jef tan 2014

Art director. Designer. Writer. Jef Tan.

Hello. EXPERIENCES

18 years in the advertising and design industry has made

me at ease and adept at media-neutral environments and

what is known as ‘integrated’ work.

My experience originates from the world of ‘hardcore’

advertising where creative integrity is drawn from the big

idea, honed from the ability to meet harrowing deadlines

and where reputation is polished from the ability to work

well with your team of project managers and clients.

Moving onto design, I learnt to add skill and expertise in

the fields of brand creation, branding and digital mediums.

More importantly, I expanded my understanding of the

creative process and the importance of craft.

CULTURES

Beyond professional landscapes, I was fortunate to have

worked in countries like Singapore, the United Arab Emirates

and Australia. It is a thrill to deliver quality work in the face

of inter-cultural sensibilities and seeing my work appear in

countries like Malaysia, Indonesia, Thailand, the UAE, Sudan,

Kuwait, and Central Africa. If anything, these experiences

have been valuable in shaping my abilities to empathise.

VALUES

Nothing excites me more than collaborating with other

creative professionals: illustrators, photographers,

typographers, copywriters, musicians and sound editors,

animators and various artisans. I love a well-thought

campaign so I appreciate working with brilliant strategic

planners. I believe that our creative future is one where

art dovetails with commerce and relevance is determined

by conversation.

DISCIPLINES.

Brand strategy / Campaign Management

Art Direction

Print / TV / Online: web / Offline: Interactive

Graphic Design

Corporate identity / Publication / Retail / Packaging

PRESS MENTIONS

LÜRZER’s Archive Magazine

Gulf Marketing Review

The Straits Times, Singapore

AWARDS

Singapore Creative Circle Awards, 2003

Webby Awards: Action for AIDS Singapore 1997

Art director.

Wyeth/Pfizer Press Campaign for Progress Infant FormulaFor full campaign rollout, please visit website.

Cesar Pet Foods Singapore Creative Awards Winner

Medicins Sans Frontier (Doctors Without Borders) Press Campaign for Ramadan fundraiser

Papua New Guinea is made up of 151 exclusive islands.

We consider ourselves number 152.

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and explore mighty jungle rivers. Then each night return to your floating boutique hotel!

North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au

Papua New Guinea is one of the world’s least explored regions.

By most people, that is.

Experience amazing Papua New Guinea in absolute confidence. Travel with just 35 other guests, visit picturesque islands, experience village hospitality and snorkel renowned coral reefs. Climb mountains in the ship’s air-conditioned helicopter

and explore mighty jungle rivers. Then each night return to your floating boutique hotel!

North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au

True North Cruises Retail Press Ads

Microsoft Online Services Re-launch

Madame FlavourRetail Press Campaign

THE ONLY

COULDWAS THE CREAKY

HAPPY

HOTEL SPENCER

CHEAP PERFUME

HAVE ALL GONE INTO OUR NEW RANGE OF

(BECAUSE WE JUST CAN’T GET IT OUT THE FLOORBOARDS.)

BUT

WAS BORN THE

BUT

WAS BORN THE

FLOORBOARDS

THEY’VE ALL BEEN

Pitch Proposal: The Spencer Hotel

YOU’LL FIND THEM ALL AT THE BAR AT THE SPENCER.GLORIOUSLY DISGRACEFUL

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

LaZuppa.com.au

All natural, all delicious

and nothing to hide.

SOUPS

La Zuppa Soups. Retail Press Campaign

LavazzaEspresso Italiano

ONEMOBILE.COM.AU

11

.COM.AU .COM.AU MOBILEONEMOBILE.COM.AU ONEONEONEMOBILEMOBILEMOBILE

PREPAID, POSTPAID, YOUR PHONE OR OURS.THE CHOICE IS YOURS.THE CHOICE IS YOURS.

• $750 of included value for calls to any network2

• $1750 included valuefor calls to otherONEmobile numbers3

• 2GB of data!4

• Unlimited social networks5

SAMSUNG GALAXY SIII· Vibrant 4.8” HD super amoled screen

· Inspired by nature, smooth and

non-linear lines

· Face recognition

· Watch HD videos whilst you text

SAMSUNG · Vibrant 4.8” HD super amoled screen

· Inspired by nature, smooth and

non-linear lines

· Face recognition

· Watch HD videos whilst you text

SAMSUNG · Vibrant 4.8” HD super amoled screen

· Inspired by nature, smooth and

non-linear lines

· Face recognition

· Watch HD videos whilst you text

$51

PER MONTH ON $59SUPER SWEET PLANMin cost $153624 month contract

NEW!

Terms & conditions on page 2 ONEmobileIntegrated Campaign

ONEseniors http://www.oneseniors.com.au

ONEseniors Integrated Campaign

ONEseniors Auspost Promotion

Art director. Designer.

ANZ Private Banking. Direct Marketing Pitch.

Wedding. Invite Design.

Diageo/Smirnoff. Direct Marketing co-launch with Casino Royale.

Nike. Retail Marketing.

Singapore Polo Club. Membership Drive.

‘Liberate’. Coffee Table Book Publication Design.

Designer. Digital.

Liberate. Microsite http://www.sixscribespress.com/liberate/

VIX Technology http://www.vixtechnology.com

Nourish Brands http://www.nourishbrands.com

Moe Than Quaffable http://www.morethanquaffable.com

Pet Paws. http://www.petpaws.com.au

Rodalie Ham. Writer and Novelist. http://www.rosalieham.com

Trusted.

“How would I describe the standard of Jef’s work?

The best possible. Jef is ‘anal’ in a good way and perfectly

well organised, and all this comes in a very gentle and very

professional package. Let him be in charge of setting up or

systems fine tuning. Give him room to be creative.”

– Arnaud Verchère

Managing Director, Tonic Communications Dubai

(Ranked 45 in the Gunner Report 2006)

“I once put Jef in quite a spot when I asked him to help

me produce five television commercials for a major

corporation in Africa in a very short period of time.

The production took us to some of the remotest places

in Central Africa including Sudan where commercial

production was practically nonexistent. After a few

weeks with Jef’s help we delivered some great spots

to a very happy client.

I think it’s in Jef’s nature to roll-up his sleeves and

take up a challenge no matter what is required of him.

His honesty and gentle nature has always been a guiding

light for other creatives working under him. His attitude and

brilliant work has always pleased the clients and I know

they will miss him dearly.”

– Vincent Raffray

Creative Director, Tonic Communications Dubai

“Since 1997, I have had the pleasure of working with

Jef as a creative designer for my publicity projects. I found

his concepts to be unique, refreshing, ingenuous and bold.”

– Emida Natalaray

Executive Producer, Ark Pictures Pte Ltd

“I can’t recommend Jef’s work highly enough. He’s a de-

signer who THINKS and he gives you 110% each time”

– Lucy Ashley

Creative Director, E-DM

“Jef is an excellent worker – dependable, committed

to the job at hand, easy to work with and very creative.

As a client of his, I was more interested in how he

interpreted the brief and he not only always met the brief,

he would come up with interesting ideas and work that

often pleasantly surprised me.

Over the years I’ve known Jef, I think he is passionate

about design and creating things from scratch –

be it writing, or photography or designing/art.

He loves what he does; and it shows.”

– Melissa Tham

Communications Director, Discovery Inc

More on my LinkedIn Profile here

WHAT FORMER EMPLOYERS, CO-WORKERS AND CLIENTS ARE SAYING ABOUT JEF TAN

Thank you.

For more complete and up-to-date work, please visit http://jefsix.com Contact me on +614 03800 791 jeftan@gmail.com