iomega ® rev™ 35/90gb drives scsi – usb – atapi – sata - firewire sales presentation

Iomega® REV™ 35/90GB Drives

SCSI – USB – ATAPI – SATA - FireWireSales

Presentation

29/06/2005Iomega Confidential 2

SCSI / ATAPI / SATASCSI / ATAPI / SATA SCSI / USB 2.0 / FireWireSCSI / USB 2.0 / FireWire

Iomega® REV™ Drives 35/90

29/06/2005Iomega Confidential 3

REV™™ Drive Overview

The Iomega REV™ Drive is a high capacity removable disk technology.

Drive Type Removable Disk Drive

Media Type Long life Rigid Disk

Capacity 35GB Native / 90GB Compressed

Performance 25.4MB per second / 89GB per hour

Connection USB 2.0 / ATAPI / SCSI / SATA / FireWire

Media Life 30 Years

Media Format UDF / Random Access

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Proposition

The Iomega® REV™ 35GB/90GB drive transforms network and desktop backup – its revolutionary removable hard disk-based technology provides unprecedented price and performance advantages over traditional tape solutions.

REV™ drives use removable media which act and perform just like hard drives. The advantage of the media being removable allows users to add additional storage when needed or archive files securely and over a long term through the use of low cost REV™ disks.

Traditionally users have been forced to choose removable storage products that are either too slow or too high in capacity and expense. Through the introduction of REV™ technology businesses can break away from the restricting boundaries of tape by delivering users a new harmony between speed and capacity at an affordable price.

* Compressed capacity assuming 2.6:1 data compression with “high” compression on Iomega Automatic Backup Pro software. Capacity may vary and is data and software dependent.

29/06/2005Iomega Confidential 5

Historical concerns with tape

Many long term complaints about tape are a thing of the past with Iomega REV™

TAPE - Problem REV™ - Solution

Backup takes too longSpeed of a hard drive – Disk to Disk

Need to rotate media Durable – 1,000,000 passes

Slow to restore files Random Access – 13ms

Tough to use / access files

Simple to use / Drag and drop

Drives are expensive REV™ is affordable

Requires cleaningSealed heads, no cleaning required

Data not reliableIncludes ECC (Error correction code)

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Disk-to-Tape v Disk-to-DiskDisk-to-Tape v Disk-to-Disk

Tape bottleneckTape bottleneck

Disk-to-DiskDisk-to-Disk performance performance

Disk-to-removable-disk technology maintains a high performance flow of data without the bottlenecks experienced with tape technology.

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New solution: D2RDNew solution: D2RD

Disk-to-Removable Disk (D2RD)Disk-to-Removable Disk (D2RD)

Fast Disaster Recovery through disk to disk performanceSingle file retrieval without the need to wind tape back and forthLess pressure on backup windows due to fast backup time.Ability to archive using the same device, no more need for tape.

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Format comparison - capacity / Format comparison - capacity / speedspeed

Capacity0 10GB 20GB 30GB 40GB 50GB 60GB 70GB 80GB

Sp

eed

GB

/ P h

our

025

Gb

50G

b75

Gb

100G

b

REV™ REV™

DDS-4 DDS-4DAT72 DAT72

VS80 VS80AIT1 AIT1

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REV™ Drive Competitive REV™ Drive Competitive AnalysisAnalysis

CompetitiveAnalysisAug2004 REV Travan DDS-4 DAT72 AIT-1DLTVS8

0CD

DVD(8x)

