is the television the next two way communication tool march3
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Is the Television the Next Two‐Way
Communication Tool?Larry Golob– Vice President, Business Development
March 3, 2010
Who we are: We are the Recognized Leader Enabling Real‐time IP Communications
2
Enabling Real time IP Communications
Over 235 Active I i & POver 235 Active Customers Worldwide
ISPs
Internet &
Inventions & Patents
Inventors of iSAC and iLBC (IETF Standard)
14 Patents Granted &Internet & Enterprise Applications
Hardware
14 Patents Granted & 14 Pending
Award winning products
E bli h d W ld id
Manufacturersp
Established Worldwide
Hundreds of Millions of Users WorldwideHundreds of Millions of Users Worldwide
Founded in 1999 – Publicly Traded on Oslo Børs
Presence in North America, Europe & Asia
3Unified Communications are Becoming Ubiquitous
Collaboration and EfficiencyLocation Independence, Network
Independence
Past Today
Independence
Applications for discrete Communication applications are ppbusiness communications
IM/Presence
ppextending beyond the enterprise
/
Mobile
VoIP
Web/Video
MultimodalAnyPath Mailbox
eb/ deoConferencing
Is the Television the Next Two‐Way Communication Tool?
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Tool?
Any Any AnyAny Device
Any Architecture
Any Platform
“Any Play”
“You watch television to turn your brain off and you work on your computer when you want to turn your brain on”
‐ Steve Jobs (2004)( )
Could Steve Jobs be Wrong?
6
Could Steve Jobs be Wrong?
Cisco to enter the home telepresence market
LG Electronics announces Netcast Entertainment
“The addition of Skype to our VIERA CAST offerings truly
“Our consumers want their televisions to be a 'one-stop shop' for entertainment andg y
takes HDTV connectivity to a whole new level” - Panasonic
shop for entertainment and communication delivered with the
highest quality” - Samsung
Years it took the TV to reach 25 % market penetration
9
Years it took the Internet to reach 25 % market penetration
Video Will Soon Be Everywhere10
Collaboration Applications Desktop Conferencing
PC-Based VoIP ApplicationsPC-Based VoIP Applications Mobile Devices
Standard Technology has not Progressed by Leaps and Bounds over the years
11
and Bounds over the years…
Recapturing the Living Room13
• Redefining the Television Experience
• Social Engagement• Social Engagement
• Interactive Audience Participation
• Two‐way HD Voice and Video Quality
Two‐Way Communication – it’s happening
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• Engage, Interact & Grow Audiences– Reality TV shows– Talk Shows– Sports
• Cost Savings – Live or Satellite Truck Operators– Man power– Man power
• Back‐Pack Journalismh l– News Reporting with HD voice – not poor quality
satellite or cell phone
Q lit HD V i & Vid• Quality – HD Voice & Video
What’s HD Voice?15
• Today’s telephone quality
• HD voiceHD voiceHD Voice samples http://gipscorp.com/NAB
CD -Audio
Standard HD Voice
CD -Audio
GIPS HD Voice
4 kHz 6 4 7 0 kHz
GIPS Improved Telephone Quality
Standard Telephone Quality (PSTN)
200 - 3400 Hz
3 4 22 1 kHz8 kH4 kHz 6.4-7.0 kHz3,4 22.1 kHz8 kHz
“Quality means doing it right when no one is looking.”H F d‐ Henry Ford
Two‐Way HD Voice & Video IP Communication Design Considerations
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Design Considerations
QualityCost
Speech Quality
Time to MarketEase of Use
Cost
SignalingCost
Flexibility
Ease of Use
Network Impairment
Signaling
Features
Infrastructure
ImpairmentPower Consumption
Device Considerations
Lip psynchronization
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