kate rutter, ux+lean=awesome

Lean + UX = Awesome

FEBRUARY 2013

+Using UX & lean approaches to make epic progress

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Kate Rutter, Co-Founder & Principal

@katerutter@luxrco

TWEET!

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

How do I know it doesn’t

so...

I have a product.

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UXwe need a great

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

so let’s focus on the

UI

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX ≠ UI

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Product

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UI

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX = mmmmmm

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX =• a mindset• focused on delivering value• inspires the right kinds of ideas• guides decisions

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Who will use this?

cold-sweat questionsWhy will they care?

What can it do that people will pay for?

What features

are most

important?How does everything fit together?

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Who will use this?

with a bit of tweaking...Why will they care?

What can it do that people will pay for?

What features

are most

important?How does everythingfit together?

Who is it for?

Why does it matter to them?

What can they do that they couldn’t do before?

What features do they need to do that?

How do those features fit together?

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Who is it for?

UX = start points

Why does it matter to them?

What can they do that they couldn’t do before?

What features do they need to do that?

How do those features fit together?

users

needs & goals

uses

features

⤷⤷

⤷⤷

product, brand & voice

⤷

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

dang. That’s a lot of stuff.

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX = a simple stackWho is it for?

Why does it matter to them?

What can they do that they couldn’t do before?

What features do they need to do that?

How do those features fit together?

users

needs & goals

uses

features

product, brand & voice

⤷⤷

⤷⤷⤷ Features

UI goes here⤷

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX = a simple stack

sketches, prototypes,

pixels

Vision & values

Features

Product

Users

UsesMary can...

NeedsI need...I want...My goal is...

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX + Lean = <3 BUILD

MEASURELEARN

Features

Product

Users

UsesMary can...

NeedsI need...I want...My goal is...

Customer developmentor...user research

Sketches & prototypesbefore UI. Before code.

Experiments, MVPs, Metricsand...usability testing

sketches, prototypes,

pixels

Vision & values

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX + Lean = <3 BUILD

MEASURELEARN

sketches, prototypes,

pixels

Vision & values

Features

Product

Users

UsesMary can...

NeedsI need...I want...My goal is...

Customer developmentor...user research

Sketches & prototypesbefore UI. Before code.

Experiments, MVPs, Metricsand...usability testing

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX = a clear story

{{{

{

uses

features

product, brand & voice

users

needs & goals {

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX = a clear storyMeet Erika, a socially engaged college student.

Erika needs to feel closely connected with friends near and far, every day.

using status updates on her “wall”, messages, comments and “likes”

in a way that’s universal, clean, consistent, and fast.

With Facebook, Erika can share her latest thoughts and see what her many friends are up to,

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX = a clear storyMeet Bob, a new startup entrepreneur.

Bob needs to feel confident that his product design decisions really serve his customers.

using hands-on materials and online video coaching

in a way that’s simple to complete, warm & engaging, and fun.

With LUXr-in-a-box, Bob can learn to interview customers and validate his assumptions,

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

UX Design Mindsetstarts➜

• Ask important questions.• How confident are you in your answers?

stack➜ • Identifies gaps.• Use it to stay focused.

story➜• Tells the story so your team can rally to it.

• Use it to decide what “good” is.

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Get ready for roll-on

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

Go be awesome.

LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO

LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.

LUXr.co3435 Cesar Chavez, San Francisco, CA • 94110The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc

images• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/• http://www.flickr.com/photos/pompien/6160278603/• http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_mout