Blu-Ray M-O(9.1) UDO

Capacity (GB) Native 35 20 20 36 35 40 0.7 4.7 23 9.1 30

Capacity (GB) Compressed 90 40 40 72 90 80 N/A N/A N/A N/A 60

Transfer Rate (MB/sec) -Native

25.0 2.0 3.0 3.0 4.0 3.0 0.6-7.2 11.0 11.0 6.0 8.0

Transfer Rate (GB/hour) -Native

87 7 10.8 12.5 10.5 10.8 2.2 41 39 21.1 28.2

File Access Time (ms) 13 38000 40000 50000 27000 68000 <1,000 <1,000 200 25 25

Hard Error Rate 10(15) 1015 1015 1015 1017 1017 1012 1012 NA 1012 1012

Media Life (# of passes) 1,000K 10K 2K 2K 30K 1,000K 1K 1K 1,000K 1000K 10K

Bootable Yes No Yes* Yes* No No Yes Yes No No Yes*

Drive MSRP €379 €299 €699 €999 €799 €1,099 €49 €199 €3,000 €1,500 €2,500

Media MSRP €59 €40 €10 €25 €50 €50 €0.10 €2 €50 €100 €60

Media Required for 100GB 3 5 5 3 3 3 143 22 5 11 4

(total capacity GB's native) 105 100 100 108 105 120 100.1 103.4 115 100.1 120

(drive + media for 100GB) €556.0 €499.0 €749.0 €1,074.0 €949.0 €1,249.0 €63.3 €243.0 €3,250.0 €2,600.0 €2,740.0

Cost Per GB €5.30 €4.99 €7.49 €9.94 €9.04 €10.41 €0.63 €2.35 €28.26 €25.97 €22.83

*Specific Servers only

REV v DDS/DAT Comparison

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REV™™ Drive v Tape Drive

MODEL    REV 35/90GB Drive Travan Drive  DDS4 Drive DAT72 Drive DLT Drive

Technology Disk (Removable) Travan 20/40 Tape DDS4 Tape DAT72 Tape DLT VS80

Capacity (Native) 35 GB 20 GB 20 GB  36 GB  40 GB

Capacity (Compressed) 90 GB 40 GB  40 GB  72 GB  80 GB 

MB/s (Native) 25 MB/s 3 MB’s 3 MB/s 3 MB/s 3 MB’s

GB/h (Native) 89 GB/h 10.8 GB/h 10.8 GB/h 10.8 GB/h 10.8 GB/h

20GB Backup (Native) 13 Min 1 Hr 56 Min 1 Hr 51 min 1 Hr 51 min 1 Hr 51 min

Full Backup time (Native) 23 Min 1 Hr 56 min 1 Hr 51 min 3 Hr 20 min 3 hr 42 min

 Cleaning Required No Yes Yes Yes Yes

File Search speed 13 ms 68 sec. avg. 50 sec. 50 sec. 68 sec. avg.

Media Lifecycle (passes)  1,000,000   1,000,000 1,000  1,000  1,000,000

SSP (ex-VAT) €399 €299 €699 €999 €1,399

Cost per GB (Native) €11.40 €14.95 €34.95 €27.75 €34.98

*Source: IDC, 08/2003

29/06/2005Iomega Confidential 11

Worldwide Tape Drive Shipments

IOMEGA CONFIDENTIAL

0

200

400

600

800

1000

1200

1400

1600U

nit

s (

000)

2003 2004 2005 2006 2007 2008

Year

Worldwide - Entry and Low End Tape Forecast

SLR

Other

Travan

DLTVS

DDS

Entry level and low end < REV Capacity.

Format Native CompressedREV 35 90DLT1 40 80DDS DAT72 36 72TRAVAN 20 40SLR7 20 40

REV is up to 8 times as fast as the highest shipped technology - DDS

29/06/2005Iomega Confidential 12

Value Proposition Against Tape

Better performance Up to 8 times faster than comparable tape drives* Random access provides 50-70 times faster access to data than

tape

Better value Drive cost is 50%+ less than comparable tape drives Cost/GB (including drive and disk) is half or less than half of

tape and DVD-R

More efficient, easier Boot ability** and random access allows restores in a fraction

of the time it takes when using tape No longer requires cleaning or cleaning cartridges

More versatile Add capacity as you need it, transfer large files quickly and

easily, make archive copies of all your data to keep away from your system for safety and security*DDS 4,

**BIOS dependent

29/06/2005Iomega Confidential 13

Target Market Summary

Tape ReplacementTape ReplacementSMB and SOHOSMB and SOHO

Optical Optical ReplacementReplacement

Desktop BackupDesktop Backup Large File UsersLarge File Users

A/V; graphics; CAD/CAMA/V; graphics; CAD/CAM

Government– Security

Archiving – Financia

l– Legal

Tape Replacement– Enterprise/Autoloaders

• •

•

Verticals– Medical Imaging – Home

Entertainment PVR– Professional Video

Education

•

29/06/2005Iomega Confidential 14

REV™ UsagesBackup REV™ is ideal for backing up your hard disk drives on both

server and desktops. Due to the real-time verification of data through advanced ECC (error correction code) the REV™ ensures data is written reliably and quickly.

