john reyes executive vice president & chief sales officer san francisco travel association...
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John Reyes
Executive Vice President &
Chief Sales Officer
San Francisco Travel Association
Moscone Expansion andConvention Market Update
Moscone Expansion Project Update
Completion in 2018
Opportunity Cost of Not Expanding Smaller then the 12 most competitive convention
centers – Moscone has less than half the exhibit space of their average square footage
Space constraints have resulted in a direct spend loss of nearly $2.1 billion for the fiscal years 2010 through 2019
Economic Benefits Increase in hotel tax revenue projected to be $20
million Net economic impact of $734,402,886 through fiscal
year 2026
Moscone Center Improvements Adds contiguous exhibit space to Moscone Center
that it currently lacks and needs to remain competitive
Increases largest contiguous exhibit space from 260,000 sq ft to 515,000 sq ft.
Moscone Expansion Project Update
PROPOSED SOUTH VIEW FROM THIRD & HOWARD
Meeting Space
Ballroom
Exhibit Space
Flexible design, creating 515,000 feet of contiguous exhibition space
New 50,000 square foot column-free ballroom
Multiple outdoor terraces with city views - great for receptions
SF Visitor Information Center integrated in the building
Pursuing a LEED Platinum Certification
Improved public realm Wider sidewalks Larger crosswalk between buildings Surrounded by multiple open air plazas
Expansion project completed in phases to keep Moscone Center fully operational
Moscone Expansion Project Update
Convention Business Outlook
Convention PaceCitywideRoom Nights
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20250
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
1,100,000
1,200,000
Definite Room Nights Tentative Room Nights Pace Targets Consumption Benchmark
Source: TAP Report – September 2014
Convention Pace Self-Contained Room Nights
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20250
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Definite Room Nights Tentative Room Nights Pace Targets Consumption Benchmark
Source: TAP Report – September 2014
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