john horn cannexus 2009 edutainment and piratology
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EDUTAINING THE CAREER EDUCATORS…WITH PIRATESCannexus 2009
John Horn | Career Manager & Piratologist | UBC*
*disclaimer
*The University of British Columbia and the Sauder School of Business do not (yet) officially recognize John’s title of Piratologist. The world-renowned post-secondary institution does, however, commends him for great work with students in the Early Career Masters program.
*This will go fast. There will be a lot of information. Even some swearing (sorry in advance). You will need to scan and, probably, multi-task. Don’t worry, though; this presentation is hyper-linked with amazing data and you can check it out when it’s posted on the Cannexus website. john.horn@sauder.ubc.ca
Introductions and Overview
“John is a pleasure to work with...regardless of the task. I would recommend John to any team looking for a dynamic, hardworking, energetic, pirate loving leader.”
- Howie Outerbridge, Director, UBC Career Services
-“John Horn has super powers. Here they are:#1 Super Giggle.#2 Intergalactic flight (without leaving the room).#3 Dental hygiene.
- - David Sovka, Director of Marketing, Camosun College
+ = history nerd
“where the hell is Merville?”+ + = career educator
= community+ + + passion
Some Johnisms
Let’s collect ideas from everywhere and use them to build community; because that’s a beautiful thing.
“No stone throwing regardless of housing situation.”
Let me explain.
My Modest Proposal for Today
My Classroom Policy
Learning Outcomes
The style and content of this presentation are very important for your learning and personal and professional development!
By the end of this workshop learners will be able to…
Identify at least three different pirates Talk like a pirate Define the humourous pedagogy of
“edutainment” Comprehend the power and dynamism of
social media as it relates to the career education classroom (not to mention some basic “best practices” for use of this supercool medium)
Apply “tips and tricks” on laughter and learning
Why Pirates are Important
Jeremy Phan and the University of Chicago
Jack Sparrow and the University of Victoria
Fiona Walsh, Sauder and The Weekly Gumboot
Democracy
The Articles of Piracy Over one hundred
years before the French Revolution, democracy existed on Pirate ships
Health Insurance did too
Classroom collaboration and the democratic nature of students today
Race & Culture
The community on a pirate ship
The other options Dr. Mark Pope and
20% growth of visible minorities in Canada
What will be happening by 2012?
Environmental Stewardship
Pirates never built their own ships or made their own weapons
Only one pirate in history commissioned a new ship (it sucked)
The world is changing, we need green leaders
Please, introduce yourself!
SOME PIRATE TERMS
“Arrgh” = “hello” or “I agree” and “uh-oh”
“Ahoy” = “greetings”
“Avast” = “Stop!”
“Grog” = “Rum”
“Wench” = “Woman”
“Scurvy Dog” = a biting insult, unless your Captain likes you!
You have five minutes to meet your colleagues, name your table/ship, vote for a captain and have her/him introduce their crew to the group.
Pirate Introduction Script: Ahoy! I be Cap’n ________! These
scurvy dogs ____, ____ an’ ____ be the crew o’ the _______. By the turn o’ the hourglass, we be peerin’ into the deep to learn _________. Arrrgh!
JOHN, WHAT’S THE POINT?
Consider yourselves engaged…
Defining Edutainment
Edutainment (also educational entertainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. (Wikipedia.org)
Edutainment combines education and entertainment into an engaging method of instruction that incorporates humour and media using a Web 2.0 platform. It embraces truthiness, encourages collaboration in the classroom and motivates students to have fun with it as they learn. (John)
Relevance to Student Engagement
The story of when Camosun College embraced Piratology and a unique kind of engagement
“Humour is a catalyst for classroom ‘magic’, when all educational elements converge and both teacher and student are both excited about learning.” (Kher, Molstad, Donahue: 1999)
The hypertext mind, scanning, multi-tasking, and distributed cognition (Henry Jenkins)
Participatory learning is more meaningful People + computers = collective intelligence
FUN FACT: Do you hate texting? Last year in Japan, five of the top 10 best-selling novels were written on cell phones. LOL!
Relevance to Career Education
Students rank Career Centres as second to last in terms of places to go to find resources for their work search (From Learning to Work, 2006)
Parents: 35% Career Centres: 19%
Is Career Development a “dread course”? Most common “dread courses” are statistics, methodology and
maths John’s story about discipline and cover letters
Humour means recall and retention Who should educate young people about online brand
management? Social networking sites (Facebook, LinkedIn, Twitter, MySpace) Eportfolios and reflections on learning
FINDINGS AND DATA
Laughter and Learning
Psychologically, the effects of humour and laughter have been shown to reduce anxiety, decrease stress, enhance self-esteem, increase self-motivation, bolster mental sharpness, and engage learning by creating a positive emotional and social environment (Garner, 2006)
Studies show learning is enhanced by curriculum-specific and instructionally appropriate humour (Korobbkin, 1989)
Positive environment of a humour-enriched class has even been shown to increase attendance (Devadoss and Foltz, 1996)
Humour is subjective, so keep it positive and classy (but don’t be afraid to take risks and maybe be a little edgy)
The Millennials at School
A Vision of Students Today Collaboration is key, just ask Mark Zuckerberg
Facebook founded on principles of procrastination Who knows about Chris Avenir?