Recovery REV™ is disk based technology and therefore provides disk

to disk (D2D) data transfer performance without the data bottle neck of other removable storage systems. The random accessibility of REV™ allows users to quickly seek out and restore individual files without the need to wait for a tape to wind round locating the file.

Archiving REV™ is removable and long life – therefore enabling

businesses to archive data onto low cost media for up to 30 years. Historically disk and tape were traditionally used in conjunction with each other to provide a suitable performance for backup and remove-ability, today REV™ can achieve Backup and Archiving quickly through a single hardware device.

29/06/2005Iomega Confidential 15

REV™ Usages continuedLibrary/Catalogue Users of high capacity files can now quickly access,

edit, drag and drop files from hard disk to REV disk which provides a dynamic working environment for their important and demanding data use. The ability to re-use and add to existing media quickly and easily extends the value of each disk by allowing users to maximize the available capacity. The dormant state of the disk when not in use further removes the need to maintain a backup in case of system hard disk failure.

Large file transfer REV™ media provides a way of moving large amounts

of data quickly and efficiently from one machine to another – either at the same location, or to another site destination. Because the media only contains the disk – the robustness of the media far exceeds that of traditional external hard drives, this coupled with the tough casing makes REV™ an ideal media for transport.

29/06/2005Iomega Confidential 16

IomegaIomega®® REV™ Drive REV™ Drive Family Family Summary (1/3)Summary (1/3)

USB 2.0 Drive (PC) REV Pro Backup Kit REV Autoloader

Available NOW NOW NOW

What’s In The Box

REV Drive1 REV DiskUSB CablePower SupplySolutions CDBackup Software

REV Drive5 REV DisksUSB CablePower SupplySolutions CDBackup Software

Autoloader1 REV Disk SCSI Terminator Power cablesREV Solutions CDEnterprise Backup Software

Backup SoftwareIomega Automatic Backup Pro V3.1 (PC)

Iomega Automatic Backup Pro V3.1 (PC)

CA BrightStor ARCserve® Backup Standard Edition r11.1 plus disaster Recovery option

Warranty 2 years 2 years 2 years

SKU 33013 33120 33138

29/06/2005Iomega Confidential 17

IomegaIomega®® REV™ Drive REV™ Drive Family Family Summary (2/3)Summary (2/3)

FireWire Drive (Mac/PC)

ATAPI Drive (PC)

SATA Drive (PC) SCSI Drive External (PC)

SCSI Drive Internal (PC)

Available NOW NOW NOW NOW NOW

What’s In The Box

REV Drive1 REV Disk*

FireWire CablePower SupplySolutions CD

Backup Software

REV Drive1 REV DiskIDE Cable

5.25” Rail KitSolutions CD

Backup Software

REV Drive1 REV Disk

Mounting HardwareSolutions CD

Backup Software

REV Drive1 REV Disk

Solutions CDSCSI TerminatorBackup Software

REV Drive 1 REV DiskSCSI Cable

Solutions CD Backup Software

Backup Software

Iomega Automatic Backup Pro V3.1

(PC)

Dantz Retrospect Express (Mac)

Iomega Automatic Backup Pro V3.1

(PC)

Iomega Automatic Backup Pro V3.1 (PC)

Iomega Automatic Backup Pro V3.1

(PC)YOSEMITE TapeWare with 10 workstation licenses and disaster

recovery

Iomega Automatic Backup Pro V3.1 (PC)YOSEMITE TapeWare with 10 workstation licenses and disaster

recovery

Warranty 2 years 2 years 2 years 2 years 2 years

SKU 33017 33014 33011 33009 33010

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IomegaIomega®® REV™ Drive REV™ Drive Family Family Summary (3/3)Summary (3/3)

REV SBS Data Protection Solution USB

REV SBS Data Protection Solution ATAPI

REV SBS Data Protection Solution SATA

Available NOW NOW NOW

What’s In The Box

REV Drive5 REV DisksUSB Cable

Power SupplyBrightStor for Small Business

ServerBackup Software

REV Drive5 REV DisksATAPI Cable

BrightStor for Small Business Server

Backup Software

REV Drive5 REV DisksSATA Cable

Power SupplyBrightStor for Small Business

ServerBackup Software

Backup Software

Iomega Automatic Backup Pro V3.1 Including Disaster

Recovery

BrightStor for Small Business Server Premium Edition

(1 x SQL Agent, 1 x Exchange Agent, 5 x Workstation Licenses, 5 x eTrust)

