introducing incite
Post on 31-Oct-2014
517 Views
Preview:
DESCRIPTION
TRANSCRIPT
Incite is a fast-growth, international consumer research consultancy
Financial growth People growth
Acquired by marketing services Group St Ives in 2012
Top 10 Fastest Growing Agencies 2012
Top 20 Market Research Agencies 2012
Partnership Excellence Award 2011 and 2012
We deliver better answers for our clients
Talent and imagination
Solve complex challenges
Consultancy approach
We’re a strategic research consultancy that thinks
differently to deliver better insight and better solutions
for our clients
Talent and imagination
Everyone at Incite has a passion for research and our enthusiasm shows in how we work with clients
We insist on the best people and only hire the top 1% of industry talent
Solve complex challenges
We spend valuable time up front working with clients to define the precise nature of the problem, and the key governing question we need to answer
Consultancy approach
90% of our time is spent on your issues, not on process
We think differently to other agencies
We thrive on difficult projects that nobody else can handle
We take a different approach to solving the complex business challenges that matter to our clients
Hypothesis Generation
Problem Solving
Pyramid Principle (Journalistic Reporting)
And this has helped us to be award-winning…
Incite was shortlisted after a successful 12 months which saw the company open full-service offices in both New York and Singapore, launch two specialist research propositions, post strong financial results and nearly double its head count
A panel of expert judges said it was Incite’s ‘ability to drive significant change for their clients’ and ‘wonderful retention mechanism’ which were the deciding factors
“Incite has undoubtedly made its mark on the sector, making a significant contribution to the industry. Its strong client testimonials show the impact its work has had on its household-name clients at very senior levels.”MRS Awards Judging Panel
Over 80% of our clients are internationalEvery member of our team has significant international experience and between us we have conducted research in over 100 countries
We understand global markets – emerging and developed
We know the best agencies and partners to use
We know how to immerse ourselves in other cultures and to interpret what is being said
We know how to implement research across different cultures and societies
We have full service offices in some of the world’s most vibrant research markets:
Focus on five sectors
FMCG Retail Tech
Health Financial Services
Research specialisms for different client challenges
of our business is pure consultancy
Brands often spend hundreds of millions on tracking but don’t make best use of the data available
We don’t collect the data, but analyse the assets the clients have to review through a different lens for a more complete picture
We work with existing client agencies to do the existing fieldwork and sit in between agencies
A big challenge for our clients is getting more from tracking We recommend three core principles for better ROI
Split the ‘thinking’ from the ‘process’
Use experienced heads to interrogate and understand
Look forward as well as analyse what has happened
Another challenge is how to change consumer behaviour Unlocking commercial growth by influencing consumer behaviour
The first dedicated behaviour change practice with a unique seven-point plan on how to effect meaningful changes in consumer behaviour…
Combines multiple disciplines:• Behavioural economics • Neuroscience• Health Psychology • CRMto present a holistic view of current behaviours
Unique end-end approach involving everything from conducting market research and developing insight to designing interventions.
Successful behaviour change can unlock business value through:• Growth in sales of existing products• Preventing loss of sales • Driving successful adoption of innovations
Engaging with clients and prospects through self-funded research
Self-funded research – Gen
We surveyed a mixture of
Gen Y(15-30)
Gen X(31-50)
Baby Boomer(51-70)
to compare how different generations were interacting with brands to offer strategic direction for brand marketers to drive engagement with this unique audience…
Found four key principles for brand marketers to satisfy Gen Y demands: Influence Brand Identity Use Social Media Getting it Right for your brand
Gen Y’s scrutiny of a brand takes in three considerations:1. What it does for me in terms of performance?2. How it talks to me and engages with me?3. What it says about me as a person?
The effects of peer influence, brand loyalty, the tribal nature of Gen Y and hyper connectedness offer both obstaclesand opportunity forbrand marketers
Self-funded researchThe Innovation League Table
Innovation League 2013 2011 13 vs 11
Apple
Samsung
Sony
Microsoft
Dyson
Virgin
Amazon
Panasonic
LG
1
2
3
4
5
6
7
8
9
10
1
5
2
3
4
8
6
9
11
16
-
3
-1
-1
-1
2
-1
1
2
6
Innovation League 2013 2011 13 vs 11
Sky
Nokia
Dell
Nike
Hewlett Packard
Tesco
Cadbury
Heinz
Toshiba
BMW
11
12
13
14
15
16
17
18
19
20
7
11
17
31
26
13
45
-
22
27
-4
-1
4
17
11
-3
28
new
3
7
We love to know what makes consumers’ tick, so we created the Innovation League Table which studies 3,000 people and 500 brands across six sectors to understand what drives innovation in their eyes.
The League Table ranks brands according to consumer innovation perceptions and proves that it is not just Tech brands leading the way – FMCG produced some of the biggest success stories in 2013.
AutomotiveThe drivers of innovation vary across each sector
24%
15%61%
Good products
Communication and branding
Leadership
RetailThe drivers of innovation vary across each sector
38%
33%
29%
Good products
Communication and branding
Leadership
FMCGThe drivers of innovation vary across each sector
36%
14%
50%
Good products
Communication and branding
Leadership
TechnologyThe drivers of innovation vary across each sector
30%
14%
56%
Good products
Communication and branding
Leadership
FinanceThe drivers of innovation vary across each sector
52%
19%
29%
Good products
Communication and branding
Leadership
HealthThe drivers of innovation vary across each sector
39%
10%
51%
Good products
Communication and branding
Leadership
Any Questions?
www.incite.ws
6th FloorThe Place
175 High HolbornLondon
WC1V 7AA
top related