The end of the expert (according to Don Tapscott) Teacher-centred = Learner-centred One-size-fits-all = One-size-fits-one Instruction: learning about = Discovery: learning to
be Individualistic learning = Collaborative learning
Experiential learning and “intellectual tinkering”
The Millennials at Work
www.yourcompanysucks.com (speed, challenges and integrity)
Video games: collaborating in groups and training good surgeons
Two out of three Net Geners think “working and having fun” should be the same thing; the boundaries between work and play should be funny (Tapscott, 2008)
Infosys and the “corporate campus” Goran Carstedt on corporate change
From hierarchy to community “A resource is something sitting waiting to be used by
its owner. Relations imply collaboration and sharing.”
Pirates (and Youth) like Web 2.0 Facebook: privacy and power
20% of Facebook users don’t use privacy settings 20% of Facebook users who have “top” privacy settings share their
telephone number with friends 47% of Facebook users concerned about political views still provide
them; 20% posted their class schedule If Facebook was a country, it would be the eighth-largest on Earth Social networking: the new basis for doing business
Blogging and Linking: opinions and ideas that matter 35% of Canadians have a personal and professional blog LinkedIn gets 7.7 million hits per month – Guy Kawasaki likes that
Twitter: “John Horn thinks you should pay attention to him”
Usage has increased 752% since December 2008 The ultimate place for a polished value proposition
“Yes, I’m a thief. And so is everyone else I know. I do believe however that the definition of music ownership (and the transfer of ownership) is outdated. It just doesn’t fit for our generation. I guess when we come to power we’ll redefine what theft is. Hopefully we’ll also come up with a new model so songwriters, artists, and others that actually create some value get properly compensated.”
- Morris, 23, Marketing ManagerSource: Grown Up Digital, 2008
Internet piracy is a trillion-dollar-a year business. And Canada is second only to China in terms of illegal downloads.
Source: The Canadian Recording Industry Association, 2008
Source: Canadian Social Media Survey, 2009
BEING FUNNY: SOME STRATEGIES[insert joke here]
Some Jokes
Jerry Seinfeld on Public Speaking Demetri Martin on intelligence and “data” Chris Rock on emotional intelligence and
networking Rick Mercer on passion, preparedness,
politics, and planned happenstance Jon Stewart on social movements and giving
hope to educated young people with good BS detectors
Stephen Colbert and the democracy of knowledge
“This is a pie chart about procrastination”This is the Sauder Success Cycle!
A Pirate’s Resume
Jack Trumpet1234 Magnolia Terrace (604) 123-4567Burnaby, BC V5M 1M1 johndoe@telus.net
Jack Trumpet1234 Magnolia Terrace (604) 123-4567Burnaby, BC V5M 1M1 johndoe@telus.net
CAREER HIGHLIGHTS
First Mate and Manager of Plundering 2003 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti
Improved crew’s productivity by more than 50% by creating a detailed pillaging-manual and implementing a new organizational structure and reward system
Helped Captain Blackbeard to increase plunder (treasure, people, ships, miscellaneous supplies) by more than 35% through development of a multi-facetted and complex, yet approachable, attack and ransom-negotiation strategies
Increased Blackbeard’s share in the Caribbean small fleet market by eight percent by implementing a market development strategy
CAREER HIGHLIGHTS
First Mate and Manager of Plundering 2003 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti
Improved crew’s productivity by more than 50% by creating a detailed pillaging-manual and implementing a new organizational structure and reward system
Helped Captain Blackbeard to increase plunder (treasure, people, ships, miscellaneous supplies) by more than 35% through development of a multi-facetted and complex, yet approachable, attack and ransom-negotiation strategies
Increased Blackbeard’s share in the Caribbean small fleet market by eight percent by implementing a market development strategy
EDUCATION
Master of Piracy Completion: May 2009Sauder School of Piracy, UBC, Vancouver, BC
Bachelor of Arts (Honours Piratology) 2003Bishop’s University, Lennoxville, Quebec
EDUCATION
Master of Piracy Completion: May 2009Sauder School of Piracy, UBC, Vancouver, BC
Bachelor of Arts (Honours Piratology) 2003Bishop’s University, Lennoxville, Quebec
COMMUNITY INVOLVEMENT / LEADERSHIP
Social Coordinator CurrentRum Drinking Society, Sauder School of Piracy, UBC, Vancouver, BC
Executive Member 2003-2007Merchant Sailors Transition Program, Tortuga Community Association, Tortuga, Haiti
COMMUNITY INVOLVEMENT / LEADERSHIP
