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Investor and Analyst Presentation
Vincenzo Santelia – Chief Executive Officer
Andrea Servo – Chief Financial Officer
Leonardo Fava – Investor Relations Officer London, December 10th, 2014
2
This presentation contains statements that constitute forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. These statements appear in a number of places in this presentation and include statements
regarding the intent, belief or current expectations of the customer base, estimates regarding future growth in the different
business lines and the global business, market share, financial results and other aspects of the activities and situation relating to
the Company. Such forward looking statements are not guarantees of future performance and involve significant risks and
uncertainties, and actual results may differ materially from those in the forward-looking statements as a result of various factors.
Analysts are cautioned not to place undue reliance on those forward looking statements, which speak only as of the date of this
presentation. The Company undertakes no obligation to release publicly the results of any revisions to these forward-looking
statements which may be made to reflect events and circumstances after the date of this presentation, including, without
limitation, changes in SEAT Pagine Gialle Group and Seat Pagine Gialle S.p.A. business or acquisition strategy or to reflect the
occurrence of unanticipated events.
"This presentation does not constitute nor should it be regarded as an offer to sell or the solicitation of an offer to buy any
securities of the Company or an offer or invitation to enter into any transaction with the Company or any of its affiliates. Further, it
does not constitute a recommendation by the Company or any other party to sell or buy any securities of the Company or any
other securities or to enter into any transaction with the Company or any of its affiliates. This presentation must not be relied upon
by you or any third party for any such purpose.“
Accounting Principles The accounting policies adopted in the preparation of this presentation and for the nine months ended, September 30, 2014 have
been applied on a basis consistent with those adopted for preparing the Nine Months Report as at September 30, 2013 to which
reference can be made.
The accounting data herewith set forth have been taken from Seat’s Report for the Nine Months 2014, to be filed in compliance
with the law. Andrea Servo, Head of the Administration, Finance and Control Department of Seat Pagine Gialle S.p.A., appointed
manager responsible for preparation of the financial reports, as resolved by the Company’s Board of Directors on October 29,
2013 declares, pursuant to Article 154-bis, paragraph 2, Legislative Decree No. 58, February 24, 1998, that the accounting
information contained in this press release corresponds to the accounting records, documents and books of the Company.
Disclaimer
3
Seat has met its goals for 2014 in all relevant areas...
Rebuilding of the Company’s
commercial capacity
Incisive measures to reduce costs
Ytd achievements (from the end of 2013)
1,405 sales reps (+30% vs. start of 2013)
74 field units (Digital Local Services)
Relaunch of all the Company’s own products
(Smartbook, new www.paginegialle.it website,
Smart Site, new mobile app)
Roll out new advertising campaign
Creation of complete media portfolio via third
parties’ products (Google, Facebook, Sky, Rai
and others)
In 2014 indirect cost of labor down ~20pp (with
additional ~12pp expected for 2015)
From 11 to 4 top level executives
Divestment of Thomson and Cipi
Zero financial debt (except for a residual portion
of the financial lease debt facility of ~12 €m)
Final liquidity in line with Plan also taking into
account the total cash payments for the
composition with creditors procedure
Zero financial debt
Restarting the sales engine
Capital structure
Simplifying & reducing costs
Product innovation
Product offering extension
New Company’s image
Rationalization of the macro-
organization
Simplification in the corporate
structure
4
... and will meet its end-of-year targets in spite of stronger than expected headwind
COMPARISON OF THE GROWTH ESTIMATES OF ITALIAN GDP FOR 2014, 2015 AND 2016
0.6
-0.4
0.5
-0.4
0.6
-0.3
1.2
0.6
1.1
0.2
1.0
0.5
1.0
1.4
1.0
May Nov May Nov May Nov May Nov May Nov May Nov Nov May Nov
2014 2015 2016
YonY % change
EU
Commission Ocse Istat
EU
Commission Ocse Istat Ocse Istat
EU Commission
Ocse
Istat
5
After some tentative signs of recovery in H1, trend in advertising spending in Italy has worsened again
NIELSEN - MONTHLY TREND OF ADVERTISING MARKET IN ITALY (JAN.-OCT. 2014)
-4.3% -3.3% -3.6% -3.9% -2.4% -2.8% -2.2% -2.7% -3.2% yoy%
Jan. Feb. March Apr. May June July Aug. Sept.
