jonathan detavernier - cyber
Post on 08-Aug-2015
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- 1. THE CYBERLIONS You probably saw everything before already. Because almost all 3.400 cases got international press coverage without spending a euro on media, reaching millions of people around the world. FAMOUS
- 2. seamless integration of technology through the line campaign, with digital at its core realtime + strong idea = impactful smart use of social (timing) socially relevant FAMOUS
- 3. FAMOUS
- 4. simple idea great craft - great storytelling - great sound - great film - great technology FAMOUS
- 5. FAMOUS
- 6. great product demonstration the power of cyber ads value (for many people) FAMOUS
- 7. great productdemonstration communication through service not a one-off, they say FAMOUS
- 8. FAMOUS What we looked out for.
- 9. FAMOUS
- 10. Things jurymembers say. FAMOUS
- 11. How the f*ck is this cyber? Be clear about it. Or stay out. FAMOUS
- 12. Whats the f*cking use case? never maybe FAMOUS
- 13. We built an immersive 3D experience. Of course you f*cking did. Thats what its f*cking made for. New tech is good, but surprise with the use of it. Or stay out. FAMOUS
- 14. Another f*cking non-skippable! Yes, use existing concepts. But make it better. Craft! FAMOUS
- 15. How f*cking many do you still have? The casemovie why not try some humor. FAMOUS
- 16. F*ck dude. Youre like the guy in the casemovie. Charm the judges. FAMOUS
- 17. FAMOUS
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