Social Coordinator CurrentRum Drinking Society, Sauder School of Piracy, UBC, Vancouver, BC
Executive Member 2003-2007Merchant Sailors Transition Program, Tortuga Community Association, Tortuga, Haiti
EMPLOYMENT EXPERIENCE
First Mate and Manager of Plundering 2006 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti
Bartender 2003 – 2006Skull ‘n’ Bones Pub, Tortuga, Haiti
Peasant 1999 – 2002Sir Rotham’s Estate, Norwich, England
EMPLOYMENT EXPERIENCE
First Mate and Manager of Plundering 2006 – 2007Queen Anne’s Revenge (Captain Blackbeard), Tortuga, Haiti
Bartender 2003 – 2006Skull ‘n’ Bones Pub, Tortuga, Haiti
Peasant 1999 – 2002Sir Rotham’s Estate, Norwich, England
SKILLS AND EXPERIENCE
Consulting and Strategic Management Major academic research projects included resource assessments of -
The Royal Navy, East India Trading Company and the Spanish Armada Advised hundreds of small-to-medium sized ships on business plan
development and assisted 50 private mercenaries in evaluating potential investment opportunities
Sales and Marketing Improved Blackbeard’s sales force productivity by more than 50% through a
comprehensive re-branding campaign Increased Skull ‘n’ Bones revenue share in the Caribbean small fleet market by
eight percent by implementing a market development strategy
SKILLS AND EXPERIENCE
Consulting and Strategic Management Major academic research projects included resource assessments of -
The Royal Navy, East India Trading Company and the Spanish Armada Advised hundreds of small-to-medium sized ships on business plan
development and assisted 50 private mercenaries in evaluating potential investment opportunities
Sales and Marketing Improved Blackbeard’s sales force productivity by more than 50% through a
comprehensive re-branding campaign Increased Skull ‘n’ Bones revenue share in the Caribbean small fleet market by
eight percent by implementing a market development strategy
Film, TV and Old School Media The Job Interview, as told by Spudd in
Trainspotting An R-rated interview montage from
Step Brothers Video resume tips from Trendspotting guru,
Demetri Martin, who also has opinions on Life Coaching
Networking tips from the CIA in Spy Game The best job proposal ever! From
The Dark Knight
Social Media and Web 2.0
Louis CK describes the culture of entitlement A video game about genocide in Darfur Deanna Rogowsky gives advice about Twitter Do you wiki?
For discussion: what are your thoughts about a wiki-resume builder (ie. a group of students collaboratively build/edit a resume through an online platform)?
Facebook, Twitter, Blogs, E-Portfolios, and John’s vision
A real video resume by Theodora Lamb
FUN ACTIVITY!Make your case for (or against) social media
Fun Activity: The Great Debaters Your mission, should you choose to accept it, is
to have a five-minute debate “on your ship” (that means your table) about the pros and cons of using social media as part of your career education curriculum. Here are some of the mediums to discuss: Facebook YouTube Blogs Twitter
Collect data and be prepared to present your findings to the group.
CONCLUSIONS, REFLECTIONS AND SOMALI PIRATESWhat’s your definition of a “bad economy”?
Somali Pirates
Somalia: probably the worst place on Earth
Environmental determinism
Entrepreneurship Creativity | Risk-
taking The Entrepreneurial
Work Search Is it edutaining? CACEE 2009…
QUESTIONS?Personal branding? Gender? Health promotion?
References to Data and Findings Wikipedia and The Internet: search “pirates”...wow Secondary Sources
Nigel Cawthorne, A History of Pirates David Cordingly, Under the Black Flag Peter Earle, The Pirate Wars Jon E. Lewis, Ed., The Mammoth Book of Pirates
Primary Sources Captain Johnson, The General History of the Pirates (1724) Alexander Exquemelin, Bucaniers of America (1684) Court Records, Ships Logs and Executions
Fiction Daniel Dafoe, The Life and Surprising Adventures of Robinson
Crusoe (1719) Robert Louis Stevenson, Treasure Island (1881-1883) JM Barrie, Peter Pan (1904, 1911)
References to Data and Findings
Websites• TED – www.ted.com • SocializeMobilize – www.socializemobilize.com • Social Signal – www.socialsignal.com • www.todmaffin.com
Blogs• Robin Sharma’s blog • Guy Kawasaki – blog.guykawasaki.com • Worpress.com • Social Media Watch• www.mashable.com • Nerd Girl - http://www.globecampus.ca/blogs/nerd-girl/
Books and Articles• Don Tapscott, Grown up Digital • Scoble and Israel, Naked Conversations• Mark Bauerlein, The Dumbest Generation • Darzy Rezac, Work the Pond • Steven Strogratz, SYNC (The emerging science of spontaneous order)• Neil Postman, Amusing Ourselves to Death • “Using Humour in the College
Classroom,” Kher, Molstad, Donohue • “Humour in Pedagogy,” Gardner
CONTACT JOHNjohn.horn@sauder.ubc.ca | 604.822.0097
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