intro to gotv! bridgit donnelly. presenter: bridgit donnelly former data training manager new...

INTRO TO GOTV!

Bridgit Donnelly

Presenter:

Bridgit Donnelly

Former Data Training Manager

New Organizing Institute

AGENDA

• What is GOTV?• Why do GOTV?• Who do we GOTV?• How do we GOTV?

GOTV

WHAT IS GOTV?

etutheote

1. To win!

2. To build and demonstrate power

3. To develop leadership & organization

WHY DO WE GOTV?

CONNECT TO YOUR ISSUE

WHO DO WE GOTV?

SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT1 2 3

SPORADIC4 5 6

NEVER7 8 9

NEW10 11 12

WHO DO WE GOTV?

SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT1 2 3

SPORADIC4 5 6

NEVER7 8 9

NEW10 11 12

• Vote By Mail• Early Vote

Polling Location• Absentee in

Person or by Mail• Election Day

Polling Location

HOW DO PEOPLE VOTE?

• Absentee – 16.6%

• Early voting – 9.0%

• Vote by Mail – 4.9%

HOW MANY FOLKS VOTED BEFORE ELECTION DAY 2012?

Source: http://www.eac.gov/research/election_administration_and_voting_survey.aspx

• Because it’s convenient

• Because someone organized them to

WHY DID THEY VOTE EARLY?

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

VOLUNTEER LIVE CALLS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

VOLUNTEER LIVE CALLS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

PAID LIVE CALLS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

PAID LIVE CALLS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

ROBO CALLS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

ROBO CALLS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

DOOR TO DOOR

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

DOOR TO DOOR

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

GLOSSY MAIL

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

GLOSSY MAIL

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

DOOR HANGERS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

DOOR HANGERS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

GOTV TEXT MESSAGES

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

GOTV TEXT MESSAGES

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

GOTV EMAILS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

GOTV EMAILS

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

FACEBOOK

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

FACEBOOK

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

VISIBILITY

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

VISIBILITY

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

RALLY ON THE MALL

1 23

Gotta have it If you can . . .Waste of $!

HOW SHOULD WE CONTACT VOTERS?

RALLY ON THE MALL

1. Thank them for voting previously (if they did)

2. “Will you vote?”3. Walk the voter through making a

plan to vote4. “We expect high turnout”5. Emphasize that you’re working with

a local organization

WHAT SHOULD WE SAY TO VOTERS?