-2.8%
-5.2%
-1.9%
-4.4%
-5.5%
+5.5%
-0.5%
-11.3%
-6.2%
940.2 1,539.1 2,082.0 2,712.3 3,275.0 440.4 3,653.8 3,844.5 4,360.0 €m
Cum
ula
tive
base -3.4%
Oct.
-5.2%
4,993.7
6
Index
Seat’s Ytd results 11
Focus on Seat’s product innovation 22
Appendix 42
Composition with creditors procedure 7
7
The composition proposals have been approved by the Court of Turin
On October 3, 2014, the Court of Turin approved the composition with creditors proposed by Seat Pagine Gialle S.p.A. and Seat Pagine Gialle Italia S.p.A.
1
The Court ruling renders the composition proposals definitive and achieves the objective of enabling the Company to focus all necessary attention and resources on its business operations
2
The completion of the composition proposals, with the satisfaction of the creditors admitted to the procedure, is expected to take place within four months of the final court approval
3
Merger by incorporation of Seat Pagine Gialle Italia S.p.A. into Seat Pagine Gialle S.p.A.
Reduction of Seat’s capital and coverage of its losses
Increase of Seat’s capital reserved to the financial creditors admitted to the composition
Regrouping of Seat’s shares
Issue of warrants reserved to Seat’s ordinary Shareholders who took part in the extraordinary Shareholders’ Meeting held on March 4, 2014 and to the savings Shareholders
Date
Oct. 24
Composition proposals Extraordinary transactions
All the extraordinary transactions (approved by the extraordinary Shareholders’ Meeting held on March 4, 2014) must be finalized by the closing date of the composition proposals
4
Transaction
Currently
expected
within
December
end
8
The satisfaction of the creditors is expected to take place within December end
Classes
General Privileges – CLASS A
RBS Loan – CLASS B
of which Privileged
of which Unsecured
SSB Bondholders – CLASS C
of which Privileged
of which Unsecured
Other unsecured – CLASS D
14.8
668.0
17.8
650.2
858.6
21.5
837.1
71.2
Claim (€m) to date
9.5
17.8
17.8
-
21.5
21.5
-
12.5
Total 69.6
Treatment (December 2014)
(1) Transfer of the Indirect Shareholding in Telegate or, in other words, the 11,683,039 shares in Telegate AG held by the German subholding Telegate Holding GmbH, including 23.4 €m of dividends accrued and not paid to the creditors who are the beneficiaries of the related pledge
(2) Contingent liabilities as of February 6, 2013 (3) Including 2.9 €m of tax liabilities and 1.0 €m of unsecured liabilities towards subsidiaries
OFFER TO CREDITORS
Offer by Seat
Cash (€m) Shares (#)
-
2,898,181,532,454
-
2,898,181,532,454
3,512,513,788,497
-
3,512,513,788,497
-
6,410,695,320,951
-
10.2
10.2
-
13.2
13.2
-
-
23.4
Offer by Telegate Holding(1)
Cash (€m) Shares (#)
-
5,100,976
5,100,976
-
6,582,063
6,582,063
-
-
11,683,039
Costs of the procedure 8.3 - - -
Contingencies & deferred payments
contingencies(2)
deferred payments(3)
19.6
15.7
3.9
Already paid & adjustments 8.2
Total cash payments 97.4
9
Following the implementation of the reserved capital increase, 99.75%(1) of Seat’s shares will be held by the financial creditors
(1) Before the exercise of warrants reserved to Seat’s ordinary Shareholders who took part in the extraordinary Shareholders’ Meeting held on March 4, 2014 and to the savings Shareholders and on a regrouped basis (1:100)
(2) After dilution (to 0.25%) of the Existing Shareholders (3) Fair Value of Seat’s ordinary shares based on KPMG Advisory’s evaluation of January 2014
SEAT’S SHAREHOLDER BASE
Classes Seat’s Shares
New Shareholders 64,106,953,209
Before the exercise of warrants(1)
Ordinary shares
Savings shares
160,662,130
6,803
Existing Shareholders 160,668,933
Total shares 64,267,622,142
% of tot.
