce strands to local business forums• Kensington vision as user testing environment • Potential marketing opportunities • Information library

HOW COULD OTHER STRANDS ASSIST STRAND ONE?

• Assist in exploring potential service ideas • Help set up business focus groups • Knowledge of innovative broadband applications, CCTV etc• Marketing. Especially to broadcast • Other communities for post pilot roll out

HOW WE WOULD LIKE TO SEE THE PROJECT DEVELOP AFTER THE CORE FUNDING HAS CEASED

• Project to move into other districts • Social enterprise in Kensington • More Funding to approach sustainable model • Additional services created CCTV, Online banking,