john mccarthy agricultural machinery ltd · model xx jcb 6150m 870 (492) 900 91400/ big m2 cs...
Post on 25-Jan-2019
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John McCarthy Agricultural Machinery Ltd
www.jmcparts.com
Introduction
• Located outside Clonakilty
• Trading as JMC Parts
• In business over 20 years
• Employs 20 employees
• 2015 sales of 7.5million
• JMC Beginnings
5 Key Fundamentals to JMC Parts
• Know your Product
• Know your Customer
• Marketing
• Knowledgeable Staff
• Accurate Business Plan
Know your Products
• Product Source
• Price Point
• Market Potential
• Genuine Product
• Customer Targeting
Knowing your Customer
• How JMC Parts finds a Customer
• Fleet
• GEO Mapping
• Know the correct person to contact
• Stay in touch
Fleet
Distance Selling
Knowing your Customer
• How to find a Customer
• Fleet
• GEO Mapping
• Know the correct person and staying in touch
Market Research
Staff• Knowledgeable Staff
• Motivated & Trustworthy
• Team Targets
• Staff Organisation & clearly defined Roles
Business Plan
Limiting Risk
“By dealing with several customers in several countries you cannot get
caught by all of the people all of the time”.
The Future?
Know your Products
Know your Customers
Know your Markets
Know your Suppliers
Thank you
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