99.75%
0.25%
0.00%
0.25%
100%
Seat’s Shares
64,106,953,209
After the exercise of warrants
3,552,093,506
6,803
3,552,100,309
67,659,053,518
% of tot.
94.75%
5.25%
0.00%
5.25%
100%
Ordinary shares 64,106,953,209 99.75% 64,106,953,209 94.75%
Company’s evaluationMarket
capitalization (€m)
Implicit market
capitalization (€m)(2)
Current price of Seat’s ordinary shares (€)
0.11 ~ 17.7 ~ 7,080
~ 200
180 240DCF
Multiples 170 250KPMG Advisory’s evaluation (€m)
Future price of Seat’s ordinary shares(3) (€)
0.0031
10
Index
Seat’s Ytd results 11
Focus on Seat’s product innovation 22
Appendix 42
Composition with creditors procedure 7
11
9M’14 results
SEAT(1) 9M’14 results consistent with the full-year targets forecasted under the Plan
Revenues at 295.3 €m, down 73.9 €m or 20.0%. About 74% of the expected revenues for the full year
EBITDA at 42.2 €m, down 49.5 €m or 54.0%. About 10 €m higher than the projected target for the full year due to a shifting of planned costs from Q3 to Q4. Ebitda margin at 14.3% of revenues (-10.5pp)
Strong growth in the usage on Seat’s web and mobile sites (+11.5%) and in the downloads of mobile applications (+36.2%)
(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies) (2) Including Glamoo Ltd, Glamoo S.r.l., Prontoseat S.r.l., Europages S.A. and Consodata S.p.A.
1
Group results(2)
Revenues at 307.0 €m, down 81.0 €m or 20.9% and Ebitda at 40.7 €m down 46.6 €m or 53.3%. Ebitda margin at 13.3% of revenues (-9.2pp)
Operating free cash flow at 8.1 €m (-103.3 €m) reflecting the decline in Ebitda (-46.6 €m) and negative contribution from operating working capital (-59.6 €m)
As at September 30, 2014 Net Financial Debt at 1,587.6 €m, up 127.7 €m with respect to December, 31 2013 mainly attributable to the accounting of interest (~93€m) accrued on the financial debt and that will be cancelled upon the execution of the composition proposals and to the net operating cash flow
2
12
Results of client orders as of the end of November 2014 in line with the Plan despite disappointing advertising market scenario
SEAT – CLIENT ORDERS AS AT NOVEMBER 30, 2014
Euro million
Plan
2014
320.0
November 30,
2014
319.4
November 30,
2013
359.3
-0.2%
-11.1%
13
Revenues at 295.3 €m, down 73.9 €m or 20.0%. About 74% of the expected revenues for the full year
SEAT(1) - REVENUE BREAKDOWN
(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies) (2) Including revenues of media agency offer, traffic revenues of voice products, direct marketing and merchandising revenues and other
revenues
9M’14 Other revenues include among others 6.5 €m of media agency offer revenues,15.1 €m of voice traffic revenues, 5.0 €m of direct marketing and merchandising revenues
9M’14 Print adv. above Plan, benefiting from the expected launch of the Smarbook
9M’14 Online adv. & services include among others 28.0 €m of revenues related to online reselling (SEM, banner and social adv.)