Iomega Automatic Backup Pro V3.1 Including Disaster

Recovery

BrightStor for Small Business Server Premium Edition

(1 x SQL Agent, 1 x Exchange Agent, 5 x Workstation Licenses, 5 x eTrust)

Iomega Automatic Backup Pro V3.1 Including Disaster Recovery

BrightStor for Small Business Server Premium Edition

(1 x SQL Agent, 1 x Exchange Agent, 5 x Workstation Licenses,

5 x eTrust)

Warranty 2 years 2 years 2 years

SKU 33246 33301 33300

29/06/2005Iomega Confidential 19

IomegaIomega®® REV™ Media REV™ Media Family Family SummarySummary

REV Disk PC REV Disk PC 5 Pack REV Disk Mac

Available NOW NOW NOW

What’s In The BoxSingle disk (PC)Formatted UDF

(Can be reformatted for Mac)

5 Pack of disks (PC)Formatted UDF

(Can be reformatted for Mac)

Single disk (Mac)Formatted HFS+

(Can be reformatted for PC)

Backup Software N/A N/A N/A

Warranty 5 years 5 years 5 years

SKU 33008 33007 33107

29/06/2005Iomega Confidential 20

Iomega® REV™ Drives - Key Features

Capacity 35GB Native – 90Gb Compressed

Transfer Rate 25.5MB/sec. maximum, 20MB/sec. average

Physical Size(HxWxL)

Disk: 10mm x 77mm x 75mm External drive: 36mm x 110mm x 156mm Internal drive: 25.4mm x 101.4mm x 146mm

Weight Disk: 73 grams / External drive: 392 grams / Internal drive: 424 grams

Drive Letter Access Drive appears as standard drive letter (PC) or on Desktop (Mac) to allow random access and high compatibility with other backup applications

Error Correction Two-stage error correction, similar to DVDs

Maintenance Zero maintenance required with Automatic Internal Head Cleaning and Air Filtration

Shelf-Life Estimated 30-year shelf life on Iomega REV disks

Compatibility Forward compatibility with future generation products

Warranty Drives: 1 year (Americas, Asia Pacific) / 2 years in EU communityDisk: 5 year

Drive Interfaces USB 2.0, ATAPI, FireWire, SCSI Internal, SCSI External, SATA

* * Based on DDS-4 tape comparison.* Compressed capacity assuming 2.6:1 data compression with "high" compression on Iomega Automatic Backup Pro software and 2.1 compression using CA ArcServe for Small Business. Capacity may vary since compression s data and software dependent.

29/06/2005Iomega Confidential 21

Iomega® REV™ - Key Benefits

Fast Back up and recover files up to 8 times faster than tape** - get your business back online quickly through included disaster recovery software.

Low Cost Iomega® REV™ drives provide unprecedented value for money compared to traditional tape drives**

Efficient Achieve full backups each and every night and retrieve files in seconds, versus minutes, with drag-and-drop (compared to linear access with tape drives)

Reliable Proven hard disk technology complete with 2 stage ECC (Error Correction Code) for ultimate reliability

High-Capacity

35GB Native and up to 90Gb compressed capacity* to store and share large files, or back up an entire system on a single 90GB* disk

Easy No cleaning or maintenance required; appears as a standard drive letter

Durable Rigid disks offer virtually unlimited rewritability

Secure Password protect confidential data and encrypt your backups

Expandable Add capacity when you need it with cost-efficient Iomega REV disks

Included A selection of included software to suite both interface and market needs****** See Individual drives for a list of included software

* * Based on DDS-4 tape comparison.* Compressed capacity assuming 2.6:1 data compression with "high" compression on Iomega Automatic Backup Pro software and 2.1 compression using CA ArcServe for Small Business. Capacity may vary since compression s data and software dependent.

29/06/2005Iomega Confidential 22

REV™ Awards achieved since June 2004

And much more….

American Photo Editor’s Choice PC World – 4-Star Rating Australian PC World – 4.5 Star Rating

Business Info Editor’s Choice (UK) PC Pro Recommended (EU) SA Computer Magazine – Editor’s Choice (S. Africa)SA Computer Magazine – 5-Star Rating (S. Africa)