kaye fallick's (yourlifechoices) presentation at mumbrella's travel marketing summit
Post on 21-Apr-2017
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TRANSCRIPT
BOOMERS AND TRAVEL
People, place and problems
www.yourlifechoices.com.au
The size of the pie
www.yourlifechoices.com.au
Comparative generational
spend*
www.yourlifechoices.com.au
*Roy Morgan Research Dec 2016
Where do they hunt?
www.yourlifechoices.com.au
So is there a problem?
www.yourlifechoices.com.au
Why, oh why, do they keep misunderstanding my needs?
How are we missing the mark?
www.yourlifechoices.com.au
Seeing opportunities Seeking solutions
www.yourlifechoices.com.au
Q.42 – Ditching the safe & cosy cardigan
www.yourlifechoices.com.au
Exploring the new & different
www.yourlifechoices.com.au
BULLSEYE!!!
Boomer travellers have:• The most money
• Longer length of stay• Strong(er) desire
What more could you possibly want?
www.yourlifechoices.com.au
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