journalism next: chapter 2: advanced blogging cindy royal, ph.d assistant professor texas state...
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Journalism Next:Chapter 2: Advanced Blogging
Cindy Royal, Ph.D
Assistant Professor
Texas State University
School of Journalism and Mass Communication
croyal@txstate.edu
www.cindyroyal.com
www.onthatnote.com
tech.cindyroyal.net
twitter.com/cindyroyal
facebook.com/cindyroyal
Advanced Blogging
Every college journalist (really every student) should have a blog
Reasons to blog1)Learn how to use a content management
system2)Build an audience for your writing/reporting3)Cultivate a collaborative community
Advanced Blogging
• A blog is a continuing conversation• But they are not magic, take commitment,
dedication and determination
Three characteristics:• Frequently updated, presented in reverse,
chronological order• Has headline and body; can include links,
photos, other media• Allows for comments
Advanced Blogging
• No longer need to know html/web design to have a website.• The terrorist attacks of 2001 were the
cause of the launch of many tribute blogs• Blogs launched on news websites, way
to present more content, different voice• Simple, immediate and interactive
Becoming a blogger
• Read other blogs – scan Technorati.com & check out blogs on news sites• Look up blogs on a subject that
interests you, particularly one you hope to cover• Make note of the most interesting, best
elements of each
Learn the language
• Post• Permalink• Trackback• Blogroll• Vlog• Moblog
Create a blog
• Determine what your blog will be about• Establish goals• Create a basic plan – name, description,
mission• Choose a blog system – Wordpress• There are others:
Blogger, Tumblr, Posterous• Wordpress – free to host on their server, add a theme,
you can pay for domain, access to customize CSS
Create an audience
• Put the reader first, get to the point• Organize your ideas• Be direct• Be the authority, with a personality• Write clearly, edit.• Make posts scanable – lists, bold text, subheads• Link, summarize, analyze• Write good headlines• Have a good attitude• Photos and videos• Participate in the community – read other blogs,
comment, link to them• Be passionate about your topic
Some notes on Diffusion Theory
• Diffusion of innovation as defined by Everett Rogers is “the process by which an innovation is communicated through certain channels over time among the members of a social system”
• Elements of Diffusion• Innovation• Communication Channels• Time• A Social System (including opinion leaders and change agents)
• Characteristics of Innovation• Relative Advantage• Compatibility• Complexity• Trialability• Observability
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