euro million 9M'13 9M'14
Revenues mln % mln% of
achievement
Core Revenues 336.1 260.6 (75.5) (22.5)% 354 74%
Print advertising 95.6 63.3 (32.3) (33.8)% 73 87%
Online advertising & services 226.1 190.2 (35.9) (15.9)% 270 70%
-Online directories & marketing services 175.4 152.6 (22.8) (13.0)%
-WP unbundled 50.7 37.6 (13.1) (25.9)%
Voice advertising 14.5 7.1 (7.4) (50.8)% 11 66%
Other revenues(2) 33.1 34.7 1.6 4.9% 47 74%
Total 369.2 295.3 (73.9) (20.0)% 400 74%
Revenue mix
(% of total revenues)9M'13 9M'14 %
% of
achievement
-Print advertising 25.9% 21.4% 18.3% +3.1 pp
-Online advertising & services 61.2% 64.4% 67.5% (3.1) pp
-Voice advertising 3.9% 2.4% 2.7% (0.3) pp
-Other revenues 9.0% 11.8% 11.8% =+2.8 pp
Budget FY 2014
(1.5) pp
Change
Change
(4.5) pp
+3.2 pp
14
438
346298
37
54
74
2013A 2014E 2015E
9M’14 results are confirming the change of revenue mix projected in the Business Plan, with an increased weight of revenues from third parties’ products
SEAT – REVENUE BREAKDOWN
Euro million
Third parties’ 20%
Own products 80% % of total
13%
87%
8%
92%
475 372 400
Bdg. FY’14
% of achievement
Total
Own products
Third-parties’
74%
64%
75%
15
SEAT(1) - COST BREAKDOWN
(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies)
Industrial costs behind the Plan
mainly due to lower print costs (which
benefited from a reduction in rates,
as a result of the renegotiation with
the printer) balancing the cost of
commissions paid on growing third
parties’ products
General costs and labor cost down
thanks to strong efficiencies on
indirects
Commercial costs in line with Plan
reflecting the introduction, from Jan.
‘14, of a new commercial scheme
Adv. costs behind Plan only due to a
different yoy planning of campaigns
Decrease in risk (thanks to claim
reduction) and bad debt provisions
(still allowing a coverage of ~63% of
overdue credits, above the level of
FY’13)
EBITDA at 42.2 €m, down 49.5 €m or 54.0%. About 10 €m higher than the projected target for the
FY due to a shifting of planned costs from Q3 to Q4. Ebitda margin at 14.3% of revenues (-10.5pp)
euro million 9M'13 9M'14
mln % mln% of
achievement
Revenues 369.2 295.3 (73.9) (20.0)% 400 74%
Industrial costs (77.3) (76.2) 1.0 1.3% (110) 69%
% revenues 20.9% 25.8% 4.9pp
General & Labour costs (99.6) (87.7) 12.0 12.0% (132) 66%
% revenues 27.0% 29.7% 2.7pp
Commercial costs (53.0) (56.9) (3.9) (7.3)% (79) 72%
% revenues 14.4% 19.3% 4.9pp
Advertising costs (14.5) (9.5) 5.1 34.9% (15) 63%
% revenues 3.9% 3.2% (0.7)pp
Total costs (244.5) (230.3) 14.2 5.8% (336) 69%
% revenues 66.2% 78.0% 11.8pp
Gross Operating Profit 124.7 65.0 (59.7) (47.8)% 64 102%
% of revenues 33.8% 22.0% (11.8)pp
Bad Debt, Risk Prov. & others (33.0) (22.8) 10.2 30.9% (32) 71%
EBITDA 91.7 42.2 (49.5) (54.0)% 32 132%
% of revenues 24.8% 14.3% (10.5)pp
Change Budget FY 2014
16
Reclassification of the cost base projected in the Business Plan for the years 2013-’15
117
By destination (€m)
336
137
82
Cost base 2014
110
By nature (€m)
336
94
132
Industrial costs
(Production of own products & commissions
to publishers)
Total Supply Chain costs
(Industrial costs & direct labor
costs)
Commercial costs
(Sales reps &
advertising)
Total Sales costs
(Commercial costs, direct sales personnel &
sales G&A)
Labor & G&A costs Indirect costs
21% of
sales
17
9385
72
20 3244
2013A 2014E 2015E
9M’14 results are confirming the increased weight of the production costs from third parties’ products projected in the Business Plan, due to the change of revenue mix
SEAT – TOTAL SUPPLY CHAIN COSTS BREAKDOWN
Euro million
Third parties’ 59%
Own products 24%
59%
25%
55%
21%
113 116 117
Bdg. FY’14
% of achievement
Total
Own products
Third-parties’
69%
66%
70%
Includes labor costs
related to production of
own products (supply
chain management
and Internet Factory)
% of revenues
18
55 58 56
12 12 15
2835 36
3124 26
87 7
2013A 2014E 2015E
9M’14 results are confirming the increased weight of the cost of field sales personnel projected in the Business Plan, following the completion of the new commercial model
SEAT – TOTAL SALES COSTS BREAKDOWN
Euro million
Telesales(2) 4%
Field sales personnel 10% % of revenues 3%
6%
133 139 137
(1) Including costs related to advertising, convention, marketing research, DLS and others (2) Including costs related to call center outbound
Sales G&A 2% 2%
Total 37% 28%
Advertising & Others(1) 7% 6%
Total
Sales G&A
