judith lewis presentation

Natural (Organic) SEOHow to identify the SEO good

guys, how much to ‘DIY’ and when to call in the specialists

What is SEO?

“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”

- SEOmoz

SEO is not rocket science

… but it isn’t a walk in the park either

How to identify the SEO good guys

• WOM

• Online Checks

Word of Mouth

Online Checks

Beware of...

• Promises seeming too good to be true

• Badges claiming verification

• People invisible in search claiming expertise

How much to DIY and when to get

professional help• TIME IS MONEY• Basics and advanced• Understanding penalties• Webmaster tools, analytics &

monitoring• SEOmoz, SEOBook,

WebmasterWorld, SEO Dojo, etc…

Recipe for ranking

Around 200 factors contribute to the ranking of a webpage or a website.

These 200 factors can be broadly categorised as:

A) Content

B) Architecture

C) Popularity

Elements of Ranking• Title Tags • Meta Description Tags • Meta Keyword Tags • ALT Tags • H1, H2, H3

– (and accompanying CSS) • Keywords in the content • Internal Links

– (images vs. keyword rich text) • URL Structure• Advanced Linking• Authority• Age of domain

Comfortable with all that?

Then here are some tools!

SEO Tools• IBP http://www.seoelite.com/• WebCEO

http://www.webceo.com/• WeBuildPages

http://www.webuildpages.com

• Google Analytics http://www.google.com/analytics/

• XML Sitemaps http://www.sitemaps.org/

• Keyword Density Tool http://www.seochat.com/seo-tools/keyword-density/

• SEO Quake http://www.seoquake.com/

• Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html

• Keyword Research Tools https://adwords.google.co.uk/select/KeywordToolExternal http://www.wordtracker.com/

• Firefox Browser• Various Toolbars + Extensions• Link Baiting & Building 101• Google Webmaster Central• Social Bookmarking• Position Trackers• Keyword Cloud• RSS Feeds & RSS Buttons• SEO Forums• Page Rank Tool• Competitor Inbound Links

Thank You!judith.lewis@seshet.co.uk

www.seshet.co.ukwww.SEO-Chicks.com

www.twitter.com/JudithLewiswww.MostlyAboutChocolate.c

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