jessie leong photography website brief

BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Semester 1

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

Brief/Session/Document Title Jessie Leong Photography Website Brief Continue to, and finalise the brand development for the Jessie Leong Photography brand with the addition of a unique and personally-customised website, built through an existing Cargo Collective/pre-purchased Jessieleong.com domain name in a distinctive and creative format which ensures effective visual communication and engagement with the client’s existing photographic portfolio. Background / Considerations Reflect upon the existing brand design work developed for the Jessie Leong Photography brand throughout the previous Design Practice III University module to see how the existing print-based design and portfolio can be translated to a web-based format which can be readily updated on a weekly, or even daily basis with ease for the client.

Mandatory Requirements Deliverables

- Research existing fashion and fine art photography professionals that have influenced Jessie’s working practice and may potentially inspire and influence the design direction and developments.

- Explore various design outcomes and methods of web development to showcase Jessie’s photographic portfolio in a unique and contemporary fashion.

- Completed website design with full

accessibility, editing and development made available to the client.

Studio Deadline Module Deadline 10 – 14 January

29 May 2013, 1PM

This brief should be read in conjunction with the module brief. Please refer to module information

at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.