Field sales
personnel
Telesales(2)
3%
9%
2%
34%
6%
Advertising &
Others(1)
Sales reps
commission
Sales reps commission 15% 12% 15%
Bdg. FY’14
% of achievement
70%
64%
76%
64%
70%
58%
19
5241
35
43
41
39
2013A 2014E 2015E
9M’14 results are confirming the reduction of indirect costs projected in the Business Plan, thanks to saving and rationalization initiatives
SEAT – TOTAL INDIRECT COSTS BREAKDOWN
Euro million
General costs 10% 11%
Indirect cost of labor 10% 9% % of revenues
9%
11%
Total 21% 20% 20%
Indirect cost of
labor
General costs
Bdg. FY’14
% of achievement
65%
66%
95 75 82 Total 65%
Excludes:
Direct sales labor
costs
Direct product costs
Excludes:
Sales G&A (mostly
sales offices rents)
20
Outlook for 2014 and 2015
2
1
3
(1) Including Seat Pagine Gialle S.p.A., Seat Pagine Gialle Italia S.p.A. and Web.co S.r.l. (Digital Local Services companies)
4
Based on the information currently available, client orders acquired in 2014 could be recognized as revenues with a slightly longer timing compared with the original data envisaged under the Plan, due to:
Higher incidence of orders for paper and media agency products
Lower than expected impact in terms of revenues recognized during the year, in accordance with the algorithm applied by the Company in 2012 to defer recognition of revenues arising from the past commercial practice of “anticipated sales”
Despite a market scenario that is still under pressure, results of client orders as of the end of November 2014 are in line with the FCST under the Plan
SEAT(1) FY 2014 revenues are expected to be slightly below forecast (with no significant impact in terms of Ebitda), while cash balance is in line with Plan:
Revenues: 385÷395 €m vs. Plan target of 400 €m
Ebitda: in line with Plan target of 32 €m
Final liquidity in line with Plan also taking into account the total cash payments for the composition with creditors procedure
The Company will push more and more the actions, envisaged under the Plan, to secure the 2015 targets
Nevertheless, the worsening of the macroeconomic context increases significantly the challenge
Stabilizing client order acquisition is especially hard, when the majority of SMEs in Italy struggle to confirm even a minimal advertising budget
21
Index
Seat’s Ytd results 11
Focus on Seat’s product innovation 22
Appendix 42
Composition with creditors procedure 7
22
FULL SERVICE
TRADITIONAL ADV Partnership
development with
main actors
WEB AGENCY
&COMMERCE Strong development
DIRECTORY Investment to limit
decline in revenues
DIGITAL ADV Business partner
of main players
Developing new digital
opportunities
Strengthening of the
digital traffic offering
Expansion of SMEs offering
with traditional media campaigns
P
R
E
S
EN
C
E
T
R
A
F
FI
C
Investment in the digital and
defense of the stage of maturity of the print
New
New
New
TRADITIONAL INNOVATIVE
Seat is now one-stop-shop for SMEs
SEAT - POSITIONING
23
The whole Seat’s product range has been revisited in 2014
Directory
www.paginegialle.it
Web agency & commerce Traditional adv. Digital adv.
On sale: Jan
2014
Distribution:
Jan. 2015
May 2014
Dec. 2014
Dec. 2014
April 2014
May 2014
May 2014
Jan. 2015
STADIUM
Nov. 2014 Feb. 2014
Sep. 2014
Jun. 2014
Sep. 2014
Relaunched New Product
24
Launch of the SMARTBOOK (Yellow & White Pages Book together) aimed at protecting usage on the Company’s iconic own medium
New format
New covers
•A larger font
•Extrabold surnames
•Greater visibility of the phone number
New spaces
Easy to consult
New content
SEAT – DIRECTORY
First edition
(Bari 2015)
25
SEAT – DIRECTORY
Launch of MOBILE TOP an innovative commercial offer to increase visibility on mobile (Pagine Gialle + Pagine Bianche App and mobile site)
Priority Call me now Improved YP & WP
company card
On sale from
May 2014
26
Launch of GIALLOEMERGENZA, an innovative mobile application to meet the specific needs of users
SEAT – DIRECTORY
User & merchant’s
geolocalization
• Real time availability
• Estimated time of arrival
• User’s feedback
• Direct call
At the Apple
Store and Play
Store from
December 2014
• Car rescue
• Health
• Help at home
• Emergency numbers
27
Launch of the new www.paginegialle.it website…
SEAT – DIRECTORY
New user experience
High customer visibility
New services
Request a quote
Book a table
Discover deals
Integration with Glamoo
daily deals
From
December
2014
28
… with an innovative listing and ….
