intro to genre theory

Understand 2 genre theories and how they can be applied to a media text

Suggests that genres can be defined in 2 ways;

Through media language

Through ideologies, themes, emotions they provoke, etc

Understand 2 genre theories and how they can be applied to a media text

Media language•Camera•Mise-en-scene•Editing•Sound

•Ideologies•themes

Understand 2 genre theories and how they can be applied to a media text

Genre has 2 interrelated functions

1.Guarantee meaning and pleasure for the audience2.Economic guarantee for the industry

Understand 2 genre theories and how they can be applied to a media text

1. Pleasure for the audience

2. Economic success

Understand 2 genre theories and how they can be applied to a media text

1. How might media language offer pleasure for the audience?

Understand 2 genre theories and how they can be applied to a media text

Understand 2 genre theories and how they can be applied to a media text

Analyse your production in relation to genre

Sweded films

http://knowyourmeme.com/memes/sweded-films

Understand 2 genre theories and how they can be applied to a media text

Create a sweded genre film (AO2, AO3)

•Focusing on re-creating media language, themes and ideologies (Altman) (AO1)

•Audience pleasure and expectations (Neale) (AO1)

Conduct audience researchin order to assess audiencePleasures and expectations (AO1)

AO1: understand media concepts (media language) and critical debates (genre theory)

AO2: understand how meaning is created

AO3: ability to plan and construct media products

AO1: understand media concepts (media language) and critical debates (genre theory)

AO2: understand how meaning is created

AO3: ability to plan and construct media products