SEAT – DIRECTORY
More visible and
appealing search
result
Strong
enhancement of
customers
Dynamic full screen
map to locate the
position of the
customer
29
… an improved company card
SEAT – DIRECTORY
Immediate availability
of all customer
contacts
Map out to quickly
identify the location of
the Company
Strong highlighting of
all the customer offers
High enhancement of
photos and videos,
Glamoo coupons and
Google Maps
Business View
30
Launch of the SmartSite the most innovative solution to strengthen the digital presence of SMEs
SEAT – WEB AGENCY & COMMERCE
On sale from
April 2014
Accessibility Visibility Social Network Production
Automatic adaptation of
the site to all devices,
thanks to Responsive
Design, with content
available from
Smartphone, Tablet and
PC
Real-time editing of
site content based on
visitors' behavior
Site optimization for
search engines (SEO)
and inclusion on
PagineGialle.it
Professional web
statistics
(ShinyStat™)
Sharing site content on
the main Social Network:
Facebook, Google+,
Twitter, Pinterest
Availability of a team of
experts (media
consultants & web
masters) at the Seat
Media Agency (“DLS”) for
the creation and
development of the
customer site
From May 2014, start of
customer site production
directly at the DLS
From
Dec. ‘14
English
French
German
Spanish
Portuguese
From
Q1’15
Russian
Chinese
Japanese
Arabic
31
Launch of Google Maps Business View, an interactive 360° virtual navigation inside customer venues
SEAT – WEB AGENCY & COMMERCE
On sale from
May 2014
Virtual 360° tour Photographs G+Local card Seat’s properties
It allows users to take a
virtual visit of customer
store
Made with the Google
Street View technology
by a certified Google
agency
Professional
photographs to enrich
the content of the online
presence
Automatically checked
by Google
With professional
photos, virtual tour and
link to the customer
website
Geolocalization on
Google Maps
Integration of virtual
tours and photos on the
paginegialle.it and
paginebianche.it
customer profile and
regular updating of
contact information
Customer business activity opened 24
hours on 24, all over the world with Google!
32
Launch of the new MOBAPP 2.0, the commercial offer to create Native Mobile Applications
SEAT – WEB AGENCY & COMMERCE
On sale from
May 2014
App native New graphics Tablet version New modules
To take full advantage of
the device
360 ° panoramic
photos, docs, order
products, audio gallery
Made with Apple
standards
New font, new layout
Adaptation to iOS &
Android guidelines
33
Launch of the new version of PGCLICK, the keyword advertising service of Seat to manage the customer’s advertising campaigns on Google Adwords
SEAT – WEB AGENCY & COMMERCE
Adv. campaigns DLS
Creation of evolved
advertising campaign:
more advanced and
personalized
Management of the
service directly at the
DLS: proximity to the
adwords editor, more
flexibility
On sale from
January
2015
34
In less than 1 year, Seat has developed its media agency model, increasing the number of partnerships
CINEMA
RADIO
SEAT – TRADITIONAL ADV
STADIUM
PRESS
OUTDOOR
TELEVISION
35
ADV on Facebook
SEAT – DIGITAL ADV
36
Launch of ADV on Facebook, a new local and targeted advertising offer
SEAT – DIGITAL ADV
Geolocalized adv. campaign
in all Italian cities...
...targeted by gender and age of the
recipient
On sale from
November
2014
37
A new way of selling: a mobile App of ADV on Facebook available on the sales force’s iPad
SEAT – DIGITAL ADV
Creation of advertising campaigns directly
with the customer
38
facebookPlanner: geolocalized adv. campaign in all Italian cities
SEAT – DIGITAL ADV
Ability to select where to launch an
advertising campaign 1
39
facebookPlanner: local audience and guaranteed reach
SEAT – DIGITAL ADV
Ability to select the gender and the age of
the recipient of the advertising campaign 2
da novembre
2014
40
facebookPlanner: confirmation of the advertising campaign
SEAT – DIGITAL ADV
Ability to confirm the advertising
campaign 3
41
Index
Seat’s Ytd results 11
Focus on Seat’s product innovation 22
Appendix 42
Composition with creditors procedure 7
42
141.7165.8
185.7
62.1
75.4
83.3
9M'12 9M'13 9M'14
In 9M’14 solid growth (up 11.5%) in YP online & mobile usage
SEAT – YP ONLINE & MOBILE USAGE(1)
(1) Source: SiteCensus (2) 436.2 millions in 9M’14, including all Seat’s proprietary products (Yellow & White Pages, TuttoCittà) (3) PG.it only
Trends in the number of YP visits
203.8 241.2 269.0 +18.4% +11.5% Total(2)
PG.it,
PGMobile
89.24.24Mobile
GlamooMobile
millions
Key initiatives and metrics
Web sites
Leading position in the creation and
management of sites in Italy: ~72k web
sites managed in 9M’14 (of which ~27k
new ones)
PG.it, PGMobile
Positive impact from:
continuous product update and
SEO refinement
increasing # of user-generated-
content reviews: ~390k at the end
of Sept. 2014
increasing influence of social media
on user behavior: 419k Facebook
fans(3) at the end of Sept. 2014
+17.0% +12.0%
+21.4%
+10.5%
Customer
Web &
mobile
sites
43
2,777 3,054 3,146 3,284 3,412
2,0052,245
2,4392,631
2,814898
1,1151,255
1,4221,626
251
256258
260
262
265
288303
314
325
Sept '13 Dec '13 Mar '14 June '14 Sept '14
At the end of Sept. ’14, more than 8.4 million mobile application downloads (including all Seat’s proprietary products) from 6.2 million at the end of Sept. ‘13
SEAT - MOBILE APPLICATION DOWNLOADS
(1) Including applications available on iOS (iPhone and iPad), Android (Smartphone and Tablet), Blackberry, Windows Phone and Windows 8 (2) Including eBook app downloads (3) Including TuttoCittà NAV app dowloads (4) Source: Comscore (calculated as # of smartphones on total # of mobile devices in Italy)
Mobile application downloads(1)
Ytd cumulative, thousands
Total 6,196 6,958 7,401
PGMobile
PBMobile
89.24.24Mobile
TuttocittàMobile
Key initiatives and metrics
All proprietary apps
Growth in total downloads from 6.2m to 8.4m in 1 year
PGMobile(2)
3.4m downloads for the PGMobile application, of which 1.6m for iOS (iPhone and iPad)
PBMobile(2)
2.8m downloads for the PBMobile application, of which 1.1m for iOS (iPhone and iPad)
TuttocittàMobile(3)
1.6m downloads for the TuttocittàMobile application,of which 1.1m for iOS (iPhone)
89.24.24Mobile
0.3m downloads for the 89.24.24Mobile application (iPhone)
GlamooMobile
0.3m downloads for the GlamooMobile application, of which 0.2m for iOS (iPhone)
GlamooMobile
7,911
+36.2%
8,439
Smartphone penetration(4) 61% 66% 69% 71% n.a.
44
Launch of WIADV, the free WIFI service to create a Hyper Local Merchant ADV Network
SEAT – WEB AGENCY & E-COMMERCE On sale from
February
2014
Connection Communication Contacting Display campaign
Ability for customers to
navigate with no time
limits, safely and for
free
Customization of the
network name:
@PagineGialle_latuain
segna
Customer’s
personalized portal as
an interactive way of
communication
SMS, chat and DEM
(direct email) available
for the customer to
promote its offerings
Customized banner on
the WiAdv network
45
From October 2014, visibility of Glamoo’s best local couponing deals extended to Groupalia’s users
SEAT – WEB AGENCY & E-COMMERCE 6 mln
users
reachable
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